CREW: Department of Health and Human Services: Public Affairs Firms Documents: 05/01/07: HHS FOIA Response 4 of 5

ADB #: N02-NS-59835 Contract No. HHSN261200598035C .
Anyone who becomes aware of the existence or apparent existence of fraud, waste aid abuse m NIH funded programs is
encouraged to report such matters to the HHS Inspector General's Office in writing or on the Inspector General's Hotline. The toll
free number is 1-800-HIIS-TIPS (1-800-447-847n. All telephone calls will be handled conti&ntially. The e-mail address is
Hti~s@os.dhhs.~ov and the ximiling address is:
-
Office of Inspector General *-
Department of Health and Human Services

- TPSHOTLINE
P.O. Box 23489 - -- ,
W-ashington, D.C. 20026
-
- - ----ARTICL,EH.~.'
ANTI -LOBBYING
a Pursuant to Public Law(s) cited in paragraph c., below, contract funds shall only be used for normal and recognized
executive-legislative relationships. Contract h d s shall not be used, for publicity or propaganda purposes; or for the
preparation, distniution, or use of any kit, pamphlet, booklet, publication, radio, television, or video presentation designed
to support or defeat legislation pending before the Congress or any State legislature, except in presentation to the Congress
or any State legislature itself.
b. Contract funds shall not be used to pay salary or expenses of the contractor or any agent acting for the contractor, related to
any activity designed to influence legislation or appropriationspending before the Congress or any State legislature.
. -. - . .
- c. - P.ubbc.Law and Secfion No. Fiscal Year Period Covered
for a., above: P.L. 108-447 Title V - General Provisions, Section 503a 2005 -
10/1/04 9/30/05
-
for b., above, P.L. 108-447,Title V General Provisions, Section 503b 2005 -
10/1/Oi 9/30/05
-
A R m m X7. NOTIFICATION OF EMPLOYEE RIGHTS CONCERNING PAYMENT OF WONDUE3 OR FEES
[Note: This posting requirement does not apply to: contractors withfewer than 15 employees; contractor establirhments or
construction work sites where no union has been fdrmolly recognized by the prime contractor or cerrzped as the exclusive .
bargaining representativeof theprime contractor's employees; contractor establfihmentswherestatelaw forbit& enforcement of
union-securityclauses ("right-to-work"states);or workperfonned outside the Unitedstatesthat does not involve the recruitment
or employment of workers within the United States.]
(3) During the term of this contract, the contractor agrees to post a notice*, of such size and in such form as
the Secretary of Labor will prescribe, in conspicuoui places in and about its plants and offices,
including all places where notices to employees are customarilyposted. The information required to be
included in the notice an be found - at -
h t t ~ : l l w w w . d o l . n o v l e s a ~ r e P s / c o m p 1 i a n c e l o l m s l . p dexcept
f that the last two
sentences must not be included in notices posted in the plants or offices of carriers subject to the
Railway Labor Act, as amended (45 U.S.C. 151-188).
(4) The contractor will comply with all provisions of Executive Order 13201 of February 17,2001, and
related rules, regulations, and orders of the Secretary of Labor.
(5) In the event that the contractor does not comply with any of the requirements set forth in paragraphs (1)
or (2) above, this contract may be cancelled, terminated, or suspended in whole or in part, and the
contractor may be declared ineligible for further Government contracts in accordance with procedures
14
ADB #: N02-NS-59835 Contract No.HHSN261200598035C
authorized in or adopted pursuant to Executive Order 13201of February 17,2001. Such other sanctions
or remedies may be imposed as are provided in Executive Order 13201 of February 17,2001, or by
rule, regulation, or order of the Secretary of Labor, or as are otherwise provided by law.
(6) The contractor tvill include the provisions of paragraphs (1) through (4) herein in every subcontract or
purchaseorder entered into i6bnnection with this contract unless exempted by rules, regulations, or
orders of the Secretaryof Labor issued pursuant to section 3 of Executive Order 13201 of February 17,
2001, so that such provisions will be binding upon each subcontractor or vendor. The contractor will
take such action with respect to anysuch subcontract or purchase order as may be directed by the
Secret- of Labor as a means of enforcing such provisions, including the imposition of sanctions for -
--> - noncompliance: However, if the contractor becomes involved in litigation with a subcontractor or
vendor, or is threatened with such involvement, as a result of such direction, the contractor may request
the United States to enter into such litigation to protect the interests of the United States.
The full text of Executive Order 13201 is available at

htt~://www.dol.novlesalrenslstatutes/olms/eo13201 .htm. The final rule published in the Federal Register on
March 29,2004 is available at httD:llwww.dol. ~ov/esa~ree.slfedredfinaV2004006823 .htm.
- - . ---
- *The required employee notice poster may be obtained from the Division of Interpretations and Standards,
Office of Labor-Management Standards, U.S. Department of Labor, 200 Constitution Avenue, NW., Room
N-5605, Washington, DC 2021O;or from any field office of the Department's Office of Labor-Management
Standards or Office of Federal Contract Compliance Programs. A copy of the poster may also be
downloaded from the Office of Labor-Management Standards Web site at httD://~.olins.dol.nov.
Additionally, contractors may reproduce and use exact duplicate copies of the Department's official poster.
See ht~://www.dol.~ovlesalre~dcompliance/olms/BecWosterWithNLRB.pdf for an exact duplication of the
official notification poster.
ARTICLE H.8. AWARD TERM OPTIONIQUALITY ASSURANCE SURVEILLANCE PLAN (QASP)
If the contractor e m the award term options as described below, the estimated cost plus fixed fee of the
contract will be increased as set forth in ARTICLE B.2.
a. Award Term Contract
The award term contract is designed to motivate and incentivize the contractor to perform at a higher
standard. By rendering outstanding performance, the contractor is rewarded and entitled to an
extension of the contractor period. The philosophybehind award term contracts lays the foundation for
a win-win relationship. It emphasizes that quality performance and cost control by the contractor
equates to a continued business relationship.
b. Award Term Options
This contract has a base performance period of five years (03/01/05 - 02/28/10). The contractor will
ADB #: N02-NS-59835 Contract No.MiSN261200598035C
have the opportunity to earn two additional years ofwork 03/01/10 - 02/28/11 and 03/01/1 1 - 02/29/12
using the evaluation process described herein. These additional years of work are called award term
options. The total duration of this contract, including the award term options, shall not exceed a period
, -
of seven years.
c. Method for Earning Award Term Options/Quality Assurance Surveillance Plan
The ~ u a l i Assurance
t~ Surveillance Plan (QASP) consists of the Contractor Assessment Report
including the Performance indicators and standards, dated March 2004 and is included in Section J,
A'ITACHMENT #4 to this contract. The Contractor Assessment Report, similar to that required by -
-
FAR part 42.15, will be used to assess contractor performance and determine whether the contractor
will receive award term options. The Report includes specific performance indicators and standards
which will be used to rate contractor performance.
. The award t e m earned will be determined based upon review of the contractor's performance against
the performance indicators and standards identified in the Contractor Assessment Report. Using the
0-5 point score in the Report, the contractor must receive an average of 4.0or better for the first three
years of contractor performance, and in the years four and five no lessthan 43 in each year, to earn the
- -. - award term options. These goals are intended to be a stretch for the contractor, but achievable. A . ---
- unilateral contract modification to add contract term will be issued when scoringmeets or exceeds that
set forth in the contract. The Government shall issue this modification at least 60 days prior to contract
expiration. The award term determinations and the methodology for determining the award term are
unilateral decisions made solely by the Government and are not subject to dispute.
The Contractor Assessment Report will be prepared by the Government at least annually. At the
conclusion of year four, in addition to the year four report, a summary report will be prepared that will
set forth the average rating for the first three years of performance and will identify the year four rating
to determine if the year six option will be exercised. Likewise, in addition to the year five report, a
summary report will be prepared at the conclusion of year five to determine if the year seven option will
be exercised. This advance evaluation of performance is required to allow adequate time for re-
competition of the requirement in the event performance of the contractor does not meet the award tern
requirements. If the required performance level is not achieved to exercise the fkst option, a re-
competition will take place and there will be no opportunity to earn the second year option.
The Contractor Assessment Report described herein is solely for purposes of assessing whether the
contractor earned the award term options under this contract. This report differs from the Contractor
Performance Report required by FAR 42.15, described Section G o f t he contract, which uses the
standard rating criteria established for the Federal Contractor Performance System. For this reason, the
contractor's scores may differ for purposes of assessing the award term options under this Article and
for the standard report required in Section G.
d. Changes to the Contractor Assessment Report Performance Indicators & Standards
Unilateral changes to the Contractor Assessment ReportPerformance Indicators & Standards may be
made ifthe contractor is provided written notification by the Contracting Officer at least 30 days before
ADB #: N02-NS-59835 . Contract No.HHSN26120059803SC
the start of the upcoming evaluation period. Changes affecting the current evaluationperiod must be by
mutual agreement of both parties.
e. Contractor Performance Assessment
The Projet Officer, and other Government p-monnel as appropriate, will use the Contractor
Assessment Report and the associated performance indicators and standards to score contractor
performance under this contract. The Contracting Officer is responsible for making the final decision
on the contractor's score and for detemining whether the contractor earned the award term options.
-
PART I1 - CONTRACT CLAUSES

-
SECTION I CONTRACT CLAUSES -
A R ~ C L E1.1. GENERAL CILAUSESMIR A COST-REIMBURSEMENT SERVICE CONTRACT- FAR 52.252-2,

CLAUSES INCORPORATED BY REFERENCE (FEBRUARY 1998)
This contract incorporates the followingclawes by reference, with the same fbrce and effect as if they were
given in full text. Upon request, the Contracting Officer will make their full text available. Also, the fidl -
- ----- text of wlausemay be accessed electronically at this address: http:llwww.arnet.govlfar/.
FAR
CLAUSE DAm
TITLE
NO.
52.202-1 - Jul2004 Definitions
-52.203-3 Apr 1984 Gratuities (Over $100,000)
.. .--
- - -
52.203-5 Apr 1984 Covenant Against Contingent Fees (Over $100,000)
52.203-6 Jul1995 Restrictions on Subcontractor.Salesto the Government (Over
$100,000)
52.203-7 Jul 1995 Anti-Kickback Procedures (Over $100,000)
52.203-8 Jan 1997 Cancellation, Rescission, and Recovery of Funds for Illegal or
Jmproper Activity (Over $100,000)
52.203-10 Jan 1997 Price or Fee Adjustment for Illegal or Improper Activity (Over
$100,000)
52.203-12 Jun 2003 Limitation on Payments to Influence Certain Federal Transactions
(Over $100,000)
52.204-4 Aug 2000 Printed or Copied Double-Sided on Recycled Paper (Over $100,000)
52.204-7 Oct 2003 Central Contractor Registration
52.209-6 Jul1995 Protecting the Government's Interests When Subcontracting With
Contractors Debarred, Suspended, or Proposed for Debarment (Over
$25,000)
52.215-2 Jun 1999 Audit and Records - Negotiation (Over $1 00,000)
52.215-8 Oct 1997 -
Order of Precedence Uniform Contract Format
ADB #: N02-NS-59835 Contract No. HHSN26 1200598035C
52.215-10 Oct 1997 Price Reduction for Defective Cost or Pricing Data -
52.215-12 Oct 1997 Subcontractor Cost or Pricing Data (Over $500,000)

52.215-14 Oct 1997 Integrity df Unit Prices (Ov& $100,000)
52.215-15 - Oct 2004 Perision Adjustments a d Asset Reversions
52.215-18 Oct 1997 Reversion or Adjustment of Plans for Post-Retirement Benefits (PRB)
other th+P,eqsions
-
52.21
- 5-19 Oct 1997 Notification of Ownership Changes
52.215-21 Oct 1997 . Requirements for.Cost or Pricing Data or Information Other Than Cost
-
or Pricing Data Modifications
52.2 16-7 Dec 2002 Allowable Cost and Payment
52.216-8 Mar 1997 Fixed Fee
52.219-8- May 2004 Utilization of Small Business Concerns (Over $100,000)
- -52.219-9 Jan 2002 Small Business Subcontracting Plan (Over $500,000)
-
'
- - C
52.2 19-16 Jan 1999 Liquidated Damages - SubcontractingPlan (Over S500,OOO)

Payment for Overtime Premium (Over $100,000) (Note: The dollar
amount in paragraph (a) of this clause is $0 unless otherwise specified
in the contract.)
Convict Labor
52.222-26 Apr 2002 Equal Opportunity
52.222-35 Dec 2001 Equal Opportunity for Special Disabled Veterans, Veterans of the
Vietnam Era, and Other Eligible Veterans
52.222-36 Jun1998 Affirmative Action for Workers with Disabilities
52.222-37 Dec 2001 Employment Reports on Special Disabled Veterans, Veterans of the
52.223-6 May 2001 Drug-Free Workplace
52.223-14 Aug 2003 Toxic Chemical Release Reporting (Over $100,000)
52.225-1 Jun 2003 Buy American Act - Supplies
52:225-13 Dec 2003 Restrictions on Certain Foreign Purchases-
52.227- 1 Jul 1995 Authorization and Consent
52.227-2 Aug 1996 Notice and Assistance Regarding Patent and Copyright Infringement
(Over $100,000) . -
52.227-3 Apr 1984 Patent Indemnity

52.227-14 JUU1987 Rights in Data - General
52.232-9. - Apr 1984 ~imiktionon withholding of Payments
Interest (Over $100,000)
- -- .
52:232-20 - Apr 1984 Limitation of Cost
- - .
-..
a
5i232-23 Jan 1986 Assignment of Claims

I (Feb 2002)
Prompt Payment, ~ltemate
52.232-33 Oct 2003 Payment by Electronic Funds Transfer-Central Contractor Registration
52.233-1 Jul2002 Disputes
52.233-3 - Aug 1996 Protest After Award, Alternate I (Jun 1985)
- - 52.233-4
. .
Oct 2004
L .
Applicable Law for Breach of Contract Claim
'
52.242-1 Apr 1984 Notice of Intent to Disallow Costs

52.242-3 May 200 1 Penalties for Unallowable Costs (Over $500,000)
52.242-4 Jan 1997 Certification of Final Indirect Costs
Bankn~ptcy(Over $100,000)
52.243-2 Aug 1987 Changes - Cost Reimbursement, Alternate I (Apr 1984)
52.244-2 Aug 1998 Subcontracts, Alternate 11(Aug 1998) *If written consent to
subcontract is required, the identified subcontracts are listed in
ARTICLE B, Advance Understandings.
52.244-5 Dec 1996 Competition in Subcontracting (Over $100,000) 'J
52.245-5 May 2004 Government Property (Cost-Reimbursement, Time and Material, or

Labor-Hour Contract)
52.246-25 Feb 1997 Limitation of Liability - Services (Over $100,000)
52.249-6 S ~ 1996
P Termination (Cost-Reimbursement)
52.249-14 Apr 1984 Excusable Delays s
52.253-1 Jan 1991 computer Generated Foxms
b. DEPARTMENT OF HEALTH AND HUMAN SERVICES ACQUISlTIONREGULATION(HHSAR)

(48 CFR CHAPTER 3) CLAUSES:
ADB #: N02-NS-59835 Contract No. HHSN261200598035C
. .
PART I1 - CONTRACT CLAUSES

-
SECTION I CONTRACT CLAUSES -
ARTICLE 1.1. GENERAC CLAUSES k~A COST-REIM~~SEMENTSERVICE CONTRACT FAR 52.252-2, -

CLAUSES INCORPORATED BY REFERENCE (FEBRUARY 1998)
This contract incorporates the following clawes by reference, with the same force and effect as ifthey were
given in full text. Upon request, the Contracting Officer will make their full text available. Also, the 1 1 1 -
- - --- text of aclausemay be accessed electronically at this address: http://www.arnet.gov/far/.
a FEDERAL ACQUISITION REGULATION (FAR) (46 CFR CHAPTER 1) CLAUSES:

FAR
CLAUSE DATE
NO. TITLE
52.202-1 - Jul2004 Definitions

-. ---
- -
- -52.203-3
. -
Apr 1984
C .
Gratuities (Over $100,000)
52.203-5 Apr 1984 Covenant Against Contingent Fees (Over $100,000)
52.203-6 Jull995 Restrictions on Subcontractor Sales to the Government (Over
- .
$100,000)
Jul 1995 Anti-Kickback Procedures (Over $100,000)
Jan 1997 Cancellation, Rescission, and Recovery of Funds for Illegal or
Improper Activity (Over $100,000)
Jan 1997 Price or Fee Adjustment for Illegal or Improper Activity (Over
$100,000)
Jun 2003 Limitation on Payments to Influence Certain Federal Transactions
(Over $100,000)
Aug 2000 Printed or Copied Double-Sided on Recycled Paper (Over $100,000)
Oct 2003 Central Contractor Registration
Jul1995 Protecting the Govenunent's Interests When Subcontracting With
Contractors Debarred, Suspended, or Proposed for Debarment (Over
$25,000)
Jun 1999 Audit and Records - Negotiation (Over $100,000)
Oct 1997 -
Order of Precedence Uniform Contract Format
ADB #: N02-NS-59835 Contract No.KHSN261200598035C
52.215-10 Oct 1997 Price Reduction for Defective Cost or Pricing Data -
52.215-12 Oct 1997 Subcontractor Cost or Pricing Data (Over $500,000)

