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FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

2016 OUTLOOK

MIND THE GAPS


Investment Strategy

Alan Mudie
Head of Investment Strategy

| 2016 INVESTMENT STRATEGY

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

GLOBAL OUTLOOK
THE OUTLOOK FOR THE GLOBAL ECONOMY REMAINS MIXED
Global economic momentum has bottomed
Manufacturing PMI
The global economy will continue to grow

at a steady pace in 2016.


The US has been clearly the strongest
developed world economy, also lifting

60

58
EXPANSION
56
54

those countries most exposed to strong

US

UK

Japan

China

42

Sources: Societe Generale Private Banking, Bloomberg


| 2016 INVESTMENT STRATEGY

P.2

01.2016

11.2015

09.2015

07.2015

05.2015

03.2015

01.2015

11.2014

09.2014

07.2014

40
05.2014

exporters will continue to suffer.

Eurozone

03.2014

benefit from lower bills, while commodity

Global

01.2014

Commodity importer countries will still

44

11.2013

accommodative overall.

CONTRACTION

09.2013

monetary policy should remain

46

07.2013

weigh on inflation, and central bank

48

05.2013

Low commodity prices should continue to

50

03.2013

Japan should also expand next year.

52

01.2013

American momentum. The euro zone and

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

GLOBAL OUTLOOK
WORLD TRADE REMAINS SLUGGISH
World trade is no longer underpinning global growth
World trade continues to slow. Global

trade growth has been anchored below its


historical average since the Great

25%

102

20%
101

15%

Recession, offering further evidence of


tepid world economic recovery.

10%

Decreasing global demand, especially due

5%

to slowing emerging markets, weighs on

0%

the outlook for world trade.


We believe however that other factors are

98

-10%
-15%
-20%

such as 3D printing reduce the need for

-25%

World trade growth (yoy, %)


97
Historical average
Industrial confidence indicator (OECD + 6 major EM, rhs)

96

1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015

reshore production, new processes


shipping

99

-5%

also at play: capital expenditure is below


par, manufacturers have begun to

100

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.3

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

REGIONAL OUTLOOK
UNITED STATES: SOLID GROWTH PROSPECTS
US wage growth should finally begin to catch up
US growth is broadening but not

18

accelerating, with the long-awaited capex

16

pickup still sluggish, particularly

14

hampered by the energy sector.


Although salary growth has remained

U-6 underemployment < 9%

12
9%

10

modest so far, continued labour market


improvement should fuel wage inflation

eventually. On the other hand, the strong

USD will continue to cap headline

inflation.

Private consumption remains robust and


should be the main driver of US growth in
coming quarters. Housing recovery
should also lift the US business cycle.

0
1995

1997

1999

2001

2003

2005

2007

2009

2011

2013

2015

U-6 underemployment rate (%)


U-3 unemployment rate (%)
Average hourly earnings change (private nonfarm, % YoY)
Sources: Societe Generale Private Banking, Bloomberg
| 2016 INVESTMENT STRATEGY

P.4

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

REGIONAL OUTLOOK
EUROZONE: RECOVERY UNFOLDING FURTHER
Credit in the euro area is picking up
Credit to euro area residents (%, yoy)
The euro zone has begun to recover from

the slowdown in late 2014, helped by the

14
12

weaker euro, lower energy prices and less


fiscal tightening we anticipate real GDP
growth around 1.6% in 2016.

10

Germany is showing steady signs of


improvement (unemployment at 6.3% in
December), helping lift the rest of the euro

6
4

zone.
2

With banks easing credit standards,


lending activity is finally showing signs of

recovery. Lending to the private sector is

-2

edging further up (+1.2%YoY in


November).

-4

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.5

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FOCUS ON GREECE
WHERE DO WE STAND?
Greek debt due in 2016, excluding T-bills (EUR millions)
The Eurogroup head recently explained

that

Greece

had

so

far

met

2500
2268

IMF

its

ECB

commitments and that the pension reform


2000

proposed by the country in early January


was a serious offer. He added however
that the upcoming first bailout review was

1500

more likely to last months than weeks.


A successful review would unlock the next
loan tranche, and could lead to possible

1000

880

and necessary debt relief.

