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Product:
The product is 3 advertisements to advertise my chosen charity shop. There will
be 2 portrait images and 1 landscape image.
Target Audience:
My target audience will be young parents at the age of about 19- 29 years old.
This is my chosen target audience because, they may not have enough money
for themselves because theyre spending it all on their child so any small amount
of money they have they could buy them self-something nice in a charity shop.
They may even find something that theyve always wanted in a charity shop,
that maybe they havent found or couldnt afford in a big designer shop.
Launch Date: My launch date will be February 10th 2016 everyone will have,
gained back some money from Christmas and will be able to go out and look
around for things they may need or want and they will be able to go out to shops
like charity shops to find things that they may like and maybe even turn some of
the old into new.
Schedule of Advertisements:
On the 10th March 2016 I will post out my landscape billboard to be seen all
across the UK
On the 10th April 2016 I will take the billboards down and post out the Newspaper
advertisement which will be portrait
On the 10th May 2016 I will take out the newspaper advertisements and I will put
up the bus stop billboards
On the 10th June 2016 I will put all of my advertisements back in again and leave
them until the 10th June 2016
Location of Advertisements:
Billboards will be in areas with shops like:
London
Manchester
Edinburgh
Liverpool
Glasgow
Bristol
Code of Practice:
The Code is enforced by the Advertising Standards Authority, who can take steps
to remove or have amended any ads that breach these rules.
The Code applies to:
advertisements in newspapers, magazines, brochures, leaflets, circulars,
mailings, e-mails, text transmissions (including SMS and MMS), fax
transmissions, catalogues, follow-up literature and other electronic or printed
material
posters and other promotional media in public places, including moving images
cinema, video, DVD and Blu-ray advertisements
advertisements in non-broadcast electronic media, including but not limited to:
online advertisements in paid-for space (including banner or pop-up
advertisements and online video advertisements); paid-for search listings;
preferential listings on price comparison sites; viral advertisements (see III l); ingame advertisements; commercial classified advertisements; advergames that
feature in display advertisements; advertisements transmitted by Bluetooth;
advertisements distributed through web widgets and online sales promotions and
prize promotions
marketing databases containing consumers personal information
sales promotions in non-broadcast media
advertorials
Advertisements and other marketing communications by or from companies,
organisations or sole traders on their own websites, or in other non-paid-for
space online under their control, that are directly connected with the supply or
transfer of goods, services, opportunities and gifts, or which consist of direct
solicitations of donations as part of their own fund-raising activities.