Price Willing To Pay

Los Angeles
Chicago
Toronto
Mexico City
Abu Dhabi
Accra
Cairo
Johannesburg
Santo Domingo
Santiago
Sao Paulo
Quito
Paris
Warsaw
Moscow
London
Tokyo
Mumbai
Shanghai
Sydney

Costcutter
2,295
2,180
2,223
2,268
1,927
1,919
2,093
2,086
1,851
1,980
1,853
1,859
2,161
2,163
2,083
2,187
2,093
2,090
2,178
2,211

Innovator
Mercedes Workhorse
3,842
5,105
3,356
3,973
5,265
3,097
3,627
5,171
3,370
3,598
4,944
3,240
3,344
4,483
2,670
3,583
4,275
2,948
3,628
4,599
2,811
3,686
4,515
2,916
3,360
4,315
2,652
3,533
4,336
2,708
3,380
4,432
2,899
3,580
4,275
2,778
3,608
5,023
2,936
3,876
5,085
3,256
3,555
4,653
3,041
3,549
4,640
3,234
3,437
4,924
2,841
3,536
4,929
3,092
3,418
4,462
2,995
3,763
4,451
3,089

Traveler
3,447
3,724
3,591
3,791
3,415
3,126
3,372
3,177
3,138
3,162
3,237
3,367
3,649
3,588
3,392
3,465
3,580
3,529
3,242
3,509

Customer Needs And Wants

Costcutter
Peace of mind-safe,secure,no hassle
Easy to use
Minimum complexity for operators
Easy to set up and use new PC
Little training needed before use
Computers are lowest price
Want more productive operators
Competent sales personnel
Reliability of product (up-time)
Local technical service
Savings in operator cost (training)
Courteous service personnel
Security - able to back up data
Recommended by others
Able to send and receive emails
Easy to tie into local area network
Monitor is easy on eyes
Financial stability of manufacturer
Fast network/internet
Fast service response time
Service personnel trained often
Vendor around for long time
Available in all local markets
Want high performance over price
Able to tailor to individual needs
The more storage space the better
Multi-purpose workstation
Service available everywhere
Ultra fast, handle large tasks
Need to program special functions
Fast processing and output
Can be tailored to special appls.
Able to work on tiny graph. detail
Can see, work on multiple programs
Quick response to commands
Established brand name
Fun to use
Fast access to graphical images
Vendor is technical leader
Small footprint/size - slim design
Computer is light weight
Can handle large scale tech. tasks
Can connect to office when on road

134
128
128
126
125
123
121
116
113
112
112
109
108
107
106
103
103
103
103
103
103
102
100
99
99
99
99
98
95
95
94
89
87
86
85
81
70
69
69
68
62
59
59

Innovator
115
100
105
94
78
92
103
83
114
106
72
109
122
114
112
124
108
103
120
97
95
76
91
126
122
116
78
101
123
114
123
121
112
123
121
104
83
130
130
114
104
117
105

Mercedes
109
98
103
104
76
88
98
115
123
115
95
118
131
124
115
131
116
125
130
118
122
93
114
127
111
120
97
121
128
118
129
124
130
127
125
111
72
131
106
103
100
125
89

Portability
Want to use live video
Can use on the road

54
51
49

100
118
75

77
110
95

Web Customer Needs and Wants

Easy to navigate on web site
Security of my credit card/identity
Like to buy on the web
Wants human sales reps/support
Able to track my purchase
Easy to make purchase on web

Costcutter
130
128
114
125
111
120

Innovator
Mercedes
121
123
136
138
115
117
103
121
116
116
123
104

Costcuuter
Communications with other computers
Word Processing
Bookkeeping, budgeting
Data management-accounts, inventory
Presentations
Business graphics
Engineering/design
Technical graphics
Manufacturing process control
Web design and management
Statistical analysis
Computer aided design/manufacturing

113
125
113
109
103
94
72
71
70
68
59
38

121
98
100
115
110
109
115
126
103
126
124
104

121
105
83
113
113
102
105
120
133
87
111
120

Workhorse
126
122
110
113
116
121
107
104
117
118
115
112
117
107
108
114
120
110
117
121
113
101
119
112
107
111
122
115
101
106
108
81
93
99
102
109
68
110
100
108
93
108
86

Traveler
119
103
111
113
111
107
100
98
123
120
104
112
109
111
127
111
122
101
118
112
103
106
107
107
107
119
89
109
98
94
111
105
85
98
108
107
106
103
109
119
113
95
128

84
116
86

122
119
126

s
Workhorse Traveler
133
121
126
134
121
119
125
125
112
128
125
111

122
127
127
119
107
109
74
73
88
115
91
63

123
122
99
111
132
114
90
63
73
59
68
32

Costcutter
Peace of mind-safe,secure,no hassle
Easy to use
Minimum complexity for operators
Easy to set up and use new PC
Little training needed before use
Computers are lowest price
Want more productive operators
Competent sales personnel
Reliability of product (up-time)
Local technical service
Savings in operator cost (training)
Courteous service personnel
Security - able to back up data
Recommended by others
Able to send and receive emails
Easy to tie into local area network
Monitor is easy on eyes
Financial stability of manufacturer
Fast network/internet
Fast service response time
Service personnel trained often
Vendor around for long time
Available in all local markets

134
128
128
126
125
123
121
116
113
112
112
109
108
107
106
103
103
103
103
103
103
102
100

Cost Cutter
Base Components
Computing Power
Hard Drive
Networking
Case
Monitor
Keyboard and Mouse
Special Features
Office software
Other Softwares
Bookkeepng
presentation
Database
Business Graphics

70
130
50
32
25
130
18
34
23
40
20
25
0
597

Operating System

24
621

Ease
Ease
Ease
Ease
Ease
Price

Easy to navigate on web site

Security of my credit card/identity
Like to buy on the web
Wants human sales reps/support
Able to track my purchase
Easy to make purchase on web

Brick and Mortar

Computing Power
Brick and Mortar
Brick and Mortar
Autobackup
Marketing
Networking
Networking
Monitor
Finance Health of our Company
Networking
Brick and Mortar
Brick and Mortar
Brick and Mortar
Brick and Mortar

70
230
40
32
25
65
18
34
23

70
300
75
0
25
25
32
24
30

40
20
15

15

24

56

Costcutter
130
128
114
125
111
120

Web
Web
Web
BRICK AND MORTAR
Web
Web