However, the country will have to repay


500

459

459

455

459

large amounts of debt in March, making

306

306

the process more urgent.


53
0
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Sources: Societe Generale Private Banking, Financial Times


| 2016 INVESTMENT STRATEGY

P.6

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FOCUS ON GREECE
DEBT BURDEN
Greeces debt on the rise
Although the third Bailout programme will

help Greece meet its short-term liquidity

400
Nominal GDP (EUR bn)
Government debt (EUR bn)
350

needs, it will also exacerbate the countrys


debt issue in the longer-run.

Forecasts

Debt-to-GDP ratio (%, rhs)

188%

195% 200%

175%

300
150%

Upcoming discussions on debt relief will


prove key. At the moment, a haircut is off
the

table,

and

delay

in

principal

250

200
100%

repayment and/or lower interest rates


seem more likely.

150

However, it is worth noting that Greece


already enjoys one of the lowest interest
bills as a % of GDP in the eurozone, as

100

50%

50

well as one of the longest average


maturities.

0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Sources: Societe Generale Private Banking, Bloomberg

| 2016 INVESTMENT STRATEGY

P.7

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FOCUS ON GREECE
MACRO SNAPSHOT
Manufacturing activity bottomed last summer
Greeces Manufacturing PMI
Greek GDP growth is expected to come
60

out at -0.2% over the whole 2015.

EXPANSION

The recovery should continue in 2016

55

thanks to an ambitious budget (pension


reform,

privatizations,

non-performing

50

loans, debt relief), although the Greek


Minister of Economys 1.5% growth target

45
CONTRACTION

seems overly optimistic.


40

Industrial confidence indicators bottomed


last summer and now seem well oriented.

Eurozone

35
Greece

Capital controls weighed on consumer


spending

(retail

sales

-4.5%

yoy

in

30

November 2015, 6th month of decline),


with SMEs being the most affected.

25
2013

2014

2015

2016

Sources: Societe Generale Private Banking, Bloomberg


| 2016 INVESTMENT STRATEGY

P.8

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

REGIONAL OUTLOOK
JAPAN: DOMESTIC DEMAND GAINS PACE
Inflation has come down,
disposable income and employment have recovered
Japan GDP growth in Q3 was revised up

from -0.8% to +1.0% annualised. This

reading is particularly strong given that

the countrys population began to decline

in 2008, which has lowered potential

growth to 0.4-0.5%.
After the first consumption tax hike in

-1
-2

-3

April 2014 dampened activity, the next one


has been postponed to April 2017.

-4

Headline CPI (%, yoy)

-5
Households real disposable income (%, yoy, 6m moving average)

Unemployment is also improving, at 3.3%

-6

in November. Mr Abe recently announced

5.5

a 3% p.a. increase in minimum wages,

4.5

through to 2020.

3.5

Unemployment rate (%)

2.5
2005 2006 2007 2008 2009 2010

2011

2012 2013 2014 2015

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.9

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

REGIONAL OUTLOOK
DIVERGENCE AMONG EMERGING MARKETS
An improved picture in 2016
Consensus growth forecasts (%)
Chinas slowdown is unlikely to derail

8
EM 2000-08 growth average

global growth, thanks to fine-tuned


measures on fiscal and monetary policy.

6.4 %
6
EM 2016e growth forecast

The whole of emerging Asia should

4.6 %

benefit from Chinese measures to support


growth.

4.0 %
EM 2015e growth forecast

Commodity-exporter regions will continue


to suffer from low natural resource prices.

However, countries in recession (Russia,


Brazil) might be close to the low point in

the cycle.
2015e

More broadly, reforms remain essential to

-2
2016e

prop up growth and lift investor


sentiment.

-4
India

China

Brazil

Russia

Sources: Societe Generale Private Banking, Bloomberg, FMI


| 2016 INVESTMENT STRATEGY

P.10

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

CRUDE OIL OUTLOOK


SUPPLY TO CONTINUE TO OUTSTRIP DEMAND
Although US oil rig count has decreased,
production has been slow to drop
Oil oversupply hovers around 1.4M b/d

11

1800

and may not disappear before 2017.


Saudi Arabia is still pumping at full speed
and last summers nuclear deal is paving

1600

10

1400
9
1200

the way for Iran to return to the oil export


market. In the US, efficiency gains have
allowed non-conventional oil producers to

1000

800

slash production costs by 20%.


