EDELMAN

TRUST

2015

BAROMETER
GLOBAL RESULTS

EDELMANS 15th Annual

TRUST BAROMETER METHODOLOGY
Online Survey in 27 Countries

33,000 respondents

7 years in 20+ markets

10 years in 10+ markets

General Online Population

1,000 respondents per

country surveyed

Ages 18+

4 years in 25+ markets

Informed Public

500 respondents in U.S.

and China, and 200 in
other countries

Ages 25-64

College-educated

In top 25% of household

income per age group in
each country

Report significant media

consumption and
engagement in business
news and public policy

15 years of data

THE EVAPORATION OF TRUST:

NGOS, BUSINESS, MEDIA ALL DECLINE

Informed
Public

TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2014 VS. 2015

66%

63%

59%

#1

NGOS
2014

#3

MEDIA
2014

#2
2015

53%

57%

51%

2015

2014

45%

BUSINESS
2015

#4

2014

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to
do what is right using a nine-point scale, where one means that you do not trust them at all and nine means that you
trust them a great deal. (Top 4 Box, Trust) Informed Publics in 27-country global total.

48%

GOVERNMENT
2015

2015
Informed
Public

DISTRUSTERS

NEUTRAL

TRUSTERS

THE NEW
TRUST DEFICIT:

The Trust Index is an average of a countrys trust in the

institutions of government, business, media and NGOs.
27-country global total.

GLOBAL

55

UAE
India
Indonesia
China
Singapore
Netherlands

84
79
78
75
65
64

Brazil
Mexico
Malaysia
Canada
Australia
France
U.S.
Germany

59
59
56
53
52
52
52
50

Italy
S. Africa
Hong Kong
S. Korea
U.K.
Argentina
Poland
Russia
Spain
Sweden
Turkey
Ireland
Japan

48
48
47
47
46
45
45
45
45
45
40
37
37

Informed
Public

DISTRUSTERS

NEUTRAL

DEFICIT NEARLY 10
POINTS LOWER AMONG
GENERAL POPULATION,
WITH AN AVERAGE 3
POINT DECREASE IN
TRUST ACROSS ALL
COUNTRIES

2015

TRUSTERS

THE NEW
TRUST DEFICIT:

The Trust Index is an average of a countrys trust in the

institutions of government, business, media and NGOs.
27-country global total.

2015

GLOBAL

55

GLOBAL

46

UAE
India
Indonesia
China
Singapore
Netherlands

84
79
78
75
65
64

India
UAE
Indonesia
China
Singapore

68
68
67
63
60

Brazil
Mexico
Malaysia
Canada
Australia
France
U.S.
Germany

59
59
56
53
52
52
52
50

Malaysia
Canada
Netherlands
Mexico
Brazil

53
52
52
51
50

Italy
S. Africa
Hong Kong
S. Korea
U.K.
Argentina
Poland
Russia
Spain
Sweden
Turkey
Ireland
Japan

48
48
47
47
46
45
45
45
45
45
40
37
37

Hong Kong
U.S.
Argentina
Australia
Germany
Italy
S. Africa
Russia
U.K.
France
S. Korea
Sweden
Poland
Spain
Turkey
Japan
Ireland

47
44
43
42
42
42
42
40
39
38
38
37
36
36
35
34
32

General
Population

Nearly 2/3
of countries are now
DISTRUSTERS
among the General
Online Population
But not Indonesia

TRUST IN NGOS:
STILL MOST TRUSTED BUT NOW WANING

Informed
Public

TRUST IN NGOS, 2014 VS. 2015

2014

Increased Trust in 8 Countries

2015

Lower/Equal Trust in 19 Countries

% Trust
84

81
76
66

63

73

77

75 74 74

71
64

70

62

65 64
61 62

59

63

73

76

76
72

71

77

75
71 70

68

67 67 67

70

66

58

67
63

69

66
62

61

67
59 58

58

57
51

47

50%

48

47
41

38

37 37
29

Q11-14. [NGOs IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you do not trust them at all and nine
means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

TRUST IN MEDIA:
60% OF COUNTRIES DISTRUST MEDIA

Informed
Public

TRUST IN MEDIA, 2014 VS. 2015

2014

Increased Trust in 12 Countries

2015

Lower/Equal Trust in 15 Countries

% Trust

78 80

79
70

79

76
71

70
60

53

77

62

59

51

51

45

48

50

48
40

47
40

44 42 43

61

63
57

63
56 55

59

58
47

42

35
30

46

48
45 43

50%

54

54

52

41

40 41

44
38

37
34 34

40
31

19 20

Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you do not trust them at all and nine
means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