Integrity or Unit Prices (Over $100,000)
Pemion Adjustments a d Asset Reversions
Reversion or Adjustment of Plans for Post-Retirement Benefits (PRB)
other thgn-Pp$ons
52.215-19 Oct 1997 Notification of Ownership Changes
-
- ---.-- - -
Requirements for Cost or Pxicing Data or Information Other Than Cost

or Pricing Data - Modifications
52.216-7 Dec 2002 Allowable Cost and Payment
52.216-8 Mar 1997 Fixed Fee
May-2004 - . Utilization of small Business Concerns (Over $100,000)
Jan 2002 Small Business Subcontracting Plan (Over $500,000) .. ---
Jan 1999 Liquidated Damages - Subcontracting Plan (Over $500,000)

Jul1990 Payment for Overtime Premium (Over $100,000) (Note: The dollar
amount in paragraph (a) of this clause is $0 unless otherwise specified
. in the contract.)
Jun 2003 Convict Labor
Apr 2002 Equal Opportunity
Dec 2001 Equal Opportunity for Special Disabled Veterans, Veterans of the
Jun 1998 Affirmative Action for Workers with Disabilities '
Dec 2001 Employment Reports on Special Disabled Veterans, Veterans of the

-
May 2001 Drug-Free Workplace
Aug 2003 Toxic Chemical Release Reporting (Over $100,000)
Jun 2003 Buy American Act - Supplies
Dec 2003 Restrictions on Certain Foreign Purchases
Jul1995 Authorization and Consent
'
Aug 1996 Notice and Assistance Regarding Patent and Copyright Infringement
(Over $100,000)
52.227-3 Apr 1984 Patent Indemnity
52.227-14 Jun 1987 Rights in Data - General
52.232-9 ' ~ 1984
~ r Lii&tion on withholding of Payments
52.232-17 Jun 1996 Interest (Over $100,000)
52.232-20
- .
Apr 1984
--- .
Limitation of Cost
.,
-
- -----
521232-23 Jan 1986 Assignment of Claims
52.232-25 Oct 2003 Prompt Payment, ~ltemateI (Feb 2002)
52.232-33 Oct 2003 Payment by Electronic Funds Transfer--Central Contractor Registration
52.233-1 Jul2002 Disputes
52.233-3 - Aug 1996 Protest After Award, Alternate I (Ju 1985)
- 52.233-4 Oct.2004 Applicable Law for Breach of Contract Claim ---
- - . i .
52.242-1 Apr 1984 Notice of Intent to Disallow Costs

52.242-3 May 2001 Penalties for Unallowable Costs (Over $500,000)
- .
52.242-4 Jan 1997 Certification of Final Indirect Costs
52.242-13 Jul1995 Bankruptcy (Over $100,000)
52.243-2 Aug 1987 Changes - Cost Reimbursement, Alternate I (Apr 1984)
52.244-2 Aug 1998 Subcontracts, Alternate II (Aug 1998) *If written consent to
subcontract is required, the identified subcontracts are listed in
ARTICLE B, Advance Understandings.
52.244-5 Dec 1996 Competition in Subcontracting (Over $100,000) './
52.245-5 May 2004 Government Property (Cost-Reimbursement, Time and Material, or

Labor-Hour Contract) -
52.246-25 Feb 1997 -
Limitation of Liability Services (Over $100,000)
52.249-6 . Sep 1996 Termination (Cost-Reimbursement)
52.249-14 Apr 1984 Excusable Delays
52.253-1 Jan 1991 computer Generated Forms
b. DEPARTMENT OF HEALTH AND HUMAN SERVICES ACQUISITIONREGULATION (HHSAR)

(48 CFR CHAPTER 3) CLAUSES:
ADB #: N02-NS-59835 Contract No. KHSN261200598035C
DATE TmE
NO.
352.202-1 . Jan 2001 Definitions - with Alternate paragraph (It) (Jan
2001) . -
352.216-72 Oct 1990 Additional Cost Principles

352.228-7 Dec 1991
- --
.-
Insurance ~ i a b i l ito
t ~Third Persons -
- -
352:232-9 ' Apr 1984 withholding of Contract Payments ' .
352.233-70 Apr 1984 Litigation and Claims

352.242-71 Apr 1984 Final Decisions on Audit Findings
352.270-5 Apr 1984 Key Personnel
3523706 Jul-1991-- Publications and Publicity . -- ' -.
. .
- -352.270-7 Jan 2001 Paperwork Reduction Act -- -

- - . i .
[ End of GENERAL CLAUSES FOR A COST-REIMBURSEMENT SERVICE

CONTRACT - Rev. 10/2004].
ARTICLE 1.2 AUTHORIZED SUBSTITUTION OF CLAUSES

ARTICLE I. 1. of this SECTION is hereby modified as follows:
(1) FAR Clause 52.232-20, LIMITATION OF COST, is deleted in its entirety and FAR Clause 52.232-22,
LMCTATION OF FUNDS (APRIL1984) is substituted therefor. Note: When this contract is fully
funded, FAR Clause 52.232-22, LIMITATION OF FUNDS will no longer apply and FAR Clause
52.232-20, LIMITATION OF COST will become applicable.
ARTICLE 1.3. ADDITIONAL CONTRACT CLAUSES

-
This contract incorporates the followi& clausesby reference, with the same force and effect, as if they were
given in full text. Upon request, the contracting officer will make their full text available.
a FEDERAL ACQUISITION REGULATION (FAR) (48 CFR CHAPTER 1) CLAUSES
(1) FAR 52.215-17, Waiver of Facilities Capital Cost of Money (OCTOBER 1997).
(2) FAR 52.219-4, Notice of Price Evaluation Preference for HUBZone Small Business Concerns
(OCTOBER 2004).
ADB #: NO2-NS-59835 Contract No.HHSN261200598035C
"(c) Waiver of evaluation preference.. ...
[ ] Offeror elects to waive the evaluation preference."
(3)- FAR 52.229-23, Notice-of Price-Evaluation Adjustment for Small Disadvantaged Business
Concerns (JUNE2003).
-"@) Evaluation adjustment. (1-)3he Contracting Officer will evaluate offers by adding a factor of
[Contracting Oflcer insert thepercentage] percent to the price of all offers, except--..." -
- ----- - . -
(4) ALTERNATE I (JUNE2003), FAR Clause 52.219-23, Notice of Price Evaluation Adjustment for
Small Disadvantaged Business Concerns (JUNE 2003).
(5) Altemate V (JUNE 1987), FAR 52.227- 14, Rights in Data--General (JUNE 1987).
Specific data items that are not subject to paragraph Q) include: None
- -. -
(6) FAR 52.230-3, Disclosure and Consistency of Cost Accounting Practices (APRIL 1998).
- - -
(7) FAR 52:230-6, Administration of Cost Accounting Standards (NOVEMBER 1999).
(8) FAR 52.242-3, Penalties for Unallowable Costs (MAY 2001).

- ..
(9) FAR 52.25 1-1, Government Supply Sources (APRIL 19'84).
b. DEPARTMENT OF HEALTH AND HUMAN SERVlCES ACQUISITION REGULATION(HHSAR)

(48 CHAPTER 3) CLAUSES:
('1) HHSAR 352.270- 1, Accessibility of Meetings, Conferences and Seminars to Persons with
Disabilities (JANUARY 2001).
c. NATIONAL INSTITUTES OF HEALTH 0RESEARCH CONTRACTING (RC) CLAUSES:
The following clauses are attached and made a part of this contract:
(1) NIH (RC)-7, Procurement of Certain Equipment (APRIL1984) (OMB Bulletin 81- 16).
ARTICLE 1.4. ADDITIONAL FAR CONTRACT CLAUSES INCLUDED IN FULL TEXT
This contract incorporates the following clauses in full text.
FEDERAL ACQUISITION REGULATION (FAR)(48 CFR CHAPTER 1) CLAUSES:

ADB #: N02-NS-59835 . . Contract No. HHSN261200598035C
a. FAR Clause 52.244-6, SUBCONTRACTS FOR COMMERCIAL ITEMS (JULY 2004)
(a) Definitions. As used in this clause--
Commercial item, has the meaning contained in Federal Acquisition Regulation 52.202-1,
Definitions. - * -
Subcontract, includes a transfer of commercial items between divisions, subsidiaries, or affiliates

o f the Contractor or subcontracAer at any tier.
-
To the maximum extent practicable, the Contractor shall incorporate, and require its
subcontractors at all tiers to incorporate, commercial items or nondevelopmental items as
components of items to be supplied under this contract.
(1) The Contractor shall insert the following clauses in subcontracts for comrnercial items:
(i) 52.219-8, Utilization of Small Business Concerns (MAY 2004) (15 U.S.C. 637(d)(2)
and (3)), in all subcontracts that offer further subcontracting opportunities. If the
-subcontract (except subcontracts to small business concerns) exceeds $500,000
($1,000,000 for construction of any public facility), the subcontractor must include . ---
52.219-8 in lower tier subcor~tractsthat offkr subcontracting opportunities.
(ii) 52.222-26, Equal Opportunity (APR 2002) (E.0. 11246).
(iii) 52.222-35, Equal Opportunity for Special Disabled Veterans, Veterans of the Vietnam
Era, and Other Eligible Veterans @EC 2001) (38 U.S.C. 4212(a)).
(iv) 52.222-36, A h a t i v e Action for Workers with Disabilities (JUN 1998)-(29U.S.C.
'
793).
(v) 52.247-64, Pre'ference for Privately Owned U.S.-Flag Commercial Vessels (APR 2003)
(46 U.S.C. Appx 1241 and 10 U.S.C. 2631) (flow down required in accordance with
paragraph (d) of FAR clause 52.247-64).
(2) While not required, the Contractor may flow down to subcontracts for commercial items a
minimal number of additional clauses necessary to satisfy its contractual obligations.
(dl The Contractor shall include the terms of this clause, including this paragraph (d), in subcontracts
awarded under this contract.
ADB #: N02-NS-59835 Contract No. HHSN26 1200598035C
PART III
The following documents are attached

.- and incorporated
- in this contract:
2. Statement of Work, March 2005,17 pages.

- - - .-- .
-----2 -
3. Invoice/FinancingRequest and Contract Financial Reporting Instructions for NM Cost-Reimbursement
Type Contracts, NIH(RC)-4 (5/97), 5 pages.
4. Small Business Subcontracting Plan, 12/02/2004,9 pages.
5. Contiactor Assessment Report, March 2005,3 pages

ADB #:N02-NS-59835 Contract No.HHSN261200598035C
,-
PART IV
-
SECTION K REPRESENTATIONS AND CERTIFICATIONS
The following'documents are incorporated by reference in this contract:
1. Representations and Certifications, dated 12/2/2004.

- - -- .
END of the SCHEDULE . .

(CONTRACT).
STATEMENT OF WORK
Task 1: Planning, development, implementation, evaluation and expansion of public education/communication programs
on the t6pics of stroke and Parkinson's disease and other neurological disorders as research advances require.
.- -
I. Stroke Education Program
The contractor shall work to enhance and broaden the NMDS established public educationc~aign'KnowStroke.
-Know the Signs. Act in Time." Thiswill include the development of new communication products designed to
educate the public about recoming stroke symptoms and to convey the message that stroke is an emergency -
- ----- - _ requiring immediate action. The contractor will begin with a thorough evaluation of the campaign strategiesto date
and make recommendations for future development and expansion of the campaign.
A. Orientation Meeting
1. The contractor shall meet with the PO to discuss the specific tasks of the contract, the
schedule of performance, and any aspects of the contract that need clarification.
-
- B. Education Program Planning
. -. - .. ---
- . - 1. The contractor shall develop a plan for a public education program which incorporates
the major messages about stroke in all activities, media, and materials described below.
.. The program plan shall:
(a) Cont&n proposed themes and subthemes for a public education prograni on stroke
and the rationale for each. The PO will review and select those which best meet the
needs of thc project.
(b) Make use of existing stroke education materials and the qualitativeresearch that led
to their production. The contractor shall consider the existing campaign elements,
which will be made available by NTNDS, outlining a plan to incorporate these, as
well as a strategy for developing new materials.
(c) Analyze overall program requirements from the standpoint of budget, program
components, production timetable, and marketing and distribution plans.
(d) Establish program parameters, goals, and objectives within the framework of the -
primary education mission.
(e) Conduct an extensive field review of public service activities by other public and
private sector groups for possible duplication of efforts and report findingsto thePO.
Evaluate the campaigns for overlap md recommend potential partnership
opportunities where applicable.
(0 Contain an analysis of the demographics of the target audiences for the education
Statement of Work ATTACHMENT #1
(March, 2005) . . Page 1

program.
(g) Include a summary sheet of the program objectives that states the target audiences,
advertising objectives, support for these objectives, description of the tone to be used
in the advertising, net impression the target audiences will come away with, and any
--
executional considerat.Com. . .
(h) Establish monthly and quarterly media schedules for release of materials as necessary
to achieve media pIaeement goals.
-
-----., - - (i) Reflect work tinetables as apprapriate to meet media schedule requirements.
(J) Include a marketing and distribution plan for each target audience.
Q Include a plan for monitoring and tracking media use.
(1) Establish guidelineslpai-ametersfor evaluation of program goals. Provide quarterly

feedback on targets met, and work with the PO to publish program best practices and
- results in the scientific literature.
. -- - -. ---
- . - 2. The PO will review the program plan. Upon acceptanceby the PO, the program plan will
serve as the guide to work requirements. The plan shall be a living document that shall
be modified as necessary as a result of any subsequent assessment of program progress
and/or continuing or newly identified needs. Changes in the plan shall also be made at
the request of the PO whenever a scientific breakthrough or other event necessitates a
change in the priorities or objectives of the program. At a minimum, the program plan
will be reviewed by the contractor semi an nu all^^ to incorporate changes in the plan as
needed to ensure its continued consistency with the changing priorities and requirements
of the NINDS scientific and education programs. Every revised plan shall be submitted .
to the PO for approval.
C. Materials Development
1. Program Theme and Messages
(a) To ensure consistency, the contractor shall work with and expand upon the
established graphic theme design that. has been developed for the Know Stroke -
campaign to be used in PSA packaging and other materials. Any modifications to
design shall be submitted in drafi for review by the PO and other NINDS staff, may
require revisions from the contractor, and shall be finalized upon the PO'S approval.
(b) In consultation with the PO and based on input from scientific and other advisors to
the NINDS education program, the contractor shall develop the final set of messages.
These brief, undtirstandable statements about stroke will be utilized in the full range
of educational products. Each message shall be submitted in draft for review by the
Statement of Work AITACHMENT #1
(March, 2005) Page 2

ADB #: NO2-NS-59835 Contract No. HHSN26 1200598035C
PO and other NINDS consultants, may require revisions by the contractor, and shall
be finalized upon the PO'S approval.
(c) All materialssh~uld~incor~orate the S

- toll-fiee telephone number which will be
administered --by the NINDS
- information cleaiinghouse.
2. Product/Materials Development: Production
Guided by the prograplzin, the contractor shall utilize the following process for
developing products and adjunctive materials for the stroke educationproject:
-
- -----
.
.- . -
(a) Television
1) One 30-second television PSA shall be produced. The production process and
schedule will reflect the joint decisions of the PO and the contractor regarding the
timing of PSA distribution. As part of the program plan; the contractor shall
recommend a distribution schedule that is feasible in tenns of production time
(taking clearances by NINDS, NTH and DHHS into consideration) and likely to
be advantageous in terms of potential plays. The PSA shall be duplicated in
quantities and formats necessary to meet the current requirements of the major
networks, commercial television stations, and cable networks.
- 2) The contractor shall develop treatments for television spots and submit four (4)
treatments to the PO who will select aid approve treatments for one Got during
the first year of the education program. As appropriate, treatments shall be
multiculturally sensitive.
, 3) Upon review, selection, and approval of the treatments specified above, the
contractor shall write draft scripts and submit them to the PO for approval.
4) The contractor shall re-submit the revised draftscripts, incorporating suggestions,

to the PO. The PO will then submit the draft scripts to NM/DHHS for review
and approval. .
5) Upon receiving DHHS approval, the PO will inform the contractor who shall
then write final scripts; develop descriptions of the background, character, and -
profile of each character in the PSA; and submit storyboards of each spot with a
list of suggestions for talent.
6) Upon acceptance of final scripts, the contractor shall pretest the PSA in story
board or animatic form in at least two sites. The contractor shall pretest the TV
PSA with specific target audiences for relevance, comprehensiveness, clarity,
credibility, and ability to stimulate intended, appropriate behavior. The research
methods used to test the PSA will be selected by the PO in consultation with the
Statement of Work ATTACHMENT# 1

ADB #: N02-NS-59835 Contract NO.HHSN261200598035C
contractor, and may include focus groups, mall intercepts, one-onone testing, as
well as other techniques. The contractor shall submit a report of the testing
results to the PO within 2 weeks after the completion of the test@). Acting on the
recommendations of the PO, the contractor shall incorporatethe best suggestions
from the research into the PSA, which the PO will submit to the NIE-I/DHHS for
clearance. -
7) The contractor shall provide for "field review" of the TV PSA (and other
- communicationsmaterials). Field review consists of sending materials in draft
form (e.g., story boards, PSA scripts, etc.) to outside experts, identified by the -
.-- - - - A - - PO. The purpose of the field review is to keep the major stakeholders apprised of
important communications activities and to provide an opportunity for them to
have input into communications products in developmental stages. The
contractor shall identifytrends in reviewers' comments and report an analysis of
these comments to the NINDS PO.
-
. . 8) Upon review and approval of the PSA by theNIH/DHHS, the contractor shall
submit a preproduction plan which includes information on casting, on location
- -- -
shooting, closed captioning, overall costs, and other production logistics to the
---
- . - C .
PO for approval.
9) Upon approval, the contractor shall cast the PSA, select the narrator or
announcer, select the studio for recording, and make preparations for production.
(Talent fees for spots shall apply for a minimum 2-year period from the
recording date.) The contractor shall negotiate fees and rights in line with the
government's public domain position and in the best interest of the government.
The contractor shall arrange for the cinematography and sound recording.
10)Upon review and approval of the cinematography and sound recording, the
contractor shall edit the film and submit a rough cut to the PO. At this stage the
material is subject to NIWDHHS review and may require modification.
11)Upon review and approval by the PO, make fme cuts of the spots and submit
them to the PO.
12)Upon approval by the PO, the contractor shall make a release print of the spot to -
be distributed. The format of the release tapes will depend on the media markets
selected for distribution.
13)Distribution will be completed according to a schedule provided by the PO.
14)The contractor shall submit the following items to the PO beforethe end ofthe
contract period:
(March,2005) 'Page 4
ADB #: N02,-NS-59835 Contract No.HHSN261200598033C
(a) Pre-print material for spots

(b) Final scripts
(c) Talent and niusic releases (these should be shown to the PO before the spots
are distributed)
.- -
4
(b) Radio '
1) The conpactor shall produce up to three (3) recorded radio PSAs, three live
announcer scriplspnd two live leads. The length of the recorded PSAs and live
aunouncer scripts shall be determined by the message itself and current station -
-- ---, -
and radio network needs. Most scripts will be either 30 or 60 seconds. Specific
audiences to be targeted will be identified in the program plan.
2) The contractor shall develop creative approaches for reaching subgroups within
the population through the medium of radio. The contractor shall plan to reach
Spanish speaking and Afiican American groups through additional mechanisms
such as taped radio interviews and accompanying live script modules. After PO
approval, the contractor will produce all radio materials.
. -. - -. ---
- - - i .3) The contractor shall develop treatments for six radio spots and submit them to the
PO who will select and approve treatments for three 30- to 60-second spots. As
appropriate, treatments shall be multiculturally sensitive.
4) Upon selection and approval by the PO, the contractor shall write draft scripts
and submit them to the PO for approval. Revise as necessary and resubmit to
PO.
5) Upon review and approval of the draft scripts by the PO, the contractor shall
write final scripts and produce a tape that can be used for pretesting as described
above (item 6) for television.
6) The contractor shall submit a list of suggestions for talent and specifications for
recording studios. The contractor shall prepare copy in English and Spanish as
appropriate and submit all material to the PO. These materials will be reviewed
by NM/DHHS and may require modification.
7) Upon review and approval of final scripts and other material the contractor shall
submit a preproduction plan which includes information on casting, overall cost
and other production logistics. Upon approval, the contractor shall select the
narrator/announcer or other talent,select the studio locations, and make
preparations for production. The contractor shall negotiate fees and rights in line
with the government's public domain position and in the best interest of the
government. (Talent fees for spots shall apply for a minimum 2-year period h m
the recordipg date.)

