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Presentation prepared by
Lucy
Miller
WEEK 6
Macquarie
SessionUniversity
1, 2014
Laura Andreoli van Schijndel
Todays Agenda
Lecture 6
Tutorial 6
Class Activities
Guidance to Assignment 2 (Research & Analysis)
Lecture 6
Decision Making
Presentation prepared by
Lucy Miller
Macquarie University
(Chapter 6)
We have now concluded the examination of general organisational topics and in our next
class we will address the activity that managers engage in the most: decision making. We
will also start addressing the four management functions, examining the planning
function, by many considered the most fundamental part of the management process.
To start becoming familiar with next weeks topics, please watch the following short
videos:
The steps of decision making
http://education-portal.com/academy/lesson/the-seven-steps-of-decisionmaking.html#lesson
Strengths and weaknesses of group decision making
http://education-portal.com/academy/lesson/strengths-and-weaknesses-of-groupdecision-making.html#lesson
Planning as a function of management
http://education-portal.com/academy/lesson/planning-as-a-function-ofmanagement.html#lesson
Types of planning
http://education-portal.com/academy/lesson/types-of-planning-strategic-tacticaloperational-contingency-planning.html#lesson
Decision Making
Learning Objectives:
How is information is used for decision making ?
How do managers make decisions ?
Decision-Making Process
A set of steps that includes identifying a problem, selecting
a solution, and evaluating the effectiveness of the solution
Decision
Choice between alternative courses of action
Decision making
in the management process
l
Planning
Organising
Leading
Controlling.
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2 types of problems
Structured Problem
A straightforward, familiar, and easily defined
problem
Unstructured Problem
A problem that is new or unusual for which
information is ambiguous or incomplete.
Programmed and
Non-programmed Decisions
Programmed Decisions
A repetitive decision that can be handled using a
routine approach
Non-programmed Decisions
A unique and nonrecurring decision that requires a
custom-made solution.
Programmed and
Non-programmed Decisions
Policy
A general guide that establishes parameters and guidelines for
making decisions about recurring problems.
Procedure
A series of interrelated sequential steps that can be used to
respond to a well-structured problem (policy implementation).
documentation.
Decision-making conditions
Decision-making conditions
Certainty
Risk
Uncertainty
Situation where
Condition in which
Situation without
decision maker is
certainty or ability
able to estimate
likelihood of
outcomes
to estimate
probable outcomes
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3 views on how
managers make decisions
Rationality
Bounded
rationality
Intuition
Assumptions of
(perfect) rationality
Bounded rationality
Bounded rationality is behaviour that is rational
within the parameters of a simplified decisionmaking process which is limited (or bounded) by
an individuals ability to process information.
Satisficing is acceptance of solutions that are
good enough.
What is intuition?
CASE EXAMPLE
Disadvantages
Group decisions are time
consuming
Responsibility is
ambiguous
Subject to pressure to
conform (Groupthink)
GROUPTHINK
Group think is a psychological phenomena that can
Watch video:
.
http://www.youtube.com/watch?v=0zRybSPiEoE
John Wiley and Sons Australia
devils advocate
John Wiley and Sons Australia
Lecture 6
Planning
Presentation prepared by
Lucy Miller
Macquarie University
(Chapter 7)
Planning
Learning Objectives:
How do managers plan ?
What types of plans do managers use ?
What are the useful planning tools, techniques and
processes ?
What is Planning?
What is Planning?
Planning
A primary functional managerial activity that involves:
Defining the organisations goals
Establishing an overall strategy for achieving those
goals
Developing a comprehensive set of plans to integrate
and coordinate organisational work.
Plans
Documents that outline how goals are to be accomplished
Describe how resources are to be allocated and establish
activity schedules
Setting goals
Types of plans
Operational plans
Specify the details of how the overall goals are to be
achieved.
Normally apply to a part of the organisation (for example
a Department, i.e. Marketing Plan)
Cover short time period.
John Wiley and Sons Australia
A hierarchy of goals
A companys mission
statement typically focuses
on its present business
purpose.
become?
External Analysis
EXTERNAL ANALYSIS:
An analysis of an organisations General Environment and Specific Environment
(see Chapter 3)
Internal Analysis
INTERNAL ANALYSIS:
An analysis of an organisations Resources and Capabilities
(Competencies)
Resources
What an organisation has, i.e. factory, machinery, staff, capital,
etc.
Capabilities (Competencies)
What an organisation can do, i.e. the skills and abilities it
possesses in doing the work activities needed in its business
SWOT Analysis
Strategy formulation
Organisations formulate
strategies that:
Build on their strengths
Remedy their weaknesses or
work around them
Take advantage of the
opportunities presented by
the environment
Protect the organisation from
threats
Short-term plans
Plans with time frames on one year or less
Top management is most likely to be involved in setting
long-range plans and directions for the organisation as a
whole.
