Beruflich Dokumente
Kultur Dokumente
Sourcing Models
Catalog hubs - systematic sourcing of manufacturing inputs (Milk)
Ownership Models
Private
CRM Model
Loose relationship with fewer transactions
Mobile apps for consumers Amul Store Locator and Amul Explorer.
Social media for listening to its customers and solving their queries on Facebook. Neha
Tomar case (Amul Gold Milk pack which ended up in a stretchy chemical mass when they
tried to make cheese out of it. Amul resorted to the Social Media route to explain their stance
on the whole issue - the expired milk used by the complainant)
Revenue Model
Online sales