Sssummer Internship 4 NSB

Market analysis and sales promotion of my video talk technology
B-I I / 1, MCI E, Delh
1
“A Study on the Sale

Dis
In Par
Post Graduate D
2
PREFACE
My Video Talk Tecchnology is basically based on e-commerce and which

is playing a pivot roll in all over world. Through this the marketing activities and
advertisement can be done effectively & efficiently and now a days it is most essential for
survive a business in the competitive market .
It is also provide the effective tools and techniques to the business various properties
dealer,sales & advertising department, beauty parlour ,healthcare etc to do their business in a
effective and efficient manner than others.
These are the various tools and features like-web meeting,web casting,video mails and
streaming videos etc are most helpful for the business to achieve its objectives or goals in a
different way.
This is new in India but it is proved that by the researchers, definitely it will play a pivot role
in the global basis.
According to experts, this products popularity and sales will increase 80-90 percent in its
margins within five years due to the popularityof the product or the best feachers of this
products or the best advantages of this product.
3
ACKNOWLEDGEMENT
The project on “Marketing Study &Sales promotion of My Video Talk Technology

pvt ltd” has been given to me as part of the curriculum in 2-Years Masters Degree in
Business Administration.
I have tried my best to present this information as clearly as possible using basic terms that I
hope will be comprehended by the widest spectrum of researchers, towards fruitful and
timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for their
direct/indirect support during the entire course of this project.analysts and students for
further studies.
I have completed this study under the able guidance and supervision of Ms.Monica Thomas.
I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance,
assistance and knowledge. I have received from I also thankful to all the employees in the
marketing department of MY VIDEO TALK TECHNOLOGY pvt ltd who helped me a lot in
the completion of this project.
Ravi Kumar
TABLE OF CONTENT
4
SL.No. Page No.
1. Cover page 1.
2. Preface 2.
3. Acknowledgement 3.
4. Table Content 4.
5. Introduction 5.
6. About My Videotalk Technology 6-11.
7. MVT India Building Mementum 12-13.
8. Product Feachers 14-22.
9. Product Feature MVT Other companies 23-31.
10. MVT India Technologies Pvt Ltd Pune 32-45.
11. Metamodern 46-52.
12. successful Person’s of MVT 53-59.
13. Objectives of MVT 60.
14. Advantages of MVT 61.
15. Key Person’s of MVT 62.
16. Contact Person’s 63-66.
17. What is sales promotion 67-68.
18. Sales Promotion Techniques 69-80.
19. Market Analysis 81-86.
20. Market Segmentation 87-88.
21. Questionaire 89-91.
22. Suggestion 92.
23. Conclusion 93.
24. References 94.
5
INTRODUCTION
A successfully established USA based Multi-National company,offering a complete

range of technologies.My Video Talk, my videotalk India,my videotalk Asia,my videotalk
webmeeting, my video webchat, video email,My videolearning, all streaming video
technologies in one special package for the people or for the todays businessman.Basically it
is providing three product(webmail,webvideo& webstreaming) to increase the business
effectively and efficiently in the competitive market.
ABOUT MY VIDEO TALK TECHNOLOGY
6
MyVideoTalk
Bringing the World Closer Together
Streaming Video!
The fastest growing segment of the Internet
A Multi-Billion Dollar Market
Catch the Wave of Online Video Communications
Consumer market Business market
900 million+ customers 50 Million+ Customers
over 800 million people online today
over 40 billion emails sent daily
99% of people have never received a video email
less than 1% of the 50 million websites online utilize video
email has surpassed TV and print as the preferred method of
communications
Just Imagine if YOU could get a piec
of this multi-billion dollar global market !!

Why is MyVideoTalk the #1 choice
for Streaming Video?
1) The highest quality video
2) The most feature rich

3) Complete branding and customization
4) Ability to import videos
5) Most competitively priced
Check out what sets MyVideoTalk apart from
everyone in the market.....
The ULTIMATE
High-Tech, High-Touch
Solution
Technology you can
SEE and HEAR…….
All in one
COMPLETE
package!
7
CONTINUED………
Product Feature MyVideoTalk Other

Companies Notes
MyVideoWebMail
Web-based video production
Up to 10 minute recording time
Only product for mass consumer
market offering up to 10 minutes of
video recording time.
Import video from outside source You can use a camcorder to create
“mini-movies”
Merge newly made video with your own stored
video
Ability to share videos produced by others with
exclusive Video Library Only MyVideoTalk offers
exclusive MyVideoLibrary for video
sharing
Merge newly made video with videos shared in
the public library
Merge your own stored videos with videos
shared in the public library
Merge multiple clips into one video playlist –
combine newly recorded footage, stored videos,
imported videos or library videos
Edit existing Playlist contents (video clips)
without changing URL
Change video contents without changing HTML
code for video posted to website
You can update videos on a
website without touching the HTML
code or paying a web designer.
Large variety of playback screen graphics
preloaded into video portal
Completely customizable playback screens
Ability to add your own graphics – logos or
images – to playback screen
Can add multiple images with
MVT. Others offer limited areas
where you may add a single
picture to the area.
8
CONTINUED…….
Ability to add text to playback screen

MVT’s built in text editor allows for
easy customized text. Can be
used to create a TRUE video
newsletter.
Ability to add hyperlinks to playback screen MVT allows multiple hyperlinks to
both images & text.
Ability to resize images on playback screen
MVT allows you to resize and
reposition images within your
customizable area.
Send a video web mail from within system
Send video from outside email client
Requires a separate email system for sending
videos
Some providers require that you
send video emails from within their
separate mail system.
Companies Notes
MyVideoWebMail - continued
Requires an email address different from your
regular one for sending videos
Research shows most people DO
NOT like to change their email
address.
Provides HTML code for posting to website
Ability to customize video player – autostart,
click to start, player size, control buttons, no
control buttons, player border
MVT allows you to customize the
look of your video player then
generates to code for you to
copy/paste into your website – you
can even have different size
players on each page of a website!
Stream to cell phones
Stream to Windows enabled PDAs & mobile
devices
9
CONTINUED……
Available for broadband and dial-up

Multiple resolutions up to full screen
Ability to limit number of times video is viewed
Ability to “turn off” video
You may limit number of views so
video is unavailable after limit is
reached.
Able to allow recipient to download video to disk
Free “test drive” of products
MVT includes the
MyVideoTestDrive in each start-up
package then available for $0.15
each. Other companies charge up
to $3.00 for trial subscriptions.
Customizable folders for organizing videos
Customizable address book
View History – shows date & time viewed and IP
address of viewer
Download History – shows data & time
requested and IP address of request
Full system support available 24/7
Monthly plans available
Multiple retail plans (better price plans, more
minutes w/ MVT)
MVT plans start at $5.95 per
month. MVT has more plans to
choose from with the most
streaming and features included.
Commissions for sharing the products
MVT offers hefty 50% first month
commission then 20% for
subsequent months.
CONTINUED……
10
Video Management Portal

Recording Screen
Playback Screens
“My Videos” Screen
MyVideoWebMail
Playback Screen

Companies Notes
MyVideoWebMeeting
Fully web-based, no downloads required �
Most companies require
participant to download a file
just to attend a meeting. Much
harder to get a guest to attend
with a download.
No special hardware or equipment required
PC and Mac compatible
Multiple stream video feed into meeting room True multi-party video and
audio collaboration, worldwide!
FULL interactive video & audio conferencing
Most other companies offer a
one way broadcast only with
no interaction between
participants
Up to 6 participants on screen with full audio and
video capabilities
Most companies only allow 1
or 2 participants on screen,
those that allow more - charge
exorbitantly
Text chat communication available to all
participants, on screen or not
Unlimited number of participants
Ability to switch on stage (video) participants
during conference
Very unique feature – multipoint
video conferencing. Many
uses.
Ability to share Power Points, web pages and
desktop applications
CONTINUED…….
11
With other companies, either

they don’t have this or they
charge exorbitantly for this.