MEDIA SOURCES:
SEARCH ENGINES NOW MOST TRUSTED

Informed
Public

TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION

Millennials Are Even More
Trusting of Digital Media

67%
63%
62%

65%
63%

64%

Online Search Engines

72% (+8)

62%

Traditional Media

64% (+2)

53%

Hybrid Media

63% (+10)

48%

Social Media

59% (+11)

47%

Owned Media

57% (+10)

60%

53%

52%
50%
45%
43%

2012

45%
43%

44%

42%

2013

2014

2015

Q178-182. When looking for general news and information, how much would you trust each type of source for general
news and information? Please use a nine-point scale where one means that you do not trust it at all and nine means
that you trust it a great deal. (Top 4 Box, Trust) Informed Publics, 20-country global total.

FOUR KEY FACTORS

AFFECT TRUST IN BUSINESS

INDUSTRY SECTOR

ENTERPRISE TYPE

BUSINESS
COUNTRY OF ORIGIN

LEADERSHIP

All are showing similar patterns of a post-recovery increase in trust,

followed by new declines in the last 12 18 months

INDUSTRY SECTORS:
TECHNOLOGY-BASED INDUSTRIES DECLINE

Informed
Public

TRUST IN INDUSTRIES 2014 VS 2015, DECLINES COMPARED TO 2014

2014
More Trust
80%78%

2015
Less Trust

*% of countries in which trust decreased

77%75%

72%71%
66%67% 67%67% 66%66%

63%63% 64%63% 61%61% 61%

60% 61%60%

70%

74%

67%

Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is
right. Again please use the same nine-point scale where one means that you do not trust them at all and nine means
that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

57%57%

53%54% 54%53% 52%51%

50%

10

COUNTRY OF ORIGIN: DEVELOPING

COUNTRY MULTINATIONALS CHALLENGED

Informed
Public

TRUST IN COMPANIES WITH HEADQUARTERS IN DEVELOPED (U.S., U.K., GERMANY,

FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)

Companys
Country of Origin

Type of Market

Percent in Market
Who Trust the Company

DEVELOPING
Country Multinational
Doing Business

in a Developing Country

57%

in a Developed Country

22%

DEVELOPED
Country Multinational
Doing Business

in a Developing Country

77%

in a Developed Country

58%

Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please
indicate how much you trust global companies headquartered in the following countries to do what is right. Use the
same nine-point scale, where one means that you do not trust them at all and nine means that you trust them a great
deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

11

ENTERPRISE TYPE:
DEVELOPING COUNTRIES
MORE OPEN TO BIG BUSINESS

Informed
Public

TRUST IN DIFFERENT TYPES OF BUSINESS, DEVELOPED (U.S., U.K., GERMANY,

FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)

75%

72%

69%

64%

Edelmans 2014 Summer Trust

Supplement found that, in most
emerging markets, large family-owned
businesses were the most trusted
company type, whereas small familyowned businesses were significantly
less trusted.

45%

44%

State-owned

Big Business Family-owned

DEVELOPED COUNTRIES

State-owned

Big Business Family-owned

DEVELOPING COUNTRIES

Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business
to do what is right using a nine-point scale, where one means that you do not trust them at all and nine means
that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

Note that this distinction between

large and small family-owned
companies used for the Summer
Report makes direct comparisons with
the 2015 Barometer not possible.

12

TRUST AND
INNOVATION
IN BUSINESS

TRUST IN BUSINESS INNOVATION:

PACE IS TOO FAST BY A 2-TO-1 MARGIN

Informed
Public

THE PACE OF DEVELOPMENT AND CHANGE IN BUSINESS AND INDUSTRY TODAY IS

28% Too Slow

19% Just Right

Q349-351. Below are a number of statements. For each, please think about the pace of development and change in
business and industry today and select the response that most accurately represents your opinion. (Not Enough, Too
Much) Informed Publics, 27-country global total.

51% Too Fast

14

INNOVATIONS PERCEIVED AS DRIVEN BY TECHNOLOGY,

BUSINESS TARGETS AND GREED/MONEY

Informed
Public

DRIVERS OF CHANGE IN BUSINESS AND INDUSTRY TODAY ARE PERCEIVED TO BE:

Technology

70%

Business Growth Targets

66%

Greed/Money

54%

Personal Ambition

35%

Improve People's Lives

Make the World a Better Place

30%

24%

Q353. From the list below, what do you believe are the top three drivers of change in business and industry today?
Informed Publics, 27-country global total.

