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Respondents No _

I am Niraj Kumar Gupta Pursuing MBA from Dr. I.T GOI. I am doing a final
project report on “A Comparative Analysis of Marketing Strategy Adopted by Tata
Sky and Dish T.V”. Please help me while filling up this questionnaire. The
information provided by you will be kept confidential and would be used only for
the academic purpose.

Q1. Which DTH Brand service are you using?

a) Tata Sky….. b) Dish T.V…..

Q2. Have you collected any information before making purchase?

a) Yes….. b) No…..

Q3. If yes which sources have you used?

a) Magazine….. b) Reference….

c) Advertisement….. d) All of these…..

Q4. What features you look for in a product before making purchase decision?

a) Brand Credibility ….
b) Price & distribution ….
c) Services ….
d) Value for Money ….

Q5. Which of these marketing/sale schemes attracts you while purchasing any connection?

a) Good network …..


b) Discount Scheme …..
c) Service Package …..
d) All of these …..

Q6.Are you aware of various promotional activities being run by Tata sky ? If yes,
Are you satisfied with promotional activities.
Very Satisfied Some what Unsatified
Satisfied satisfied

a) Customer Care ….. ….. ….. …..


b) By Ad firms ….. ….. ….. …..
c) By Campaign ….. ….. ….. ….
d) 24 hours call centers ….. ….. …. …..
Q7. Are you aware of various promotional activities being run by Dish T.V ? If yes,
Are you satisfied with promotional activities.
Very Satisfied Some what Unsatified
Satisfied satisfied

a) Customer Care …… …… ….. …...


b) By Ad firms …... ….. ….. …..
c) By Campaign ….. ….. ….. …..
d) 24 hours call centers ….. ….. ….. …..

Q8. How would you rate Dish T.V performance?


Very Satisfied Some what Unsatisied
Satisfied Satisfied
a) After sale service ….. ….. ….. …..
b) Maintenance ….. ….. ….. …..
c) Product as per ….. ….. ….. …..
d) Any other ….. ….. ….. …..

Q9. How would you rate Tata sky performance as your expectation?
Very Satisfied Some what Unsatisfied
Satisfied Satisfied
e) After sale service ….. ….. ….. …..
f) Maintenance ….. ….. ….. …..
g) Product as per ….. ….. ….. …..
h) Any other ….. ….. ….. …..

PERSONAL DETAILS:-

 NAME ………………………………….

 GENDER
Male……. Female……..

 Occupation details
Students….. Servicmen…... Retired…... Businessman……

Any other Please mention………


THANKS FOR YOUR COOPERATION