Ability to grant video & audio permission,
remove chat box, remove participants from session.
Multiple retail plans
Offered as a stand-alone product

Some companies only offer
their web broadcast product
bundled with another
streaming video product.
Commissions for sharing products

MVT offers hefty 50% first
month commission then 20%
for subsequent months.
MyVideoWebMeeting
Collaboration Mode
MyVideoWebMeeting
Presentation Mode
Friday, August-11, 2006

My Video TalkIndia-Bulding Mementum !!!!!
12
My Video TalkIndia is located at Greater kailash-2 district of new Delhi. Mr.Sarwan

Gill, executive director of global operations, is overseeing the global expansion into
India.States Mr.Gill, “My video Talk already has thousands of customers 7 representative in
over 70 countries around the world.The entrepreneurial individuals in India are a natural fit
for our detailed global expansion plan.We are already experiencing phenomenal growth in
the Mumbai area and are excited to be able to share our proven business systems with the
Indian marketplace.”
My video Talk specializes in cutting edge streaming video technology and is the first to
introduce this technology world wide in a network marketing structure.
My Video Talk India offers video for email communication and websites as well as
conferencing facilities.The company’s enamour success in Europe & their expansive
network, which boasts representatives on six continents, indicate that the market is ready for
these type of communication products.Considering that there are over 1 billion people online
sending over 40 billion emails each day, the target market is gigantic & continues to increase
in size.With the speed of broadband internet connections world wide, the demand for video
technology is growing rapidly.
“I am continually amaged by the uses for our streaming video products” says manager of
customer support Amy Gardy. “I am previledged to get to work with many of our
representative and customers globally.We have had a pepresentative report that the traffic to
her website has guardrapled since she added my video talk technology to it.
Another representative landed a contract worth over $180,000 USD as a direct

result of using my video talk, video emails to show their work.eBay selling proved very
successful for a representative who sold a mobile phone using video to show it, demonstrate
its use & also show the included accessories.
CONTINUED…..
13
The item sold in less than 2 hours ! Estate agents love the video and
also others like-beauty parlour ,health care and other organization’s sales and advertisement
department .It is new in India still it will play a major role in the
marketing department and it is also proved by the researcher’s through research
that this concept is already have in the producers mind and definitely they will
adopt this because of, they are bound and they already know that without this they can not do
anything or they can not survive in the competitive market .
The another thing is that, without thos they can not maximize their profit and also they unable
to increase their business and they will not able to reach directly to the customers.
The another thing is that, without this they unable to survive their business
in a long term period basis and that’s why it is hundred percent sure that, they are bound to
adopt this.
So these are the main thing and through MY VIDEO TALK TECHNOLOGY the
business able to achieve its objectives with a different
Way than others.Thats why it is most essential for the present day business
activities.
So these are the different advantages or different benefits for the business
that’s why it is mostly playing a major role and also will play the major role
for sales promotion of the the product and also it will provide a success
for the organization or for the producer.These are the different another things
of my video talk technology are given below and they are briefly explain below.
PRODUCT FEACHERS
14
MyVideoTalk
Bringing the World Closer Together
Streaming Video!
The fastest growing segment of the Internet
A Multi-Billion Dollar Market
Catch the Wave of Online Video Communications
Consumer market Business market
900 million+ customers 50 Million+ Customers
over 800 million people online today
over 40 billion emails sent daily
99% of people have never received a video email
less than 1% of the 50 million websites online utilize video
email has surpassed TV and print as the preferred method of
communications
Just Imagine if YOU could get a piece
of this multi-billion dollar global market !!
Why is MyVideoTalk the #1 choice
for Streaming Video?
1) The highest quality video
2) The most feature rich
3) Complete branding and customization
4) Ability to import videos
5) Most competitively priced
Check out what sets MyVideoTalk apart from
everyone in the market.....
The ULTIMATE
High-Tech, High-Touch
Solution
Technology you can
SEE and HEAR…….
All in one
COMPLETE
package!
CONTINUED……
15

Companies Notes
MyVideoWebMail
Web-based video production
Up to 10 minute recording time
Only product for mass consumer
market offering up to 10 minutes of
video recording time.
Import video from outside source �You can use a camcorder to create
“mini-movies”
Merge newly made video with your own stored
video
Ability to share videos produced by others with
exclusive Video Library Only MyVideoTalk offers the
exclusive MyVideoLibrary for video
sharing
Merge newly made video with videos shared in
the public library
Merge your own stored videos with videos
shared in the public library
Merge multiple clips into one video playlist –
combine newly recorded footage, stored videos,
imported videos or library videos
Edit existing Playlist contents (video clips)
without changing URL
Change video contents without changing HTML
code for video posted to website
You can update videos on a
website without touching the HTML
code or paying a web designer.
Large variety of playback screen graphics
16
CONTINUED…….
preloaded into video portal

Completely customizable playback screens
Ability to add your own graphics – logos or
images – to playback screen

Can add multiple images with
MVT. Others offer limited areas
where you may add a single
picture to the area.
Ability to add text to playback screen

MVT’s built in text editor allows for
easy customized text. Can be
used to create a TRUE video
newsletter.
Ability to add hyperlinks to playback screen MVT allows multiple hyperlinks to

both images & text.
Ability to resize images on playback screen

MVT allows you to resize and
reposition images within your
customizable area.
Send a video web mail from within system
Send video from outside email client

Requires a separate email system for sending
videos �
Some providers require that you
send video emails from within their
separate mail system.
17

Companies Notes
MyVideoWebMail - continued
Requires an email address different from your
regular one for sending videos
Research shows most people DO
NOT like to change their email
address.
Provides HTML code for posting to website

Ability to customize video player – autostart,
click to start, player size, control buttons, no
control buttons, player border

MVT allows you to customize the
look of your video player then
generates to code for you to
copy/paste into your website – you
can even have different size
players on each page of a website!
Stream to cell phones

Stream to Windows enabled PDAs & mobile
devices
Available for broadband and dial-up

Multiple resolutions up to full screen
Ability to limit number of times video is viewed
Ability to “turn off” video

You may limit number of views so
video is unavailable after limit is
reached.
18
CONTINUED……..
Able to allow recipient to download video to disk
Free “test drive” of products
MVT includes the
MyVideoTestDrive in each start-up
package then available for $0.15
each. Other companies charge up
to $3.00 for trial subscriptions.
Customizable folders for organizing videos

Customizable address book
View History – shows date & time viewed and IP
address of viewer
Download History – shows data & timrequested and IP address of request
Full system support available 24/7

Multiple retail plans (better price plans, more
minutes w/ MVT)
MVT plans start at $5.95 per
month. MVT has more plans to
choose from with the most
streaming and features included.
Commissions for sharing the products

MVT offers hefty 50% first month
commission then 20% for
subsequent months.
CONTINUED……..
19

Recording Screen
CONTINUED……
20

Playback Screens
CONTINUED…….
21

“My Videos” Screen
CONTINUED…….
22
MyVideoWebMail
Playback Screen

Companies Notes
23
MyVideoWebMeeting
Fully web-based, no downloads required

Most companies require
participant to download a file
just to attend a meeting. Much
harder to get a guest to attend
with a download.
No special hardware or equipment required

PC and Mac compatible
Multiple stream video feed into meeting room True multi-party video and
audio collaboration, worldwide!
FULL interactive video & audio conferencing

Most other companies offer a
one way broadcast only with
no interaction between
participants
Up to 6 participants on screen with full audio and
video capabilities
Most companies only allow 1

or 2 participants on screen,
those that allow more - charge
exorbitantly
Text chat communication available to all
participants, on screen or not
CONTINUED……
Unlimited number of participants
24
Ability to switch on stage (video) participants

during conference
Very unique feature – multipoint
video conferencing. Many
uses.
Ability to share Power Points, web pages and
desktop applications
With other companies, either

they don’t have this or they
charge exorbitantly for this.
Ability to grant video & audio permission,
remove chat box, remove participants from
session

Multiple retail plans
Offered as a stand-alone product
Some companies only offer
their web broadcast product
bundled with another
streaming video product.
Commissions for sharing products

MVT offers hefty 50% first
month commission then 20%
for subsequent months.
CONTINUED…..
MyVideoWebMeeting
25
Collaboration Mode
CONTINUED…..
26
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DESCRIPTION
Introduction to the amazing world of online video conferencing, video marketing and
web streaming. A packaged deal which gives you awesome returns on any business
where you can use it for exploding your sales! Now you can hear and see. Watch
how video communication is revolutionizing the world and how u can have a piece of
it.
30
CONTINUED……
DATE 10/22/2008
A
D
D
E
D
CATEGORY Uncategorized.
TAGS Business, products, my video

talk,Technology-Internet
GROUPS Hewad
AWARDS Rising
COPYRIGHT Attribution Non-commercial
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My Video Talk India Technologies Pvt Ltd