The EM slowdown has led to a series of
downward revisions in global oil demand.

600
6
400
5

200

In our view, oil prices should remain stuck


at low levels between $30 and $40 in H1,

4
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

and between $40 and $50 in H2 and any

Saudi Arabia oil production (mb/d)

upside is likely to be short-lived.

US oil production (mb/d)


US oil rig count (rhs)
Sources: Societe Generale Private Banking, Datastream,
| 2016 INVESTMENT STRATEGY

P.11

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

GLOBAL INFLATION IN A NUTSHELL


INFLATIONARY PRESSURES ARE GLOBALLY MUTED
Euro zone core inflation has edged up
6

As wage pressures begin to emerge in the

US and the impact of the slump in energy

US core inflation (%, yoy)


US headline inflation (%, yoy)

Eurozone core inflation (%, yoy)

prices fades, we anticipate a modest pickup in US consumer price inflation.


However, the global outlook will remain

Eurozone headline inflation (%, yoy)

4
3

dominated by disinflationary pressures.


2

Deflation risk has not yet been entirely


dispelled in the euro zone, although core

inflation looks quite resilient.


0

Finally, certain commodity-dependent


emerging economies (Brazil, Russia) face

-1

high inflation. However, the structural


economic slowdown will have a lasting
impact on the outlook for EM inflation.

-2
-3
2007

2008

2009

2010

2011

2012

2013

2014

2015

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.12

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

DIVERGENCE ACROSS CENTRAL BANK POLICIES


BASE RATES VERSUS ASSET PURCHASE PROGRAMMES
Libor rates (%)
After an unexpected no-change decision

6
GBP Libor 1 month

in September 2015, the FOMC finally


5

USD Libor 1 month

announced its first 25bp rate hike in


December. We expect three more hikes in

JPY Libor 1 month

2016.
On the other hand, the ECB recently cut

EUR Libor 1 month


3

its deposit rate by 10bp to -0.3% and


extended its EUR 60bn purchase

programme by at least six months to


March 2017.

The BoJs Quantitative and Qualitative


Easing is the most aggressive policy

compared to GDP. Further easing in 2016


remains possible if necessary.

-1
2008

2009

2010

2011

2012

2013

2014

2015

2016

Sources: Societe Generale Private Banking, Bloomberg


| 2016 INVESTMENT STRATEGY

P.13

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FOREIGN EXCHANGE
LIMITED DOWNSIDE RISK FOR THE EUR/USD
The EUR has become more resilient versus the USD
Following the announcement of the ECBs

1.6

QE in late 2014, the EUR weakened


sharply versus the USD.

1.5

Although we expect modest further


weakness for the EUR, a number of

1.4

factors should ensure the cross-rate does


not dip below parity : the USD is already

1.3

overvalued, the weak EUR should attract


foreign investors, the euro zone enjoys a
3% current account surplus.

1.2

We expect the EUR/USD to weaken to 1.05


at 6 months with a possible overshoot in

1.1

the interim, before edging back up to 1.10


by late 2016.

1
2008

2009

2010

2011

2012

2013

2014

2015

2016

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.14

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FIXED INCOME
EUROZONE: PERIPHERY AT CORE
Peripheral spreads vs. German Bund (%)
ECB quantitative easing will last at least

until March 2017, maintaining all euro

4
Spread Portugal
3.5

zone yields under downward pressure. A


further extension of the programmes

Spread Spain
3
Spread Italy

timeframe and a broadening of its scope


remain possible.
We see little value in core countries, as

2.5

short rates should remain negative and


long yields will stay low around current

1.5

levels.

Non-core bond spreads should narrow

and we suggest holding medium-long


term duration bonds.

0.5

0
01-2014

07-2014

01-2015

07-2015

01-2016

Sources: Societe Generale Private Banking, Bloomberg


| 2016 INVESTMENT STRATEGY

P.15

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FIXED INCOME INVESTMENT THEME


USEFUL TIPS
US 5-year real rate and breakeven
We believe US Treasury Inflation-

Protected Securities (TIPS) will outperform


fixed income Treasuries, as actual

inflation will exceed the breakeven rate.