15

TRUST AND BUSINESS INNOVATION: HIGHER TRUST

CREATES THE OPPORTUNITY FOR FASTER INNOVATION

Informed
Public

RELATIONSHIP OF TRUST IN INSTITUTIONS (TRUST INDEX) AND AVERAGE

TRUST IN RECENT BUSINESS DEVELOPMENTS
95

Data from Table 574

UAE

85

TRUST IN INSTITUTIONS (TRUST INDEX)

IND
INDO
CHI

75

65

SING

NETH
GLOBAL

55

CAN

AUS
FRA

GER
SWE

45

35

25
25%

JAP

35%

RUS
TUR

MEX
US

S.AF
HK
U.K.

SPA

BRA
MAL

ITA
S.KO

ARG

POL

IRE

45%

55%

65%

75%

85%

TRUST IN RECENT BUSINESS INNOVATIONS (AVERAGE)

Q355-359. Below are a number of recent developments in business and industry. To what degree do you trust each of
these recent developments? Informed Publics, 27-country global total. Q11-14. Below is a list of institutions. For each
one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that
you do not trust them at all and nine means that you trust them a great deal. Informed Publics, 27-country global total.

16

EDELMAN
TRUST

2015

BAROMETER
INDONESIA RESULTS

PEAK JOKOWI? THE FRAGILITY OF TRUST

TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT,
BUSINESS, MEDIA AND NGOS IN INDONESIA, 2014 VS. 2015

General
Population

THE BIG CHANGE: Trust among Indonesians towards government

in general has rocketed with a 16% increase

BUSINESS

70%

68%

49%

2014

68%

#2

#1
2014

GOVERNMENT

69%

2015

65%

2014

2015

2015

62%

64%

#3

#4
2014

MEDIA

NGOS

2015

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you
do not trust them at all and nine means that you trust them a great deal. (Top 4 Box Trust) General Population in Indonesia.

18

THE EFFECT OF AN ELECTION

Informed
Public

TRUST IN GOVERNMENT IN INDONESIA AND INDIA

VS. AUSTRALIA AND JAPAN

53%

GOVERNMENT

72%

56%

#2

2014

49%

#3
2015

2014

GOVERNMENT
2015

82%

53%

45%

#1

GOVERNMENT
2014

#4
2015

2014

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do
what is right using a nine-point scale, where one means that you do not trust them at all and nine means that you trust
them a great deal. (Top 4 Box Trust) Informed Publics.

40%

GOVERNMENT
2015

PG 19

4 YEAR OVERVIEW: TRUST IN INSTITUTIONS

TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS IN
INDONESIA, FROM 2012-2015

General
Population

80%

70%

60%

50%

40%

30%

20%

10%

0%

2012
NON-GOVERNMENTAL ORGANIZATIONS

2013
BUSINESS IN GENERAL

2014
MEDIA IN GENERAL

2015
GOVERNMENT IN GENERAL

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you
do not trust them at all and nine means that you trust them a great deal. (Top 4 Box Trust) General Publics in Indonesia.

20

MEDIA SOURCES

General
Population

TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION IN INDONESIA

THE BIG CHANGE: A 5% decline in trust towards media

80%

78%
76%
75%

75%

72%

69%

67%

72% Traditional Media

71% Social Media

69%
68%

Online Search Engines

77%

71%
69%

80%

69%

69% Hybrid Media

67% Owned Media

62%
2012

2013

2014

Q178-182. When looking for general news and information, how much would you trust each type of source for general news and
information? Please use a nine-point scale where one means that you do not trust it at all and nine means that you trust it a great
deal. (Top 4 Box, Trust) General Population, in Indonesia.

2015

21

MEDIA SOURCES
TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES,
CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN INDONESIA
General
Population

Online search now used as the first source for general information, breaking news and the source
used to validate news with declines for traditional newspapers mirroring the global trend
NEWSPAPERS

TELEVISION

The First Source for

General Information

ONLINE SEARCH

Source Used Most to

Confirm/Validate News

The First Source for

Breaking News

50%
36%
31%
30%
23%

2013

33%
26%
19%

2014

23%
15%

2015

47%

46%

27%
26%
25%

2013

31%
24%
21%

2014

29%
24%
18%

2015

Q183. On a typical day, what is the first source that you go to for general information about business? Informed Publics, General
Population, in Indonesia.
Q184. What is the first source you go to for breaking news about business? General Population, in Indonesia.
Q185. Which of the following sources do you turn to MOST often to confirm/validate information on breaking news about business?
General Population, in Indonesia.

