Where Are They Now? Destination of Leavers From Higher Education SURVEY 2002/03

WHERE ARE THEY NOW?
DESTINATION OF LEAVERS FROM HIGHER EDUCATION

SURVEY 2002/03
Information for Students
Prepared by Helen Gleaves and Matthew Ball

May 2004
Table of Contents Page
1. Introduction 1
2. Summary 1
3. Who Responded? 1-2
4. Findings 2-17
4.1 Overview 2
4.2 Faculty of Communications and Media 3-11
4.2.1 HNC Post Production 3-4
4.2.2 HND Professional Broadcasting 4
4.2.3 Foundation Degree Broadcasting and Digital Technology 4-6
4.2.4 Foundation Degree Computer Visualisation and Animation 6
4.2.5 BSc (Hons) Communication and Technology 7
4.2.6 BA (Hons) Content Creation for Broadcasting & New Media 7-8
4.2.7 BA (Hons) Moving Image Design 8-10
4.2.8 BA (Hons) Visual Information Design 10-11
4.3 Faculty of Design 11-17
4.3.1 BA (Hons) Fashion (2 Year Fast-track) 11-12
4.3.2 (BA (Hons) Fashion (3 Year) 12-13
4.3.3 BA (Hons) Furniture Design 13-14
4.3.4 BA (Hons) Interaction Design 14-15
4.3.5 BA (Hons) Interior Design & Environment Architectures 15-16
4.3.6 BA (Hons) Product Design 16-17
4.4 Postgraduate 17
4.4.1 MA Interactive Digital Media 17
1
1. Introduction
Every year, Ravensbourne contacts recent graduates to find out what they have
been up to since leaving college. This is known as the Destination of Leavers
from Higher Education survey (DHLE) (and was previously called the First
Destination Survey or FDS).
As a student you will find this information useful, as it will give you an idea of the
types of career paths taken by Ravensbourne graduates. The findings also help
Ravensbourne to develop its courses so that they continue to be industry
focused and provide the opportunity for you to develop the right skills and
attributes to work in the creative industries.
You will be asked to complete this survey when you graduate. Please compete
and return your questionnaire, as without this information, students will not be
able to make informed decisions about their career path.
2. Summary
• In total, 225 graduates (89%) responded to the survey. The response rate
was higher than that of the 2001/02 survey (82%).
• Of the 215 graduates who completed the survey, 127 (59%) were
employed/self employed, 54 (25%) were undertaking further study, 7 (3%)
were unavailable for work, 26 (12%) were unemployed and seeking work, and
1 graduate was due to start work within the next month.
• In comparison to 2001/02 findings, the employment figures were slightly lower
(2001/02 – 130 / 70%). However, the unemployment rate dropped from 30
(16%) in 2001-02 and the further study figures increased (2001/02 – 14 / 7%).
These changes in the employment and further study figures are due to the
high proportion of Foundation Degree graduates staying on to do further
study at Ravensbourne.
• Of the 127 graduates who were employed, 97 (76%) felt that the qualification
they obtained helped them to get the job and 41 (32%) commented that
Ravensbourne helped them to get the job through work placements contacts,
the degree show and referrals.
• The average age of those in employment (as of 15th January 2004) was 25.
• 46% of those in employment were White British, 28% White, 18% Other
White Background, 0.8% Other Mixed Background, 0.8% Asian or Asian
British – Indian, 0.8% Asian or Asian British – Pakistan, 2% Black or Black
British – Caribbean, 0.8% Black or Black British – African, 2% Chinese, 2%
Other Ethnic Background, 0.8% Other Black Background and 0.8% Not
Known.
• 59% of those in employment were male.
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT3. Who Responded?

