A Project Report On

CONSUMERS PERCEPTION TOWARDS ONLINE SHOPPING

Submitted to
UNIVERSITY OF MUMBAI
In partial fulfillment for the two year full time degree course of
MASTER OF MANAGEMENT STUDIES (MMS)

Submitted by
Ali Murtuza Rizvi
MMS ( Marketing2014 2016)
Under the guidance of
Professor:

SHEILA RAHEJA SCHOOL OF BUSINESS MANAGEMENT AND

RESEARCH,BANDRA (E)
(Affiliated to University of Mumbai, Approved by AICTE New Delhi
INDIA.)

CERTIFICATE

This is to certify that Mr. Rizvi Ali Murtuza ,a student of Sheila Raheja School of
Business Management & Research, of MMS/ Roll No. 235 and specializing in
Marketing has successfully completed the project titled CONSUMERS
PERCEPTION TOWARDS ONLINE SHOPPING. under the guidance of Prof.nhnnh
in partial fulfillment of the requirement of Master In Management Studies by Sheila
Raheja School of Business Management & Research or the academic year 2014
2016.

_______________
Profjydj
Project Guide

CERTIFICATE

I. Prof:jhjghjghj hereby certify that Rizvi Ali Murtuza student of Sheila Raheja School of
Business Management & Research has completed the Project on CONSUMERS
PERCEPTION TOWARDS ONLINE SHOPPING for the Academic Year 2014-16. This
information is true to the best of my knowledge

Place :____________

_____________

Date :____________

Mnhjghhhg
(Project guide )

DECLARATION

I, Rizvi Ali Murtuza hereby declare that the following project report titled A
CONSUMERS PERCEPTION TOWARDS ONLINE SHOPPING an authentic work
done by me. It is to the best of my knowledge and belief. The information given in
this project is true to the best of my knowledge.

Place: _______________
Date: _________________

________________________
Rizvi Ali Murtuza

ACKNOWLEDGEMENT

First of all I would like to take this opportunity to thank the Mumbai University for
having projects as a part of the MMS curriculum.

Many people have influenced the shape and content of this project, and many
supported me through it. I express my sincere gratitude to Prof.nhthnn
for assigning me a project on CONSUMERS PERCEPTION TOWARDS ONLINE
SHOPPING which is an interesting and exhaustive subject .

He has been an inspiration and role model for this topic. His guidance and active
support has made it possible to complete the assignment.

I also would like to thank my friends and my parents who have helped and
encouraged me throughout the working of the project.
Last but not the least I would like to thank the Almighty for always helping me.

PREFACE

This project is undertaken to fulfill the project work component of the M.M.S program
in the IV Semester. My project guide from Sheila Raheja School of Business
Management & Research Prof. kjkjjhjjkk .

This project gives idea about Online shopping centers, Investments in online
shopping, Advantages and disadvantages of online shopping. Even it talks about
Determination of consumer motivation to buying online.
This project specifically talks about the main concept based on current segment in
online shopping and challenges faced by online retailers.

Executive Summary
Internet and Information technology have made tremendous contributions for
business transformation witnessed nowadays all over the world. This has given birth
to E commerce which encompasses several pre purchase and post purchase
activities leading to exchange of products or service or information over electronic
systems such as the internet and the other Telecommunication networks.
Analyzing the competitive advantage of E-Commerce it is observed that ECommerce enables simpler, faster and efficient business transactions. For
developing country like India, E-Commerce offer considerable opportunity for growth.
E-commerce leads to a boon for the current economic downturn.
As Indias e-commerce market is worth about Rs 50,000 crores in 2011. About 80%
of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile
recharge etc.). Online retailing comprises about 15%. India has close to 10 million
online shoppers and is growing at an estimated 40-45% per annum. The rapid
growth of e-commerce in India is being driven by greater customer choice and
improved convenience.
Commerce via the Internet, or e-commerce, has experienced rapid growth since the
early years. It is well known to most of the Internet researchers that, the volume of
online business-to consumer (B2C) transactions is increasing annually at a very high
rate. More than 627 million people in the world have shopped online.
Through online shopping different type of business and organizations has gained a
tremendous opportunity to increase their sale and to maintain a direct relationship
with its customers. The increasing use of internet by the young generation in India
provides an emerging prospect for online retailers.
Unlike traditional marketing, online marketing has many advantages like global
reach, availability of wide variety and cheaper products, 24X7 timing etc. If online
retailers know the factors affecting Indian consumers buying behaviour they can
further develop their marketing strategies to convert potential customers into active
ones.
Customer satisfaction is the key factor for customer retention and acquisition in
online shopping system. Customer satisfaction with respect to online shopping is the
extent to which customers perception of the online experience confirms their
expectation.

CHAPTER
NO
1

PARTICULARS

2
3
4
5
6
6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
6.9
6.10
7
8
9
10
11
12

PG.NO

Introduction

1-2

Problem Statement
Research Objectives
Hypothesis
Research Design
Literature Review
Introduction
Market size
Investments
Advantages of online shopping
Determinants of consumer motivation to buying online
Disadvantages
Current segment in online shopping
Top 10 online shopping centres
Few facts about online shopping
Challenges faced by online retailers
Data Analysis
Hypothesis testing
Findings
Conclusion
Bibliography
Appendices

3-4
5-6
7-8
9-10
12
13-14
15
16-17
18-19
20-23
24-26
27-37
38-39
40-44
45-54
55-58
59-60
61-62
63-64
65-67

INDEX:

INDEX OF TABLE:
SR.NO
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9

PARTICULARS
Internet users
Time period
Average time period
Online purchase
Goods bought
Pay pattern
Safety
Time saved
Shopping experience
INDEX OF DIAGRAMS:

PG NO.
46
47
48
49
50
51
52
53
54

SR.NO
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9

PARTICULARS
Internet users
Time period
Average time period
Online purchase
Goods bought
Pay pattern
Safety
Time saved
Shopping experience

PG NO.
46
47
48
49
50
51
52
53
54