First, as oil prices stabilise, the base
effect will start kicking in, reducing

downward pressure on inflation.


Also, we believe domestic forces will be

strong enough to support price increases.


If the Fed is too slow in the pace of hikes,
it may end up behind the curve later in

-1

the cycle (i.e. too accommodative for too


long), thus raising the risk of higher
inflation.

-2
2010

2011

2012

US 5-year Real rate, %

2013

2014

2015

2016

US 5-year Breakeven, %
Sources: Societe Generale Private Banking, Bloomberg

| 2016 INVESTMENT STRATEGY

P.16

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

CREDIT MARKET
EURO ZONE: ECB SUPPORTED
Issuance by US companies in vs US-EU yield differential
Credit markets benefit from an ultra-

2.5

30%

accommodative monetary policy, positive


economic momentum and a credit-friendly
cycle.
We expect these factors to offset upward

2.0
25%
1.5
20%
1.0

pressures on spreads from increased nonEuropean issuance in EUR.


Default rates should stay low and
corporate bonds offer a pick-up in yields

0.5

15%

0.0
10%

-0.5

compared to depressed core government


bonds.
We suggest holding Investment Grade and
High Yield bonds without piling up
duration risk.

5%
-1.0
-1.5
2010

0%
2011
2012
2013
2014
2015
% of US risk-based corporates issuance in EUR (rhs)
USD-EUR IG Yield difference (%, lhs)
Sources: Societe Generale Private Banking, Bloomberg

| 2016 INVESTMENT STRATEGY

P.17

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

CREDIT MARKET
UNITED STATES: WORSENING CREDIT METRICS
Defaults to increase mainly in the Energy sector
US credit fundamentals have deteriorated

further mainly because of corporate

16%
14%

activity (M&As, share buybacks). Defaults


should increase this year but to be
focused in the Energy sector.
After a period of spread widening, credit

12%

10%
8%

markets appear attractive in the shortterm. We prefer High Yield, non-energy,


short duration bonds, benefiting from a

6%
4%

good carry and low sensitivity to

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

investors should take advantage of any

0%
2003

On a medium-term horizon however,

2%

2002

underlying rates.

US Moody's Trailing 12 month defaults

rally to begin to trim their positions.

Moody's baseline US defaults forecast


Sources: Societe Generale Private Banking, Moodys
| 2016 INVESTMENT STRATEGY

P.18

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FIXED INCOME INVESTMENT THEME


US CREDIT: PREFER BANKS TO CORPORATES, FLOATING TO FIXED
Banks improved their capital ratios
While non-financial companies will face

12

worsening fundamentals, the financial


sector roughly 30% of the IG index today,

10

mainly in banks should prove more


resilient.

Indeed, new rules (capital or liquidity ratios)


forced financial institutions to drastically

enhance their capital base after the 2008

financial crisis.
4

We expect banks to continue to outperform


non-financials in the near-term. Importantly,
it is advisable to cover duration exposure

as higher underlying rates could weigh on


total return, for instance through floatingrate bonds.

0
2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Wtd Avg Tangible Equity/Tangible Assets Ratio, %


Sources: Societe Generale Private Banking, Bloomberg
| 2016 INVESTMENT STRATEGY

P.19

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

FIXED INCOME
EMERGING DEBT: CAUTION WARRANTED
Developing countries: outstanding amount of debt
securities (private sector)
Most EM economies face major

headwinds:
Commodity price downturn
Falling currencies

USD bn
2200

2000
1800
1600

x3

Chinas structural growth slowdown


1400

Macro imbalances (twin deficits)


Zero interest policies in the developed
world have bolstered debt issuance from

1200
1000
800

EM corporates.
600

Only a fraction of EM countries are


400

immune to the current adverse conditions.

Sources: Societe Generale Private Banking, BIS


| 2016 INVESTMENT STRATEGY

P.20

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

0
1996

advised.

200
1995

A cautious approach to these markets is

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY MARKETS
SOME EXPENSIVE VALUATIONS
CAPE* ratios per region (% of their long-term median)
Over the past few years, equity markets

have surged. In a context of rather low

180
160

earnings growth, this has pushed


valuations (P/E ratios) up. The correction
in global equity markets since summer

140
Median since 1983

120

2015 has begun to improve valuation


metrics.
Corporate profit forecasts for 2016

100
80

continue to be cut. We believe that value


creation will come through careful

60

US
Eurozone

selection of securities and themes.