In total, 225 graduates (89%) responded to the DLHE survey: 85% (215
graduates) successfully completed the survey and 4% (10 graduates) refused to
complete the survey. 28% (11 graduates) of the population sample were
unobtainable or had no current contact details. This response rate was higher
than that of the 2001/02 survey (82%):
Note: The relatively small sample size may exaggerate the percentage findings. Please review the
percentage findings in conjunction with its corresponding number. Furthermore, where the sample size
is small, for example BSc (Hons) Communication and Technology, the data is not statistically significant.
2
NUMBER OF % OF
RESPONSE RATES
GRADUATES GRADUATES
Total of graduates completing the survey 215 85

Refused to complete questionnaire 10 4
TOTAL RESPONSES 225 89
Unobtainable 17 7
No relevant contact details 11 4
TOTAL UNOBTAINABLE 28 11
TOTAL 253 100
4. Findings
4.1 Overview
Of the 215 graduates who completed the survey, 127 (59%) were employed/self
employed, 54 (25%) were undertaking further study, 7 (3%) were unavailable for
work, 26 (12%) were unemployed and seeking work, and 1 graduate was due to
start work within a month of completing the survey.
% OF
NUMBER OF GRADUATES
DESTINATION
GRADUATES COMPLETING
THE SURVEY
Working full time 83 38.6
Self-employed / Freelance 27 12.6
Part-time paid work 15 6.9
Other work – unpaid 2 0.9
TOTAL WORKING 127 59
Due to start work within month 1 0.5

Not available for work 7 3.3
Unemployed seeking work 26 12.1
TOTAL NOT WORKING 34 16
Further study @ Rave 49 22.7

Outside study 5 2.3
TOTAL GOING ONTO FURTHER STUDY 54 25
TOTAL 215 100
Of the 127 graduates who were employed, 97 (76%) felt that the qualification
they obtained helped them to get the job and 41 (32%) commented that
Ravensbourne helped them to get the job, through contacts, the degree show,
referrals and work placements.
In comparison to 2001/02 findings, the employment figures are slightly lower

(2001/02 – 130 / 70%). However, the unemployment rate dropped from 30 (16%)
in 2001-02 to 26 (12%) and the further study figures increased (2001/02 – 14 /
7%). This can be attributed to the high number of Foundation Degree and HNC
students continuing with further studies at Ravensbourne. This impacted on
findings by lowering the percentage of graduates in employment and increasing
the percentage in further study.
3
4.2 Faculty of Communications and Media

4.2.1HNC Post Production
Of the 23 graduates asked to complete the survey, 20 replied, 2 were
unobtainable and 1 refused to give any information. This equates to a 91%
response rate. The following destination results are based on the responses
from the 20 graduates who completed the survey.
The findings show that 5 (25%) of the graduates surveyed were employed, 2
(10%) were unemployed, 11 (55%) were undertaking further study and 2 (10%)
were unavailable for work:
Destination of leavers Graduates surveyed % surveyed
Working 5 25%
Unemployed 2 10%
Further Study 11 55%
Unavailable for work 2 10%
Total 20 100%
Of the 5 (25%) that were employed, 4 (80%) were in work related to their
programme of study:
Breakdown of occupation Graduates surveyed % surveyed
Production 2 40%
Self-employed / videographer 2 40%
Unrelated Work 1 20%
Total 5 100%
Post Production - Graduates field of work
Unrelated Work
20%
Production
40%
Self-employed / videographer
40%
4
3 of the 4 graduates in subject-related work were employed by:
Company Name
Gorilla TV
Pepper Post Production
Take 1 Scripts
The other graduate was self-employed as a videographer. All work in either

London or the South East.
All graduates in employment (including those in subject-related work and

freelancers) were White British. 66% of which were male. The average age of
those in employment was 25.
4.2.2HND Professional Broadcasting

There were only 2 graduates from this course. Both responded to the survey. 1
was self-employed working for a small production company (Focus Productions
in Islington, London) as an editor (responsibilities included editing and scripting).
The other was unemployed, but seeking work.
Both graduates were male. The ethnicity of the freelance graduate was Other
Ethnic Background, whilst the ethnicity of the unemployed graduate was White
British. The average age of those in employment was 23.
4.2.3Foundation Degree Broadcasting and Digital Technology

unobtainable and 1 refused to give any information. This equates to 89%
(8%) were unemployed and 28 (57%) were undertaking further study. All
graduates going on to further study stayed at Ravensbourne to complete either
the BA or BSc top-up year in Broadcasting.
Working 17 35%
Unemployed 4 8%
Further Study 28 57%
Total 49 100%
5
programme of study:
Camera Operator 7 41%

