STRENGTHS INTERNAL

WEAKNESSES INTERNAL

S1 With the new system enabling faster picking and deployment W1 Slowdown in sales order taking, product loading and
for the company, it has become more responsive to the
dispatch of transportation. Slow response to customer
needs of its stores. The system also aided JFCs plans to
demands and services.
consolidate multiple supply chains into one facility in a costeffective way, laying the groundwork for the companys
expansion plans.
S2 Family oriented approach to human resource management.

W2 Limited availability of some products in the wake of an

upgrade to its information technology (IT) systems.

S3 Farmer Entrepreneur Program that helps farmers become W3 Continued to bear the pressure of higher raw material prices
direct supplier of the company.
with their impact on operating margins.
S4 Being the first to introduce new products can serve as a W4 Chinese quick service restaurant (QSR) industry as sales
barrier to entry. It may be more difficult for new entrants to
from high-end and western QSR restaurants declined due to
enter the market with a similar food item. The most familiar
food safety issues.
brand may capture the market for that particular type of food
product.
S5 Accelerating investments in network expansion through W5 Becoming too fixated on reducing costs and ignoring buyer
establishment of new branches worldwide.
interest in additional product features.
S6 Promotion through the use of highly popular local
artist/loveteams.

W6 Local competitors that opens a store in a same location.

S7 Consensus forecasting groups such as Financial Times Ltd. W7 migration to a new system for an accelerated business
Advises that the company will outperform the market.
growth has resulted in temporary slowdown in sales order
taking, product loading and dispatch of transportation
S8 The expansion and modernization of commissary facilities.

W8 Accounts Receivable increased by 147%

S9 Low-cost provider that primarily targets Filipino families.

OPPORTUNITIES EXTERNAL
O1 This helps the Jollibee Food Corporation to establish
internationally for Filipino workers. And while serving Filipino
customers they can also attract foreign people to try out the
product by offering quality great-tasting food and friendly
customer service with a warm and homey ambiance.

THREATS EXTERNAL
T1

There are a lot of article and video about weight gain and
increased risk of obesity if you eat a lot of fast food. This
discourages or makes avoid the consumer to buy fast foods
because of the thought that it will cause disease if they take
a lot of fast food.

O2 This gives the Jollibee Food Corporation a chance to out run

other competitors by producing a product that will satisfy the
customer.

T2

High Number of Foreign Companies Entering the Fast food

Market. Foreign companies entering the local market will
quickly draw the attention of the local consumers because
people tend to try new thing.

O3 Accelerating investments in network expansion will

strengthen their consumer scope that will help them boost
their market.

T3

Inflation gaining pace.

O4 The Board of Directors, Management and employees of

Jollibee Foods Corporation commit themselves to the
principles and best practices contained in its Manual on
Corporate Governance and acknowledge that the same may
guide the attainment of the Companys values, mission and
vision.

T4

Q5

Positive ratings outlook that will continue for the next one to
two years.

Q6

Strong domestic consumption.

Q7

Growing population.
STRENGTH - THREAT STRATEGIES

WEAKNESS - THREAT STRATEGIES

STRENGTH - OPPORTUNITY STRATEGIES

WEAKNESS - OPPORTUNITY STRATEGIES