17%

15%

17%

13%

14%

11%

2013

2014

2015

22

ENTERPRISE TYPE

General
Population

TRUST IN DIFFERENT TYPES OF BUSINESS, GLOBAL VS. INDONESIA

THE DIFFERENECE: Big business is much more trusted in Indonesia than the global average. Business
continues to play a central and trusted role in Indonesian society

74%

63%

66%

70%

51%
44%

State-owned

Big Business
GLOBAL

Family-owned

State-owned

Big Business

Family-owned

INDONESIA

Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a nine-point scale,
where one means that you do not trust them at all and nine means that you trust them a great deal. (Top 4 Box, Trust) General Population, in Indonesia and
27-country global total.

23

CONTENT CREATORS

Informed
Public

ACADEMIC EXPERTS ARE THE MOST TRUSTED CONTENT CREATORS FOLLOWED BY FRIENDS
AND FAMILY, COMPANIES AND JOURNALISTS. CELEBRITIES ARE THE LEAST TRUSTED.

TRUSTED
As well as the top four, we
also see high trust towards
CEOs in Indonesia, further
demonstrating Indonesians
positivity towards business,
but also an opportunity for
business leaders to lead in
shaping the national
conversation

An academic expert

89%

My friends and family

85%

Companies I use

80%

A journalist

80%

A company CEO

75%

A well-known online personality

74%

Employees of a company

67%

Elected officials

NEUTRAL

Brands I dont use

Celebrities

64%
58%
53%

This question looks at trust in information created by each author on social networking sites,
content sharing sites and online-only information sources in Indonesia
Q387-396. Thinking about the information you consume on social networking sites, such as Facebook, MySpace, LinkedIn, Meebo, Orkut, Qzone,
RenRen, how much do you trust the information posted from each of the following authors or content creators? (Top 4 Box, Trust) Informed Publics, in
Indonesia.
Q397-406. Thinking about the information you consume on content sharing sites, such as YouTube, how much do you trust the information posted from
each of the following authors or content creators? Informed Publics, in Indonesia.
Q407 - 415 Thinking about the information you consume on online-only news and information sources, such as The Huffington Post, Buzzfeed,
Techcrunch, etc., how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Indonesia.

24

MOST TRUSTED SPOKESPEOPLE

WHEN LOOKING AT THE CREDIBILITY OF SPOKESPEOPLE, ACADEMIC OR INDUSTRY EXPERTS
AND COMPANY TECHNICAL EXPERTS ARE THE MOST TRUSTED.

2014

2015
Less Trust

More Trust

75%

76% 75%

70%

Notable changes year on year show a 9% trust rise

for government officials and an interesting 9% drop
in trust for regular employees

71%
66%

62%

65%
58% 57%

54% 56%

53%

49%
40%
31%

Academic or
Industry Expert

Company
Technical
Expert

Informed
Public

A Person Like
Financial or
Entrepreneur
Yourself
Industry Analyst

CEO

Board of
Directors

Government
Official or
Regulator

34%

38%

NGO
Representative

42%
33%

Regular
Employee

Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information beextremely credible,
very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics, Indonesia .

30% 32%

Blogger

PG 25

LEADERSHIP

Informed
Public

CREDIBILITY AS A SPOKESPERSON, GLOBAL VS. INDONESIA

Indonesia has significantly more trust in CEOs than the global average, with a 15% lead.
CEOs are seen as credible and trusted spokespeople in Indonesia

55%

53%
50%

56%
54%

Indonesia

50%

47%

50%
43%

40%
38%

43%

41%

Global

38%

31%

2009

2010

2011

2012

2013

2014

Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a
company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not
credible at all? (Top 2 Box, Trust) Informed Publics, 20-country global total and Indonesia.

2015

26

INDUSTRY SECTORS

General
Population

TRUST IN INDUSTRIES 2014 VS 2015, INDONESIA

Technology, Automotive and Telecommunications are the highest trusted industry sectors in Indonesia, but all
rank above 50% trust. The only exception is Brewing and Spirits, which suffers a trust deficit in Indonesia
2014
More Trust

2015
Less Trust

The results are largely unchanged year on year, apart from for Consumer Health Companies which see a 6% rise
88%86%

85%85% 83%
82% 83%81% 81%

78% 78%78%

74%75% 74%75%

72%
66%

75%

72% 71%72% 70%71% 71%70%

63%64%

50%

33%32%

Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again
please use the same nine-point scale where one means that you do not trust them at all and nine means that you trust them a
great deal. (Top 4 Box, Trust) General Population, 27-country global total.