Lighting 1 6%
Engineer 3 18%
Runner 2 12%
Floor Manager 1 6%
Assistant Director 2 12%
Unrelated Work 1 6%
Total 17 100%
Broadcasting and Digital Technology - Graduates

Unrelated Work
6%
field of work
Assistant Director
12%
Camera Operator
40%
Floor Manager
6%
Runner
12%
Engineer
18% Lighting
6%
3 out of the 16 graduates working in broadcasting were self-employed as a

camera assistant, director, and a camera and lighting engineer. The rest were
employed by:
Company Name
Auction World
Better Sounds Ltd
Blaze TV
CTV Outside Broadcast
HiTech Systems Ltd
ITN
Out Post Facilities
Princess Productions
Sit-up TV
Tip-Top Media
All were working in the London and south-east area.
6
87% of graduates in employment (including those in subject-related work and

freelancers) were White British. 6% were Black or Black British - Caribbean and
6% not known. 87% of those in employment were male. The average age of
4.2.4Foundation Degree Computer Visualisation and Animation

Of the 14 graduates asked to complete the survey, 13 replied and 1 refused to
give any information. This equates to 100% response rate. The following
destination results are based on the responses from the 14 graduates who
completed the survey.
(8%) was unemployed and 8 (62%) were undertaking further study. Like the
foundation degree in broadcasting and digital technology, all graduates
undertaking further study have stayed at Ravensbourne to complete the BA
(Hons) Animation top-up.
Working 4 31%
Unemployed 1 8%
Further Study 8 62%
Total 13 100%
All 4 of the graduates who found employment were working in design-related

fields:
Architectural Design 1 25%

Graphic Design 1 25%
Artist 1 25%
Self-employed / Designer 1 25%
Total 4 100%
The self-employed graduate was a freelancing graphic designer. The other 3

graduates were employed by:
Company Name
Minds Eye
Noldin & Noldin
Rareware Ltd
The graduates in employment were working in the Midlands (Nuneaton) and

Europe (Austria)
Of the 4 graduates in employment, 75% were white British. Half of those in

employment were female. The average age was 29.
7
4.2.5BSc (Hons) Communication and Technology

Of the 3 graduates asked to complete the survey, 2 replied and 1 refused to give
any information. This equates to 100% response rate. The following destination
results are based on the responses from the 2 graduates who completed the
survey. Please note that this data is not statistically significant.
Working 1 50%
Unemployed 1 50%
Total 2 100%
The graduate in employment was a self-employed sound engineer.
Both graduates were male. The ethnicity of the freelance graduate was White
British, whilst the ethnicity of the unemployed graduate was Other White
Background. The average age was 21.
4.2.6BA (Hons) Content Creation for Broadcasting and New Media

Of the 25 graduates asked to complete the survey, 22 replied and 3 refused to
give any information. This equates to 100% response rate. The following
destination results are based on the responses from the 22 graduates who
completed the survey.
(18%) were unemployed and 2 (9%) were unavailable for work:
Working 16 73%
Unemployed 4 18%
Not available for work 2 9%
Total 22 100%
Of the 16 (73%) that were employed, 13 (81%) were working in broadcasting:
Runner 4 25%
Production Assistant 4 25%
Self Employed / Related Work 3 19%
Off-line Assistants 2 13%
Total 16 100%
8
Content Creation for Broadcasting and New Media

- Graduates field of work
Unrelated Work
19%
Runner
24%
Off-line Assistants
13%
Production Assistant
Self Employed / Related W ork 25%
19%
3 out of the 16 graduates working in broadcasting were self-employed / freelance