PUNE
Products / Services :
My Video Talk is Bringing the world closer together.
The most cutting edge streaming video technologies on the market
today.
The next wave of the internet is video - with My Video Talk you can
get ahead of this wave and profit from it.
With full range of My Video Talk technologies, we are changing the
way of world communications, trains, market, educates and
collaborates.
We offer the internet's easiest, fastest, most effordable and feature
rich products for the mass market. Consumers and business accross
the world have power of technology right at their desktop.
Company Profile :
My Video Talk Technologies Pvt. Ltd. Having head office at Delhi.
The newest market opening for an established USA based Multi-
National Company.
The combination of our unique, proprietary internet communication
technologies and the foundation already in place provided the most
powerful new business opportunity to ever launch in India.
Establishment Year : 2005

Firm Type : Pvt. Ltd.
Nature of Business : Services
Level to Expand : International
33
CONTINUED…..
| View Catalog | View Trade Leads | Add to favorite | Contact Member |

Establishment Year
Firm Type
Nature of Business
Level to Expand
Contact Information :
Web-site : Visit Website
Contact Person: SUNIL K. YADAV

Designation : REPRESENTATIVE
Phones (Office): 40036657

Phones (Resi.) : 65233289
Mobile : 9850412224
Fax :
: B-2/503, PRIDE
Address REGENCY,
VIMAN NAGAR,
PUNE - 411014
(Maharashtra) India
34
CONTINUED……
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Bringing The World Closure Together - Presentation Transcript

1. Welcome
2.
3. IN THE NEWS
4.
5.
6. What you are going to see today…
o Cutting edge Internet-based communications technology
products
o A dynamic company set to become a global market leader
o An unparalleled global business opportunity
o A way for YOU to make money
7. MyVideoTalk is a division of Team Effort International , an established,
U.S. based Network Marketing Company founded in October 2002. It is
36
a privately-held, debt-free corporation. Management Team with over

100 years MLM Experience
8. MyVideoTalk USA founded in 2004 MyVideoTalk Europe founded in
2005 MyVideoTalk India founded in 2007
9. Headquartered in San Ramon, California U.S.A.
10. Strategic Partners VIDI Solutions started the world-wide video
streaming industry. Today they have the largest US government and
Fortune 100 accounts. Today they are part of the MVT family….
11. Less than 1% of web sites have streaming video on demand
Market growth potential excellent
CONTINUED……
12. New Cutting Edge Technology Products And Services.

o My Video Web Mail
o My Video Web Streaming
o My Video Web Meeting
13. MyVideoWebMail
o Powerful new way to communicate & market online.
o No attachments or downloads
o Be seen and heard anywhere, instantly via computer or
Mobil phones
o Easy to use
o Priced for the masses
o DVD quality
37
o Fully customisable
14. Personal Applications Have Fun with Family & Friends: Don't get to
see family and friends often enough? Why not send them video emails
to let them see and hear you! When is the last time the kids saw their
grandparents? MyVideoTalk video email brings the world closer
together.
o Communicate with family and friends across the world…
o Grandchildren can send their Grandparents video emails…
o Share videos of the newborn with family members…
o Instead of sending e-greetings for birthdays or other special
occasions, send personalised V-greetings…
o College students can stay connected with their parents and
classmates…
15.
o Increase Your Sales
o Better Customer Communications
o Improve Internal Corporate Communication
CONTINUED……
MyVideoTalk's video email technology combines the power of television
advertising with the simplicity of email.
o Property Sales –give personalised home tours
o Vehicle Dealers –sales promotion & client follow-up
o Network Marketers –communicate with prospects and
customers and keep in touch with and train your team
o Sales People –personalised prospect and customer follow-
ups
o Event Promotions
o Speeches
o Resumes/CVs –get a competitive edge by adding video to
your emailed resume or CV
Business Applications
16.
17.
18.
38
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29. Video Resumes
30. Custom Screens for Video WebMail
31.
32.
33.
Continued……
34.
35.
36. Simple to Create and send a Video
37.
o “ Video email will replace text messages as the online
communications mechanism.
o Text-based email will seem as archaic as black and white
television.”
o ~ Forrester Research
Remember when they said …
o The motor car will never become popular…
o “ The world will only need five computers ”
 Thomas J Watson, Founder of IBM
o CDs will never replace vinyl and cassettes…
o People don’t need mobile phones …
39
o Email will only be used by a few businesses…

38. Forrester Research “ Video email will replace text messages as the
online communications mechanism. Text-based email will seem as
archaic as black and white Television.”
39. Worlds First Streaming Videos On Mobile Phones
40. MyVideoWebstream STREAMING VIDEO ~ ON DEMAND for Websites
“ The future for businesses is now here”
41. MyVideoWebMeeting Power Live internet video meetings
with multiple people in the meeting room - live on video. Desktop and
file sharing, power point presentations, push web pages. Web-based -
no downloads for guests to attend !
42. MyVideoSystem
o Concept ~ a simple system to build your business
o Purpose ~ The systems are duplicative , people are not.
Your prospects will say “I can do that”. The If it is simple and
duplicative , the quicker and easier it is to build .
o Step 1 - Send prospect a video email (personal or a library
video)
o Step 2 - Send to MyVideoSystem (link to your personal
MyVideoSystem right from the video email)
CONTINUED……
MyVideoTalk is committed to continue introducing cutting edge Internet
communication technologies This is just the beginning…
43. The Business Opportunity
44. Company Goal To Be The Largest On Line Internet Communication
Technology Company In Network Marketing World Wide
45. Multiple Income Streams
o Weekly Earnings:
o - Fast Start bonuses
o - Teambuilder bonuses
o - Cycle bonuses
o - Check Match bonus option
o Special Bonus:
40
o - Executive bonus
46. Unlimited Weekly Fast Start Bonus $15 (Rs.600) Fast Start Bonus
YOU Mahesh $ 15 Raaja $ 15 Kavita $ 15 Vijay $ 15
47.
o = Teambuilder
One on the left … One on the right ! Become a “Teambuilder” YOU
Mahesh Raaja
48. Unlimited Weekly Teambuilder Bonus $10 Each person they
personally sponsor for life (Rs. 400) Team Builder Bonus If sponsored
10 reps who sponsored only 5 you would get a $ 500.00 (Rs. 20,000
bonus) Or more YOU Mahesh Raaja Pradip $10 Shiv $ 10
49. Executive Bonus Help 2 reach Team Builder $125 (Rs. 5000)
Executive Bonus Rs. 2800 Rs. 7,800
50. Weekly Cycle Bonuses 1 x Cycle = up to $150 for monthly optional
program Either way round Banking (max 33 per day) Rs. 6000 Rs. 6000
3 6 = $100 + $50
51. Aim to become “Executive” $40 (Rs. 1600) Team Builder Bonus + *
$150 (Rs. 6000) Cycle and check match Bonus $125 (Rs. 5000)
Executive Bonus (One Time) = $345 (Rs.13,800) … and this is just
where it starts… $30 (Rs. 1200)
52.
53.
54.
55.
56.
Continued…….
57.
58.
59.
60. Compensation Plan Basics
o How The MyVideoTalk income-producing Compensation
o Plan is revolutionizing the way people create wealth:
o No breakaways
o No flushing No balancing
41
o No monthly group volume requirements

o Fully banking plan
o No limit to the number of levels from which you can earn
weekly commissions.
o Get paid on all the volume, not just what you qualified for in
your level payout
o Only need 2
o Paid weekly
o No minimum leg count volume
o No "coded" bonuses, get paid on helping
everyone
o No getting paid only on your "power team"
The MyVideoTalk Hybrid Compensation Plan is revolutionizing the
entrepreneurial landscape today, and it is changing how people create
perpetual, long-term wealth.
61. Simple Duplication YOU Mahesh Raaja Kamal Pradip Anil Kavita
62. Potential Passive Income Growth Months Power Of TWO No. of
Members 1 2 2
Members 1 2 2 2 4 6
Members 1 2 2 2 4 6 3 8 14
Members 1 2 2 2 4 6 3 8 14 4 16 30
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126
Continued…..
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126 7 128 25
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126 7 128 254 8 256
510
42

Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126 7 128 254 8 256
510 9 512 1022
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126 7 128 254 8 256
510 9 512 1022 10 1024 2046
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126 7 128 254 8 256
510 9 512 1022 10 1024 2046 11 2048 4094
Members 1 2 2 2 4 6 3 8 14 4 16 30 5 32 62 6 64 126 7 128 254 8 256
510 9 512 1022 10 1024 2046 11 2048 4094 12 4096 8190
74. Your One Year Income
o Your Income : 8190/9
INR 54,60,000 $1,36,500 910 = * $150
75. Timing: “ The secret of success is to find out where people are going
- and get there first” Mark Twain
76. Getting started is simple
77. The MyVideoTalk India Total Video Solutions Package * MyVideo
WebMail MyVideo TestDrive ( 1500 Test Drives for First Month)
MyVideo System MyVideo WebChat MyVideo Forum MyVideo
WebMeeting MyVideo Community MyVideo e-Learning * MyVideo
Learning ~ OnlineVideo Seminars Inclusive of $29.95 Enrollment Kit
$220 * one - time set-up INCLUDES: Set Up, First month of India
monthly subscription and Hosting
78. Multiple Payment Options
79.
o Account Name: MyVideoTalk Technologies (P) Ltd.
o Address: E-302, Greater Kailash II, New Delhi-110 048.
o ICICI Bank: Greater Kailash II Branch, New Delhi.
o Account No: 0 3 1 1 0 5 0 0 0 9 0 8
CONTINUED……
43
80. If Timeing is everything then is this the right time for you ? "Be
in business for your self, But not by your self" We offer 2 great
options to build and secure your financial future. Welcome India to our
mission of “ Bringing the World Closer Together”
81. Timing “ The secret of success is to find out where people are going - and get there first”
Mark Twain
Related Presentations
• Sunrise Valley – bringing Bussin…
• Going Global: A Road Map for Bring…
• RSS - Bringing the World Wide Web …
• Bring The World To Your Doorstep &…
44
CONTINUED……
• Senior Care Options: Bringing Medi…
• Bringing Seo And Ppc Together Arou…
• Global Voices Online - Bringing th…
• Bringing Hosters and Developers To…
• Real World Examples of Succesful E…
45
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CONTINUED…….
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FROM THE CATEGORY ARCHIVES:
Next steps
Slides for Talk on Nanotechnology
and Computational Challenges
by ERIC DREXLER on JULY 28, 2009
Talk slides [pdf]
I’ve posted the slides for my WORLDCOMP’09 keynote, “Advanced Nanotechnology:

Advanced Computing on the Critical Path”: Click here to download.
My earlier talk for the 2009 Berkeley Nanotechnology Forum was directed to a non-
specialized nanotechnology audience and surveyed near-term directions in
framework-directed self assembly as a basis for next-generation nanosystems. The
WORLDCOMP’09 talk is [...]
{ 6 comments }
Myths through mythquotation
by ERIC DREXLER on JUNE 18, 2009
Not really a separate world
When Slashdot runs the slightly misleading headline, “Real Nanotechnology Getting
Closer, Says Drexler” (with a link to the technology roadmap — lots of downloads!),
the Tech Talk blog at IEEE Spectrum quite naturally reports this as “Eric Drexler has
just been quoted as saying ‘Real nanotechnology is getting closer’”… and thus [...]
48
CONTINUES…….
{ 3 comments }
A Third Revolution in DNA Nanotechnology
by ERIC DREXLER on MAY 22, 2009
3D structural DNA nanotechnology Designs and TEM micrographs (100 nm scale
bars)
“Self-assembly of DNA into nanoscale three-dimensional shapes”SM Douglas, et al.,

Nature, 459:414–418 (2009).
In a new paper, Shawn Douglas and his colleagues at William Shih’s lab have
demonstrated the first systematic method for building multilayer 3D nanostructures
of DNA. In his commentary, Tom LaBean [...]
{ 6 comments }
Slides for Berkeley Talk
on Molecular Nanosystems
49
8 WAYS TO MAKE MONEY WITH THE

MYVIDEO TALK HYBRID COMPENSATION
PLAN:-
Fast Start Retail Bonuses
Team Builder Bonuses
Executive Leadership Matrix Bonus
Weekly Team Commissions
Global Rewards Check Match Bonuses
Leadership Rewards
Sales Office Program
Presidents Weekly Club
Fast Start Retail Bonuses
A $15 Fast Start Retail Bonus is paid on the sales volume

generated by the personal sales of The MyVideoTalk India Total
Video Solutions Package. There is no limit to the amount you can
earn in Fast Start Retail Bonus!
Team Builder Bonuses
A $10 Team Builder Bonus is paid on the sales volume generated

by the sales of the MyVideoTalk India Total Video Solutions
Package. This bonus is paid to the first Qualified Team Builder
above a personally enrolled representative in the line of
sponsorship.
Executive Leadership Matrix Bonus
Special Executive Leadership bonus ~ As soon as you achieve

Executive status you will be compensated with a $125 Executive
Bonus. You receive Executive Bonus once you help 2 personally
sponsored Representatives ,one on your left sales team and one
50
on your right team, achieve Team Builder status.
Weekly Team Commissions

eligible to earn weekly team
Once you achieve title of Team builder you are commissions.
With the Global Rewards Commission Plan you only need to build
2 sales teams to benefit from the weekly bonuses. Each time your
team generates sales volume of 720 WSV on left or right sales
team and 360 WSV on the other team, regardless of which team
has the greater or lesser volume; you will earn a commission
cycle. Each time this happens, you will receive $100 in team
commissions plus up to an additional $50 global rewards check
match bonus (see number 5).
Each day, our computer searches your team legs for volume that
has accumulated as a result of product sales.
Representatives can earn up to $150 every time they create 720

WSV/360 WSV earning up to $5000 per day to reach a potential
maximum of $35,000 per week
Global Rewards Check Match Bonuses
Each week MyVideoTalk puts the sales

volume generated during that week in to a
special bonus pool. Those representatives
who achieve a commission cycle will benefit
from this bonus pool by receiving a reward
check match bonus of up to 50% in addition
to the cycle payout, for a total of up to $150
per cycle ($100 per cycle bonus + $50 per
cycle check match bonus).
51
Leadership Rewards Plan
*Simply achieve Leadership Rewards rank title and recognition pin by

earning the stated number of cycles in any given week.
**To obtain Prizes in the Leadership Rewards Plan, you will need
to cycle 4 consecutive weeks and personally sponsor 1 new
representative as well. All prizes will start at the Bronze Level and
then go forward. You can only receive 1 prize per 4 week period
and level prizes are not to be combined.

Area Sales Office Bonus
52
Introducing the ability to have your very own MVT Area Sales
Office!
We will help you set up your area team office with the ability to
increase sales, trainings and weekly presentations for your team
in your region!
Qualification:
50 new team sales per week in the immediate region of the office
for 4 consecutive weeks, once achieved you will receive the
following:
1) Corporate will pay 50% of the security deposit for the lease of
the area team office ( up to USD $2,500).
2) Corporate will pay your monthly office rent (up to USD $700)
3) You also will receive a private training for your area team
office from corporate officers every month !
4) Please review full terms & conditions in your MyVideoTalk Back

Office Area.
Presidents Weekly Club
53
*Simply achieve Presidents Weekly Club by earning the stated amount in any given week.
**As soon as you join the club at stated level, earn the special prize assoicated.
Home - Corporate - Technologies - Business - Showcase - Contact - Members

