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Group 17
AMITESH PRIOLKAR
(2009009)
MANISH
Case Issue
Develop a pricing strategy for Atlantic bundle - the new Tronn server
and the PESA (Performance Enhancing Server Accelerator) software tool
before SME trade show
Company Overview
products
Jason Jowers joined the Company four months back and he was
responsible for the pricing strategy of the Atlantic Bundle i.e (A
Servers
Atlantic has 20% market share in High Performance Servers with
1990s
Decided to introduce the Basic server into the market by 2000 with
the belief that it wont be seen as a substitute of the High
Performance Servers
High
performanc
e servers
Basic
Servers
Segment
size
Projected
Projected
st
demand(1
demand(ne
yr)
xt 2 yrs)
Atlantic
Market
share
Largest
200000 units
3% annually
20%
50000 units
36%
compound
annual growth
Ontari
o
Market
Share
Zink
50%
Competitor:
Customers
21068
10534
189.8
6
1999.
4
2246.
22
available
Availability of top notch post sales support
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