BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: LI CLASS NAME:BC1.0

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:2010.4.12

TASK DESCRIPTION: I am responsible for the design of flying toy brand

strategy:

1. New products enter the market has been to design a new brand for
the new demand for different products with different consumer needs.
With individual product brand strategy. For example: Among the many
competitors in the creation of similar products that Maple Leaf brand
new brand of flying toys for consumers interested in Chinese culture to
provide a symbol of Chinese culture with the pattern, shape and other
design flying toys.

2. Gifts for promotional products, gifts no-brand strategy.

3. The market has different needs, we must continue to meet the new
demands of consumers and provide new products.

4. In order to reduce risk, increase revenue and provide diversified

products.

5. In order to better compete，creat “brand equity”.

TEAM MEMBER’S NAME:LIHAN20075779

TASK DESCRIPTION: I was responsible for brand strategy analysis. My

task is that to develop the company’s product. And our company’s
product should use what kinds of brand strategy. And how to implement
this strategy.

TEAM MEMBER’S NAME:LITAO20075774

TASK DESCRIPTION: My task is to advertise on the Internet.

1. I will put advertisement in the world wide web.

2. I will tell you the benefits of the product.

3. I will put the product pictures and video that will make you feel very
close to.

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TEAM MEMBER’S NAME:LIZHENG20075778

TASK DESCRIPTION: I was responsible for the product advertising

strategy. It includes two methods, print publication advertising and
product placement advertising.
As we all know, everyday many people are reading lots of newspapers
and magazines. So it is a good chance to show our products by these
publications. And people can easily learn about them in time.
Besides, there are also some other mediums. Such as, box-office
movies, TV programs, music video, video games. It is a mass market by
age groups. When people watch them, they can more easily remember
the products than by those publications. I think it will have a high-impact
for giving people a good impression.

TEAM MEMBER’S NAME:LIUPENG20075770

BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name:LI

Product: FLYING TOY

Brand Name: Maple Leaf

Tag-Line: Tune Out

Product Logo

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BRANDING STRATEGY
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What “Branding Strategy” will you carry out?
Individual Product Branding
Generic Product Branding
Explain why?
1.New product are assigned a new name with no link to existing brand.
Maple Leaf brand creation.

2.Creat “brand equity”. With other similar brand competition.

3. Other Related Products without brand. Low-price commodity

product.
For example: gifts, low-end products

4. Production of diversified products for different needs.

5. Product diversification of risk sharing and increase revenue.

Explain how?
1.Give a distinctive name.for example, a name with the meaning of
celebration and blessing.

2.Organizing model displays,and uiting members.

3,Select the right market position,identify stategic brand.

4.The use of information networks,the implementation of portfoli

management.

5.Create a good development environment.

6.the brand also has spirtual and cultural meaning.

7. With the local traditional culture and history to make kites.

ADVERTISING STRATEGY: Decide on three advertising methods your

company will implement as your advertising strategy. Complete each of the
following boxes.
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Method#1: PRINT PUBLICATION ADVERTISING
Reason for choosing this method: High quality imagery “touch scent”,
Selectlive targeting.

Target Audience: Mass,Specialty Markets

Delivery: Newspaper，Magazines

Method#1: INTERNET ADVERTISING

Reason for choosing this method: Various Formats, Various Sizes,
Various Placement, Wide&Deep Market. Low-distribution cost,
Excellent
Tracking.

Target Audience: Mass, Specialty Markets

Delivery: The Worldwide Web

Method#1: PRODUCT PLACEMENT ADVERTISING

Reason for choosing this method: Various Placement, High-Impact.

Target Audience: Mass Market by age groups

Delivery: TV programs, Music Videos, Box-office movies

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique:

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