Login
Copyright (C) 2009 MyVideoTalkIndia.com. All rights reserved.
MyVideoTalk Independent Representative: ID:
54
SUCCESSFUL PERSON’S OF MVT
55
CONTINUED……
56
CONTINUED……
• Kamal Kiran
• Ankur Bakhshi
• Pushp Dev Sharma
• Nitin Karande
• Siddhartha Dasgupta
• YUGANDHAR BABU Y G & Mr. LOKESH BABU Y G
• Viveak Narkhede
• NILESH PATEL & . BHUPENDRA MAVANI
• Manish Kumar Jain
• Mohd. Munawar & Mohd Hussain N Dakhan
• Ipsit Shah
• Sashidhar Gokul Iyer & S.Subramanian
• Chetan Patel
• Nadeem Pasha
• Sayed Asadulla Quadri
• Mr. Hazrath Pasha & Mrs. Shirin Pasha
• Miss. Ayesha Banu
• Miss Tarinder Jeet Kaur
• Mr. Dhananjay kadam ( Raj )
• Shreya Sharma
• Samarth Rao & Sachin Rao
• Mr.Rajesh Jain
• Mr.MANJUNATH NAGARAJA
CONTINUED…….
57
CONTINUED…..
58
Are YOU next to join this special club ?!?
SouthEast Asia - Special Pre-Launch Just Started
Build Local / Think Global ! ! !
8 Countries now in Pre-Launch. Special Founder's Club with incredible $1000 USD
Founder's Bonus. MyVideoTalk offers the greatest seamless, international
compensation plan - Now you have even more earning possibilities! ! !
CONTINUED…….
New Business Presentation PPTs
59
Announcing new Business Presentation Powerpoints. Excellent tool for

showing the BIG picture on the MVT business opportunity and products.
These have been updated and a lot of exciting information has been
added. 2 new versions available - 1 in FLASH and 1 that is downloadable
which you can even show offline without needing internet access!!
Both are now available for India and SE Asia. There is also a direct link to
a one page layout which you can send to prospects in your emails.
Click Here For Business Presentation PPTs
Brand New Events & Recognition Website
We are very excited to

introduce a brand new
rep support tool for all
India representatives.
A compelling tool sure

to motivate all of your
new reps and connect
MVT India reps from all
regions. A special
website dedicated to
events, meetings, and
recognition !!
Here you can post your

meetings, see photos of
the recent events and
meetings, read the latest press releases and even print them give to your
prospects out to.
Continued…..
Best of all - a special recognition page highlights all of our superstars from
the brand new rep reaching his/her first rank up to our top leaders !!!
This new site links from the back office ''Events'' tab. The website has just
gone live - submit your meetings and photos right away!
mmates !
60
Have fun sharing this website with all of your tea
OBJECTIVES OF MVT
• Bringing the world closer together
• Providing better tools & techniques for effective business.
61
• Maximizes the profit as wel as the other benefit of the business.
• To achieve the great success in all over world .
• Provide the better/easier feachers to the user for effective business.
ADVANTAGES OF MVT
1. Save time
2. Save money
3. Customer satisfaction
62
4. public feedback
5. Cost is lower than other medium
6. It gives all information at any time
7. It gives your own competitions
8.
9.
10.
KEY PERSON’S OF MVT
1. Executive Director :- Mr.Sarwan Gill
63
2. Manager of customer :- Mr. Amy Hardy
3. Vice President :- Mr. Sonu Sandhu
4. Chief Executive officer :-Mr. Mel Gill
5. Founder & Ceo :- Mr. Bob Reina
6.
CONTACT PERSONS
• Global School of Business,

Marketing Manager,Kajal Sharma,
Mathura Road, N.Delhi,
E-mail:-kajal.sharma@gsb.edu.in
64
• Lohmod Hotel,
Mr.Jaiveer Lohia,A-292,NH-8,
Mahipalpur,Delhi-110037.
e-mail-www.hotellohmood.com
• Good Palace Hotel,

Korol Bagh,Mr. Navneet,
Ph. No.91-11-66361144,
e-mail-goodpalace@hotmail.com,
15A/63,Ajmal khan road,
Korol bagh,Delhi-110005
• Dayal Regency,
Mr.Rajkumar Yadav,
Ph.no.91-11-66358760,
B-718,sushant lok, gurgaon-122001
e-mail-dayalregency@yahoo.com
• B B Palace,
Mr. Rohit ,
opp. P P jewelers,
bank street,gurudwara road,
korol bagh,Delhi-110005.
e-mail-info@hotelbbpalace.com,ph.no.66363228.
• ACE RESIDENCY,Mr. partha,

Ph.no-66356873,c-233,kk part 1,
GK,Delhi-110048.
e-mail-aceresidency.com
CONTINUED……
• AIRPORT HOTEL,
Ms. Balbir Singh,ph.no.66356163,
c-233,kk part-1,Gk,Delhi-110058.
e-mail-www.airporthoteldelhi.com
65
• HOTEL PALS INN,Mr. Narendra,

Ph.no.66363144,
26/6,main market,east patel nagar,
Delhi-110008.
e-mail-bookings@palsinn.net
• METRO HIGHTS HOTEL,

Mr. Mohit Shah,ph.no.66363987,
8/35,padamsingh road,korol bagh,
Delhi-110005.
e-mail-hotelmetrohights@gmail.com
• CONCLAVE HOTEL UNIT OF LIBRA HOTEL PVT LTD,

Mr.Umlesh kumar,
Ph.no.66360136.
e-mail-www.conclavehotel.com
• HOTEL MIRAGE,Mr.Sahid Anwar,

ph.no.66242605,
e-mail-miragebnb@hotmail.com
• HOTEL SUBHAM BILASH,

Mr.Sagar,ph.no.6635006,
e-mail-info@subhamvilas.com,
A-42,vishal enclave,
opp.TDI mall,rajoari garden,
D-110027.
CONTINUED……
• ACE RESIDENCY,
Mr.Om prakash,
ph.no.66360665,
e-mail-info@aceresidency.com,
c-233,part-1,GK,D-110048.
66
• LE SEASONS,
Mr.Pramod Yadav,
ph.no.66358723,
e-mail-info@hotelleseasons.com,
A-1A,mahipalpur extn,NH-8,
A block,mahipalpur,D-110037.
• KRISHNA CODDLE,
Mr.Karan Bharadwaj,
ph.no.66362948,
e-mail-krishnacoddle@gmail.com,
H.no.714-A,B_Block,
near sushant shoping arcade,
Ashok mrg,gurgaon-122001.
• TRADITIONAL INN,
Mr. Divyansh,
ph.no.66223859,
e-mail-traditionalhospitality@gmail.com,
7a/44,wea,korolbagh,D-110005.
CONTINUED…..
• SRI NANAK CONTINENTAL HOTEL ,

Mr. Sandep,
ph.no.66363649,
e-mail-info@hotelnanak.com,
2222,hadrdhiyan singh road,
korol bagh,Delhi-110005.
67
• VICC VANDANA LUTHA CURLS & CURVES,

Ph.no.66362052,
e-mail-contact@vicc.co.in,
62,ptiya complex,
community centre,
vasant vihar,
Delhi-110057.
• WAVES DESINER UNISEX SALON,

Mr.Saleem,
ph.no.66361702,
e-mail-saleemwaves@gmail.com,
G-60,sec-18,
opmc donalds,
noida-201301.
• NAIL SPA TRAINERS & DISTRIBUTOR PVT LTD,

Mr.Gurpreet,
e-mail-nailspaindia@gmail.com,
sf-07,galleriashoping cplx,
Dlf ph-4,gurgaon-122001.
• SILHOUETTE BEAUTY SALOON,

Mr.Anita Mathur,ph.no.24395012,
e-mail-silhouettesaloon@rediffmail.com,
The oberoi,Dr zakir hussain MG,
lodhi road,Delhi-110003.
What is Sales Promotion ?

