COMPANY PROFILE

Overview
Since its inception in November 2012, Sloyd has ventured in to gadget re-commerce and repair services
domain under the brand name YNew and regarded as pioneer in this space while piloting a business
model that is apt for local ecosystem. Sloyd is at the verge of consolidating the YNew business model
and scale-up its operations through dealer networks, affiliates, direct sales offices and franchise network
across major markets.
Company Snapshot
Current Business Activities: Re-commerce and repairs of gadgets (Smartphones, Tablets, Laptops and
Desktops) under the brand name YNew through franchising (to cater B2C), dealers (to cater B2B2C) and
direct sales (to cater B2B) channels.
GMV: ~Rs. 1.5 crores (For the duration of 2013-2015 through 1 pilot store and limited channel partners)
Total Profit/Loss: ~Rs.90 lakhs (For the unaudited FY 2014-15)
Total Employees: 15
Franchisees: Operational (1), On-boarding (3)
Dealers: Active (15), Planned (~100)
Media Mentions (More can be found at www.ynew.in)
Times of India: Second Hand Stores Gaining Popularity | SEP 2013
Entrepreneur: Buy ANew | OCT 2013
Trendwatching.com: 5 Unmissable Asian Consumer Trends of 2014 | DEC 2013
ET Retail: Forward, Reverse and Play | DEC 2013
Management Team
1. Dashradh Ram.Nutakki (Founder)
2. Mitesh Majithia (Co-Founder)
3. Amish Majithia (Co-Founder)
Shareholders

Dashradh Ram.Nutakki
Ramesh Majithia
Amish Majithia
Bennett Coleman and Co. Ltd.

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Industry Overview
Snapshot
India is a fastest growing market for smartphones/tablets which is expected to witness a growth rate of
40% p.a. for the next 5 years (Source: IDC India) which is likely to churn the business growth of recommerce and repair services. With its low PC penetration of 9.5% coupled with sluggish growth rate of
mere 6%, there is a huge opportunity to bridge the digital divide which is the hotbed of opportunity for
re-commerce and repair service players. The major growth drivers seems to be shorter product lifecycles, increase in affluent middle class with a surge in aspirer customer segment, unreliable alternatives
and inefficient sales/service channels to meet the needs of device owners.
Competition
Being highly fragmented and unorganized market, Indias re-commerce and repairs market is majorly
vested with online classifieds, flea markets, mom & pop stores, kabadiwallhs while retailers adding a bit
to win the trade-in sales with no regional/national organized players to spur their efforts.
Our Value proposition
B2C: Certified products with service warranty for products and workmanship warranty for
repair/warranty services through local brick and mortar stores.
B2B2C: Credible brand, consistent supply & profitable proposition.
B2B: Refurbished As Good As New products pre-loaded with windows (registered for Microsoft
Registered Refurbisher Program) with a promise of 30 days exchange guarantee and 1-year limited
warranty.
Where we stand
With immense market know-how, sound distribution business model, ready to roll-out franchise system,
YNew is confident of tapping the domestic supply sources to meet the local demand but yet to build the
collection and processing capabilities to serve captive and non-captive requirements. We are confident
of building an integrated value chain while connecting the dots of both primary and secondary markets
with an objective to monetize the device lifecycle. We are gearing up to build robust and scalable
operations while focusing on the following key processes:

Inventory Sourcing
Processing
Merchandising & Pricing
Branding & Advertisement
Dealer Sales
Marketplace Sales
Warranty Services
Dealer/Customer acquisition & relations

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Key Processes

Key Strengths
Industry Know-How
With more than 2.5 years of existence in the business, management team gained immense business
know-how and is aware of the market opportunities and challenges inside out.
First Mover Advantage
YNew is recognized as pioneer in this space being the first organized player with a unique value
proposition.
Franchise System
Credited with first of its kind franchise system to serve the B2C re-commerce & repairs market.
Access to Brand Capital
Roped in Indias biggest media conglomerate Times of India Group, as strategic investor to build the
brand YNew through part expense, part equity model.
Key Challenges
Naive Investment Landscape
With no predecessors in the same space coupled with lack of reliable market data, investor community
dont perceives the model as risk averse though it attracted many interests in the recent past.
Lack of Growth Capital & Resources
Since building the collection & processing capabilities are extremely capital-intensive, it is limiting us to
move slowly on demand-side while counting on mere domestic supplies. Also its time to have couple of
key captains for crucial functions to be built & managed in order to scale the operations which
otherwise limits the growth opportunities due to issues of management bandwidth.
Registered Office
Sloyd Ventures Private Limited
1-8-308/22, 4th floor, Haseen Plaza
Patigadda road, Begumpet
Secunderabad-500016, Telangana, INDIA
th

DATE OF PUBLICATION: 11 JUNE 2015

DISCLAIMER

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This material was produced and distributed by Sloyd Ventures Private Limited ('Sloyd'). This document contains sensitive, confidential and
privileged business information. The information provided herewith is highly confidential in nature, contains proprietary information and
intended for specific persons solely for discussion and illustrative purposes. No confidentiality or privilege is waived or lost by any unintended
discovery or receipt. This document is not to be relied upon as such or used in substitution for the exercise of independent judgment and/or
due diligence.