Middle and lower management levels focus more on
intermediate (one to three years) and short-range plans
that serve the long-term objectives.
John Wiley and Sons Australia
Scenario Planning
Scenarios are detailed
and plausible views of
how the environment of
an organisation might
develop in the future
based on key drivers of
change about which
there is a high level of
uncertainty.
Scenario PLANNING
SCENARIO PLANNING:
Building on PESTEL analysis .
Does not offer a single forecast of how the environment
will change.
An organisation should develop a few alternative
scenarios (4-6) to analyse possible future strategic options.
Watch video:
objective.
subordinate jointly choose the goals and agree on how they will
be achieved.
be achieved.
Participatory planning
means that the process includes people who will be
affected by the resulting plans and/or who will be asked to
help implement them.
Brings the organisation many benefits:
Participation can increase the creativity and
information available for planning.
It can also increase the understanding, acceptance and
commitment of people to final plans.
Tutorial 6
Decision Making
Presentation prepared by
Lucy Miller
Macquarie University
Activity 1:
Programmed or Non-Programmed Decisions ?
For a car manufacturer:
Order paint from paint manufacturer
Activity 1:
Programmed or Non-Programmed Decisions ?
For McDonalds:
Determine supply of potatoes to be reordered
Identify location for new franchise
Activity 1:
Programmed or Non-Programmed Decisions ?
For a university:
Decide if a potential student meets enrolment
requirements
Decide to offer a new academic program in Law
Activity 1:
Programmed or Non-Programmed Decisions ?
For ANZ Bank:
Reordering toilet paper
Activity 1:
Programmed or Non-Programmed Decisions ?
For Priceline Pharmacy:
Determine the location where to rent premises for a
Activity 1:
Programmed or Non-Programmed Decisions ?
For Commonwealth Bank:
Determine stationery to be reordered
Activity 1:
Programmed or Non-Programmed Decisions ?
For Coles supermarkets:
Determine the quantity of Coke Zero to be
reordered
Activity 1:
Programmed or Non-Programmed Decisions ?
For AVIS car-hire:
Service the vehicles of their fleet
Activity 1:
Programmed or Non-Programmed Decisions ?
For Arnotts biscuit:
Determine cocoa to be reordered
Activity 1:
Programmed VS Non-Programmed Decisions
For a bank:
An example of Programmed Decision ?
An example of Non-Programmed Decision ?
Activity 1:
Programmed VS Non-Programmed Decisions
For a supermarket:
An example of Programmed Decision ?
An example of Non-Programmed Decision ?
Activity 1:
Programmed VS Non-Programmed Decisions
For a cheese factory:
An example of Programmed Decision ?
An example of Non-Programmed Decision ?
Activity 1:
Programmed VS Non-Programmed Decisions
For a hairdressing salon:
An example of Programmed Decision ?
An example of Non-Programmed Decision ?
Activity 2:
Decision Making Processes
DISCUSSION QUESTION:
When you made the decision about your University studies,
were you:
Behaving as a rational decision maker ?
Behaving in conditions of bounded rationality ?
Which information sources did you use ?
Behaving according to intuition ?
What were the decision criteria you utilised ?
How did you develop a list of alternative ?
John Wiley and Sons Australia
Tutorial 6
Planning
Presentation prepared by
Lucy Miller
Macquarie University
2. __________ is a statement
of action steps to be taken in
order to accomplish
objectives.
a. A plan
b. A solution
c. A guideline
d. An alternative
e. A goal
4. Which level of
management spends more
time with long-range
planning?
a. Lower-level managers.
b. Middle-level managers.
c. Lower-level and middlelevel managers.
d. Top-level managers.
e. All levels of management.
8. __________
communicate broad
guidelines for making
decisions and taking action
in specific circumstances.
a. Rules
b. Procedures
c. Policies
d. Guidelines
e. Regulations
John Wiley and Sons Australia
Class Activity 1
Class Activity 2:
Class Discussion
Class Activity 3
ASSESSING VISIONS
Characteristics of an
Potential shortcomings:
effective one:
Vague
Not forward-looking
Directional
Too broad
Bland or uninspiring
Focused
Not distinctive
Inspiring
Engaging
Inspirational
Class Activity 3
Assessing Visions
.
Our
Class Activity 3
Assessing Visions
.
Class Activity 4
Class Activity 4
Homework
Lecture 7
Organising
(Chapter 9)
Tutorial 7
Class Activities
Guidance for Assignment 2 (Research & Analysis), in
progress
Guidance for Assignment 3 (Essay)