Vita Entertainment LLC.

Eliot Augusto - Co-Founder

Matthew Rowles - Co-Founder
West Texas A & M Grad Student
(719) 314-7001
matthewbrowles@gmail.com

 in 2009 under the guidance of Denvers natives Matthew Rowles &

Eliot Augusto, the creation and development of a better understanding of
the original principles of electronic dance music, expressed through the
acronym:PLURR (Peace, Love, Unity, Respect, and Responsibility)
was launched through their dance music promotion company Vita
Entertainment LLC., dedicated to ignite and re-educate the next generation
of electronic dance music participants who have become distanced from
the core belief of the dance music culture, so that the electronic dance
music scene as a whole can move forward into new era of both peace and
one of societal legitimacy as we further the reach of electronic dance
music and the benefits it has to bring across the world.

Denver, Colorado 2011

with this in mind the creation of an event under the moniker :-

JOUISSANCE
a cumulative joy through the experience of music
was created to celebrate a historic moment in the dance
movement culture.

The Furthering of the Dionysian Culture

Denver, Colorado 2011

Event Coordination

Music & Cultural Liaison

Legal

Community Liaison

Accountant

Night Club Liaison

PR

Tourism & Hospitality Liaison

Sponsorship

European Liaison

City Relationship Liaison

Caribbean & South American

Liaison

Oct 10th , 2010

[ Con f id e n t ia l ] Property of Vita Entertainment
created by sire dhone johnson/eyedeas : grphx
All rights reserved

presents

Sunday August 9, 20011

All elements of this proposal are copyright protected by Vita Entertainment
All elements are presented in concept form and subject to change.
No portion of this program will be implemented without written, contractual consent of all parties.
Ph: (719) 314-7001 - matthewbrowles@gmail.com Denver Colorado

The Vision:

presents:

present
s

JOUISSANCE:is a major new event that brings focus to

two of the planets most significant common
denominators:
the dynamic universal language of global
dance music & rhythms

AND....

Dance
MusicFest
@
Denver
Date {TBA}

the critical social issue of

Peace, Love, Unity, Respect,
and Responsibility
(PLURR)

The Vision:

presents:

present
s

House/Electronica music in itself and its subgenres, trance, acid

house, deep house, etc have dominated the dance floor of
Lounges, raves, clubs and festivals for the past 30 years, with millions of dance
music lovers who just want the music to keep playing.
Jouissance will be modeled after the highly successful Loolapalooza
Music Festival (with an emphasis on Dance Music Culture) which is
billed as one of the the worlds largest outdoor festivals Jouissance will feature
one day of entertainment and more than 20 live performances on two stages
from some of the top dance music acts from all over the world.
Dance music is rousing and inspiring, so our anticipation is that thousands of
people will be in attendance for a dose of lively entertainment on the (date).

Dance
MusicFest
@
Denver
Date {TBA}

The Vision:

presents:

present
s

WHYADANCEMUSICFESTIVAL
A N D W H Y N O W ?
The emergence of " the global century," has become a double edge sword. It is an
unprecedented era in which communications, technology, education and business
transcend borders at an extraordinary rate. Yet at the same time, what happens on
one side of the planet whether it be factory pollution, social conciousness, etc., -ultimately effects us all.
Simultaneous with this awareness is the growing recognition and the ubiquitous
influence of dance music. One need only observe and listen to the incredible growth
of dance music in the U.S. that is Latin, Hispanic, Afro/Cuban, Caribbean, South &
Central American, Middle Eastern, Asian, African,etc. The by-product of this rich
cross fertilization with a global sounds has been adopted and
absorbed by many musical artists. This infusion of global dance music is no longer
just a trend, fad or attempt to sample the exotic flavor of the month.

Dance
MusicFest
@
Denver
Date {TBA}

Instead, it is a true reflection of a cultural paradigm shift that is only just beginning.
The creation of a true international dance music event" that focuses awareness on
our collectivesocial challenge, while celebrating our most communal art form
(dance music and rhythms) has an extraordinarily compelling raison dtre

The Vision:

presents:

present
s

Dance
MusicFest
@
Denver
Date {TBA}

Dance music is now an 80

billion dollar a year industry
Our mission is to tap into this lucrative industry, embracing its
potential and cultural influences on the now generation and utilize
the resources to accomplish the goals we have set out to achieve.
JOUISSANCE is the key signature event for the principles
behind Vila Entertainment who have a passion for music and
consistently encourage community development in the arts.
They seek opportunities to engage, develop young artists
And entrepreneurs in the arts primarily in the dance music
community.
Our goal and ambitions includes pioneering initiatives to facilitate
this passion by creating 34 signature events in Denver celebrating
the Dance music culture and also to establish relationship
in the community to positively affect the lives
of inner city youth.