Sales promotion describes promotional methods using special short-term techniques to
persuade members of a target market to respond or undertake certain activity. As a reward,
68
marketers offer something of value to those responding generally in the form of lower cost of
ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion
of additional value-added material (e.g., something more for the same price).
Sales promotions are often confused with advertising. For instance, a television
advertisement mentioning a contest awarding winners with a free trip to a Caribbean island
may give the contest the appearance of advertising. While the delivery of the marketer’s
message through television media is certainly labeled as advertising, what is contained in the
message, namely the contest, is considered a sales promotion. The factors that distinguish
between the two promotional approaches are:
1. whether the promotion involves a short-term value proposition (e.g., the

contest is only offered for a limited period of time), and
2. the customer must perform some activity in order to be eligible to receive the
value proposition (e.g., customer must enter contest).
The inclusion of a timing constraint and an activity requirement are hallmarks of
sales promotion.
Sales promotions are used by a wide range of organizations in both the consumer and
business markets, though the frequency and spending levels are much greater for consumer
products marketers. One estimate by the Promotion Marketing Association suggests that in
the US alone spending on sales promotion exceeds that of advertising.
Continued……
According to the Institute of Sales Promotion, "Sales

Promotion comprises that range of techniques used to attain sales or
marketing objectives in a cost effective manner by adding value to a
product or service either to intermediaries or end users, normally but not
exclusively within a defined time period."
69
Almost every Company uses Sales Promotion techniques at some stage of

the product life cycle since sales promotion techniques provide a
strong incentive to BUY!
Generally, there are 3 modes of Sales Promotion -
• Consumer oriented
• Sales force oriented
• Retailer oriented
Advantages of sales promotion
• probably the fastest and best way through which manufacturers can
push consumers to try a product. Once satisfied with the quality of
the sample product, consumers become more confident about
buying a new product.
Reduced Rates - During promotional campaigns, companies offer their products at

discounted rates. Consumers like to make
Advantages for Producers and Manufacturers
• Entering New Markets - Sales Promotion campaigns enable

manufacturers to capture new markets.
• Controlled Expenses & Measurable Results - Producers have
direct control over sales promotion campaigns and this enable them
to make sure that there are no undue wastages in the process!
• Increased Sales - Sales promotion techniques have favourable effect on the sales of
products. Companies enjoy increased demands for their products while such
campaigns are running.
• Advantages for the Sales Force
• Sales promotion campaigns makes the job of the sales team much easier. Thanks
to the offers and sales, customers are positively inclined towards buying a particular
product. Some of the commonly used Sales Promotion tools include -
Free Samples, Coupons, Lucky draws, games and contests, Cash Refund
offers, Free Trials, Tie In Promotion, Point of Purchase Displays etc
Sales Promotion Techniques
There are many different sales promotion techniques that marketing firms use to
build interest in a product or increase the sales of a product over a specific period of
time. This paper will discuss the key sales promotion techniques that marketing firms
direct at both trade and consumers
70
(Solomon, Marshall, Stuart, 2008). Before we dive in to the different types of sales
promotions let's identify the difference between trade and consumer. Promotions that
are directed toward trade are focused on the channels of which the product will be
distributed (Solomon et al, 2008). For example a trade promotion may be focused at
the retail chain Target or Sport Chalet. Promotions that are focused on consumers
are directed people like you. To begin we will focus on sales promotion directed
toward trade.
Discounts and Deals
Discounts and deals are incentives to get the retailer to purchase the company's
product so that consumers will eventually purchase them. One type of deal is a
merchandising allowance, which is a sort of reimbursement to the retailer for
supporting a company's product (Solomon et al, 2008). For example, during football
season the grocery store Albertson's may support Budweiser and allow them to set
up an extravagant floor display. In return Albertson's may receive some type of
reimbursement for that support.
Another type of deal is called a case allowance. This basically means that the more
of the product that the retailer orders the lower the cost per unit is(Solomon et al,
2008). For example, if a retailer orders 50 bags of chips from Frito Lay the retailer
may pay a dollar per unit. However, if the retailer decides to purchase 200 bags of
chips from Frito Lay the price per unit may only be $0.25, which would be an
incentive to purchase a large quantity.
Marketing Business is More Than Just Promotion and Advertising
Popular Online Promotion Techniques that Don't Always Work

Some online promotion techniques that are popular don't always work for smaller
sites. Sometimes focusing on free and cheap online promotion can be the best for
you and your business.
By T. McSpadden | Published 12/6/2006
Resource Guide to Internet Marketing and Affiliate Promotion

If you have ever tried your hand at marketing online, you know that it is not easy. It
requires a lot of time and effort. Advertising and promotion are major requirements if
you expect to earn any money online, but how do you do it successfully and turn a
profit?
Continued….
Why We Work so Hard: Analyzing the American Work Ethic

A close examination of the reasons Americans work too hard. A look at American
work ethics, the media's role and work-related stress.
By Megan Curley | Published 5/5/2008
71
Tips to Maximize Your Online Marketing Promotions

• You can choose to set up an online email marketing campaign, an online
direct marketing campaign, or you can use free methods of online marketing
promotions Popular Online Promotion Techniques that Don't Always Work
• Resource Guide to Internet Marketing and Affiliate Promotion
• Why We Work so Hard: Analyzing the American Work Ethic
• Tips to Maximize Your Online Marketing Promotions
Marketing efforts entailing promotion should always be considered important.
Advertising is only one form of promotion, however, which can entail everything from
sales activity to public relations to sponsorship.
Startup companies to advise retail dealers use of sales promotion techniques:
A strategic business plan need to include details of key personnel and

their relevant experience are also important, as is operational information
like office location, special equipment and expected employee headcount.
Corporate Business Plan to advise retail dealers use of sales promotion

techniques
Contact our consultants to advise retail dealers in use of sales

promotion techniques today to write your business plan to advise retail
dealers in use of sales promotion techniques. The corporate planning
experts at HJ Ventures, we have a great deal of experience in working
with new CEOs to advise retail dealers in use of sales promotion
techniques. Our expertise can give you the edge you need to make you
stand out from the competition. Allow our team to assist your corporate
founders at this crucial early stage of your company. Speak to our team
about developing your corporate presentation and business plan to advise
retail dealers use of sales promotion techniques.
like article marketing or blogging with links to your website.
Related information
Marketing Business is More Than Just Promotion and Advertising
Cotinued……
PERSONAL
SELLING
ADVERTISING
72
PUBLICITY
SALES
PROMOTION
Sales Promotion Importance
Growth in United States
• Exceeds $250 billion dollars a year

• Increasing percentage of promotional dollars
• Consumer goods companies spend more on sales promotions than advertising
Sales Promotion
Objective: Bolster/complement other promotional mix elements during a specific time period
Targeted toward:
• Sales force
• Wholesalers and retailers
• Consumers
Definition: any activity or material used as a direct inducement to purchase
Rebates, cents-off-
Contests, games & sweepstakes
Product sampling, demonstrations
Coupons, refunds
Continued……
Sales Promotion
Methods for Consumers
73
Multiple purchase offers,
Frequent-user incentives
P-O-P material
Product placements/tie-ins
Premiums
Sales Promotion
Methods for Consumers
Classifying Types of Sales Promotion
Promotional
pricing
Non-price
promotions
Sampling
• Price reductions
• Free goods
• Tied offers
• Money off next purchase
• Loss leader pricing
• Cheap credit
Continued….
• Contests
• Free gifts
• Self-supporting offers
• Multi-brand promos s
74
• Guarantees and added services
• Most effective in the early stages of a new product launch (#1 use for coupons)
• Important for food products
• Very expensive
Rebates: A Consumer Information Source
• Buyers fill out rebate forms with names,

addresses and household data about customers
- directly targets price cuts to customers
- 5-10% are redeemed (A Phantom discount)
Rebates are often effective at changing purchase probabilities, even for big-ticket it
Coupons, too, can be effective at getting consumers to purchase specific
products
Number of Coupons Redeemed Per (International) Household in 1992
USA Coupon Redemption
1990 1992 1993 1994 1995
Distribution 279 310 300 310 292
Redeemed 7.1% 7.7 6.8 6.2 5.8%
Continued……
Snapple ‘Yard Sale’ Refreshes Sales Drive
Source: Direct Mktg News, 2004
75
• “The idea is about brand loyalty, getting more people to buy bottles, collect caps and
buy stuff at the Snappleton yard sale, an online town on Snapple.com” Ms. Bernstein,
Senior V.P.
• Involvement: Collecting bottle caps.

• Silver cap (16 oz.)- ice tea products
• Yellow caps (Lemonade products)
• White caps (20-32 oz. bottles.)
• Unique merchandise like Quicksilver apparel, Lite-Bright, Nintendo Game Boy

Advance and Piaggio Scooter.
Snappleton ‘Yard Sale’
• “Snapple operates off a really low budget , doing more with less.”
• Objectives: Increase users aged -15 to 24.