(photographer, radio controller and camera operator). The other 13 graduates
were employed by:
Company Name
BBC
Carlton TV
Delap
Endermol
Gamer-TV
Granada
Pro Cam TV
Sit-Up TV
Tiger Aspect
TWI / IMG World
All are based in London.

freelancers) were White British, 23% Other White Background, 6% Asian or
Asian British – Pakistan, 6% Black or Black British Caribbean and 6% Other
Mixed Background. 87% of those in employment were male. The average age of
4.2.7BA (Hons) Moving Image Design

Of the 11 graduates asked to complete the survey, 10 replied and 1 was
unobtainable. This equates to 91% response rate. The following destination
survey.
9
(10%) was unemployed and 1 (10%) was due to start work within the next
month.
Working 8 80%
Unemployed 1 10%
Due to start work within 1 month 1 10%
Total 10 100%
Of the 8 (80%) that were employed, 7 (87.5%) were in work related to their
programme of study:
Breakdown of workers Graduates surveyed % surveyed
Editing 1 13%
Self-employed / Director 2 25%
Total 8 100%
Moving Image Design - Graduates field of work

Unrelated
Editing
Work
12.5%
12.5%
Self-employed
/ Director
25.0%
Graphic
Design
50.0%
2 out of the 7 graduates working in roles relating to moving image were self-
employed. The other 5 were employed by:
Company Name
422 Self
BSkyB
Communications Ltd
Flextech TV
ITN
All are working in the London area.
10
62.5% of graduates in employment (including those in subject-related work and

freelancers) were Other White Background, 12.5% were White British, 12.5%
Black or Black British – Caribbean and 12.5% Other Ethnic Background. 75% of
those in employment were male. The average age of those in employment was
23.
4.2.8BA (Hons) Visual Information Design

Of the 18 graduates asked to complete the survey, 16 replied, 1 was
unobtainable and 1 refused to give any information. This equates to 89%
The findings show that 13 (81%) of the graduates surveyed were employed and
3 (19%) were unemployed:
Destination of leavers Graduates surveyed % of surveyed
Working 13 81%
Unemployed 3 19%
Total 16 100%
programme of study:
Art Director 1 8%
Marketing / Design 1 8%
Total 13 100%
The graduates employed in a design role, worked for:
Company Name
AMD Gasoline
Blum Media
BSkyB
BSkyB
Comfi Sofa
Equation
NET Group
Sherlock Publications
Springetts
Sunday Times
Type 2 Error
All work in London, except one graduate who was working in Gothenburg,
Sweden.

freelancers) were White, 15% were White British and 8% were Other White
11
Background). 54% of those in employment were female. The average age of

4.3 Faculty of Design

4.3.1BA (Hons) Fashion – 2 year fast – track
Of the 10 graduates asked to complete the survey, 8 replied and 2 were
survey.
(12.5%) was unemployed and 1 (12.5%) was undertaking further study at a
different institution:
Working 6 75%
Unemployed 1 12.5%
Further Study 1 12.5%
Total 8 100%
Out of the 6 graduates in work, 5 were working in the fashion industry:

Fashion Design 1 17%
Assistant Buyer 1 17%
Fashion Editor 1 17%
Total 6 100%
Fashion 2 Yr - Graduates field of work

Unrelated Work
17%
Self-employed / Designer
32%
Fashion Design
17%
Fashion Editor
Assistant Buyer
17%
17%
2 of the 5 graduates working in the fashion industry were self-employed. The

other 3 were employed by Esquire Magazine, Harvey Nicholls and Meredith
Services. All work in London.
12

freelancers) were White British and 33% Other White Background. 67% of those
in employment were female. The average age of those in employment was 26.
4.3.2BA (Hons) Fashion – 3 year

survey.
(6%) was unemployed and 1 (6%) was unavailable for work.
Destination Nr of graduates surveyed % surveyed
Working 15 88%
Unemployed 1 6%
Unavailable to work 1 6%
Total 17 100%
Of the 15 graduates employed, 11 were working in the fashion industry. 2 of the