40

Volatility spiked last summer, then


subsided, before rising again in recent

UK
Japan

20

weeks.
* CAPE: Cyclically Adjusted Price-to-Earnings ratio
Sources: Societe Generale Private Banking, Bloomberg
| 2016 INVESTMENT STRATEGY

P.21

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY MARKETS
PROFITS: US AND EUROZONE
EPS growth - our forecasts (%)
USD strength combined with low oil prices

will continue to weigh on US company

60
Eurozone

US

40

profits in the near-term. Nevertheless, US


profits should recover gradually

20

throughout 2016.
The drop in energy prices and EUR
weakness will boost early 2016 company

-20

profits in the euro area. However, we


believe these catalysts will begin to

20

-40

dissipate by mid-2016, thus profit growth

should gradually slow.

12

+8.5%
+8.4%

8
4

-60

0
-4

Further, sluggish global trade will penalise


euro zone manufacturers.

16

-8

-80

-100
1981

Q3
2015

Q4
2015

1986

Q1
2016

1991

Q2
2016

Q3
2016

1996

Q4
2016

2001

2006

2011

2016

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.22

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY MARKETS
UNITED STATES
Value stocks should be sustained by rising US bond yields
Expensive valuations coupled with a rise

1.3

in interest rates calls for a switch in US


sector allocation, from high cyclical

1.2

growth stocks to low-beta value sectors.


Further, the worlds largest economy is

1.1
4

buoyant. In particular, the improving job


market should continue to support the

1
3

Consumer Discretionary sector.


Finally, rising US yields should help banks

0.9
2

improve margins, and thus support

0.8
10-year US bond yield (%)

Financials. US banks should take


1

0.7
Value vs Growth (rhs)

acceleration and are currently cheap, at

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2004

0.6
2003

0
2002

around 10.0x expected 2016 earnings.

2005

advantage of US credit growth

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.23

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY MARKETS
EUROZONE
Eurozone EPS growth
Consensus forecasts (%)
The drop in energy prices and EUR

19.0

weakness will boost early 2016 euro area


company profits.

2015e
17.0

2016e

Although supports to the Consumer


Discretionary sector remain in place,

15.0

2017e

valuations of some sub-sectors such as


Hotels & Leisure, Media, or Luxury Goods,

13.0

are no longer attractive.


11.0

Also, we are becoming slightly more


optimistic about Energy. Mainly composed

9.0

of oil diversified majors, the sector seems


now attractively priced, and able to cope

7.0

with the new normal of crude oil prices


(USD 30-50).

5.0
Feb-15

Apr-15

Jun-15

Aug-15

Oct-15

Dec-15

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.24

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY MARKETS
JAPAN
Japan, one of the cheapest developed markets
Price-to-book ratios (x)
Japan macro fundamentals are good, with

4.5

job creations and capital spending to


support the sputtering recovery.
The possible expansion of the QQE
should also support equity prices.

MSCI World
4
MSCI Japan
3.5
3

Further, corporate governance reforms


2.5

should underpin shareholder value


creation through higher dividends, share
buybacks and improved returns on equity.

2
1.5

On the valuation side, Japan is one of the


1

cheapest developed markets, trading at

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

average.

0
1997

fiscal year, a 15% discount to the 10-year

0.5

1996

13.9x the earnings expected for the next

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.25

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY MARKETS
EMERGING MARKETS
Emerging markets on a roller coaster
Volatility has eased as the structural
slowdown of China has begun to be
factored in by investors in line with our
conviction that a hard landing is off the

120

110

100

table. The whole region has been hit by


Chinas slowdown, though with marked

90

differences between countries.


Commodity-exporters should still be

MSCI India

80

MSCI Emerging Markets

avoided, even though countries like


Russia may be hitting rock bottom.
India, currently our top pick within EMs,
should be driven by ambitious economic

70
1.2
Relative performance: India vs EM
1

plans, strong profit outlook and


accommodative monetary policies.

