Punjab College of Technical Education

B-School
PGDM 2014-2016
Report on CRM (Company Preston by MRH)

Submitted To:
Mr. Neeraj Gupta

Submitted By:
Sonakshi Narang
PGDM (2014-2016)

PCTE Group of Institutes

Baddowal, Ludhiana, 141021- India
www.pcte.edu.in

Table of Contents

S. No.

Particulars

Page No.

1.

Introduction

2.

Step 1 Situational Analysis

4-16

3.

Step 2: Develop the CRM Vision

17

4.

Step 3: Establishing Goals

17

5.

Step 4: Identifying People, Process and Technology 17

Requirements

6.

Step 5: Developing a Business Case

18

Introduction
2|Page

About the Company

Munshi Ram Hosiery (MRH) came into being in the year 1977 and proved its
competency as the known manufacturer, exporter and supplier of the wide range of
Ladies Tops, Ladies Cardigans, Women Coats, Ladies Kurtis and more.
The MRH Groups vision is to be an integrated world class garment company offering
diverse range of products for the global garment markets, excellence in product quality
standards, services and commitment.
Most of all, in winning over customer's confidence which to us is the prime reason for
our success day after day, year after year.
Our fundamental corporate objective is to deliver value to our customers, be profitable
and establish leadership in our core markets. Our experienced top management team
will ensure that our business strategy and operational tactics are in line with our main
objectives. We are passionate about the products we sell, as they represent all that we
love about our country. We select and strive to offer quality products made using finest
raw materials. All our wool clothing has one thing in common; it is all made from
premium grade natural fibers.

3|Page

Step 1: Situational Analysis

About the Software
I-Base ERP Software is customized software by Doxbird Solutions exclusively for Apparels
Manufacturing Unit of MRH.
About Doxbird Solutions
It is a Ludhiana Based software solution providing company.
Doxbird Solutions aims at core requirements of your business and offers you the
overwhelming features to leave behind nonspecific software applications. We, at Doxbird
Solutions, are devoted to use the best and latest technologies to ensure, the delivered
custom software solutions are secure, stable and scalable. With our experience and skills in
providing IT solutions, we have contributed in the success of many business organizations.
Our mature methodologies and cost-efficient delivery model enable us to effectively handle
software projects of any scale and complexity. The corporate vision is to be a one-stop
software partner for our clients while maintaining an open-minded, dynamic, and
customer-centric approach to delivering cutting-edge solutions. Our custom software
development has provided cost-effective IT solutions to companies within many industries
including Finance, Transport, Hospitals, Tractor & Auto Parts, Advertising & Media,
Apparels, and Manufacturing.
Customized Business Application Development Services:
Doxbird Solutions customized business application development services include:
Custom application development.
Database application development.
Generic application migration.
Application support and maintenance.

4|Page

Functioning of I-Base
I-Base
Login Screen

5|Page

The Home Screen + Company Detail Entry

To Update Company Information

We need to go to the system head and select the required option for updating the data.

6|Page

Master Entry

To add a new product into the system we need to go to master then select product under
product we selected the required option i.e. product categories to add the new product.

7|Page

Production Process

The production process starts with a Production Order.

8|Page

Production Order

In production order the list of the type of the product is to be manufactured is listed that is
the code of the product followed by art number, size, color and quantity.

9|Page

Job Card

It is created after Product Order is received.

It consists of details regarding which process is to be done by whom.

10 | P a g e

Production Report

It generate all the report that are related to the production department i.e. how much order
is completed by each employee that is process wise and how much process is pending.
It also generated workers pay roll details according to amount of work done by each
employee.

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Inventory Management

Store issue and receipt consist of the information about how much stock is bought from the
fabricator and how much stock is available in the companys store house. It also includes
details about the amount of fabric issued to the employee for the production.

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Sales

As they have recently started to use the system so the sales management head as not come
under use as of now.
But it prepares the list of all the sales order as per the companies they are dealing with.

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Purchases Management

This screenshot consist of purchase of material used in packaging of the final prepared
product.

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Accounts

This Software has the Accounts management system but the company uses separate
software for the same.

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Use of the Information System

The system is being used primarily for two major purposes Manufacturing,
accounting and inventory management.
The input into the system is generally done by the manager. Input is generally of
purchase/sale information of various products or about the information of internal
recipients of various items.
The output of the system is used by both middle and upper level management in
order to take right decisions for the organization.
This software helps the top management in decision making by giving a
comprehensive picture with analytical reports which give them correct information
about various departments.
o For manufacturing department it helps them understanding which products
production is to take place, how much fabric is needed for its activities and
when the product is to be dispatched to the buyer.
o For the accounting department it helps them understanding the flow of the
working capital and total expenditure on incoming material and the revenues
being generated by the outgoing finished product,
It also eases calculation of workers payroll.
o For inventory management, it helps them in understanding the demands of
the various departments for various consumable items and the fabric needs,
the frequency of their usage, when to order the next lot and the overall
managements of the stocks.

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Step 2: Develop the CRM Vision

Companys Vision To be an integrated world class garment company offering diverse
range of products for the global garment market, excellence in product quality standards,
services and commitment.
CRM Vision To develop a strategic fit with our clientele as well as suppliers so that
both ends will have a top-notch experience and help the company to have improved
functioning.

Step 3: Establishing Goals

1. Ability to store detailed clientele information.
2. Ability to analyze economic ability of the suppliers.
3. Ability to analyze profitability of the clients.

Step 4: Identifying People, Process and Technology Requirements

Since the CRM system will have to be designed, so the people (employees) that
will utilize the software would have to be trained for its effective usage and there
might be requirement of hiring some skilled employees that can efficiently use the
new software.
The processes of collecting information regarding clients and supplier have to be
standardized.
Technology requirements would depend on the softwares base that might include
huge data bases, better OS to handle the new software, etc.

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Step 5: Developing a Business Case

Benefits to the Clients
improved response time to customer requests for information
delivered product meets customer requirements
immediate access to order status
greater extent of solution options

Generating more revenues by:

Conversion of more leads- acceleration of revenue by accelerating the early
parts of the buying process to do with identifying needs, potential solutions
and benefits- gaining new customers
More cross-selling and up-selling
Higher levels of customer satisfaction and retention- holding onto customers
for longer
More sales from more effective selling processes

Reducing costs by:

Enhanced lead generation
Low costs - customer acquisition
Reduced customer service costs

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