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KEVIN A.

HOWELL
West Windsor, NJ 08550

646-544-6792
kevin.howell2008@comcast.net

EDUCATION EXECUTIVE
Senior Education Technology Executive with proven success in P&L/General Management, Operations,
Startups, Turnarounds, Sales, Marketing and Business Development. Successfully led post merger
integration activities for international buyer. Goal-oriented leader with record of strategically positioning
companies for growth and expansion. Tenacious achiever who consistently spurs teams to top-notch
performance, increasing revenue and profitability. Recognized by Sales and Marketing Magazine as 1 of
Americas top 100 Sales Managers. Excellent communication, negotiation, and team-building skills.
Customer-focused leader with passion for excellence. Quick study who hits the ground running.
CORE COMPETENCIES: Solutions Sales, Relationship Sales, Sales Forecasting, Product Management,
Assessment, Psychometrics, Business Process Engineering (BPR), GSA Bid Process, State & Local
Government Business & Bidding Process, ERP (Microsoft Dynamics), CRM (Sales force.com)
PROFESSIONAL EXPERIENCE
Core K 12 (Core Projects & Technologies Ltd. division, Mumbai, India), Jersey City, NJ 2005 - 2011
President
Responsible for $25MM in revenues and a staff of 80. Was Executive Vice President & General Manager
K-12 Services Division of THE PRINCETON REVIEW. Key Man in the acquisition of the division.

Exported domain expertise to India creating a global capability for assessment: Led strategy
formulation to build global assessment product.

Won $25MM contract with LAUSD: Competed against industry leaders Pearson, McGraw-Hill
and Houghton Mifflin and won with innovative technology and client relationships

Implemented a marketing and branding campaign to introduce the unknown Core K 12 to the
marketplace: Introduced the portfolio of services and within 6 months decision-makers knew
the company, services and tagline, Every Child Can Achieve.

Made a strategic shift to a solutions sales organization. To increase educational authenticity hired
CAO and Chief of Psychometrics along with education consultants with deep industry knowledge to
drive growth: 3 year 400% profit improvement.

For large complex government bids implemented a new cross-functional bid review for each
opportunity. Added a risk management review requiring President or CFO approval: Profit grew
from 4% to 18% for large deals.

Increased Bid Win to 24%: Secured strategic partnerships in CA, TX and FL the largest markets
in the K 12 space to seize large government opportunities requiring a political/legislative strategy.

Reduced development costs by 15%, dramatically reduced error rate and increased client
satisfaction: Documented workflow, built new cross-functional team (field representation, tech &
content development) to build new process and strengthen QA.

Reduced costs by 20% ($500K) while increasing speed-to-market: Refocused development teams
and outsourced all maintenance development to India.

Corporate CEO decided to sell division. Worked with Corporate Finance and the CEO to package the
division for sale: Sale was completed for $9.5MM.

KEVIN A. HOWELL

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THE NATIONAL EDUCATION ASSOCIATION, Washington, DC


2001 - 2005
Chief Information Officer
Responsible for a budget of $12MM and staff of 75 to service state affiliates and 2.7MM members.

Generated $1.6MM in new revenues: Created non-dues revenue initiatives, for example, sold
advertising in the NEA Today magazine.

Re-positioned NEA for profitable growth: Conceived and Launched NEA University Virtual
Education platform. Created direct email marketing /promotions to support advocacy and
membership communications.

Built a sustainable, maintainable, cost-efficient, industry-leading technology platform: Reimagined a 3-tier architecture. Developed a Web enabled membership system. Improved
responsiveness of Desktop Customer Service.

THE MCGRAW-HILL COMPANIES, New York, NY


1996 - 2000
SVP, Technology & New Media Strategist
Promoted to serve as CTO and New Media Strategist for this $1.1 billion segment of McGraw-Hill. Led
circulation and fulfillment team of 100 sales representatives across 64 countries and 37 publications
including Business Week-Online. Managed $80 million budget and staff of 180.

Created Internet sales distribution channel: Grew customer base by 70K. Increased revenue
$375K per month.

Envisioned and built Construction.com (industrys leading vertical portal): Produced 73% profit
increase within the first 18 months.

Promoted from VP, Technology & Production, Construction Information Group. Served as the
Technology Executive across 6 divisions. Managed $84 million P&L. Led team of 500. Hired as
VP, Technology, FW Dodge.

DIGITAL EQUIPMENT CORPORATION, Alpharetta, GA


1981 - 1996
Multi-Vendor Customer Services District Manager
Promoted to turn around underperforming district. Led team of 260.
Designed Return to Excellence strategy: Grew sales $24 million and profit from 53% to 66%.
Promoted from Professional Services Manager. Created an early Internet practice by selling
technology: Built practice from 60 to 160 consultants.
EDUCATION
MS, Organizational Dynamics (80% completed), UNIVERSITY OF PENNSYLVANIA
BA, Economics, 1980, VASSAR COLLEGE
PROFESSIONAL AFFILIATIONS
Association of Latino Administrators and Superintendents (ALAS)
National Education Association (NEA)
Council of Great City Schools CGCS
Association of California Superintendents and Administrators (ACSA)
Texas Association of Superintendents and Administrators (TASA)