0.8
Jan-15

Apr-15

Jul-15

Oct-15

Jan-16

Sources: Societe Generale Private Banking, Datastream


| 2016 INVESTMENT STRATEGY

P.26

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

HEDGE FUNDS INVESTMENT THEME


EDGE FUNDS

In the past few years, the performance of

35%

Hedge funds global performance


HRFXGL Global index
Trailing 12m performance

alternative investment managers has


proved disappointing when compared

Average performance

25%

with the period running up to the financial


crisis and Great Recession (2007-2009).

Average real performance (vs Citi 3M USD)


15%
7.0%

We identify a number of reasons for that:


declining dispersion and correlation

2.1%
5%

between assets, low volatility, financial


repression and zero-interest rate policies.

-5%

3.2%

1.8%

As US interest rates begin to normalise,


we expect all these factors to gradually

-15%

reverse and translate into better returns


from hedge funds.

-25%

Sources: Societe Generale Private Banking, Bloomberg


| 2016 INVESTMENT STRATEGY

P.27

FEBRUARY 2016

SOCIETE GENERALE PRIVATE BANKING

EQUITY INVESTMENT THEME


SURVIVING DISRUPTION
Disruptive newcomers on all fronts
Disruptive newcomers with innovative

business practices or technologies are


substantially impacting existing firms.
Disruptive newcomers are attacking more
and more business segments:
accommodation, household services,
transportation, business services
Focusing on companies which are set to
continue to grow their top-line sales,
which generate a high cash-flow return on
investment and amply cover their cost of
capital is likely to help identify businesses
which seem well placed to survive the
disruption of their industry.
Sources: Societe Generale Private Banking
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EQUITY INVESTMENT THEME


CONVERTIBLE BONDS, THE BEST OF BOTH WORLDS
MSCI Europe vs European convertible bonds (base 100)
1000

Convertible
Europe

MSCI
Europe (TR)

900
Ann.
Performance

8.3%

8.6%

Ann. Volatility

8.0%

17.9%

-31.4%

-56.7%

Converts generate higher total return than

classic fixed income securities, and are


less risky than equities.

800

Max. Draw-Down

In periods of bull market, convertible


bonds tend to capture the positive

700

-38.4% p.a.
+15.2% p.a.

+25.0% p.a.

-21.4% p.a.

600

performance of equities. Conversely,


when markets decline, converts offer far

500

better capital protection as they gradually

400

resume their bond-like behaviour.

+7.9% p.a.
+20.5% p.a.

300
-14.2% p.a.
-6.8% p.a. +10.2% p.a.

The timing seems right, as equities are


expensive, and bonds are even more overvalued. As converts enjoy better riskadjusted performance than equities, they
should prove valuable in 2016.

200
100

+18.2% p.a.
0
1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015
Exane Convertible Europe Index

MSCI Europe (total return)

Sources: Societe Generale Private Banking, Datastream


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MIND THE GAPS


KEY TAKEAWAYS
The global economy will continue to grow at a steady pace in 2016. The US is clearly the strongest developed world
economy, but the euro zone and Japan should also expand next year.
As wage pressures begin to emerge in the US and the impact of the slump in energy prices fades, we anticipate a modest pickup in US CPI. The global outlook however will remain dominated by disinflationary pressures.
The Feds FOMC finally announced a first rate hike (25bp) in December 2015. The ECB and BoJ on the other hand stand
ready to ease policy further if necessary. Globally, monetary policies will remain very accommodative.
With the Fed hiking US rates, bond yields should rise across all maturities. In this context, inflation-linked bonds and
floating-rate notes in dollars offer diversification benefits. The gradual deterioration of US balance sheet quality warrants a
gradual reduction in exposure to corporate bonds. In the euro zone, yields should remain low and investors will be better

rewarded in non-core sovereign bonds and corporate securities.


We see only modest further downside for the EUR against the USD. Similarly, the sharp devaluations in a number of
emerging economies have improved their competitive position and reduced the potential for further slides.
Potential upside in equity markets will be constrained by the current high valuations and the outlook for earnings
growth. Japanese and euro zone equities will remain supported by abundant liquidity.
Oil prices should remain stuck at low levels. The bulk of the correction in gold prices since 2011 seems now complete.
We continue to see potential in non-directional investment strategies.

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