8) The contractor shall perform sound recording.
9) Upon review and approval by thePO, the contractor shall edit sound track for
three radio spots and submit a rough edit to the PO for approval.
.- -
10)Upon review and approval of the rough edit by the PO, the contractor shall
perform fine edits of the spot and submit them to the PO for approval.
- - 4 *
11) Upon review and approval by the PO, the contractor shall duplicate the radio
- - ---- - -
PSAs on compact discs. It is anticipated that the contractor shall distribute the
radio BSAs to approximately 6,000 stations nationally (specific station fonnats
will be selected based on the message and audience). The contractor shall
provide up to 50 additional copies of each radio PSA to NINDS for promotional
purposes.
12) Distribution will be completed according to a schedule provided by the PO.

-
13)The contractor shall submit the following items to the PO before the end of the
contract period:
(a) Master mixed track for radio

(b) Final scripts for each radio spot
(c) Talent and music releases (these should be shown to the PO before the spots
are distributed)
c) Print PSAs
The contractor shall develop and produce at least one black and white print PSA
based on the theme of the stroke education program for community and daily
newspapers, consumer oriented magazines, and professional publications. The
contractor shall determine industry standards, including proportions, screens and
quantities. The PO will arrange for printing the PSAs.
The following materials shall be submitted to the PO for review and approval:
1) Rough sketches and treatment copy; each ad shall include 2 executionsproduced

in at least 4 sizes.
2) Draft layout and draft copy. This material shall be submitted for pretesting and is
subject to review by NlWDHHS and may require modification.
3) Final layout and final copy of each ad in viyious sizes.
Statement ofWork ATTACHMENT #I

(March,2005) Page 6
ADB #: N02-NS-59835 Contract No. ~ ~ ~ ~ 2 6 1 2 0 0 5 9 8 0 3 5 ~
4) Camera ready art on a disk. . .
Distribution will be completed according to a schedule provided by the PO.
The contractor shall develop at least one brochure/publicationthat captures the theme
of the stroke education program. The contractor shall propose the specific type of
brochure that is needed for each target audience and the goals of the publication.
(The brochure might be directed at the general public, minority audiences, potential -
- - - cornmwiv partners, the business commuriity, andlor health care professionals.
Audiences will be determined based on the program plan.) Designs shall be created
in line with government's public domain requirements and provided to NINDS on
disc and in web-compatible formats.The contractor will look for opportunities for
co-branding such publications. The publication shall be designed in a graphically
pleasing format that incorporates the program's visual theme (see section above).
The contractor shall produce a camera-ready original and disk of each publication for
-printing by the Government Printing Office. -The contractor shall mail the printed
. -. - brochures using lists and other distribution plans it has developed and acquired for . ---
- . . L this purpose and also those supplied by the NINDS.
e) Display Ads
The contractor shall produce one display piece (e.g., posters, bus cards, dioramas for
airport advertising) in 4 color format, as necessary, to complement the primary .
message and theme of thp, stroke education program. The contractor will look for
opportunities for cobranding these display ads, based on existing partnerships or
creating new ones. The contractor shall provide the artwork on disk: The PO will
arrange for the Government Printing Office to print these materials.
D. Production Schedule
1 . Within eight '(8) weeks of the PO'S acceptance of the preproductionplan for each product
the contractor shall begin production and submit the final product for approval.
2. Within two, (2) weeksof final approval of each television, radio, or .print product, the -
contractor shall &produce these products in sufficient quantity, & referenced above, for
planned nationwide distribution.
E. Marketing/Packaging/Distribution
1. In accordance with the program plan, the contractor shall implement the marketing and
distribution plan for disseminating media packages of the PSAs to television and radio
stations nationwide; to major and suburban newspapers; and, as per Task 2, to outside
Statement of Work ATTACHMENT # 1

groups.
2. The contractor shall develop packaging and collateral materials for each PSA or
equivalent product. The contractor shall submit camera ready artwork for all packaging,
along with a color comp, on a disk. The PO will mange for printing of all these
- materials. .- -
3. Throughout the contract, the contractor shall be marketing and promoting the stroke
education program and its materials (including information about the toll-fiee telephone
'number and the website) and developing innovative distribution methods. When the -
PSAs are ready for production, the contractor shall re-evaluate the-marketing and
distribution objectives identified in the program plan. If necessary, these objectives shall
be modified by the contractor and then submitted to the PO. The contractor shall
perform marketing fixnctions as necessary to stimulate the broadest possible airing of
PSAs, e.g., advance contacts, phone calls, meetings with key media representatives, etc.
4. The contractor shall work with the members of the Brain Attack Coalition, a group
representing the major "stakeholders" in stroke,-to broaden the reach of the stroke
messages through the member organizations. The contractor shall regularly present . .--
upLda.tedstroke education materials and outreach strategies at Coalition meetings, with
suggested modes for dissemination to their members and in their own communities.
Members of the Coalition will be invited to add their own identifying tags (or "cobrand")
the materials, when appropriate. .
-.
Education Program Media Relations
The contractor shall develop and implement a media relations strategy to ensure that
information about stroke 2nd the stroke education program reaches the public on a
regular basis. This will be done by expanding the use of both electronic and print media
beyond the marketing and distribution of PSAs as described above. This might involve
stimulating placement of articles and op-eds in major newspapers and magazines or trade
publications; arranging for appearances in the media or at special events for public
figures such as the NINDS Director and Institute research scientists; stimulatingspecial
television appearances, etc. The use of any print or electronicmedia in this manner must
be cleared with the PO in advance.
a
2. The contractor shall plan and implement the full range of essential h c t i o n s for at least
-
one press conference in conjunction with the stroke education program; performing
activities such as making logistical arrangements, preparing press releases and media
advisories, planning h e agenda, coordinating nationwide tie-in efforts such as
simultaneous press conferences or satellite media tours, developing press lists and
contacts, preparing press kits, making arrangements for invited celebrities, etc. A plan
must be submitted to the PO for review and approval i t least two (2) months in advance
of the press conference.

G. Tracking and Monitoring Media Use/ Evaluation
1. The contractor shall be responsible for obtaining, analyzing, and reporting data on how
often the television PSAs are aired and other measures of effectiveness. This information
*
shall be included'ln the quarterly reports'on media usage. -The data on how often the .
television PSAs were aired shall be drawn primarily fiom a reliable tracking service.
- 2. The contractor shall be reepofisible for obtaining, analyzing, and reporting data on how
often the radio PSAs are aired and other measures of effkktiveness; This information -
------ - . - shall be included in the quarterly reports on media usage. The data on how often the
radio PSAs were aired shall be drawn primarily from a reliable tracking service.
3. he contracto; shall coordinate with the NTNDS cleqinghouse, which will develop and
implement a system for response, to be approved by the PO, for responding to inquiries
generated by all campaign material bearing the toll-fiee telephone number.
4. The contractor shall develop and conduct a coherent system of evaluating all of the
- . - communications materials referenced above and-the overall education program. The
- - -
system of evaluation should use a variety of indicators that are appropriate to the . --L
- - . . cpmmunications. project being evaluated. However, these indicators should use

consistent measures so that the value of various communications projects can be
compared.
11. ~arkinson~s
Disease: Strategic Planning for NET-PD and Development of other~elevant
Messaging
As a result of major medical advances in the field of Parkinson's disease, the NINDS is now
, conducting its first clinical trial recruitment campaign for the NET-PD study. The contractor is
required to expand on and develop further communication strategies, conduct audience analysis,
develop appropriate messages, and make recommendations for an expanded public education
program on Parkinson's disease.
A. Education ' ~ r o ~ r aPlanning

m
1. The contractor shall use a scientific approach to expanding the NET-PD program and
developing a new education program which establishes the major messages about PD in
all activities, media, and materials described below. The program plan shall:
(a) Contain a research- based approach, with thought given to rationale and scientific
methods that can be published in relevant journals, with descriptions of the novel
approaches that are being used in the first such effort for PD.
@) contain proposed themes and subthemes for a public education program on P,D and
the rationale for each. The PO will review and select those whichlbest meet the
(March,2005) . . Page 9
ADB #: N02-NS-59835 Conbact No.HHSN261200598035C
needs of the project.
(c) Make use of an existing education materials developed for NET-PD and the
qualitative research that led to their production. The contractor shall consider the
existing campaign elements which will be made available by NINDS,as it develops a
new plan to irikorporate-those as well as to develop new materials.
(d) Analyze overall program requirements fiom the standpoint of budget, program
components, prodactbn.timetable, and marketing and distribution plans.
-- - -
-<--
(e) Establish program parameters, goals, and objectives within the fiamework of the
primary education mission.
(f) Consider existing public service and education activities from the many patient
groups and private sector groups for possible duplication of efforts and report
findings to the PO. Evaluate thz campaigns for overlap and recommend potential
partnership opportunities where applicable.
-
(g) Contain an analysis of the demographics of the target audiences for the education ..
' program.
(h) Include a summary sheet of the program objectives that states the target audiences,
advertising objectives, support for these objectives, description of the tone to be used
in the advertising, net impression the target audiences will come away with, and any
executional considerations.
(i) Establish monthly and quarterly media schedules for release ofmaterials as necessary
to achieve media placement goals.
(i) ~ e f l e cwork
t timetables as appropriate to meet media schedule requirements.
(k) Include a marketing and distribution plan for each target audience.
(1) Include a plan for monitoring and tracking media use.
2. The PO will review the program plan. Upon acceptance by the PO, the program plan will -
serve as the guide to work requirements. The plan shall be a living document that shall .
be modified as necessary as a result of any subsequent assessment of program progress
andor continuing or newly identified needs. Changes in the plan shall also be made at
the request of the PO whenever a scientific breakthrough or other event necessitates a
change in the priorities or objectives of the program. At a minimum, the program plan
will be reviewed by the contractor semiannually to incorporate changes in the plan as
needed to ensure its continued consistencywith the changing priorities and requirements
of the NINDS scientific and education programs. Every revised plan shall be submitted
Statement of Work

to the PO for approval. -
B. Materials Development
1. Program Theme and Messages

*- -
(a) The contractor shall work with and expand upon the established graphic theme ,
design that has been developed for NET-PD campaign to be used in PSA packaging
and other materials.-hy modifications to design shall be submitted in draft for
.review by the PO and other NINDS staff, may require revisions from the contractor, -
- <
-. - -
and shall be finalized upon the PO'S approval.
(b) In consultation with the PO and based on input from scientific and other advisors to
the NINDS education program, the contractor shall develop the finalset of messages.
These brief, understandable statements about PD will be utilized in the full range of
educationalproducts. Each message shall be submitted in draft for review by the PO
and other NINDS consultants, may require revisions by tlie contractor, and shall be
- finalized upon the PO'S approval.
. - - . ---
. - (c) All materials should incorporate the NINDS toll-fke telephone number which will be
administered by the NINDS information clearinghouse.
2. ProductMaterials Development: Production
Guided by the program plan, the contractor shall utilize the following process for
developing products and adjunctive materials for the PD education project:
(a) Television
1) One 30-second television PSA shall be produced. The production process and
schedule will reflect the joint decisions of the PO and the contractor regarding the
timing of PSA distribution. As part of the program plan, the contractor shall
recommend a distribution schedule that is feasible in terms of production time
(taking clearances by NINDS, NIH and DHHS into consideration) and likely to
be advantageous in terms of potential plays. The PSA shall be duplicated in
quantities and formats necessary to meet the current requirements of the major -
networks, commercial television stations, and cable networks.
2) The contractor shall develop treatments for television spots and submit four (4)
treatments to the PO who will select and approve treatments for one spot during
the first year of the education program. As appropriate, treatments shall be
multiculturally sensitive.
3) Upon review, selection, and approval of the patments specified above, the

contractor shall write draft scripts and submit them to the PO for approval.
4) The contractor.shallre-submit the revised draft scripts, incorporatingsuggestions,
to the PO. The PO will then submit the draft scripts to DHHS for review and
approval.
5) Upon rec2ving ~ H H approval, S the PO will inform the contractor who

shall then write final scripts; develop descriptions of the background, character,
and profile of each characterin the PSA; and submit story boards of each spot
with a lik of sugeestions for talent.
'
-
- - .--., - -
6 ) Upon acceptance of final scripts, the contractor shall pretest the PSA in story
board or animatic form in at least two sites. The contractor shall pretest the TV
PSA with specific target audiences for relevance, comprehensiveness, clarity,
credibility, and ability to stimulate intended, appropriatebehavior. The research
methods used to test the PSA will be selected by the PO in consultation with the
contractor, and may include focus groups, mall intercepts, one on one testing, as
well as oth& techniques. The contractor shall submit a report of the testing
results to the PO within 2 weeks after the completion of the test(s). Acting on the
- - - recommendations of the PO, the contractor shall incorporatethe best suggestions . ---
- - . from the research into the PSA, which the PO will submit to the DHHS for
clearance.
- 7) The contractor shall provide for "field review" of the TV PSA (and other
communications materials). Field review consists of sending materids.in draft
form (e.g., story boards, PSA scripts, etc.) to outside experts, identified by the
PO. The purpose of the field review is to keep the major stakeholdersapprised of
important communications activities and to provide an opportunity for them to
have input into communications products in developmental stages. The
contractor shall identify trends in reviewers' comments and report an analysis of
these commen.ts to the NINDS PO.
8) Upon review and approval of the PSA by the NlH/DHHS, the contractor shall
submit a preproduction plan which includes information on casting, on location
shooting, closed captioning, overall costs, and other production logistics to the
PO for approval. -
9) Upon approval, the contractcr shall cast the PSA, select the nmator or
-
announcer, select the studio for recording, and make preparations for production.
(Talent fees for spots shall apply for a minimum 2-year period from the
recording date and wilI be negotiated in line with government's interests and
regulations.) The contractor shall mange for the cinematography and sound
recording.
Statement of Work ATTACHMENT #I
Page 12
ADB #: N02-NS-59835 hntract No. HHSN261200598035C
10)Upon review and approval of the cinematography and sound recording, the
contractor shall edit the film and submit a rough cut to the PO. At this stage the
material is subject to NIH/DHHS review and may require modification.
. 11)Upon review and approval by the PO, make fine cuts of the spots and submit
them to the PO.
--
12)Upon approval -by the.PO, the contractor shall make a release print of the spot to
be distributed. The format of the release tapes will depend on the media markets -
- - 2 - - selected for distribution.
14) The contractor shall submit the following items to the PO before the end of the
contract period:
-- - (a) Pre-print material for spots A
(6) Final scripts

- - - (c) Talent and music releases (these should be shown to the PO before the spots ---
- - i are distributed)
(b) Radio
. l ) The contractor shall produce up to three (3) recorded radio PSAs, three live
announcer scripts, and two live leads. The length of the recorded PSAs and live
announcer scripts shall be determined by the message itself and current station
and radio network needs. Most scripts will be either 30 or 60 seconds. Specific
audiences to be targeted will be identified in the program plan.
2) The contractor shall develop creative approaches for reaching subgroups within -
the population through the medium of radio. The contractor shall plan to reach
Spanish speaking and African American population groups through additional
mechanisms such as taped radio interviews and accompanying live script
modules. After PO approval, the contractor will produce all radio materials.
3) The contractor shall develop treatments for six radio spots and submit them to the
PO who will select and approve treatments for three 30- to 60-second spots. As
appropriate, treatments shall be multiculturally sensitive.
4) Upon selection and approval by the PO, the contractor shall write draft scripts
and submit them to the PO for approval. Revise as necessary and resubmit to
PO.
5) Upon review and approval of the draft scripts by the PO, the contractor shall
(March,2005) Page 13
write fmal scripts and produce a tape that can be used for pretesting as described
above (item 6) for television.
6) 'The contractor shall submit a list of suggestions for talent and specifications for
recording studios. The contractor shall prepare copy in English and Spanish as
appropriate and submit all material to the PO. These materials will be reviewed
by NM/DHHS and may require modification.
- 7) Upon review adapproval of final scripts and other material the contractor shall
submit a pre-production plan which includes information on casting, overall cost -
- - - and other production logistics. Upon approval, the contractor shall select the
narratorlannouncer or other talent, select the studib locations, and make
preparations for production. (Talent fees for spots shall apply for a minimum
2-year period fiom the recording date and will be negotiated in line with the
govemment's interests and regulations.)
8) The contractor shall perform sound recording.