11 were self-employed:
Destination Nr of graduates surveyed % surveyed

Fashion Designer 4 27%
Assistant Buyer 2 13%
Visual Merchandiser 1 7%
Self-employed / Designers 2 13%
Fashion Sales 2 13%
Total 15 100%
Fashion 3Yr - Graduates field of work

Fashion Sales
13%
Unrelated Work
27%
Self-employed / Designers
13%
Fashion Designer
27%
Visual Merchandiser
7%
Assistant Buyer
13%
13
2 of the 11 graduates working in the fashion industry were self-employed. The

other 9 were working for:
Company Name
Ally Capellino
Browns Focus
Conran Shop
Emporio Armani
LVMH
Marks & Spencer
Nichole Fahri
Tesco
Velocity
All were working in London.

freelancers) were White British, 13% White, 20% Other White Background, 7%
Asian or Asian British – Indian, 10% Chinese and 7% Other Black Background.
87% of those in employment were female. The average age of those in
employment was 24.
4.3.3BA (Hons) Furniture Design

unobtainable and 1 refused to complete the survey. This equates to 82%
3 (21%) were unemployed.
Working 11 79%
Unemployed 3 21%
Total 14 100%
Of the 11 graduates in work, 5 (45%) were working in a design related field. This
may reflect current trends in the design labour market.

Designer 1 9%
Furniture Maker 1 9%
Furniture Sales 1 9%
Total 11 100%
14
Furniture Design - Graduates field of work
Self-employed
/ Designer
18%
Furniture
Sales
Unrelated
9%
Work
55%
Furniture
Maker
9%
Designer
9%
2 of the 5 graduates working in design were self-employed. The other 3 were

employed by Fringe Furniture, Habitat and The Four Seasons Hotel. All are
based in London.

freelancers) were White British, 18% White and 9% Other White Background.
73% of those in employment were male. The average age of those in
employment was 23.
4.3.4BA (Hons) Interaction Design

survey.
The findings show that 7 (64%) of the graduates surveyed were employed, none
were unemployed, 2 (18%) were undertaking further study and 2 (18%) were
unavailable for work as they were travelling.
Working 7 64%
Unemployed 0 0%
Further Study 2 18%
Unavailable for work 2 18%
Total 11 100%
All 7 (100%) graduates working were employed roles relating to their programme
of study.
Unrelated Work 0 0%
Web Designer 5 71%
Self-employed / Web Designer 2 29%
Total 7 100%
15
Interaction - Graduates field of work

Self-employed /
Web Designer
29%
Web Designer
71%
2 of the 7 graduates were self-employed as web designers. The other 5 worked

for the following companies:
Company Name
Agency.com
BBC
Pinewood
Revolutionary Focus
Stretch Design
All were based in London.

freelancers) were White, 14% Other Ethnic Background and 14% Black or Black
British – African. 86% of those in employment were male. The average age of
4.3.5BA (Hons) Interior Design and Environment Architectures

survey.
(15%) were unemployed and 2 (15%) were undertaking further study.
Working 9 69%
Unemployed 2 15%
Further Study 2 15%
Total 13 100%
Out of the 9 graduates in work, 8 (89%) were working design related roles:

Interior Design / Architecture 4 44%
Product Design 1 11%
Total 9 100%
16
Interior Design and Environment Architectures -

Graduates field of work
Unrelated Work
11%
33%
Interior Design / Architecture

45%
Product Design
11%
3 of the 8 graduates working in design were self-employed interior designers and

decorators. The other 5 worked for the following companies:
Company Name
David Rackham & Partners
Dragon Rouge
Portland Design & Graphics
Supertramp Ltd
United House
All but one worked in London. The other worked in Paris.
All graduates in employment (including those in subject-related work and

freelancers) were White. 56% of those in employment were male. The average
age of those in employment was 27.
4.3.6BA (Hons) Product Design

unobtainable and 1 refused to complete the survey. This equates to 84%
2 (13%) were unemployed:
Destination of leavers Graduates surveyed % of surveyed
Working 13 87%
Unemployed 2 13%
Total 15 100%
17
Out of the 13 graduates in work, 6 (46%) were working in design related roles.
This again may reflect the current labour market for design:
Breakdown of workers Graduates surveyed % surveyed

Designer 4 31%
Product Design Sales 1 8%
Total 13 100%
Product Design - Graduates field of work

8%
Product Design Sales

8%
Unrelated Work
53%
Designer
31%
1 of the 6 graduates working in design was self-employed as a product design.