• Use the internet to pique curiosity in a competitive U.S. beverage market, (Coca-Cola
Co. and Pepsi Co.)
Continued……
• Trade shows
• Contests, free merchandise
• Display equipment, P-O-P materials
• Cooperative advertising & promotions
o Vertical - channel members
76
o Horizontal - group of retailers

• Allowances (buying vol., buy-back, scan-back, merchandise)
• Premium or push money, slotting allowances
Sales Promotion
Methods for the Trade
Trade Shows
Maintain relationship
Transmit messages
to key accounts
Remedy problems
Add-on sales
Selling objectives
Non-selling objectives
Current
customers
Potential
customers
Continued……
Maintain image
Test products
77
Gather competitive
intelligence
Widen exposure
Contact prospects
Determine needs
Transmit messages
Commit to call back
or sale
Contact prospects
Foster image building
Test products
Gather competitive
intelligence
Proportion of Promotional Expenditures
Trade sales promotion
Consumer sales promotion
Advertising
Continued…….
Sales Promotion, Pro and Con
• Advantages:
• Motivation method for special efforts
• Short-term sales increase
• Defined target audience
78
• Defined role/objectives
• Indirect roles (e.g., wider distribution)
• Disadvantages:
• Only short-term
• Hidden costs
• Confusion
• Price cutting -Brand image
• Postponement effect
• Significant government regulation
• Lack of effectiveness sometimes (learning effect)
A Benefit Congruency Framework of Sales PromotionEffectiveness
JrlMktg,Oct.2000
Are monetary savings the only explanation for consumer response to sales promotions?
If not, how do the different consumer benefits of salespromotion influence

its effectiveness?
Savings Quality
Convenience Value expression
Exploration Entertainment
Six Benefits
Continued……
Sales Promotions Benefit Matrix
* Coupons
79
* *Price Reductions
Rebates
* Sweepstakes
Free Product Offers
Low
Low
High
High
Utilitarian
Hedonic
Free Gifts
Positioning Map
Continued……
Study #4:
Design and Procedure
80
Study #4, Conclusions
1. Monetary saving is not the only consumer benefit
2. Consumers distinguish six benefits
• Six benefits grouped between Utilitarian and Hedonic

• All six (except quality) are significant predictors of overall evaluation
5. Monetary promos provide more Utilitarian benefits than Hedonic benefits
Study #5: Benefit Congruency Effect

Design and Procedure
Study #5, Conclusions
1.Sales promo’s provide benefits beyond monetary savings
2.Nonmonetary promos provide more Hedonic benefits
3.For High End brands, sales promos are more effective
4.Monetary promos can destroy market share when offered with incongruent high
equity hedonic brands competing against low-priced brands
• Proof of congruency between needs of products and monetary promotions

• Negative effects of some promotion were due to lack of relevance
Discussion of Studies 4 and 5
Continued………
Role of The Promotion Mix
• Promotion is an organization’s unique set of communications (stimuli) designed to

influence (inform, persuade & remind) selected target audiences into desirable
responses.
• Who says what to whom, in what setting , by which channels, with what purposes.
• Promotion facilitates (efficient) exchange
81
Sales promotion effectiveness: the impact of consumer differences at an ethnic-group level

Authors: Kwok, Simon; Uncles, Mark
Source: Journal of Product and Brand Management, Volume
14, Number 3, 2005 , pp. 170-186(17)
Publisher: Emerald Group Publishing Limited
Abstract:
Purpose - Aims to examine the proposition that consumer sales
promotions are more effective when they provide benefits that are
congruent with those of the promoted product. This proposition is
considered at the ethnic-group level (i.e. do differences in cultural values
at this level have an impact on sales promotion effectiveness?).
Design/methodology/approach - A quasi-experimental design is used to
test a series of hypotheses based on a sample of Anglo-Australians and
Chinese-Australians. The main experiment is informed by the results of
two pretests. Findings - First, there are significant differences in
consumer cultural values at an ethnic-group level. Second, despite these
differences, ethnicity does not have a significant impact on responses to
sales promotions. Third, the expected congruency effects between
products and promotion types are not found. Research
limitations/implications - Some of the detailed results match those
reported in previous studies, but there are important differences too.
Practical implications - There is a need to be aware of differing cultural
values at an ethnic-group level. Notwithstanding this inference, the
second finding suggests that there continues to be scope for using
standardised strategies when promoting to different ethnic groups.
Finally, considerable caution should be exercised when planning
promotion strategies around hoped-for congruency effects.
Originality/value - New light is cast on the relationship between consumer
differences at an ethnic-group level and the effectiveness of various types
of sales promotion for utilitarian and hedonic products.
Market Analysis
The goal of a market analysis is to determine the attractiveness of a

market and to understand its evolving opportunities and threats as they
relate to the strengths and weaknesses of the firm.
David A. Aaker outlined the following dimensions of a market analysis:
82
• Market size (current and future)

• Market growth rate
• Market profitability
• Industry cost structure
• Distribution channels
• Market trends
• Key success factors
Market Size
The size of the market can be evaluated based on present sales and on
potential sales if the use of the product were expanded. The following are
some information sources for determining market size:
• government data
• trade associations
• financial data from major players
• customer surveys
Market Growth Rate
A simple means of forecasting the market growth rate is to extrapolate

historical data into the future. While this method may provide a first-order
estimate, it does not predict important turning points. A better method is
to study growth drivers such as demographic information and sales
growth icomplementary products. Such drivers serve as leading indicators
that are more accurate than simply extrapolating historical data.
Important inflection points in the market growth rate sometimes can be

predicted by constructing a product diffusion curve. The shape of the
curve can be estimated by studying the characteristics of the adoption
rate of a similar product in the past.
Continued……..
Ultimately, the maturity and decline stages of the product life cycle will be
reached. Some leading indicators of the decline phase include price
pressure caused by competition, a decrease in brand loyalty, the
emergence of substitute products, market saturation, and the lack of
growth drivers.
Market Profitability
83
While different firms in a market will have different levels of profitability,

the average profit potential for a market can be used as a guideline for
knowing how difficult it is to make money in the market. Michael Porter
devised a useful framework for evaluating the attractiveness of an
industry or market. This framework, known as Porter's five forces,
identifies five factors that influence the market profitability:
• Buyer power
• Supplier power
• Barriers to entry
• Threat of substitute products
• Rivalry among firms in the industry
Industry Cost Structure
The cost structure is important for identifying key factors for success. To
this end, Porter's value chain model is useful for determining where value
is added and for isolating the costs.
The cost structure also is helpful for formulating strategies to develop a

competitive advantage. For example, in some environments
the experience curve effect can be used to develop a cost advantage over
competitors.
Distribution Channels
The following aspects of the distribution system are useful in a market

analysis:
• Existing distribution channels - can be described by how direct they

are to the customer.
• Trends and emerging channels - new channels can offer the
opportunity to develop a competitive advantage.
Continued……
• Channel power structure - for example, in the case of a product

having little brand equity, retailers have negotiating power over
manufacturers and can capture more margin.
Market Trends
84
Changes in the market are important because they often are the source of
new opportunities and threats. The relevant trends are industry-
dependent, but some examples include changes in price sensitivity,
demand for variety, and level of emphasis on service and support.
Regional trends also may be relevant.
Key Success Factors
The key success factors are those elements that are necessary in order
for the firm to achieve its marketing objectives. A few examples of such
factors include:
• Access to essential unique resources

• Ability to achieve economies of scale
• Access to distribution channels
• Technological progress
It is important to consider that key success factors may change over time,
especially as the product progresses through its life cycle.
The Marketing Mix

(The 4 P's of Marketing)
Marketing decisions generally fall into the following four controllable categories:
• Product
• Price
85
• Place (distribution)
• Promotion
The term "marketing mix" became popularized after Neil H. Borden published his 1964
article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the
late 1940's after James Culliton had described the marketing manager as a "mixer of
ingredients". The ingredients in Borden's marketing mix included product planning, pricing,
branding, distribution channels, personal selling, advertising, promotions, packaging, display,
servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped
these ingredients into the four categories that today are known as the 4 P's of marketing,
depicted below:
The Marketing Mix
These four P's are the parameters that the marketing manager can control, subject to the
internal and external constraints of the marketing environment. The goal is to make decisions
Continued……
that center the four P's on the customers in the target market in order to create perceived
value and generate a positive response.
86
Product Decisions
The term "product" refers to tangible, physical products as well as services. Here are some
examples of the product decisions to be made:
• Brand name
• Functionality
• Styling
• Quality
• Safety
• Packaging
• Repairs and Support
• Warranty
• Accessories and services
Price Decisions
Some examples of pricing decisions to be made include:
• Pricing strategy (skim, penetration, etc.)