- - -
- - -
9) Upon review and approval by the PO, the contractor shall edit sound track for - ---
- - . three radio spots and submit a r o u b edit to the PO for approval.
10)Upon review and approval of the rough edit by the PO, the contractor shall
perform fine edits of the spot and submit them to the PO for approval.
- .
11) Upon review and approval by the PO, the contractor shall duplicate the radio
PSAs on compact discs. It is anticipated that the contractor shall distribute the
radio PSAs to approximately 6,000 stations nationally (specific station formats
will be selected based on the message.and audience). The contractor shall
provide up to 50 additional copies of each radio PSA to NINDS for promotional
purposes.
13)The contractor shall submit the following items to the PO before the end of the
contract period:
(a) Master mixed track for radio

-
(b) Final scripts for each radio spot
(c) Talent and music releases (these should be shown to the PO before the
spots are distributed) \
(c) Print PSAs
The contractor shall develop and produce at least one black and white print PSA
Statement of Work ATTACHMENT #I

AD8 #: N02-NS-59835 Contract No.HHSN261200598035C
based on the theme of the PD education program for community and daily
newspapers, consumer oriented magazines, and professional publications. The
contractor shall determine industry standards, including proportions, screens and
quantities. The PO will arrange for printing the PSAs.
- The following-materialsshall be submitted to the PO for review and approval:
1) Rough sketches and treatment copy; each ad shall include 2 executions produced
.. -
in at least 4 sizes. .
-
- - - - 2) Draft layout and draft copy. This material shall be submitted for pretesting and is
subject to review by DHHS and may require modification.
3) Final layout and final copy of each ad in various sizes.
4) Camera ready art on a disk.
5) Distribution will be completed according to a schedule provided by the PO.

- - - -. ---
- . - (d) Brochures
The contractor shall develop at least one brochurelpublication to support the PD
education program. The contractor shall propose the specific type ofbrochure that is
' needed for each target audience and the goals of the publication. (The brochure
might be directed at the general public, minority audiences, potential community
partners, the business community, and/or health care professionals. Audiences will
be deteranined based on the program plan.) The contractor will look for opportunities
for co-branding such publications. The publication shall be designed in a graphically
- pleasing format that incorporates the program's visual theme (see section above).
The contractor shall produce a camera-ready original and disk of each publication for
printing by the Government Printing Office. The contractor shall mail the printed
brochures using lists and other distribution plans it has developed and acquired for
this purpose and also those supplied by the NINDS.
(e) Display Ads
The contractor shall produce one display piece (e.g., posters, bus cards, dioramas for
airport advertising) in 4 color format, as necessary, to complement the primary
message and theme of the PD education program. The contractor will look for
opportunities for co-branding these display ads. The contractor shall provide the
artwork on disk. The PO will arrange for the Government Printing Office to print
these materials.
D. Production Schedule
Statement ofWork ATTACHMENT #I
(March,2h5) Page 15
. .
1. Within eight (8) weeks of the PO'S acceptance of the preproduction plan for each product
the contractor shall begin production and submit the final product for approval.
2: within two (2) weeks of final approval of each television, radio, or print product, the
contractor shall reproduce tdese products in sufficient quantity, as referenced abovk, for
, planned nationwide distribution.
E. MarketinglPackaginglDl'strTbution -
- ----- - -
1. In accordance with the program plan, the contractor shall implement the marketing and
distribution plan for disseminating media packages of the PSAs to television and radio
stations nationwide; to'major and suburban newspapers; and, as per Task 2, to outside
groups.
2. The contractor shall develop packaging and collateral materials for each PSA or
equivalent product. The contractor shall submit camera ready artwork for all packaging,
, along with a color comp, on a disk. The PO will arrange for printing of all these
materials.
. -. - . ---
- - - - 3. .Throughout the contract, the contractor shall be marketing and promoting the PD
education program and its materials (including information about the toll-fiee telephone
number and the website) and developing innovative distribution methods. When the
PSAs are ready for production, the contractor shall re-evaluate the marketing and
distribution objectives identified in the program plan. If necessary, these objectivesshall
be modified by the contractor and then submitted to the PO. The contractor shall
perform marketing fbnctions as necessary to stimulate the broadest possible airing of
PSAs, e.g., advance contacts, phone calls, meetings with key media representatives, etc.
4. The contractor shall work with the various PD patient groups, who represent the major
"stakeholders" in PD, to broaden the reach of the PD messages through the reach of the
member organizations. The contractor shall regularly make these groups aware of new
PD education materials and offer outreach strategies for dissemination to their members -
and in their own communities. The groups will be invited to add their own identifying
tags (or "cobrand") the materials, when appropriate.
-
F. PD Education Program Media Relations
1. The contractor shall develop pnd implement a media relations strategy to ensure that
information about PD and the PD education program reaches the public on a regular
basis. This will be done by expanding the use of both electronic and print media beyond
the marketing and distribution of PSAs as described above. This might involve
stimulating placement of articles and op-eds in major newspapers and magazines or trade
publications; arranging for appearances in the media or at special events for public
ADB #: N02-NS-59835 . contract No.~ ~ ~ ~ 2 6 1 2 0 0 5 9 8 0 3 5 ~
figures such as the NINDS Director and institute research scientists; stiniulating special
television appearances, etc. The use of,anyprint or electronic media in this manner must
be cleared with the PO in advance.
2.. The contractor sh41plan and-implement the full range of essential functions for at least
one press conference in conjunction with the PD education program; performing
functions such as making logistical arrangements, preparing press releases and media
advisories, planning the agenda, coordinating nationwide tie-in efforts such as
simultaneous press ~ o n f ~ e n c or
e s satellite media tours, developing press lists and
- --.-- - - contacts, preparing press kits,making arrangements for invited celebrities, etc. A plan
must be submitted to the PO for review and approval at least two (2) months in advance
of the press conference.
G. Tracking and Monitoring Media Usel Evaluation ,
often the television PSAs are aired and other measures of effectiveness. This information
shall be hcluded in the quarterly reports on media usage. The data on how often the
-. - television PSAs were aired shall be drawn primarily fiom a reliable tracking service. . .--
. - i
often the radio PSAs are aired and other measures of effectiveness. This information
shall be included in the quarterly reports on media usage. The data on how often the
radio PSAs were aired shall be drawn primarily fiom a reliable tracking senrice.
3. The contractor shall coordinate with the 1 C l S cliearinghouse, which will develop and
implement a system for response, to be approved by the PO, for responding to inquiries
generated by all campaign material bearing the toll-free telephone number.
4. The contractor shall develop and conduct a coherent system of evaluating all of the
communications materials referenced above and the overall education program. The
system of evaluation should use a variety of indicators that are appropriate to the
communications project being evaluated. However, these indicators should use
consistent measures so that the value of various communications projects can be
compared.
111.Other Neurological Disorders
The contractor should prepare for the fact that research advances in the field of neuroscience and
clinical neurology may necessitate the development of other public education efforts on one or
more neurological disezses. The NINDS research portfolio has a broad agenda, and topics for
consideration might include advances in neurogenetic diseases, basic science findings on the
brain, developmental disorders and a host of other potential topics. The PO will work closely
with the contractor to provide sufficienttime for development of a communications strategy
Statement of Work ' ATTACHMENT #1

Page 17
ADB #: NO2-NS-59835 Contract No.HHSN261200598035C
when the need arise.
N.Miscellaneous
A. ~utre'ach
to the ent-inment industry
1. At the discretion of the PO, the contractor may be required to secure the participation of a
-- .
major national celebrity to give the education programs heightened visibility.
-
'
-
- ----A - -
2. The contractor shall make recommendations on the'use of specific celebrities for PSAs
and other educational activities.
3. The contractor shall have extensive knowledge of the entertainment industry and will
monitor which celebrities might have an interest in the topics of stroke and Parkinson's
disease and would be willing to donate time to public service efforts.
4. The contractor shall also make recommendations for pitching story lines to appropriate
entertainment outlets..
. -. - -. ---
- - . B. WebSite Development
1. The contractor shall contribute ideas for design and support of existing websites on the
NINDS education programs on stroke and Parkinson's disease. The design shall present
a professional image that is compatiblewith the NINDS and NIH home pages a;ld should
take into account readability, transfer time, flexibility, clarity, and ease of use. All design
and graphics for the home page shall be approved by the PO. The contractor shall meet
with the PO to discuss design improvements or changes in concepts, organizational
layout, and content; the design and layout shall be presented to the PO within 2 months
of the contract award.
The contractor shall provide navigational pointers to link appropriate information pages
with the NIH home page and other Internet sites. The MNDS currently maintains the site
for the Brain Attack Coalition, a website designed for health care professionals with an .
interest in acute treatment of stroke. The contractor shall consider designing links to this
site. Pointers to other sites and sources shall be checked on a regular basis for
availability and accuracy. The contractor shall arrange to have the home page tested on
multiple platforms (PC, Mac, UND<) using browsers recommended by the NW's Center
for Information Technology (CIT).The PO will arrange for the home page to be sent
fiom the contractor's server to the NIH server for testing and maintenance.
3. On a regular basis, the contractor shall review and update the sites to ensure that the data
and all links are current and accurate. The contractor shall develop a maintenance
schedule for the PO'S approval.
(March, 2005) Page I8

I
4. The contractor shall convert all documents for the home page into hbnl.
5. The contractor shall be knowledgeable of information sources on the Internet that address
neurological disorders and health information resources. The contractor shall search,
read, and retrieve information fiom Internet sources. The contractor shall provide an
Internet report suiizmary (as describd in the reporting requirements) that describes the
resources available through the Internet that pertain to stroke and Parkinson's disease.
The summary shall include a review of the information materials available on the
Internet, the types of idofmation presented, sites that are useful to the NINDS site and
how they are being used as a resource, potential problems and solutions, and maintenance -
- - ---- - -
issues.
C. Media Consultation
1. The contractor shall be available to the NINDS as a consultant in for crisis

communications, advising the institute on the best approaches for getting the news out in
an expeditious and accurate manner.
- -
- - -
2. The contractor shall provide media training for institute experts who are required to . --.
speak to the media as part of their jobs or as part of a campaign education effort. The .
- - .
training may be izl groups or one-on-one.
3. The contractor shall work 'kith the NINDS Director as necessary for preparation of
virious presentations to Congress andfor the media and shall be available for on-site
consultation for media calls and ad-hoc media training.
D. Journal Articles/Conference Presentations

- P
1. The contractor shall identify opportunities for NINDS to write and publish articles in
pertinent trade journals about innovative communications methodology used in the
course of developing public education messaging, clinical trial recruitment, patient
outreach strategies and qualitative research methods.
2. The contractor shall identify opportunities for NINDS to present abstracts, posters or N 1
presentations to share their innovative communications techniques with peers, other
DHHS agencies, the health care community/ and or the public at conferences, workshops -
and meetings.
Task 2: Development and maintenance of partnerships and intermediary networks of neurological

health institutions, patient organizations, businesses and other government agencies.
NIH Directors places a strong emphasis on the importance of collaboration between the public and
private sectors. At the core of this vision is the concept that clinical research needs to develop new

partnerships among organized patient communities, comrnunity-based physicians and academic

researchers. Toward this end, the contractor shall identify and seek out opportunities to partner with
groups that will help extend the NM scientific research agenda. Using all available resources, the
contractor will make a special effort to include organizations with outreach to multicultural
audiences. . '
.- - --
A. Establishment of Network
1. Working fiom an NINDS lidaf 350 neurological health organizations, the contractor shall
identie additional, potential intermediary networks (e.g., institutions, organizations, -
---.-.= - - associations, and industry) with established credibility and an ability.to reach target
audiences. Contractor shall present a comprehensive final list to the PO.
. .
2. The contractor shall be responsible for the development, maintenance, and evaluation of this
program to be known as the NINDS Outreach Partners.
3. The contractor shall develop and implement astrategic plan that describes.approaches to
.- . .- engage-fieparticipation of these groups. ..
- - - .. ---
- - - 4. The cpntractor shall recommend ways to advertise the establishment of the NIM)S Outreach
partners to ensure full inclusion of the NINDS constituency.
B. Management of Network
The contractor shall be responsible for the overall management of the NINDS Outreach Partners
program, by ensuring that each participant is well informed of the activities of the Institute. The
Contractor will develop a method for inclusion and active involvement by conducting the
following tasks:
1. The contractor shall develop stringent selection criteria for the types of representatives and
organizations that will form an executive committee of the NINDS Outreach Partners, which
will meet regularly or at least two times a year. Contractor will formulate a plan that will
include recommendations of members, term limits for members, size of the committee,
communications methods, and other administrative details.
2. The contractor shall conduct regular (i.e., at least four to six mailings) communications to
advocacy and other patient interest organizations to keep participants informed of each
other's activities and informed about NINDS developed materials and messages. The
contractor will develop a routine reporting vehicle, such as an online and/or published
newsletter, to facilitate regular communications about Institute announcements, programs,
and activities, including upcoming meeting notices, scientific updates, and other items.
Contractor is responsible for regular transmission of these communications through e-mail
blasts, LIST SERV, and regular mail.
Statement ofWork
ADB #: N02-NS-59835 Contract No.~N261200598035C
3. The contractor shall formulate methods for NINDS Outreach Partners to communicate with
each other, provide feedback to W S , and receive the latest research based information
from the W S . The contractor shall work with the PO to determine which electronic
communication vehicles ark most appropriate.
4. i h e contractor shall keep the list of NDI~sOutreach Partners up-to-date and supply mailing
labels to the PO as necessary.
5 . The contractor shall providCtlie PO with an evaluation of the NINDS Outreach Partners -
- - ---- - -
program to provide feedback and make recommendations for future activities and provide
specific suggestions for correcting problems and improving cornrnunications among the
various parties. The contractor shall provide the PO with an evaluation report as described
under reporting requirements.
C. Network Partnerships-Other Activities
1. When appropriate, the NINDS Outreach Partners will be asked to help disseminate the
NINDS public health messages across the country by-distniutingpublic education materials,
- - - such as television, radio, and print PSAs locally and regionally. The contractor will - ---
- - - . coordinate these efforts.
An additional component focuses on special events such as regional meetings, town

meetings; roundtable meetings, advisory committees, task forces, and other methods of
obtaining input fromhstitute public constituencies. The contractor will also develop a plan
for NLNDS-hosted town meetings or other regional forums in Bethesda, MD or across the
country to serve as an outlet for exchanging ideas on a variety s f health and research topics
with a goal of opening communications between the institute and the groups.
The contractor shall orgariize and provide logistical and administrative support for any
MNDS Outreach Partners meetings. The contractor shall provide support for each NINDS
Outreach Partner to send one representative to this annual meeting; with the option of
sending additional representatives at the participant's own expense. The meeting shall be
held in the greater Washington, D.C. area. Logistical support shall include sending invitation
letters to each NINDS Outreach Partner; paying for travel and per diem of participants;
inviting speakers and paying honoraria and any necessary travel and per diem; providing'
meals during the meeting; renting space if fiee Government space is not available or suitable; -
renting audiovisual equipment; reproducing information packets to be distributed to
participants; handling registration, badges, signage, etc.
The contractor shall make recommendations for the agenda for any NINDS Outreach
Partners meetings, which may include scientific research updates from program s M o r h m
the pahers' medical/scientific divisions, presentation of new educational materials &d
messages, exchange of ideas for collaboration with other organizations, etc. The contractor
shall make recommendations for city and community organizations that could assist in
Statement of Work A'ITACHMENT #1
developing audiences and agendas.
5. The contractor shall develop a method for participant evaluation of the meeting and execute
the approved evaluation plan: the contractor shall develop, distribute, collect, and summarize
evaluation forms for the
.-
PO. The-
contractor shall also provide meeting minutes.
6. After the meeting, the contractor shall submit a summary report and analysis of the meeting,
including follow-up and action points, and evaluation foms (as described in the reporting
-
requirements) to the PO for approval.
-
-
-----A
- 7. The contractor shallrecommend and make available an appropriate web-based interface

program for the Outreach Partners program that will allow participants to conduct some of
the meetings fiom their offices and negate the need for travel to every meeting. The
contractor will also develop an appropriate web based feature to allow a consistent
mechanism for obtaining public input.
Task 3: Materials development for professional audiences. -
- -. - -- ---
- - As a result af sciedfic advances in the field of neurology, NNDS is now actively engaged in
.
clinical research and recently has led the field into a nationwide recruitment effort for clinical trials
for Parkinson's disease, called the NET-PD Trial. The outreach effort has been twofold, educating
and engaging the professionals who run the trials, as well as the public audience who provide the
- .
participants.
NINDS has also taken the lead in professional education on acute stroke treatment by hosting two
major national scientific symposia. Both meetings are credited with helping to .move the field
forward by identifying the factors that have slowed stroke treatment, and through a cadre of experts,
developingworkable, easily implemented recommendations on how to make improvements. NNDS
published proceedings from both symposia that have been widely used and adopted by a variety of
health care professionals including radiologists, neurosurgeons, nurses, 'emergency physicians ahd
neurologists.
The contractor is required to expand on the scope of these two major scientificprofessional advances
by developing a program plan to evaluate the needs and requirements in the field, make
recommendations for strategies, and conduct the following tasks:
1. The contractor shall conduct qualitative research with relevant neurological medical
specialists either in small groups, or one-on-one, to identify their concerns about emerging
therapies, and other barriers in their work with patients with stroke, Parkinson's disease and
other neurological diseases, including as iissessment of their attitudes about clinical trial.
recruitment. Physicians will be surveyed about their training needs and methodologies, and
what materials might improve their daily practice.
Statement of Work ATTACHMENT #l

