Press Release | Announcement

Valley Transportation Authority Chooses Allied Telesis CMS

Solution, Upgrading Digital Signage Technology with RTI,
Enhancing Customer Experience for Super Bowl 50
Santa Clara VTA Enlists IT Networking Leader to Launch Robust,
Scalable Solution, Based on its EtherGRID Private-Cloud Platform
Dubai, UAE, February 09, 2016 Allied Telesis, a universally recognized innovator

of smart technologies for an information-driven world, today announced it was

chosen by Santa Clara Valley Transportation Authority (VTA) to design, deploy and
support a unique digital signage solution for its light rail platforms throughout
Santa Clara County. VTA facilities are widely deployed and require a robust,
scalable solution that allows central management of network and content. The new
Allied Telesis Content Management System (CMS) solution will be enjoyed by the
many fans of Super Bowl 50 and regular riders long after the big game. The 30 realtime information (RTI) signs went into service in mid-December and are serving
passengers well.
VTA is responsible for bus, light rail and paratransit operations and also serves as the countys
congestion management agency. In an effort to upgrade the ridership experience and improve
communications with its customers, VTA decided to replace existing, older LED displays on
light rail platforms (that were capable of only showing the next-arriving train) with 42
ruggedized video monitors. These new digital display devices extend the amount and types of
information VTA can share, including real-time arrival information, emergency announcements,
informational slides as well as advertisements.
According to Mark Brl, Allied Telesis Chief Application Architect, The latest solution that we
developed for VTA incorporated products from a variety of leading technology vendors. The

CMS was installed in an Allied Telesis EtherGRID-DC deployment in VTAs data center as well as
EtherGRID-Mini solutions at each sign to cache content and drive the display.

Key VTA Digital Signage Solution Hardware:

EtherGRID-DC This EtherGRID configuration is an 8RU rack-mountable solution that
provides a fully redundant, resilient and scalable computing platform. Using this solution, Allied
Telesis constructed the backbone of a private-Cloud architecture.
EtherGRID-Mini This fanless, ruggedized equipment is tolerant of harsh deployment
environments (subject to dirt, heat and vibration). The EtherGRID component extends the
cloud out to the edge, and can be configured with a variety of wireless backhaul technologies
to connect VTA assets together when needed.
AT-IE200-6GP This Allied Telesis IE200 Series Gigabit industrial Ethernet PoE+ switch is a
cost-effective solution that meets the high-reliability requirements demanded by industrial
applications. The units can be easily managed through Web GUI, SNMP, Telnet or SSH while the
fiber ports extend the connection distance, increasing VTA network elasticity and performance.
Using the full-featured CMS from Allied Telesis, VTA is able to schedule content for display on
the signs, manage the network that delivers that content using the Allied Telesis AlliedWare
Plus Operating System and Allied Telesis Management Framework (AMF) and get real-time
information on the health status of each device in the system. In addition, real-time
emergency alerts can quickly be delivered to the necessary signage to react to developing
situations.
Richard Bertalan, Technology Manager at VTA, added, A Bay-Area IT networking leader, since
the early days of Silicon Valley, we knew that by working with Allied Telesis to run the CMS
communications applications on the backbone of its resilient network infrastructure, we would
have a winner for VTA, its thousands of regular passengers and the tens of thousands of
football fans projected to converge in Santa Clara County for Super Bowl 50.

Allied Telesis and VTA were recently recognized at the White House by the Obama
Administration under its Smart Cities Initiative to promote public/private collaborative efforts
to improve public safety.
About VTA
Santa Clara Valley Transportation Authority (VTA) is an independent special district that
provides sustainable, accessible, community-focused transportation options that are
innovative, environmentally responsible, and promote the vitality of our region. VTA is
responsible for bus, light rail and paratransit operations and also serves as the countys
congestion management agency. As such, VTA is responsible for countywide transportation
planning, including congestion management issues, specific highway improvement projects,
pedestrian and bicycle improvement projects, and provides these services throughout the
county, including the municipalities of Campbell, Cupertino, Gilroy, Los Altos, Los Altos Hills,
Los Gatos, Milpitas, Monte Sereno, Morgan Hill, Mountain View, Palo Alto, San Jose, Santa Clara,
Saratoga and Sunnyvale. VTA continually builds partnerships to deliver transportation solutions
that meet the evolving mobility needs of Santa Clara County.
ABOUT ALLIED TELESIS, INC.
For nearly 30 years, Allied Telesis has been delivering reliable, intelligent connectivity for
everything from enterprise organizations to complex, critical infrastructure projects around
the globe.
In a world moving toward Smart Cities and the Internet of Things, networks must evolve
rapidly to meet new challenges. Allied Telesis smart technologies, such as Allied Telesis
Management Framework (AMF) and Enterprise SDN, ensure that network evolution can
keep pace, and deliver efficient and secure solutions for people, organizations, and
thingsboth now and into the future.
Allied Telesis is recognized for innovating the way in which services and applications are
delivered and managed, resulting in increased value and lower operating costs. Visit us
online at alliedtelesis.com
Media Contact
Sanjeev Kant
Vistar Communications
PO Box 127631
Dubai, UAE
Email: sanjeev@vistarmea.com
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