The other 5 worked for EMAP, McDaniel Woolf & Co, MGB, Phillips Design and
Warrens Display Ltd. Graduates were based in Holland, Sweden, London and
Oxford.

freelancers) were White and 8% White British. 77% of those in employment were
male. The average age of those in employment was 23.
4.4Postgraduate
4.4.1Interactive Digital Media
There were only 2 graduates; 1 was employed as a Web Designer, the other
was unobtainable. The graduate in employment was male aged 32. His ethnicity
was classified as Other White Background.

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WHERE ARE THEY NOW?

DESTINATION OF LEAVERS FROM HIGHER EDUCATION

Prepared by Helen Gleaves and Matthew Ball

3. Who Responded? 1-2

TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT3. Who Responded?

Total of graduates completing the survey 215 85

TOTAL 253 100

Due to start work within month 1 0.5

Further study @ Rave 49 22.7

TOTAL 215 100

In comparison to 2001/02 findings, the employment figures are slightly lower

4.2 Faculty of Communications and Media

Destination of leavers Graduates surveyed % surveyed

Breakdown of occupation Graduates surveyed % surveyed

Post Production - Graduates field of work

3 of the 4 graduates in subject-related work were employed by:

The other graduate was self-employed as a videographer. All work in either

All graduates in employment (including those in subject-related work and

4.2.2HND Professional Broadcasting

4.2.3Foundation Degree Broadcasting and Digital Technology

Destination of leavers Graduates surveyed % surveyed

Breakdown of occupation Graduates surveyed % surveyed

Camera Operator 7 41%

Broadcasting and Digital Technology - Graduates

3 out of the 16 graduates working in broadcasting were self-employed as a

All were working in the London and south-east area.

87% of graduates in employment (including those in subject-related work and

4.2.4Foundation Degree Computer Visualisation and Animation

Destination of leavers Graduates surveyed % surveyed

All 4 of the graduates who found employment were working in design-related

Breakdown of occupation Graduates surveyed % surveyed

Architectural Design 1 25%

The self-employed graduate was a freelancing graphic designer. The other 3

The graduates in employment were working in the Midlands (Nuneaton) and

Of the 4 graduates in employment, 75% were white British. Half of those in

4.2.5BSc (Hons) Communication and Technology

Destination of leavers Graduates surveyed % surveyed

The graduate in employment was a self-employed sound engineer.

4.2.6BA (Hons) Content Creation for Broadcasting and New Media

Destination of leavers Graduates surveyed % surveyed

Of the 16 (73%) that were employed, 13 (81%) were working in broadcasting:

Breakdown of occupation Graduates surveyed % surveyed

Content Creation for Broadcasting and New Media

3 out of the 16 graduates working in broadcasting were self-employed / freelance

All are based in London.

57% of graduates in employment (including those in subject-related work and

4.2.7BA (Hons) Moving Image Design

Destination of leavers Graduates surveyed % surveyed

Breakdown of workers Graduates surveyed % surveyed

Moving Image Design - Graduates field of work

All are working in the London area.

62.5% of graduates in employment (including those in subject-related work and

4.2.8BA (Hons) Visual Information Design

Destination of leavers Graduates surveyed % of surveyed

Breakdown of occupation Graduates surveyed % surveyed

The graduates employed in a design role, worked for:

77% of graduates in employment (including those in subject-related work and

Background). 54% of those in employment were female. The average age of

4.3 Faculty of Design

Destination of leavers Graduates surveyed % surveyed

Breakdown of occupation Graduates surveyed % surveyed

Unrelated Work 1 17%