ADB #: N02-NS-59835 Contract NO. HHSN261200598035C
2. Based on the research, the contractor will develop a plan for the PO that lays out a scope of
educational programs and materials development for physicians, with a variety of options for
training topics and modules. Particular focus will be given to education on the i m ~ r t a n cof
e
clinical trial recruitment, and the opportuniti& for physicians to participate.
- 3. The contractor shall contact relevant professional societies to explore the preferred methods
and venues for earning continuing education credits in the various professions, and will make
recommendations to the PO on development of workshops, satellite video conferences or
-
other training modes that are-most appropriate.
4. One focus of qualitative research will be the emergency physician's community. Based on
-
- -
this research, the contractor shall consider recommendation for a summit meeting to resolve
issues unique to this specialtr, and materials development that may include wall charts or
posters with acute stroke protocols or other relevant materials for use in emergency rooms.
5. The contractor shall identify methods for supporting the NINDS Clinical Research
Collaboration Project and making a variety of contributions to the web-based CRC
Coordinating Center.
- - - 6. The contractor shall edit and revise the proceedings fkom the 2003 Stroke Symposium to . ---
. . produce spin-off brochures or manuals on acute treatment for stroke for at least three target
audiences of health care professionals to be determined by the PO. The contractor may need
to conduct further interviews for scientific accuracy and updated medical infomation that
has emerged since the symposium. The contractor shall prepare materials for publication,
with guidance h m the PO. This may include writing, editing, rewriting, adapting for special
audiences, designing lay-out and artwork, preparing carnera-ready copy, and proofkeading.
7. The contractor shall develop a plan for conducting WINDS-sponsored short courses on acute
stroke therapy for specific professionals such as radiologists and emergency physicians.
Working with professional societies, the contractor shall research the best ways to execute
these courses and recommend additional target audiences.
8. The contractor shall provide ongoing support for presentationmaterials at scientific meetings
on the topics of stroke, PD and other scientific topics as required. The contractor may be
required to produce prints, power point presentations, overhead transparencies,posters, and
other items for use in printed documents, or scientific publications. The PO will submit the
material to be transferred to the appropriate format. The contractor shall work closely with
the NINDS publications chief whenever reproduction is requested. It will be the
government's responsibility to provide specific information as to the type of materials, size,
quantity, paper, color, and format in sufficientdetail to allow the contractor to obtain cunent
competitiveprice quotes for the specificproject. Upon authorization to proceed, the PO will
provide a copy of the quote fiom the successful offeror indicating the totaI price for the job
and date authorized.

Contract No. HHSN261200598035C
Statement of Work ATTACHMENT # 1

ADB #: N02-NS-59835 Contract No. ~ ~ ~ ~ 2 6 1 2 b 5 9 8 0 3 5 ~
INVOICE/FINANCING REQUEST AND CONTRACT FINANCIAL REPORTING

INSTRUCTIONS FOR NM COST-REIMBURSEMENT CONTRACTS. N I H I R C ) 4
General: The contractor shalt submit claims for reimbursement in the manner and format described herein and as
illustrated in the sample invoicelfinancing request.
Format: standard Form 1034, "~ublic~~oucher for purchases and Services Other Than Personal." and Standard
Form 1035, "Public Voucher for Purchases and Services Other Than Personal- Continuation Sheet," or reproduced
copies of such forms marked ORIGINAL should be used to submit claims for reimbursement. In lieu of SF-1034 and
SF-1035, claims may be submitted on the payse's letter-head or self-designed form provided that it contains the
infbrmation shown on the sample invoicefinancing request. -
- ----2
Numbermf Coples: As indicated in the.lnvoice Submission Clause in the contract.
Frequency: Invoiceslfinancingrequests submitted in accordancewith the Payment Clause shall be submitted monthly
unless otherwise authorized by the contracting officer.
Cost Incurrence Period: Costs incurred must be within the contract performance period or covered by precontract
cost provisions.
Billing of Costs Incurred: If billed costs include: (I) costs of a prior billing period, but not previously billed; or (2)
costs incurred during the contract period and claimed after the contract period has expired. the amount and month@)
in which such costs were incurred shall be cited.
- -. ---
C
contractor's Fiscal Year: lnvoiceslfinancingrequests shall be prepared in such a manner that costs claimed can be
identified with the contractor's fiscal year.
Currency: All NIH contracts are expressed in United States dollars. When payments are made in a currency other
than United States dollars, billings on the contract shall be expressed, and payment by the United States Govemment
shall be made, in that other currency at amounts coincident with actual costs incurred. Currency fluctuations may not
be a basis of gain or loss to the contractor. Notwithstandingthe above, the total of all invoices paid under this contract
may not exceed the United States dollars authoriied.
Costs Requiring Prior Approval: Costs requiring the contracting officer's approval. which are not set forth in an
Advance Understanding in the contract shall be so identified and reference the Contracting Officer's Authorization
(COA) Number. In addition, any cost set forth in an Advance Understandingshall be shown as a separate line item on
the request.
InvoicelFinancing Request Identification: Each invoicelfinancing request shali be identified as either:
(a) Interim InvoicelContract Financing Request -These are interim payment requests submitted during the
contract performance period.
(b) Completion Invoice -The completion invoice is submitted promptly upon completion of the work; but no
later than one year from the contract completiondate, or within 120 days after settlement of the final indirect
cost rates covering the year in which this contract is physically complete (whichever date is later). The
completion invoice should be submitted when all costs have been assigned to the contract and all
performance provisions have been completed.
(c) -
Final Invoice A final invoice may be required afler the amounts owed have been settled between the
Govemment and the contractor (e.g., resolution of all suspensions and audit exceptions).
Preparation and Itemization of the InvoicelFinancing Request: The contractor shall furnish the information set
forth in the explanatory notes below. These-notesare keyed to the entries on the sample invoicelfinancing request.
NIH(RC)-4 ATTACHMENT #2
Rev. 1112003 Page 1
ADB #: NO2-NS-59835 Contract No. HHSN261200598035C
(a) Designated Billing Office Name and Address- Enter the designated billing office and address, identifiedin
the Invoice Submission Clause of the contract, on all copies of the invoicelfinancing request.
(b) n~-lnsert the appropriateserial number of the invoicelfinancingrequest.

l n v o i c e l ~ i n a n c i Request Number
(c) Date InvoiceFinancing Request Prepared - lnsert the date the invoicelfinancingrequest is prepared.
.- -
(d) Contract Number, ADB Number and Date - lnsert both the contract number and the ADB number (which
appears in the upper left hand corner of the face page of the contract), and the effective date of the contract.
(e) ' -
Payee's Name and Address Show thecontractor's name (as it appears in the contract), correct address,
-
and the title and phone number of the responsibleofficial to whom payment is to be sent. When an approved
- assignment has been made by the contractor, or a different payee has been designated, then insert the name
and address of the payee instead of the contractor.
(f) -
Total Estimated Cost of Contract lnsert the total estimated cost of the contract, exclusive of fixed-fee.
For incrementally funded contracts, enter the amount currently obligated and available for payment.
(g) Total Fixed-Fee-lnsert the total fixed-fee (where applicable). For incrementallyfunded contracts, enter the
amount currently obligated and available for payment.
(h) -
Billing Period lnsert the beginning and ending dates (month, day, ancfyear) of the period in which costs
were incurred and for which reimbursement is claimed.
- - - .. ---
- (i) - -
-Incurred Cost'- Current Insert the amount billed for the major cost elements, adjustments, and adjusted
amounts for the current period.
r
(j) - -
Incurred Cost Cumulative lnsert the cumulative amounts billedfor the major cost elements and adjusted
amounts claimed during this contract.
(k) Direct Costs - lnsert the major cost elements. For each element, consider the application of the paragraph
entitled "Costs Requiring Prior Approval" on page 1 of these instructions.
-
(I) Direct Labor Include salaries and wages paid (or accrued) for direct performance of the contract; For
Key Personnel, list each employee on a separate line. List other employees as one amount unless
otherwise required by the contract.
-
(2) Fringe Benefits List any fringe benefits applicable to direct labor and billed as a direct cost. Fringe
benefits included in indirect costs should not be identified here.
(3) Accountable Personal Property -

lnclude permanent research equipment and general purpose
equipment having a unit acquisition cost of $1,000 or more and having an expected service life of more
than two years, and sensitive property regardless of cost (see the DHHS Contmctor's Guide for Controlof
Government Property). Show permanent research equipment separate from general purpose equipment.
Prepare and attach the NIH Form entitled, "Report of Government Owned, Contractor Held Property," in
accordance with the following instructions:
List each item for which reimbursement is requested. A reference shall be made to the following (as
applicable):
- The item number for the specific piece of equipment listed in the Property Schedule.
- The Contracting Officer's Authorization letter and number, if the equipment is not covered by the
Property Schedule.
- An asterisk (') shall preced the item if the equipment is below the approval level.
Rev. 1112003 Page 2
(4) Materials and Supplies - Include equipment with unit costs of less than $1.000 or an expected service
life of two years or less, and consumable material and supplies regardless of amount.
(5) Premium Pay - List remuneration in excess of the basic hourly rate.
(6) Consultant Fee -List fees paid t6consultants. Identify consultant by name or category as set forth in
the contract's Advance Understanding or in the COA letter, as well as the effort (i.e., number of hours,
days,etc.) and rate being billed. -
(7) Travel - lnclude domestic and foreign travel. Foreign travel is travel outside of Canada, the United
States and its territories and possessions. However, for an organization located outside Canada, the
United States and its territories and pessessions,foreign travel means travel outside that country. Foreign
travel must be b~lledseparately from domestic travel.
- .
-List subcontractor(s) by name and amount billed.
-----A
(8) Subcontract Costs
(9) Other - List all other direct costs in total unless exceeding $1,000 in amount. If over $1,000, list cost
elements and dollar amounts separately. If the contract contains restrictions on any cost element, that
cost element must be listed separately.
(I) Cost of Money (COM) -Cite the COM factor and base in effect during the time the cost was incurred and for
which reimbursement is claimed.
(m) Indirect Costs-Overhead - ldentify the cost base, indirectcost rate, and amount billed for each indirect cost
. - - category. .. ---
. - - - L .
(n) Fixed-Fee Earned-Cite the formula or method of computation for the fixed-fee (if any). The futed-fee must
be claimed as provided for by the contract.
(0) Total Amounts Claimed - Insert the total amounts claimed for the current and cumulative periods.
(p) -
Adjustments Include amounts conceded by the contractor,outstanding suspensions, andlor disapprovals
subject to appeal.
(q) Grand Totals
The contracting officer may require the contractor to submit detailed support for costs claimed on one or
more interim invoiceslfinancing requests.
MH(RC)-4 ATTAC'HMENT#Z
Rev. 11/2003 Page 3
'
FINANCIAL REPORTING INSTRUCTIONS:. . -.
~ h e s instructions
e are keyed to the Columns on the sample invoicelfinancing request.
-
column A--Expenditure Category Enter thk expenditure categories required by-thecontract.
-
Column B--Cumulative Percentagebf EffortRlrs.-Negotiated Enter the percentage of effort or number of hours
agreed to doing contract negotiations for each employee or labor category listed in Column A.
- .
-
Column C--Cumulative Percentage of Effort1Hrs.-Actual Enter the percentage of effort or number of hours worked
byeach employee or labor category listed in CGfunSn A
-
- - -
Column-D--Incurred Cost-Current Enter the costs, which were incurred during the current period.
-
Column E-Incurred Cost-Cumulative Enter the cumulative cost to date.
-
Column F-Gost at Completion Enter data only when the contractor estimates that a particular expenditure
category will vary from the amount negotiated. Realistic estimates are essential.
-
Column G-- Contract Amount Enter the costs agreed to during contract negotiations for all expenditure categories
listed in Column A. - < -
-
- --Column H-Variance (Over or Under) Show the difference between the estimated costs .at completion (Column F)
and negotiated costs 4Column G) when entries have been made in Column F. This column need not be filled in when
.. .*-
- Column F is blank. When a line item varies by plus or minus 10 percent. i.e., the percentage arrived at by dividing
Column F by Column G, an explanation of the variance should be submitted. In the case of an overrun (net negative
variance), this submission shall not be deemed as notice under the Limitation of Cost (Funds) Clause of the contract.
Modifications: Any modification in the amount negotiatedfor an item since the preceding report should-be listed in
the appropriate cost category.
Expenditures Not Negotiated: An expenditure for an item for which no amount was negotiated(e.g., at the discretion
of the contractor in performanceof its contract) should be listed in the appropriate cost category and all columns filled
in, except for G. Column H will of course show a 100 percent variance and will be explained along with those identified
under H above.
Rev. 1 112003 Page 4
SAMPLE INVOlCElFlNANClNG REQUEST AND CONTRACT FINANCIAL REPORT
h I rl
@) InvoicelFinancing Request
No. . .
(a) Billing Office Name and Address
(c) Date Invoice
NATIONAL INS4TUTES OF HEALTH Prepared
\
NationalCancer Institute. RCB .-
-(d) Contra& - .
EPS, Room
6120 EXECUTIVE BLVD MSC
No.
ADB No.
Bethesda. MD 20892-
Effedive
(e) Payee's Name and Address
ABC CORPORATION
100 Main Street
- Anywhere, USA dp code
Attn: Name. T i e , & Phone Number of Official to

(9 Total Estimated Cost
Whom Payment is Sent
'(g) Total ~ i x e d
ExpenditureCategov
11 (Name of Official)
Attach details as specified in the mnM.

(Tie)
N~(Rc)~ ATTACHMENT #2
Rev. 1112003 Page 5
Contract No.HHSN261200598035C
Rev. 1112003 Page 6
E OF PLAN: 12/a2/04
CONTRACTOR: Oaihrv Public RelationsWorldwide
ADDRESS: I901 L Street. NW Suite 300

I
Washinaton. DC 20036
.- -
DUNN & BRADSTREET NUMBER: 11-6191875
SOLICITATION OR CONTRACT NUMBER: N02-NS-59000-09

- - 4 .
ITEM/SER/ICE (Description): NlNDS Public Education and Outreach ActivBes -
-
TOTAL CONTRACT AMOUNT: $7.173.273
I
(b)(4)
Total contract or Base-Year,if options
I
$
upuon m Option #3 O p t i i #4
(id applicable) applicable)
(if (if applicable) (if applicable)
TOTAL MODlFlCATlONAMOUNT, IF APPLICABLE $ NIA

- TOTAL TASK ORDER AMOUNT, IF APPLICABLE $ NIA
- . - C .
PERIOD OF CONTRACT PERFORMANCE (Month, Day & Year): 03101/200502/2
The followirrg outline meets the minimum requirements of section 8(d) of the Small Act, as amended,
and implemented by Federal Acquisition Regulations (FAR) Subpart 19.7. Whil has been designed
to be consistent with statutay and regulatory requi~ments,other formats ntracting plan may be
acceptable. It is not intended b replacs any existi-jngcorporate plan that is more [lure to include the
essential information of FAR Subpart 19.7 may be cause for either a delay in a he rejection of a bid
or offer when a subcontracting plan is required. 'SUBCONTRACT," as used in this eans any agreement
(other than one involving an employer-employee relationship) entered into by Government prime
contractor or subcontractor calling tor supplies or services required for performance tract or subcontract.
If assistance is needed to locate s m l l business sources, contact the Office of all and Disadvantaged
Business Utilization (OSDBU) at (202) 690-7300 or the NCI Small Business at (301) 4353810.
Sources may also be obtained h m SBA's PRO-Net webite.
HHS expects each procuring activity to establish minimum subcontracting all procurements. The
minimum goals for each small business category will be identifi in every
shall be expressed as percentages of the total estimated su
include an explanation for a category that has zero as a goal.
,332
tracting -
NOTE TO CONTRACTORS: Please provide your CCR number with your Dunn & Brad eet number.
CCR Number: Cage Code: 1YEC7 Valid through June 8,2005

d.
DUN & Bradstreet Number: 116191875
Small Business Subcontracting Plan

March, M(13 (Revised for N U use 3/25/UKr3) HHSN26
C Page 1
98WC Attachment #3
1. Type of Plan (Check me)
[X 1 lndMdual plan (a! elements developed specifically for this co