The E V E N T F A C T S

presents:

present
s

Event Name : JOUISSANCE

Director - Co-Founder:Matthew Rowles
West Texas A & M Grad Student
Director Contact Phone: (719) 314-7001
Co Exec. / Co-Founder - Eliot Augusto
Property Website: www.jouissancemusicfestival.com
Contact Email:matthewbrowles@gmail.com
Name of Event Producer:- Vita Entertainment LLC
Date:Tentatively March 5th, 2011
Event Location:Dick's Sporting Goods Field
Event Attendance (Estimated:12,000 20,000)

Dance
MusicFest
@
Denver
Date {TBA}

CHARITABLE AFFILIATIONS:JOUISSANCE will be presented in

conjunction with non for profit partners will benefit numerous
charitable organizations.

TheMUSICFEST

presents:

present
s

Dance
MusicFest
@
Denver
Date {TBA}

First and foremost, JOUISSANCE will be a gathering of some

of the most remarkable professional musicians from around
the world, representing distinct cultural traditions and diverse
fusions within the dance music genre.
The Festival will focus on the artistry of some of the world's
most distinguished performers.
While many of the artists will be known to the public, some will
not. Nonetheless, these are performers that are revered and
admired by millions (and in some cases, billions) of people
throughout the world.

The
Audience / Demography
presents:

present
s

Dance
MusicFest
@
Denver
Date {TBA}

.they are all cool hip people who like to share, introduce,
reintroduce experiences, products and ideas. The dance music
audience are NOT trendy, they ARE the trend setters
worldwide.
The audience are all Dance Music lovers who are primarily
between age 1945, have disposable cash, culturally diverse,
comprising of all nationalities, socioeconomic, education and age
background; and they are unified through the common ties that
bind their history and experiences.

The
Audience / Demography
presents:

present
s

Dance
MusicFest
@
Denver
Date {TBA}

Our audience is indeed a fiercely loyal consumer group that

demonstrates unwavering support for consciously diverse and multi
cultural brands so they relate to and appreciate companies and
organizations that demonstrate concern for their culture and identity.
They are a part of both the Upscale Consumer Market & Biz Oriented
Community.

Age
19 24 (30%)
25 34 (40%)
35 50 (26%)
50 64 (4%)
Professionals
Upper Income Level
82% purchase premium priced items
65:35 female to male ratio
81% like/love going out for entertainment
73% travel by flight at least once a year
62% college educated
Social and brand conscious

MARKETING

presents:

present
s

Dance
MusicFest
@
Denver
Date {TBA}

... leave em. Impressed

With a marketing designed primarily around the the
College and young adult market , we are positioning
JOUISSANCE as a
cant miss event.
To target our audience we are engaging a heavy
internet marketing initiative with strong media
impressions to greatly increase the overall marketing
impact of this event. While the majority of the
attendees will be located in the Denver area,
actual impressions will reach others through
word of mouth and all media outlets and
advertisements.
We are projecting over 750,000 impressions between now and event days.
Through word of mouth, print, radio, and Internet advertisements,
we believe that JOUISSANCE will be discussed on every campus
in The Rocky Mountain Region.
This event is going to be marketed as the biggest Dance Music
Festival to ever be held in Denver.

PROMOTIONS

presents:

present
s

... leave em. Impressed

Internet Advertising
The internet is our major medium of advertising
Including :
www.jouissancemusicfestival.com
YouTube Video
Facebook
MySpace
Twitter
Internet Radio and Ticket Websites

Dance
MusicFest
@
Denver
Date {TBA}

Radio & TV Advertising

major radio and TV partners.
Streaming podcast on
Itunes during the week of the events.

PROMOTIONS

presents:

... leave em. Impressed

present
s

Print
major newspaper partners.
magazines
flyers
posters
billboards

Dance
MusicFest
@
Denver
Date {TBA}

Jouissance Music Fest

2011!

MARKETING & PROMOTIONAL

TIE-INS
presents:

... leave em. Impressed

present
s
Colorado Tourism
City of Denver Parks & Rec. Foundation
City of Denver Department of Cultural Affairs
Colorado Convention and Tourism Bureau

Dance
MusicFest
@
Denver
Date {TBA}

Thanks for you consideration

presents:

present
s

Dance
MusicFest
@
Denver
Date {TBA}

To request Sponsorship Package

contact
Matthew Rowles
(719) 314-7001
matthewbrowles@gmail.com