27

FINANCIAL SERVICES

General
Population

TRUST IN SUB-SECTORS, INDONESIA

Trust in the financial sectors in Indonesia has increased year on year. Trust in the industry is generally high,
with banks the most trusted and insurance remaining the least, but all have an above 50% trust rating
2014

2015

INSURANCE

CREDIT CARDS/PAYMENTS

FINANCIAL ADVISORY/ASSET MANAGEMENT

BANKS

Financial services Industry

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Q61A-64A. [SPLIT SAMPLE] Now thinking about specific sectors within the Financial Services industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you do
not trust them at all and nine means that you trust them a great deal. General Population, Indonesia.
28

BUILDING
TRUST

TRUST BUILDING ATTRIBUTES GLOBAL

GLOBALLY, HIGH QUALITY PRODUCTS FOLLOWED BY TREATS EMPLOYEES WELL AND LISTENS TO
CUSTOMERS ARE RANKED AS MOST IMPORTANT
BUSINESS IMPORTANCE

VS.

COMPANY PERFORMANCE

General
Population

Gap

INTEGRITY
Has Ethical Business Practices

29%

Takes Responsible Actions To Address An Issue Or A Crisis

29%

Has Transparent And Open Business Practices

55%

28%

-26

54%

-25

54%

-26

ENGAGEMENT

2
2

Treats Employees Well

31%

Listens To Customer Needs And Feedback

31%

Places Customers Ahead Of Profits

-26

57%

-26

54%

28%

Communicates Frequently And Honestly On The State Of Its Business

57%

28%

PRODUCTS

Offers High Quality Products Or Services

58%

33%

Is An Innovator Of New Products, Services Or Ideas

41%

30%

PURPOSE
Works To Protect And Improve The Environment
Creates Programs That Positively Impact The Local Community

26%

Addresses Society'S Needs In Its Everyday Business

26%

Partners With NGOs, Government And Third Parties To Address Societal Issues

50%

28%

22%

44%
45%
34%

-26
-22

50%

-25
-11
-22
-18
-19
-12

OPERATIONS
Has Highly-Regarded And Widely Admired Top Leadership

25%

Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired

25%

Delivers Consistent Financial Returns To Investors

26%

38%

-13

35%

-10

35%

-9

Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is not
at all important to building your trust and nine means it is extremely important to building your trust in a company. General Population, 27 Country Global Total.
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they
are "performing extremely poorly" and nine means they are "performing extremely well. General Population, 27 Country Global Total.
2015 EDELMAN TRUST BAROMETER GLOBAL RESULTS 011315| PG 30
*Excludes dont know responses

TRUST BUILDING ATTRIBUTES INDONESIA

IN INDONESIA, HIGH QUALITY PRODUCTS FOLLOWED BY LISTENS TO CUSTOMERS, TREATS
EMPLOYEES WELL AND WORKS TO PROTECT THE ENVIRONMENT ARE THE MOST IMPORTANT
BUSINESS IMPORTANCE

VS.

General
Population

COMPANY PERFORMANCE

Gap

INTEGRITY
Has Ethical Business Practices

42%

Takes Responsible Actions To Address An Issue Or A Crisis

41%

Has Transparent And Open Business Practices

41%

58%

-16

58%

-17

56%

-15

ENGAGEMENT

3
2

Treats Employees Well

44%

Listens To Customer Needs And Feedback

44%

Places Customers Ahead Of Profits

40%

Communicates Frequently And Honestly On The State Of Its Business

41%

59%
60%

Is An Innovator Of New Products, Services Or Ideas

-17

57%

-16
63%

48%
52%

41%

PURPOSE

Works To Protect And Improve The Environment

43%

Creates Programs That Positively Impact The Local Community

42%

Addresses Society'S Needs In Its Everyday Business

Partners With NGOs, Government And Third Parties To Address Societal Issues

35%

41%
43%

-16

57%

PRODUCTS
Offers High Quality Products Or Services

-15

59%

58%
57%

-15
-11
-16
-16
-16
-8

OPERATIONS
Has Highly-Regarded And Widely Admired Top Leadership
Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired
Delivers Consistent Financial Returns To Investors

31%

-5

36%
38%
37%

44%
46%

-6
-9

Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is not
at all important to building your trust and nine means it is extremely important to building your trust in a company. General Population in Indonesia.
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they
are "performing extremely poorly" and nine means they are "performing extremely well". General Population in Indonesia.
2015 EDELMAN TRUST BAROMETER GLOBAL RESULTS 011315| PG 31
*Excludes dont know responses

CONTACT
Stephen Lock,
CEO Edelman Indonesia
& Head of Public Affairs, Southeast Asia
Email: Stephen.Lock@edelman.com
Phone: +62 21 721 59000