I
this contract).
[ ] Master plan (goals developed for this contract) all other elements d approved by a lead
agency Federal Official; must be renewed every three years and provide copy of lead
agency approval.
[ ] Comrne~ch1 products/sewlceplan This plan is used when the products and services
customarily used for nongovemment purposes. Planigoals are the initial agency on a
mpany-wide basis rather-than for individual-contracts. e only during the year
approved. The contractor must provide a copy of the in nd must submit an
annual SF 295 to HHS with a breakout of subcontracting p OPDIV breakdown,
if possible).
-----2 -
State separate dollar and percentage goals for Small Business (SB), Small Disad Business (SDB),
Woman-owned Small Business (WOSB), Historically
Business, Veteran-owned Small Business (VOSB),
(SDVOSB) and 'Other than small business" (Other) as subcontractors,
year, as specified in FAR 19.704. (Break out and
years) or project annuai subwntracting base and
lue of ALL planned subcontracting, i.e., with ALL typ of concerns under this
(b + h = a) (Base Year)
- - - FY-QQ(1' Option) P(-10 (2"dOption) FY-- (3"' Option) FY-- Option) .. -*-
-
- - fTTiii-k&% ((b)Ob~% $ &-% $ a-%
b. Total estimated dollar value and percent of planned subcontradin with SMAL BUSINESSES (including
SDB, WOSB; HlJBZone, SDVOSB and VOSB): (% of 'a") *Fnd Year)
PI-@ (1' Option) PI-10 (2"6Option) FY-- (3' Option) FY-- (4* Option)
(b1(4)\4Q% . Io(4)B 40% $ &-% $ &-%
c. Total estimated dollar vat rcent of planned subcontracting with S DISADVANTAGED

BUSINESSES: (% of 'an) (b)(4) anda% (Base Year)
FY-10 (2* Option) FY-- (3a Option) W-- (4" Option)

pGqcb,cebzs% $ a-%
d. Total estimated dollar value and rcent of planned subcontracting with WALL
BUSINESSES: (% of 'a") JF rnd =% (Base Year)
FY-QQ(I * Option) F(Y-a(2; Option) FY-- (3"' Option) FY-- (4mOption)

(b)(4) $ &-% $ &-%
e. Total estimated dollar and percent ofplanned subcontracting with HUBZone SM LL BUSINESSES:
I% of 'a") $ 0 and 0 % (Base Year)
FY4Q(laOption) FY-10 (2* Option) F Y - (3* Option) FY-- (4* Option)

$&k%
0 $ 080% $ a-% $ &-%
Small Business SubcontractingPlan

Ma* ZOCB (Revised for N U use 3/25/2003) IIHSN26
C '98035(3
me2
Attachment #3
Total estimated dollar and percent of p b n M subcontracting with RAN-OWNED SMALL
BUSINESSES: (% of "a") $ 0 and 0 % (Base Year)
F
Y G(1* Option) FYa(2"6Option)
-
Total estimated dollar and percent of planned subntracting with SERVI -DISABLED VETERAN-
OWNED SMALL BUSINESSES: (% of 'a) $P__ and 0 % (Base Year)
.-
FY--'(l a Option) FY-- (2"6~ption j - FY-- (3d Option) FY-- (4mOption)
$9 &L% $0 &L%$ % s &%
- -- ,
Total estimated dollar and percent of planned subntracting with 'OTHER THAN SMALL -
BUS1NESSES? (% of .an) $430.396 and 80% (5ase Year)
I
F Y a ( 1 " Option) PI-fO (2"4Option) PI-- (3d Option) FY-- (4'" Option)
(pT-bm-% (b)OI"% $ &-% $ &-Yo
Notes: 1. Federal prime contract goals are:

S8 equals 23%; SOB equals 5%; HUBZone equals uals 5% and SDVOSB
equals 3%, VOSB equals 3% and can serve subcontracting goal
development
2. SDB, WOSB, HUBZone, SDVOSB and VOSB SB and should be . ---
counted and reported in multiple categories,
3. if any contract has more than bur options, showing dollar
amounts and percentages.
Provide a description of AU. the products andlor services to be under this-mntract, and
indicate the size and type of business supplying them (check all that apply).
I pmductlservi~e I ~ t h e r I SB I SDB WOSB I H ) J B ~ o( ~VOSB

~ I SDVOSB
Vie0 Production X X I I I
Minority Media Outreach X
Research X X
New Media Development X X
EntertainmentOutreach X
Graphic Design - X X
Printing (if Authorized) X X
Meetings Management X
Small Business Subcontracbng Plan Page 3

March,2MX3 (Revised for NCI use 3/25/2003) I i I E N 2 6 b Attachment #3
j. Provide a description of the method used to develop the subcontra for SB, sDB, WOSB,
HUBZone, and VOSB concerns. Address efforts made to e maximum practicable
subcontrading opportunities have been made available for those co lain the method used
to identify potential sources for solicitation purposes. Explain the m e quantitative basis
(in dollars) used to establish the percentage goals. Also, explain how s 6 be subcontracted to
SB, SDB, W S B , HUBZone, VOSB, and SDVOSB concerns were de , how the capabilities of
these concerns were considered for contract opportunities and how suc ports with the cost
proposal. Identify any source lists or other resources used in process. (Attach
additional sheets,if necessary.)
.-
Ogilvy subcontracting goals for SB, SDB, WOSB, are derived from the fed 1 prime contrad goals.
Subcontracting procedures that Ogihry employs for government clients are s ar to those we use for
other clients. Ogilvy goals were based on subcontracting 10% of the btal dollar value for the
. Base Year of $7,573;273 and Optien +Yr I (b)(4) bnd option Yr 2 1 (b)(4) if0
of concerns. 0 vy WIII subcontract to SB, SDB, and WOSB -
- ----_ - Option Yr 1 and / r b r Option Yr 2. The procedures and
for soI'ition purposes are formalized and are familiar to all Oailw ,
personnel responsible for subcontracting government materials/sewices.f (b)(4)
I
k. Indirect -6 [ 1 have, [ X ] have not been included in the dollar and percen ge subcontrading goals
above (check one).
I. If indired costs have been included, explain the method used to determine proportionate share of
such costs to be allocated as subcontracts to SB, SDB, WOSB, HUBZo VOSB, and SDVOSB
concems.
3. Program Administrator:
NAMUflTLE: Cheryl M o o M ~ c e
President, Director of Government Contra
ADDRESS: 1901 L Street NW Suite 300
Washington, DC 2003€3
TELEPHONE/E-MAIL: (202) 557-0838/cheryl.mooreQogilvypr.com.
Duties: Does the individual named above have general overall for the company's
subcontracting program, i.e., developing, preparing, and and monitoring
~ r f o m n c trelative
t to the requirements of those subcontracting
I
(If NO is checked, please indicate who in the company performs those dutjesl or i dicate why the duties am
not performed in your company.)
a.
Small Business SubcontractingPlan

March,2003 Pevised for NCI use 312512003)
t
Develops and promotes company-wide policy initiatives that demonstrate t e company's support for
Page 4
HHSN262 XHW3!K Attachment #3
b
awarding conkacts and subcontracts to SB, SDB, WOSB, HUBZone, VOSB and SDVOSB concems;
and assures that these concems are included on the source lists for soli 'tations for products and
services they are capable of providing; [ X ] yes [ ] no
b.
c.
d.
concerns from all possible sources; [ X ] yes [ ] no
Ensure? periodic rotation of potential subcontractors on bidder's lists;- [ X ]
Ensures that SB, SDB, WOSB, HUBZone, VOSB, and

bidders' list for every subcontract solicitation for products and
providing; [ X ] yes [ ] no
1
Develops and maintains bidder source lists of SB, SDB, WOSB, HUBZo , VOSB, and SDVOSB
s [ - ] no
are induded on the

they are capable of
' e. Ensures that Requests for Pie--1s (RFPs) are designed to practicable -
participation of SB, SDB, WOSB, HUBZone, VOSB, and SDVOSB
-- ---a - -
f. Reviews subcontract solicitations to remove statements,
prohibit S8, SDB, WOSB, HUBZone, VOSB, and SDVOSB
g. Accesses various sources for the identification of SB, SDB, WOSB, HUB2 e, VOSB, and SDVOSB
concerns to include the SBA's PRO-Net and SUB-Net Systems, (hm:/hfv.sbaqov), the National
Minority Purchasing Council Vendor Information Service,the Office of Min Business Data Center in
the Department of Commerce, local small business and minority associ tions, contact with local
_ chambers of commerce and Federal agencies' Small Business Oifces; [ X ] es [ ] no
- - - h. Establishes and maintains contmct and subcontract award records; [ X ] -- -

- - -
i. Participates in Business Opportunity Workshops, Minonty Business Trade Fairs,
Procurement Conferences, etc; [ X ] yes [ ] no
j.
k.
Ensures that SB, SOB, WOSB, HUBZone. VOSB, and SDVOSB con
tr
s are made aware of
subcontractingopportunities and assisting concems in preparing responsive ids to the company;
[ X ]yes [ I n 0
Conducts or arranges for the conduct of training for purchasing personnel regarding the intent and
impact of Section 8(d) of the Small Business Act, as amended; [ X ] yes [ ] o
I. Monitors the company's subcontracting program performance and makes a y adjustments necessary
to achieve the subcontract plan goals; [ X ] yes [ ] no
m. Prepares and submits timely, required subcontract reports; ( X ] yes [ ] no (
n. Coordinates the company's activities during the conduct of compliance reviews by Federal agencies;
[ X ]yes [ ]no;and
o. Other duties:
e
4. Equitable Opportunity
Describe efforts the offeror will make to ensure that SB, SDB, WOSB, HUBZo el VOSB, and SDVOSB
concems will have an equitable opportunity to compete for subcontracts. These include, but are not
limited to, the following activities:
a. Outreach efforts to obtain sources:
1. Contacting minority and small business trade

I
organizations and local chambers of commerce; 3) attending
and SDVOSB procurement conferences and trade fairs; 4)
Business Administrations (SBA) PRO-Net and SUB-Net
Small Business SvbconthactingPlan

March, 2003 (Rwisecl for NCI use 3/25/XKB) HHSN262 L Page 5
984B!iC Attachment #3
b. Internalefforts to guide and encourage purchasing personnel:
1. Conducting workshops, seminars, and training programs;

i
other SBA and Federal agency resources. Contractors may also ndud market surveys to
identify new sources, to inClude, accessing the NfH e-Portals in Commetce, (e-PIC),
(httD:liepic.od.nih.qovl). The NIH e-Portals in Commerce is not a man atory source and may be
used at the offeror's discretion.
I
-
- - ---A
c.
-
-
2.
3. Monitoring atiiities to evaluate compliance with the subcontracting p

~dbitiohalefforts:
,In addition to the Administrator, the head of each department at Ogihry

4
-~stabiishing,maintain!ng, and utilizing SO, SD8, WOSB, HUBZone, V SB, and SDVOSB source
lists, guides, and other data for soliciting subcontractors; and
subsidiaries who
purchase products or services for government accounts shall be responsibl compliance
with this plan.
Outreach
Ogilvy will identify each are in which products or services will be

respect b each contract In order to identify small
- women-owned businesses, Ogihry will consult sources lists
consult sources lists and files when there are appropriate
. - - possible given the number of potential small business
- - - configurabns, and other factors outside our control,
business concerns by arranging solic~Hations,bid
delivery schedules to facilitate their participation;
these concerns in all make-or-buy decisions;
representatives of the concerns.
5. Flow Drown Clause

The contractor agrees to include the provisions under FAR 52.219-8, "U
Concerns," in all acquisitions exceeding the simplified acquisition threshold that
opportunities. All subcontractors, except small business concerns, that receiv
$500,000 ($1,000,000 for construction) must adopt and comply with a plan si
FAR 52.219-9, "Small Business Subcontracting Plan.' (Flow down is n
itemslservices as described in 52.212-5(e) and 52.244-6(c).)
6. Reporting and Cooperation
The contractor gives assurance of (1) cooperation in any studies or may be required; (2)
submission of periodic reports which show compliance with the (3) submission of -
Standard Form (SF) 294, 'Subcontracting Report for Individual Optional Form 312,
SDB Partidpation Report, if applicable, (required only for 52.27825) and SF
295, 'Summary Subcontract Report," in accordance with (4) ensuring that
subcontractors agree to submit Standard Forms 294 and 295.
h
n e
.+, I . .: $Rfp@$&k~;,, . ,*
A ;Due!D*
,-
Oct 1 - Mar 31 SF 294 4/30

-
Apr 1 Sept 30 SF 294 10130
Oct 1 -Sept 30 SF 295 10l30
I 1
I I I
Contract Completion I OF 312 1 30 days after complbtion
Small Business SubcontractingPIan Page 6

March, 2003 (Revised for NCI use 3/25/2003)
Special instructions fw commercial plan: SF 295 Report is due on 10130 each the previous fiscal
year ending 9/30.
a. Submit SF 294 to cognizant Awarding Contracting Officer. I

b.
c. Submit SF 295 to cognizant ~ w a G i Contracting
n~ Officer and to the:
'Ofke of Small and ~badvantaged6usinGs Utilization

Department of Health and Human Services
t
Submit Optional Form 312, (OF 312), if applicable, to cognizant Awarding C tracting Officer.
200 IndependenceAvenue, SW
Humphrey H. Building, Roorn517-D
Washington, D.C. 20201
d. - Submit 'information" copy of the SF 295 and the SF 294 upgn request to thg SBA Commercial Market
Representative (CMR); visit the SBA at htt~:/fwww.sba.aov/~c and click c~nassistance directory to
locate your nearest CMR.
7. Record keeping
In accordance with FAR 19.704(a)(1I), the following is a recitation of the types the contractor will
maintain to demonstrate the procedures adopted to comply with the and goals in the
subcontracting plan. These records will include, but not be limited to, the
.
.
- - a SB, SOB, WOSB, HUB Zone, VOSB, and SDVOSB source lists, guides and data identifying such
. .
-vendors; ' .
b. Organizations contacted in an attempt to locate SB, SDS, WOSB, HUB

sources;
c. On a contract-bycontract basis, records on all subcontract solicitations

for each solicitation (1) whether SB, SDB, WOSB, HUB Zone, VOSB,
solicited, if not, why not and the reasons solicited concems did not
d. Records to support other outreach effofts, e.g., contacts with minority small business trade
associations, attendance at small and minority business procurement confe and trade fairs;
e. Records to support internal guidance and encouragement provided to buye through (1) w~rk~hops,
seminars, training programs, incentive awards; and (2) monitoring to evaluate ~0mplianCe
with the program and requirements; and
f.
g.
bycontract basis for company or division-wide commercial plans.)
Other records to support your compliance with the subcontracting

Ogilvy will maintain purchasing files and records of SB, SDB, and
t
On a contract-bycontract basis, records to support subcontract award ata including the name,
address, and business type and size of each s u b c o n t ~ r .(This item is n t required on a confmct-
small purchases to assist in meeting subcontracting goals.

8. Tlmety Payments to Subcontractors
FAR 19.702 requires your company to establish and use procedures to

I
amounts due pursuant to the terms of your subcontracts with small business
small business concems, womendwned small business
veteran-owned small business concerns, and service-disabled
Your company has established and uses such procedures: [ X ] yes [ ] no
Small Business SubcontractingPlan Page 7

March, uW)3 (Revised for NCI use 3/25/2003) H W S N 2 6 b m Attachment #3
9. Description 6fGood Faith Effort
Maximum practicable utilization of small, small disadvantaged, U8Zone, veteran-owned,

and service-disabled veteran-owned small business concerns as Government contracts is
a matter of national interest with both social and economic benefits. When a
good faith Mort to comply with a subcontradting plan, these
U.S.C. 637(d) (4) (F) directs that liquidated damages shall be
demonstrate your compliance with a good f a i i effort to achieve the small disadvantaged, women-
owned, HUBZone, veteran-owned, and seniiisabled veteran-owned ness subconb'dng
goals, outnne the steps your cdinpany pgns to take. These steps will be with the contiacting
ofher prior to approval of the plan.
'
Ogihry will identify and evaluate smrill, small disadvantaged, women-owme
the maximum practicable opportunhy-6 bibid on subcontracts. It is im
including:
- - *--., - -
The number of small businesses and most particularly, small disadvantag

subntradors in our industry is smail; practicable opportunities for small b
performance of this contract is limited by program budget configuration and
requirements are normally bid to small and small disadvantaged busine
not to be available to Ogilvy since printing will be handled by the
and submit biis on a competitive basis. Qualified businesses, s
owned businesses will be sent the proposal or invited b submit biis.
'Small Business and Small Disadvantaged Business Subcontracting-Pianw subcontracts that offer
further subcontracting opportunities and will require all subcontractors (excep business concerns) who
_ -_- ceceive subcontracts in excess of $500,000.00 to adopt a plan similar to subcontracting plan as .
- - stiputated in Federal Acquisition Regulations 52.219-9. Ogihry will ualified small, small
disadvantaged bidders as necassary in order b foster competition. Ogihry
forth in the Federal Acquisition Regulation 52.219-8, Utiliion of Small Bu
Business Concerns. Ogii shall place in each file each bid or
tentative decision is made to award the subcontract to other than a small,
owned business, such decision must be approved by the depart head or Ogi
Small Business SubcontractingPlan Page 8

March, 2003 (Revised for NCI use 3/25/2003) ?W3N26~9KK35C
A ~ c h m e n #3
t
SIGNATURE PAGE
Signatures Required:
This subcontracting plan was submitted,by
Signature:
Typed Name: Cheryl A Moor4
Tie: \lice Presideht, Director of Government Contracts
Date.
This plan was reviewed by: /i
Signature:
Typed Name: ff?flrCYG
'L=-A~/ I
- Titig ContracPinrr.Officer
Date: /a //3-/0f/
This plan was
Signature:
1. : Date: .~. ..
And Is Accepted By: >
Small Business Subcontracting Plan Page 9

March, 2003 (Revised for NCI use 3/25/2003)
OMB NO. 0990-0115
11. THIS CONTRACT IS A RAED ORDER ~RATDJG I PAGE OF PAGES
A WARDICONTRACT UNDER DPAS (I5 CFR 350)
I 21
- ' W C T (Proc. M Idat.) NO. 3. EFFECTIVE DATE
National Cancer Lnstitute Public Liaison Section

