Evaluation Question 3

What have you learned from your audiences feedback?

The feedback that I collected from my audience was vital as it

would allow me to greatly improve my next production. It has
also allowed me to improve our overall production and
distinctly, it also allows us to be aware of what entertained
our target audience and what we needed to improve on.
The feedback we gathered from our consumers was collected
through the form of word of mouth and data from both our prequestionnaire and post-questionnaire.
Overall, the short film was put together using a focus group
to answer questions based on the film and their opinions about
it. It was to ensure that our target audience understood what
the narrative of our production was, its genre and how it was
supposed to be conveyed by the audience.
The feedback received aided us to narrow down and pinpoint our
specific target audience (which was decided on, in relation to
the genre, narrative and codes and conventions). Since I had
attained the feedback that I wanted; the short film was a
drama which meant it was intentional to make the audience feel
sad and to sympathies with the character of Daniel it was
also intentional for the audience to be upset, but I also
hoped that they would enjoy the overall production despite
other intentions.
Feedback was also received by views on Facebook and twitter.
Viewers were able to watch our short film on our fan page on
Facebook. This was a great way to allow access for our
audience to not only watch Broken but also to subscribe to our
frequent updates posted daily. Creating a Facebook and Twitter
page was easy and didnt cost us any money. It allowed us to
customize the layout of our pages and also who could access
our page. We were able to gather how many people were fans
from the amount of likes the page had received. Overall we
were satisfied with the numbers received at the early stages
as it conveyed that there was an interest in the short film.
The pre/post-questionnaire were created on Microsoft word
which was ideal as it meant we could go out on the streets and
quickly gain feedback from our audience.

Pre-Questionnaire and Post-Questionnaire:

Pre-Questionnaire and Post-Questionnaire Graphs:

Responses to each question in the pre-questionnaire:

We had a mixture of males and females from a variety of

age groups.
We received different age ranges from our prequestionnaire and noticed that the ages were spread out.
Our target audience had a variety of tastes when it came
to favorite genres, but drama was the most popular
option.
Also after reading the script, our audience could clearly
identify that our short film was a drama.
Most of our responses agreed that our narrative was
coherent which is a good thing as evidently if it wasnt
clear, our target audience wouldnt understand it and
therefore have no interest in it.
A majority of our responses said that they preferred a
male lead, but the others said that a female lead would
be more sensible as she would bring more emotion into the
character.

Responses to each question in the post-questionnaire:

Again, we had a mixture of males and females from a range

of age groups, which can be seen through the video
attached.
We provided different age ranges for our postquestionnaire and the responses we received were evenly
spread out.
Most of our participants understood that our genre was
drama, but we had some chose the option of action and
romance.
It was also stated that the credits and fonts used
werent appropriate and could be improved.
The majority of our participants thought that the
directing was the strongest element of our work due to
mise-en-scene and that editing was our weakest element.
We also received feedback which stated that the locations
used were appropriate.
Most of our participants thought that the sound used in
our short film was appropriate for the genre and that it
suited our short film.

To conclude, I was extremely pleased with the feedback that we

received as it was mainly positive, in relation to the video
attached, I was able to analyse my own production in response
to those in the short video I had produced:
WWW
I was pleased with the
outcome of my short film, as
it was up to a excellent
standard and exceeded our
expectations.
My favorite aspects were the
directing and cinematography,
as together they were are
strongest aspects and created
better verisimilitude.
The production crew and
actors also worked well
together as we were efficient
and disciplined
The actor selection also went
well as, the actors we chose
brought their characters to
life especially Jonathan who
played Daniel.

EBI
I felt that we couldve have
added another flashback to
the short film, to dwell more
into Daniels past and show a
different side to him adding
enigma to our piece.
Another aspect that could
have been better would be
the sound effects as
throughout the production the
sound levels were different.
I wouldve added more shots
of Daniel on the train
platform, to emphasize more
on his suicide attempt.
If we used a different font
style, so that it suited the
genre of our short film and
appealed to our audience.