Beruflich Dokumente
Kultur Dokumente
and the
Mass Media
Prepared by:
Miss Gracey
IMCN01G
Coverage
Definition of Mass Communication
Elements of Mass Communication
Functions of Mass Communication for
Society
Mass Media
Characteristics of Traditional Mass Media
Uses of Mass Media
Mass Communication
Mass Communication
the process by which an organization with the
aid of one or more machines produces and
transmits public messages that are directed at
large, heterogeneous, and scattered audiences
Source
Encoder
Decoder
Receiver
Feedback
Noise
Interpersonal
Machine-Assisted
Mass
Source
Single person;
has knowledge
of receiver
Single person or
group; has great deal
of knowledge or no
knowledge of receiver
Organizations or
single person has
little knowledge of
receivers
Encoding
Single Stage
Single or multiple
stage
Multiple stages
Message
Private or public;
cheap; hard to
terminate;
altered to fit
receivers
Public; can be
expensive; easily
terminated; same
message sent to
everybody
Interpersonal
Machine-Assisted
Mass
Channel
Potential for
many; no
machines
interposed
Restricted to one or
two; at least one
machine interposed
Restricted to one
or two; usually
more than one
machine
interposed
Decoding
Single stage
Single or multiple
stage
Multiple stages
Receiver
One or relatively
small number; in
physical
presence of
source; selected
by source
Large numbers;
out of physical
presence of
source; self
selected
Interpersonal
Machine-Assisted
Mass
Feedback
Plentiful;
immediate
Somewhat limited;
immediate or delayed
Highly limited;
usually delayed
Noise
Semantic;
environmental
Semantic;
environmental;
mechanical
Semantic;
environmental;
mechanical
Mass Media
Mass Media
the channels used for mass communication
includes not only the mechanical devices that
transmit and store message but also the
institutions that use the machines to transmit
messages
Mass Media
Media Vehicle
- a single component of the mass media such as
newspaper, radio station, TV network, magazine
Characteristics of Traditional
Mass Media Organizations
Characteristics of Traditional
Mass Media Organizations
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