Research Contracts & Acquisition Branch, TBSS Office of Scientific & Health Reports
Executive Plaza SwtB, Reom 603 .- -
Office of ~ i r e d o r
9000 Rockville Pike MSC 7220
OUrp NO. N02CM97023-09)
Bethesda Maryland 20892-7220
I
7. NAME AND ADDRESS OF THE COKlRACTOR Wo., mm, cjry. wunb.
--
- Sulc and,ZIP Code)
8. DEYJVEUY
0 FOB Origin
Ogiliy Public Relation Worldwide
7
)J FOB Drninrrim
9. DISCOUNTFOR PROMPT PA-
-
- 1 9 0 U 9paet NW, Suite 300
Washington, Dist Of Col20036
10. SUBMIT WVOICES Ilml
(4 sop-uc uo*u aalmvk-
PUCE OF PERFORMAHE Washington, Dist Of Cof TO THE ADDRESS SHOWN IN
SEE SEcnON G
CODE FACILITY CODE
ARTICLEG. .
I I I
11. S H I P T O ~ F O R CODE 12. PAMrlENT W I U BE MADE BY CODE
SEE SECTION C, ARTICLE C.2- SEE SECTION 6,ARTICLE GA.
13. AUIHORlTY FOR USING OTHER THAN RTU AND OPEN COMPETmON 14. ACCOUHIPlG AND APPROPRUTJON DATA
98426315 1132903744A3
'0U.S.C. 230yc) ( ) 0 41 use. 253(c) (
CAN1
-. ---
DOC NO. N2NS98138A
- . . ) CAW
25.55 OCCODE t O C .
$4 -NO. ISB.SUPPLE~ERVICES u m 1 5 ~UNIT
. ISC. q 1%. wn P R I ~ !SF. AMOUNT
. ;E: 'Public Education end Outreach Activities on N urological Disorder,,and Strokc, CAN]: s 1,593,422
CANZr ..S
'
CURRENT OBbEGATlON: S 1,593,422
C O N T ~ ~ SPERIOD:
"~~ 09130/1999 through 09/29/2000 S
C O ~ T MCT TYPE Cost-Plus Fixed Fee, TERM S
ISG. TOTAL AMOUNT OF CONTRACT s 1,593,422
- I
16. TABLE OF COTlYihTS
I
- I SEC. II
:)I . DESCRIPnON I P A W S ) 1I (X) Is=.
t
4, DESUUPnOW IpAC=4s)
PART J - THE SQ~EDULI
I
-
PART n COMTUCT CLAUSES
c A S O U C ~ A ~ O N / FORM
C O ~ ~ I x I 1 1 c ~ m c ~ a ~ u ~ ~ s I 15
< B SUPPLIES OF SERVJCESAND PRIWCOSTS 4 PART 1l1 - US? OF DOC-,~xmm AND o m A ~ ~ A C H
C DESCRIPnONISPECSAVORK STATEMENT 6 X I J ( LISTOFATrACHMENE 1 20
L D PACKACDJGANDMARKING 9 -
PART N REPRESENTATIONSAND LNSTRUCTIONS
( E INSPECTIONANDACCEmANCE REPRESPTTATJONS. CERTIFlCATJONS AND
X K 21
; F DELNERZESORPULTORMANCE 9 OTJ-IER STATEMENTS OF OFJ%RORS
: G CONTRACT ADMINISTRATION DATA 10 r(LM MSTRS, CONDS.. AND N O T J a S TO O m R O R S
: H SPECWCONITUCTREQ~S 12 n EVALUATlON FACTORS FOR AWARD
CONTR4CTJNG OFFICER WILL COMPLETEITEM 17 OR 18 AS APPLICABLE
CONTRACIORSM G O T l A m A G W T (ConLiactor IS requlrcd to rrgn UIIS docmcnl
m 1 coprcs 10issurng olfice.) C o n m o r af ces to furnish and dcllvcr all ilcms or
dorm all the scrnccs SCI fonh or olhenvrse ~dcnlificdabove and on any conl~nuar~on sherrc for Ult ~ncludlngthc adbtrons or chanpcs made by you which additions or ehanps arc XI fonh tn
ms~dcrar~on staled here~n.7hc n e b and obl~panonsof lhc pantcs to this conmcl shall k subjecl lo full above, is hcrc~naucprcd as to thc ~rcmslisted rbow and on any conl5nuYion sbccts
d povcmcd by lhe followng documents: (I) fils awud/conoaa, @) Ihc rollc~rar~on, ~fany, and (c) Thlr award conrwnms~csh e conmc~which conam of lht following documcnu: (a) Ihc
ch pronslons. rcprcsencatlonr. cenificsl~ms,and spcific~trons. are atlachcd or lncorpora~cdb) Govcrnrncnl's s o l ~ c t ~ a ~and n o[Iu and @) this a w d l c a n m t . No funhu
~ oyour
lerencc hcreln (Anachmcnrc are 1151cdher&.) conmctual document LI DCC-.
A. NAME AND TIIll OF SIGNER Oype or print) 2 0 NAME
~ OF COMRAC~MGO ~ C E R
zrcla Silverman, President
' MARY E.LAND1 O'LEARY
g'ilvy Public elations Worldwide
0. N A M E OF CONJTUCTOR /, . / ( 1 9 ~DATE
. SIGNED 1 2 0 ~U. N m D STATES OF AMERICA ( 2 0 ~DATE
. SIGNED
BY ' i l r ~ ~ ~ u .:..
7) +', /,=,b-t~.dr*l
99
BY
( S i ~ n a ~ of
r cperson auihonztd lo up) (Siplure of bnaacting olfica)
N 15U)91-I524W9 16-10; STANDARD FOAM 16 IRLV 4-U)
EVlOUS EDlTlON UNUSABLE Prucribad by GSA
.GPO. 19s) 0-461-375 (4llj FAR ( 4 8 QR) 9321Yb)
~nm-NINM OCPL -
- , II
Idklihum Number (iUPKQM No.) Dale Prepared 1

N02-CMr97023 1/75/99
When appmved bythe wid which begins the solititah phase d t h e 307.1 and 315.70). Sipnatws on Ufs dxmem
indicate that
r R s v k and best &ti andambiauitiesin the d~~motianof wow
1 Theworir swdemerd, reporling

P q e d Ofricer. an6 SmuitIc
and
other pdsions'speeific a,this requirementham
wfll arn in the Rmest for PrmmaIW P I
r e v a and agreed tn by the CdntwdingOLer.
8s sated k e h
TiUeoI Wokd - I
-
- -- . H
I
NINDS Education and 0m e a c h Activides 1

-
- -mz&g ar ofiicial Name (TypedJ ShPk Date
PART I-PROJE(3T DATA - -J
TO EE COW& IvPRoGW S T r W l N CONSULTATION W H COK&?ACT S T A R

A- Aadre5s and Phone No. Esfunated Stml Date IF. M e ~ d ~ h t m d k i .c. ---
- .Allemate Project Officer . 9/30/99
. . .. ~ d .t a i v [Full
l(1) e & Open)
. . IX
9000 Roekv'iUe Pike 0. EstimatedCampleticm Date ~oncdrrJ~ti~ive(JO~) \
Building 3 1, Roan SA16 9/33l?.06) ,.TJ1. uns&~oposal

Berhcsda, MD 2 W 2
(301)496-575 1
E IItm~6mptiIi& &W PrnPOsd~ ~ w (&B
c e and ~q IndfLDenw
-1 . c?ii ~ A d m m m t
0. Esrimaea Number of AWE& . (8)corn+&ciill Acsukiiion

I I I n I
II
I I1
b
G. Esfialed Financial ObIigeticarr year rialher than c n e b r~a p m a . use mmths) ,.!I!
1st Yesf Year 3rd lea 4!h Yew 5th Year I I4 6th year TOTAL
Montb Months '1 ~onlhs 1 . . M& Mmuh~ 1~ d n h Months
12 . i2 P 12 12 I I! 60
INFORMA 71ON-SEE FAR

tl 1104 Page 1
Oct-30-06 03 :36pm F rom-N INDS OCPL
9. Repropd Conference N/A 10. Propbsafs Due I 04/16/99

11. TEP Meeting~Review 05/03/99 12 TEP Minutes/Repwt 05/14./99
13. Compellive Range Delerminatirr 05fllD9 14. ~ e a i poft FvcslRopasal Revisions , I Oi'/m'%' 4
15 So~lrceSelection Approved ---08/30199 16- Submined far ICD Review 09113199
17 ~ ~ u r for
e Nlh
d Review '(as ap&ible) 18. A w d I W/30/99 ,
I
ECT/ON INFORMA TmN--SEE FAR Page 2
Contract No:N02-NS-98 138
DETAILED TABLE OF CONTRACT CONTENTS

PART I .THE SCHEDULE
SECTION A .SOLICITATION/CONTRACT FORM
SECTION B .SUPPLIES OR SERVICES ANB PRICEWOSTSt...................:

.....................................................4
ARTICLE B.1. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES............................................................... 4
ARTICLE B.2. ESTIMATED COST AND FIXED FEE ........................................................................................ 4
ARTICLE B.3. PROVISIONS APPLIWl3LE TO DIRECT COSTS ................ ;.................................................... 5
ARTICLE B.4. ADVANCE UNDERSTANDINGS ................................................................................................5
- -.--A ...... - I
STATEMENT.....:.......................................................
SECTION C .DESCRIPTIONISPEC~CATIONSIWORK /
6
. .
ARTICLE C.1. STATEMENT OF WORK ..............;.............................................................................................. 6
ARTICLE C.2. REPORTING REQUIREMENTS.............................................................~.....................................6
-I
SECTION
......
D .PACKAGING.
.- ....
MARKING AND SHIPPING....................................................................................... 9
. 1
.... .....
...
SECTION E .WPECTION AND ACCEPTANCE...............
. . . . .
.
; ............................................................................... !9
SECTION F .DELIVERIES OR PERFORMANCE..................................... ;.............................................................. 9

...
ARTICLE F.1. PERIOD OF PERFORMANCE .....................................................................!................................9
ARTICLE F.2. LEVEL OF EFFORT .................................................................................................................... 10
ARTICLE F.3. CLAUSES INCORPORATED BY REFERENCE ....................................................................... 10
SECTION G .CONTRACT ADMINISTRATION DATA ......................................................................................... 10
ARTICLE G.1. PROJECT OFFICER ....................................................................................... .......................10

ARTICLE G.2. KEY PERSONNEL ...................................................................................................................... 11
ARTICLE G.3. INVOICE SUBMISSIONICONTRACT FINANCING REQUEST AND CONTRAm FINANCIAL
REPORT............................................................................................................ ............................................ 11
ARTICLE G.4. WIRECT COST RATES ...........................................................................................................11
ARTICLE G.5. GOVERNMENT PROPERTY .....................................................................................................12
ARTICLE G.6. POST AWARD EVALUATION OF PAST PERFORMANCE.....;............................................. 12 .
\
SECTION H .SPECIAL CONTRACT REQUIREMENTS............................. :......................................................... 12
ARTICLE H.1. REIMBURSEMENT OF COSTS FOR INDEPENDENT RESEARCH AND DEVELOPMENT

PROJECTS....................................................................................................i ............................................... 12
ARTICLE H.2. NEEDLE EXCHANGE .....................................................................:.......................................... 13
ARTICLE H.3. OPTION PROVISION ............................................................................................................. 1 3
ARTICLE H.4. SUBCONTRACTING PROVISIONS ..........................1.............................................................. 13
ARTICLE H.5. PRESS RELEASES..........., . ...................... 1........................ :...................................................... 14
ARTICLE H.6.REPORTING MATTERS INVOLVING FRAUD, WASTE AND ABUSE ................................ 14
Contract No. N02-NS-98 138
PART I1 - CONTRACT CLAUSES.. .................................................................................................... 1...................:.................. 15
SECTION I - CONTRACT CLAUSES...............;...................................................-.... ............................. 1................ 15

ARTICLE 1.1. GENERAL CLAUSES FOR A COST-REIMBURSEMENT SERVICE CONTRACT.......15
ARTICLE 1.2 AUTHORIZED SUBSTITUTION OF CLAUSES......................................................................... 18

ARTICLE 1.3. ADDITIONAL CONTRACT CLAUSES ..................................................................................... -18
. . ARTICLE 1.4. ADDITIONAL FAR CONTRACT CLAUSES INCLUDED IN FULL TEXT ............................. 19
PART 111....... T...; ......................;............................ .&..am.... ........................... i............................................................................

< '
\ 20
-. .- -
SECTION J LIST OF 'ATTACHMENTS..................................................................................... :........... ..:..........-20
1. Statement of
2. Invoice/Financing Request and Contract Financial Reporting Instructions for NIH Cost-Reimbursement Type
Contracts \
3. Small Business Subcontracting Plan
4. Procurement of Certain Equipment
PART IV ...............................................................................................................................................
. .
:....................................21
.- . . - .- -
SECTION K - REPRESENTATIONSAND CERTIFICATIONS............................................................................ -21
- -- -
- i
- .
-11 Representations and Certifications ........................................................... 2. ................................................... 2 1
contract No. N02-NS-98138
-
SECTION B SUPPLKES OR SERVICES AND PRICES/COSTS
ARTICLE B.1. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES
The National Institute of Neurological Disordersand Stroke's (NINDS) Office of Communications and Public Liaison
(OCPL) requires a Contractor to assist the Institute in meeting important public and professional health education
goals. The contractor shall provide seruices in the planning, development, implementation, and evaluation of health
communications products and activities, development of intermediary networks, materials development for
professional audiences, as well as managing and establishing a clearinghouse. Specifically, the following four broad
tasks are to be accomplished: 1) Development and management of a public education program on the topics of stroke
s research advances require; 2) Development and
and Parkinson's disease, and other n e u r o l ~ ' d i s o r d e r as
maintenanceof interrnediary networks of neurological health institutions, organizations, associations, and businesses;
- - .- - ..3) Materials development for professional audiences; and 4) Establishment and administrationof an information
clearinghouse. I
ARTICLE,B.Z. ESTIMATED COST AND FIXED FEE
a. The estimated cost of this contract is (o(4)I

b. I 1
The fixed fee for this contract is (b)(4) The fee shall be paid in direct ratio to the level of effort expended; that is, the
percent of fee paid shall be equal to the percent of total effort expended. -Payment shall be subject to the withholdmg
provisions of the clauses ALLOWABLE COST AND PAYMENT and FUCED FEE referenced in the Genera1Clause Listing
- -
- in Part II,ARTICLE I. 1. of this contract. Payment of fixed fee shall not be made in less than monthly increments.. . .--
- - . L .
c. The Government's obligation, represented by the sum of the estimated cost plus the fixed fee is $1,593,422.
d. If the Government exercises its option pursuant to ARTICLE H.3. of &s contract, the Government's total obligation
represented by the Sum of the estimated cost plus the fixed fee will be increased as follows: - .
-
Estimated Cost
Estimated Cost Fixed Fee Plus Fixed Fee
($1 ($1 ($1
Option Periods:
Option 1 :09/30/00 - 09/29/01 $1,621,552

Option 2 :09/30/0 1 - 09/29/02 $1,648,364
Option 3 :09/30/02 - 09/29/03 $1,676,137
Option 4 -
:09/30/03 09/29/04
(b)(4)
$1,704,936
Total Base and all Options:

-
09/30/99 09/29/04
-L
$8,244,411
e. Total funds currently available for payment and allotted to this contract are $1,593,422 o f w h i c h I o ( 4 ) ~ r e s e n t s the .
estln~tedcosts, and of which /)epresents the futed fee. For further provisions on funding, see the LIMITATIONOF
FLJNDS clause referenced in Part 11, ARTICLE 1.2. Authorized Substitutions of Clauses.
f. It is estimated that the amount currently allotted will cover performance of the contract through September 29,2000.
g. .The Contracting Officer may allot additional funds to the contract without the concurrence of the%ontractor.
4
ARTICLE B3. PROVISIONS APPLICABLE TO DIRECT COSTS
a. Items UnalIowable Unless Otherwise provided

