Beruflich Dokumente
Kultur Dokumente
ON
THE COMPARISON BETWEEN
COLGATE AND PEPSODENT
ON
THE BASIS OF
CUSTOMER SATISFACTION
V/s
SUBMITTED TO SUBMITTED BY
NIKHIL SHARMA
VIJAY PRAJAPAT
M.B.A Part-1st
IInd Semester (2009-11)
`
CONTENTS
Lastly, we would like to thanks all those friends who helped me in one or
someway to complete this project.
Nikhil Sharma
Vijay Prajapati
Did you know?
Toothpaste
US TV advertisement
INTRODUCTION
COLGATE:-
Colgate, an oral hygiene product line and one of the namesake brands of the
Colgate-Palmolive Company, is a manufacturer of a wide range of toothpastes,
toothbrushes, and mouthwashes.
Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube,
introduced in 1896. It had previously been sold in glass jars since 1873.
PEPSODENT:-
COLGATE PEPSODENT
Colgate Total Advanced Pepsodent Complete + Gum Care
RETAIL SHELVES
Colgate Dental Cream 100, 150, 200 & 28, 42, 54 &
300 gm 82
Colgate Cibaca 200 gm 27
Colgate Total 12 75 & 150 gm 33 & 62
Colgate Sensitive 50 & 100 gm 35 & 58
Colgate Active Salt 100 & 200 gm 29 & 54
Colgate Advanced 75 & 150 gm 26 & 50
Whitening
Colgate Herbal 100 & 200 gm 30 & 55
Colgate Fresh Energy 80-150 & 200 gm 30, 50 & 63
Gel
Colgate Max 80 & 150 gm 29 & 50
Colgate Kids Pink, 40 gm 24, 22
Blue
Colgate 200 gm 38
Colgate Sensitive 100 ml 40
Pepsodent 2 In 1 80 & 150 gm 30 & 50
Pepsodent Complete 80, 175 & 255 gm 25, 53 & 69
Pepsodent G 150 gm 60
Pepsodent Decay 40, 80 & 175 gm 12, 23 & 46
Protection
Pepsodent Sensitive 100 gm 55
Pepsodent Whitening 80, 175 gm 30 & 50
Pepsodent Superman 80 gm 45
Pepsodent Barbie 80 gm 45
Pepsodent Tom & Jerry 80 gm 45
ADVERTISMENT
COLGATE:-
"Gardol" was actually their trademark for the ingredient Sodium lauroyl
sarcosinate (and identified as such on the package and in their advertising),
which today is an ingredient in Arm & Hammer's "Advance White" toothpaste,
minus the "Gardol" identification.
PEPSODENT:-
No. of user
Colgate
Pesodent
No. of user
Colgate
Pesodent
Oral B and other
Demand
Brands Demand
Dabur/Babool 12%
Anchor 9%
Brands Satisfaction
Close up 22%
Dabur/Babool 14%
Anchor 9%
CASE STUDY
1. Well, what I would suggest here is, Colgate has always been the best
among all, the rest have come up now, but Colgate is a very old
toothpaste manufacturing company since British ruled India, so old is
always gold for sure, one should always have or make a habit to brush
twice, once in the morning & then after dinner before going to sleep for
sure.
2. There are different types of toothpastes under one brand name. I tend to
rely on Colgate, however. Dentists highly recommend brushing in the
morning and before you go to bed. Also, if possible, you should brush
after each meal if you want ultimate oral health. Brushing at least twice a
day also greatly decreases the chances of obtaining bad breath.
does more harm than it does good. I am not suggesting that you stop
brushing your teeth; however, I am suggesting that you begin to
familiarize yourself with the chemicals that you poison your body almost
religiously.
necessary at least twice a day: once in the morning before breakfast and
once in the evening, after dinner. The main goal is the complete removal
of the bacterial plaque and not the number of brushings.
5. Brushing once a day does get rid of left over food in your mouth that
causes odors, plague and bad breath. Food gets lodged in between your
teeth thus causing stinky breath.
8. Personally I prefer Colgate. And u should ideally brush after every meal.
9. I think Colgate. And it’s better if you brush after every meal.
10. Dear I am not using Colgate I am using Pepsodent and daily I twice use
it.
11. Pepsodent for me... Because I used it too... Regularly I brush my tooth
Q 7. Will you tell other to choose the brand which you prefer?
Ans (A) Yes (B) No
If yes, than which quality is responsible for it. …………………………..
If no, what do you want in your toothpaste. ……………………………...
Q 8. If you are ask for choosing a product between Colgate and Pepsodent.
Which product will you prefer and why?
Ans ……………………………………………………………………………
Q 9. How will you rating different toothpaste product?
Ans ……………………………………………………………………………
Q 10. If your toothpaste price decrease by 5 Rs. Then you will –
a. Increase Purchases
b. Decrease Purchase
c. Remain Unchanged
Q 11. If your toothpaste price Increases by 5 Rs. Then you will –
a. Increase Purchases
b. Decrease Purchase
c. Remain Unchanged
BIBLIOGRAPHY
WWW.COLGATE.CO.IN
WWW.PEPSODENT.CO.IN
GOOGLE SEARCH
RESEARCH METHODOLOGY