• Suggested retail price
• Volume discounts and wholesale pricing
• Cash and early payment discounts
• Seasonal pricing
• Bundling
• Price flexibility
• Price discrimination
Continued……
Distribution (Place) Decisions
Distribution is about getting the products to the customer. Some examples of distribution
decisions include:
87
• Distribution channels
• Market coverage (inclusive, selective, or exclusive distribution)
• Specific channel members
• Inventory management
• Warehousing
• Distribution centers
• Order processing
• Transportation
• Reverse logistics
Promotion Decisions
In the context of the marketing mix, promotion represents the various aspects of marketing
communication, that is, the communication of information about the product with the goal of
generating a positive customer response. Marketing communication decisions include:
• Promotional strategy (push, pull, etc.)

• Advertising
• Personal selling & sales force
• Sales promotions
• Public relations & publicity
• Marketing communications budget
Limitations of the Marketing Mix Framework
The marketing mix framework was particularly useful in the early days of the marketing
concept when physical products represented a larger portion of the economy. Today, with
marketing more integrated into organizations and with a wider variety of products and
markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as
packaging, people, process, etc. Today however, the marketing mix most commonly remains
based on the 4 P's. Despite its limitations and perhaps because of its simplicity, the use of this
framework remains strong and many marketing textbooks have been organized around it.
Market Segmentation
The division of a market into different homogeneous groups of consumers is known

asmarket segmentation.
88
Rather than offer the same marketing mix to vastly different customers, market
segmentation makes it possible for firms to tailor the marketing mix for specific target
markets, thus better satisfying customer needs. Not all elements of the marketing
mix are necessarily changed from one segment to the next. For example, in some
cases only the promotional campaigns would differ.
A market segment should be:
• measurable
• accessible by communication and distribution channels
• different in its response to a marketing mix
• durable (not changing too quickly)
• substantial enough to be profitable
A market can be segmented by various bases, and industrial markets are segmented
somewhat differently from consumer markets, as described below.
Consumer Market Segmentation
A basis for segmentation is a factor that varies among groups within a market, but
that is consistent within groups. One can identify four primary bases on which to
segment a consumer market:
• Geographic segmentation is based on regional variables such as region,

climate, population density, and population growth rate.
• Demographic segmentation is based on variables such as age, gender,
ethnicity, education, occupation, income, and family status.
• Psychographic segmentation is based on variables such as values,
attitudes, and lifestyle.
• Behavioral segmentation is based on variables such as usage rate and
patterns, price sensitivity, brand loyalty, and benefits sought.
The optimal bases on which to segment the market depend on the particular
situation and are determined by marketing research, market trends, and managerial
judgment.
Continued…….
Business Market Segmentation
89
While many of the consumer market segmentation bases can be applied to

businesses and organizations, the different nature of business markets often leads to
segmentation on the following bases:
• Geographic segmentation - based on regional variables such as customer

concentration, regional industrial growth rate, and international
macroeconomic factors.
• Customer type - based on factors such as the size of the organization, its
industry, position in the value chain, etc.
• Buyer behavior - based on factors such as loyalty to suppliers, usage
patterns, and order size.
Profiling the Segments
The identified market segments are summarized by profiles, often given a descriptive
name. From these profiles, the attractiveness of each segment can be evaluated and
a target market segment selected.
Recommended Reading
Schewe, Charles D., and Alexander Hiam, The Portable MBA in Marketing
This book is a crash course covering most of the marketing topics taught in MBA
programs, including the concept, the 4 P's of marketing, marketing research,
marketing strategy, and segmentation, targeting, and positioning.marketing
QUESTIONAIRE
Questionnaire is the method of preparing a form in which all the questions are put in
order which you might have asked from user. The kind of situation in which this
method is more practical for fact finding is:
90
1: Where staff is located over widely spread geographical area.

2: When a large number of staff are required to furnish data.
3: For the verification of data found by other methods.
4: When 100% coverage is not essential.
Structure:
The basic design of questionnaire form, fall in to three sections.
1: Heading Section:
This section describes the purpose of questionnaire and contains many references
such as name, pay, roll number, date etc.
2: Classification Section:
This section contains the data to be used for analyzing and summarizing the total
data such as age, sex, job titles etc.
3: Data Section:
This is the main section of questionnaire form, where the actual required information
is given. The questionnaire must be designed logically and the questions must be in
logical sequence. The wording must be clear enough to understand by the user and
covering letter may be attached with questionnaire which will more explain the
purpose of investigation.
Before distributing sometime it is necessary to find out the people who will be able to
provide required and appropriate information.
TYPES OF QUESTIONAIRE
1. Structure questionnaire
2. Unstructure questionnaire
91
3. Opended questionnaire
4. Mail questionnaire
5. Multiple choice questionnaire
6. Dichotomous questionnaire etc.
Continued…..
1. Are you using internet ?

• yes
92
• no
2. To promote your sales which medium you are using ?

• Newspaper
• Radio
• Tv
• Magazine
• Others
3. Have you listen about my videotalk technology ?
• Yes
• no
4. Have you seen any substitute product like my videotalk technology ?

• yes
• no
5. Are you interested to use this medium ?
• yes
• no
6. Is this medium helpful for your business ?

• yes
• no.
SUGGESTION
93
In my opinion my videotalk technology is a good medium for any business and

which is more helpful to promote the sales of the product and the sales activities can be done
in an effective manner.
My videotalk technology is a one type of modern technology which is providing a

effective tools and techniques to the business and through this the organization can achieve
its goal and can survive in the present day business.
Thus each and every organization must adopt this modern technology and
without this they can not face their competitive business problem and that’s why this is the
only solution to face these type of problem .
CONCLUSION
94
My Video Talk Technology has grown from a single unit of modern technology to
present multi billion,multinational technique conglomerate.Being an expanding
organizational unit ,My videotalk Technology pvt ltd has embark upon speeding up its
process of sales promotion by accurate planning.
In an organization “Sales Promotion” are used to smooth running of business.So that for
sales promotion advertising,4ps(product.place,price&promotion),TQM(total quality
management),market research are used to control the business and promote the sales.
The my Videotalk Technology, today is aglobal player and its tools and techniques are
helpful to develop the organization and also maximize the profit .
REFERENCES
95
1. www.myvideotalk.net
2. www.myvideotalk.com
3. www.myvideotalkindia.com
4. MVT sales department
5. Market Survey
6. www.google.com
7. Author “SCHULTZ” “intitle”sales promotion management
8. Author “GUPTA” “intitle” of sales promotion
96

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Market analysis and sales promotion of my video talk technology

B-I I / 1, MCI E, Delh

“A Study on the Sale

My Video Talk Tecchnology is basically based on e-commerce and which

The project on “Marketing Study &Sales promotion of My Video Talk Technology

SL.No. Page No.

A successfully established USA based Multi-National company,offering a complete

ABOUT MY VIDEO TALK TECHNOLOGY

of this multi-billion dollar global market !!

2) The most feature rich

Product Feature MyVideoTalk Other

Ability to add text to playback screen

Available for broadband and dial-up

Video Management Portal

Product Feature MyVideoTalk Other

With other companies, either

charge exorbitantly for this.

Monthly plans available

Multiple retail plans

Offered as a stand-alone product

Commissions for sharing products

Friday, August-11, 2006

My Video TalkIndia is located at Greater kailash-2 district of new Delhi. Mr.Sarwan

Another representative landed a contract worth over $180,000 USD as a direct

Product Feature MyVideoTalk Other

preloaded into video portal

images – to playback screen

Ability to add text to playback screen

Ability to add hyperlinks to playback screen MVT allows multiple hyperlinks to

Ability to resize images on playback screen

Send a video web mail from within system

Send video from outside email client

Product Feature MyVideoTalk Other

Provides HTML code for posting to website

control buttons, player border

Stream to cell phones

Available for broadband and dial-up

Ability to “turn off” video

Customizable folders for organizing videos

Full system support available 24/7

Commissions for sharing the products

Video Management Portal

Video Management Portal

Video Management Portal

Product Feature MyVideoTalk Other

Fully web-based, no downloads required

No special hardware or equipment required

FULL interactive video & audio conferencing

Most companies only allow 1

Unlimited number of participants

Ability to switch on stage (video) participants

With other companies, either

Monthly plans available

Commissions for sharing products

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