,
Notwithstanding the clauses, ALLOWABLE COST AND PAYMENT, and FEED FEE, incorporated in this contract,
unless authorized in writing by the ContractingOfficer, the costs of the following items or activities shall be unallowable as
direct costs: - .- -
.. (1)
-
Acquisition, by purchase or lease, of
..... . any
.
interest in real property;
,( 2 ) Special rearrangement or alteration of facilities;
- - -
.-- (3).
. -Purchase or lease of any item of general purpose office W h u e or office equipment regardless of dollar value.
(General purpose equipment is defined.as any items of personal property which are usable for purpos& other than
research, such as office equipment and furnishings, pocket calculators, etc.);
(4) Travel to attend general scientific meetings;
(5) Patient care costs;
(6) Accountable Government property (defined as both real and personal property with an acquisition cost of $1,000 or
- - - more and a life expectancyof more than two years) and "sensitive items" (defined and listed in the Contractor's Guide
for Control of Government Property), 1990, regardless of acquisition value.
- - - .. -*-
- - - L .
I
b. Travel Costs
(1) Domestic Travel
(a) Total expendituresfor domestic travel (transportation, lodging, subsistence,and incidental expenses) incurredin
direct performance of this contract shall not exceed $ 0 without the prior written approval of the Contracting
Officer.
(b) The Contractor shall invoice and be reimbursed for all Gavel costs in accordance with Federal Acquisition
Regulations (FAR) 31.205-46.
ARTICLE B.4. ADVANCE UNDERSTANDINGS
Other provisions of this contract notwithstanding, approval of the following items within the limits set forth is hereby granted
without further authorization fiom the Contracting Officer.
a. Indirect Costs
(1) In no event shall the final amount reimbursable for Overhead costs exceed a ceiling o o ( 4 ) b f
Direct Labor including Fringe.
(2) The Government is not obligated to pay any additional amount should the final indirect cost rates
exceed these negotiated ceiling rates. In the event that the final indirect cost rates are less than
these negotiated ceiling rates, the final negotiated ceiling rates shall be reduced to conform to the
lower rates.
'-.
Conkact No. N02-NS-98 138
Any costs over and above this cost ceiling shall not be reimbursed under this contqct or any other
Government contract, grant, or cooperative agreement.
(3) The Contractor shall complete all work in accordance with the Statement of Work, terms and
conditions of this contract.
-- - --
b. Subcontract
. .
A CostPlus Fixed Fee type subcontract with Analytical Sciences, Inc. for a total of/ (b)(4)
/ ( b ) O l i n estimated cost, p l u s l o ( 4 ) b fixed fee). If the Government exercises its ophons pursuant to
1
- 1be increased by the following amounts: Option 1/ I
-- . ARTICLE H 3. of this contrac the subco
[ w b t i o n3] d b p t t i o n
ALL OPTIONS ARE EXERCISED.
:m:Lg /Ihc (b)(4)
total amount of the lobcontract shall not e x c d
tion 2 -
c. Direct Labor
The following persons shall furnish thk

amount of time specified below in direct performance of this
contract at no cost, direct or indirect, to this contract or any other U.S. Government contract, grant, or
cooperative agreement.
-. -
' Name. Position No. of ours Duration
C
Sr. Strategic Team Per Year, each year if options

exercised
Sr. Strategic Team Per Year, each year if -options
/ Sr. Strategic Team

exercised
Per Year, each year if options
exercised . . .
ARTICLE C.1. STATEMENT OF WORK
a. Independently and not as an agent of the Government, the Contractor shall furnish all the necessary
services, qualified personnel, material, equipment, and facilities, not otherwise provided by the
Government as needed to perform the Statement of Work,,SECTIONJ, ATTACHMENT #1, dated
9/99, attached hereto and made a part of this contract.
ARTICLE C.2. REPORTING REQUIREMENTS
a. Technical Reports
/
In addition to those reports required by the other terms of this contract, the Contractorshall prepare and
submit the following reports during the period of performance of this contract:
Contract No. N02-NS-98138
(1) Quarterly Progress Report
The Contractor shall provide quarterlyprogress reportsdocumenting the services providedduringthe interval Period
This report shall include the expe_ndituresinqurred during the reporting period. The report will provide an overview
of the most significant activities and accomplishments that occurred in each of the task areas, and describe the
opportunities and dimculties that arose during the quarter as well as proposed solutions and steps taken to solve the
- problem. The report will also discuss the work to be performed during the next reportingperiod. The first report shall
cover the first three months following the execution of the contract. Reports shall be due on or before the 15'
calendar date following the end of the quarter. A quarterly report need not be submitted when the final report is due.
The Contractor shall submit two copies of the quarterly progress reports to the Project Officer and one copy to the.
-
- -----A -
-Contracting Officer to the addresses shown in the Report Submission Section paragraph c. below.
I
Specifically, some of the elements that must be reported on include:
d) Media receptivity and use of stroke educationalmaterials following the distribution of each
TV or radio product, airing of special programs, publication of news pieces, etc.
b) Airing frequency of TV Public Service Announcements (PSAs) using the Nielsen's sigma system.
- . - - - .
c) Airing frequency of airing of radio PSAs using Nielsen's sigma shtern.
. -. - --
- . - e) Based on these reports, recomrnendatibnson changes in strategy, approach, a d o r packaging
to improve media acceptance.
e) Estimates of dollar value of all media support contributed to the campaigni - ..

J
f) An Internet report summary that describes the resources available through the Internet that
pertain to stroke and Parkinson's disease shall be due at the time of the first quarterly report
and again in September 2000.
g)- An evaluation of the NINDS Outreach Partners' Program to provide feedback and make
recommendations for future activities and provide specific suggestions for correcting
.problems and improving communications among the various parties shall be due in
September 2000.
Report on the inventory of materials stored at the warehouse, tracking the receipt, storage and
h)
dissemination of materials used in responding to inquiries. The report shall also cover
-. information such as shipping dates for all requests, mailing rate, and total number of each -
distributed publication in the NIM>S inventory, and an alphabetical listings by inventorytitle with
current stock levels.
i) Reorder reports that flag items reaching their specifiedminimum stock level, with a charting
of seasonal fluctuations in distribution center activities.
/
j) Document the number and subject of written inquiries processed, as well as a description of 6
the method of mailing for each, i.e., first class for individual responses.
(2) Final Report

. . Contract No. N02-NS-98 138
This report shall consist of the work performed and results obtained for the entire contract of performance.
This report shall be in sufficient detail to describe comprehensively the results achieved. The final report shall be
submitted on or before the last day of the contract performance period. Five copies shall be submitted to the hoject
Officer and one copy to the Contracting Officer to the addresses shown below. .
.- - - -
b. Other ReportslDeliverables .
. -
1. Meeting Reports - A report shall be submitted to the Project Officer within 30 days following
eakh meeting or conference includini: '
----- -
a) Message Concept Development Meeting for Parkinson's Disease (Task 1 I1 A)
b) Focus group research results on Parkinson's disease messages (Task 1).
c) Two Executive Committee Meetings of the NINDS Outreach Partners (Task 2)
d) Annual Meeting of the NlNDS Outreach Partners (Task 2)
The reports shall

-
include all necessary.informationas described in Tasks 1 and 2 of the SOW.
-c.- -Report Submission -. ---

- - C
'
1. Copies of the reports shall be submitted in the following manner:
Reports Period Covered Due Date Ouantities

- .
09/30/99 - 12131/99 01/15/00
Quarterly 01/01/00 - 0313 1/00 04115/00 Original +
-
0410 1/00 06/30/00 07115/00 2 Copies
'NOTE: IF THE GOVERNMENT EXERCISES IT'S ,OPTIONS PURSUANT TO ARTICLE H.3., OPTION
PROVISION, THEQUARTERLYPROGRESS REPORTWILL CONTINUE TO BE DELIVERED 1N THE
FOLLOWING MANNER:
0710 1/00 - 09/30/00

10/01/00 - 12/31/00
Quarterly -
01/01/01 03/31/01 OriglMl+
Report 0410 1101 - 06/30/0 1 2 Copies S.
0710 1101 - 09/30/01

10/01/01 - 12/31/01
01/01/02 - 0313 1/02
04/01/02 - 06/30/02
0710 1/02 - 09/30/02
10/01/02 - 12131/02
-
01/01/03 03/31/03
04/01/03 - 06/30/03
0710 1/03 - 09/30/03
-
10/01/03 12/31/03
01/01/04 - 03/31/04
04/01/04 - 06/30/04
Meeting Life of Contract As requested Original -

Report
Final . Life of Contract Expiration date Original +

Report .- - Of Contract 5 Copies
.2. The above items shall be addressed and delivered to:
- - ..- . _Addressee No. of Co~ies
Contracting Oficer
N02-NS-98 138
Treatment, Biology & Sciences Section, RCAB
National Cancer Institute, NLH
Executive Plaza South, Room 603
6 120 Executive Boulevard MSC-7220
Bethesda, Maryland 20892-7220
- - - Project Officer
- - N02-NS-98138
National Institute of Neurological Disorders and Stroke 2 Quarterly
Office of Communications and Public Liaison 5 Final
31 Center Drive, MSC 2540 1 Meeting
Building 31, Room 8A06
Bethesda, Maryland 20892-2540
SECTION D - PACKAGING, MARKING AND SHIPPING

All deliverables required under this contract shall be packaged, marked and shipped in accordance with Government
specifications. At a rnhimum, all deliverables shall be marked with the contract number and name. The Contractor shall
guarantee that all required materials shall be delivered in immediate usable and acceptable condition All deliverables sball be
marked with the Contract Number N02-NS-98138.
-
SECTION E INSPECTION AND ACCEPTANCE
a. The Contracting Oficer or the duly authorized representative will perfonn inspection and acceptance of materials and
services to be provided.
b. For the purpose of t h s ARTICLE the Project Oficer is the authorized representative of the Contracting Oficer.
c. Inspection and acceptance will be performed at: National Institute of Neurological Disorders and Stroke, Office of
Communications and Public Liaison,Bethesda MD. Acceptance maybe presumed unless otherwise indicated in writing
by the Contracting Officer or the duly authorized representative within 30 days of receipt.
d. This contract incorporates the following clause by reference, with the same force and effect as if it were given in fuI1 text.
Upon request, the Contracting Officer will make its full text available.
FAR Clause No. 52.246-5, INSPECTION OF SERVICES-COST REIMBURSEMENT (APRIL 1984).
-
SECTION F DELIVERIES OR PERFORMANCE
* -
ARTICLE F.1. PERIOD OF PERFORMANCE
a. . The period of performance of this contract shall be fiom 09/30/99 through 09/29/00.
- - - 4 .
b.. If the Government exercises its options, the period of p e r f o m c e will be increased as listed below:
Option Number Option Period

Option 1
Option 2
Option 3
I Option 4
'
ARTICLE F.2. LEVEL OF EFFORT
period ofperformance ofthis contract, the contractor shall (b)(4) k e c t labor hours per year, for a total .. ---
. - fall opbcms are exercised . The labor HOURS EXCLUDE vacation, sick leave, and holiday. It is estimated that
the labor HOURS are constituted as specified below and will be expended approximately as follows:
Labor HOURS
Option 1 Option2 Option3 Option4

Labor Category Year 1 ' Year 2 Year 3 Year 4 Year 5
hoject Director
Other Support
Subcontractor
Total / 1
c. In the event fewer hours than the minimum specified number of duect labor hours in the total categories are used by the
Contractor in accomplishing the prescnied work and the Government has not invoked its nghts under the clause
TERMINATION (Cost-Reimbursement) Federal Acquisition Regulation 52.249-6 incorporated in this contract, these parties
agree that the fee will be adjusted based solely upon the quantity of hours by which the number of direct labor hours
furnished is less than the number of direct labor hours specified in this ARTICLE. The resulting adjustment shall be
evidenced by a conkict modification \
ARTICLE F3. CLAUSES INCORPORATED BY REFERENCE, FAR 52.252-2 (FEBRUARY 1998)
Thls contract incorporates the following clause by reference, with the same force and effect as if it were given in fdl text. Upon
request, the Contracting Officer will make its full text available. Also, the full text of a clause may be accessed electronically at
this address: http://www.amet.gov/far/.
FEDERAL ACQUISITION REGULATION (48 CFR CHAPTER I) CLAUSE:
52.242-15, siop Work Order (AUGUST 1989) with ALTERNATE I (APRIL 1984).
-
SECTION G CONTRACT ADMINISTRATION DATA
ARTICLE G.I. PROJECT OFFICER
The following Project Officers will represent the Government for the purpose of this contract:
-- MargeWarren --
The Project Officer is responsible for: (1) monitoring the Contractor's technical progress, including the surveillance and
assessment of perfinmince and recommending to the Contracting officer c&nges in requirements; (2) interpreting the Statement
of Work and any other technical performance requirements; (3) performing technical evaluation as required; (4) performing
technical inspections and acceptances required by this contract; and (5) assisting in the resolution of technical problems -
- --_-,
encountered during performance.
The Contracting Officer is the'only person with authority to act as agent of the Government under this contract. Only the
Contracting Officer has authority to: (1) direct or negotiate any changes in the Statement of Work; (2) modify or extend the period
of performance; (3) change the delivery schedule; (4) authorize reimbursement to the Contractor any costs incurred during the
performance of this contract; or (5) otherwise change any terms and conditions of this contract.
The Government may unilaterally change its Project Officer designation.

ARTICLE G.2. KEY PERSONNEL
Pursuant to the Key Personnel clause incorporated in this contract, the following individual(s) is/are considered to be essential to
- Ihework being performed hereunder:
. ---
- - - -
Name Title
Ms. Pamela Jenkins (Prime) Project Director
Ms. Sarah Stevens (Prime) Liaison Manager
Ms. Kathleen Schindler (Sub) Liaison Manager
ARTICLE G.3. INVOICE SUBMISSION/CONTRACT FINANCING REQUEST AND CONTRACT FINANCIAL

REPORT
a. Invoice/FinancingRequest Instructions and Contract Financial Reporting for NIH Cost-Reimbursement Type Contracts
NlH(RC)-4 are attached and made part of this contract. The instructions and the following directions for the submission of
invoicedfinancing request must be followed to meet the requirements of a "proper" payment request pursuant to FAR 32.9.
These instructions also provide for the submission of fmncial and personnel reporting required by HHSAR 342.7002.
(1) Invoiceslfinancingrequests shall be submitted as follows: An original and three copies to the follawing designated
billing office:
N02-NS-98 138
Contracting Officer
Research,Contracts and Acquisition Branch
National Cancer Institute, NIH
EPS, Room 603
6 120 EXECUTIVE BLVD MSC. 7220
BETHESDA MD 20892-7220
(2) Inquiries regarding approval of invoices should be directed to the designated billing office, (301) 496-8620.
(3) Inquiries regarding ~ctualpayment of invoices should be directed to the designated office, (301)496-6542. ,.

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ADB #: N02-NS-59835 Contract No. HHSN261200598035C .

Department of Health and Human Services

The full text of Executive Order 13201 is available at

ARTICLE H.8. AWARD TERM OPTIONIQUALITY ASSURANCE SURVEILLANCE PLAN (QASP)

a. Award Term Contract

b. Award Term Options

c. Method for Earning Award Term Options/Quality Assurance Surveillance Plan

d. Changes to the Contractor Assessment Report Performance Indicators & Standards

e. Contractor Performance Assessment

PART I1 - CONTRACT CLAUSES

A R ~ C L E1.1. GENERAL CILAUSESMIR A COST-REIMBURSEMENT SERVICE CONTRACT- FAR 52.252-2,

52.215-12 Oct 1997 Subcontractor Cost or Pricing Data (Over $500,000)

52.2 19-16 Jan 1999 Liquidated Damages - SubcontractingPlan (Over S500,OOO)

52.227-3 Apr 1984 Patent Indemnity

5i232-23 Jan 1986 Assignment of Claims

52.242-1 Apr 1984 Notice of Intent to Disallow Costs

52.245-5 May 2004 Government Property (Cost-Reimbursement, Time and Material, or

52.253-1 Jan 1991 computer Generated Foxms

b. DEPARTMENT OF HEALTH AND HUMAN SERVICES ACQUISlTIONREGULATION(HHSAR)

PART I1 - CONTRACT CLAUSES

ARTICLE 1.1. GENERAC CLAUSES k~A COST-REIM~~SEMENTSERVICE CONTRACT FAR 52.252-2, -

a FEDERAL ACQUISITION REGULATION (FAR) (46 CFR CHAPTER 1) CLAUSES:

52.202-1 - Jul2004 Definitions

52.215-12 Oct 1997 Subcontractor Cost or Pricing Data (Over $500,000)

Requirements for Cost or Pxicing Data or Information Other Than Cost

Jan 1999 Liquidated Damages - Subcontracting Plan (Over $500,000)

Dec 2001 Employment Reports on Special Disabled Veterans, Veterans of the

52.242-1 Apr 1984 Notice of Intent to Disallow Costs

52.245-5 May 2004 Government Property (Cost-Reimbursement, Time and Material, or

b. DEPARTMENT OF HEALTH AND HUMAN SERVICES ACQUISITIONREGULATION (HHSAR)

352.216-72 Oct 1990 Additional Cost Principles

352.233-70 Apr 1984 Litigation and Claims

- -352.270-7 Jan 2001 Paperwork Reduction Act -- -

[ End of GENERAL CLAUSES FOR A COST-REIMBURSEMENT SERVICE

ARTICLE 1.2 AUTHORIZED SUBSTITUTION OF CLAUSES

ARTICLE 1.3. ADDITIONAL CONTRACT CLAUSES

a FEDERAL ACQUISITION REGULATION (FAR) (48 CFR CHAPTER 1) CLAUSES

"(c) Waiver of evaluation preference.. ...

[ ] Offeror elects to waive the evaluation preference."

(8) FAR 52.242-3, Penalties for Unallowable Costs (MAY 2001).

b. DEPARTMENT OF HEALTH AND HUMAN SERVlCES ACQUISITION REGULATION(HHSAR)

c. NATIONAL INSTITUTES OF HEALTH 0RESEARCH CONTRACTING (RC) CLAUSES:

ARTICLE 1.4. ADDITIONAL FAR CONTRACT CLAUSES INCLUDED IN FULL TEXT

This contract incorporates the following clauses in full text.

FEDERAL ACQUISITION REGULATION (FAR)(48 CFR CHAPTER 1) CLAUSES:

a. FAR Clause 52.244-6, SUBCONTRACTS FOR COMMERCIAL ITEMS (JULY 2004)

(a) Definitions. As used in this clause--

Subcontract, includes a transfer of commercial items between divisions, subsidiaries, or affiliates

The following documents are attached

2. Statement of Work, March 2005,17 pages.

4. Small Business Subcontracting Plan, 12/02/2004,9 pages.

5. Contiactor Assessment Report, March 2005,3 pages

The following'documents are incorporated by reference in this contract:

1. Representations and Certifications, dated 12/2/2004.

END of the SCHEDULE . .

Statement of Work ATTACHMENT #1

(March, 2005) . . Page 1

(1) Establish guidelineslpai-ametersfor evaluation of program goals. Provide quarterly

1. Program Theme and Messages

Statement of Work AITACHMENT #1

(March, 2005) Page 2

(c) All materialssh~uld~incor~orate the S

2. Product/Materials Development: Production