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Avid Everywhere
This opportunity to
connect the ideato
create a piece of content
for the enjoyment of
another humandigitally
and more directly, is
providing new challenges
never before faced by
this industry.
Avid Everywhere
Market Forces
at Work
The proliferation of digital
media has created great
demand for systems to
manage an ever-increasing
flow of content.
Frost and Sullivan
According to a survey
of 800 end-user IT
organizations, software for
management of images and
video is the fastest-growing
segment of the content
management market.
Gartner
Global spending on
entertainment and media
is forecasted to rise at a
5.7% CAGR to $2.1 trillion
in 2016. PwC
Avid Everywhere
Pre-Production
Distribution
and Delivery
Post-Production
Create
Pre-Production
Workflow
Planning
Post
Production
Smart-media creation,
digitalization and
collaboration
Collaboration
Enablement
Multiplatform
Distribution
Media Lifecycle
Management
Metadata
Analytics
Rich Indexing
Experience
Integration
Personalized delivery
and experience
management
Distribution
Orchestration
Consumption
Measurement and
Interaction
Monetize
Customization/
Personalization
Information Flow
Avid Everywhere
Industry research
from Avid and Ovum
Avid recently commissioned
a global study conducted
by leading research firm,
Ovum. Seeking insights from
both media organizations
and consumers, the goal
was to help our community
understand, anticipate, and
capture the opportunity of the
unprecedented changes taking
place in our industry.
Results showed that while the
value chain is changing, one
thing remains clearcontent
is still king. 65% of consumers
identify the visual and audio
experience as a key driver of
enjoyment.
In addition, the research shows
there is profit in media archives,
if organizations can employ the
right metadata strategy. 37%
of consumers would pay to
watch archived episodes of
their favorite shows. However,
although media producers
believe they could monetize
as much as 33% of their
archives to take advantage of
consumers willingness to pay,
they say most of that material is
currently inaccessible.
Avid Everywhere
Avid Everywhere
Avid Everywhere
Avid Everywhere
It all begins with an idea.
Imagine a world where anyone with a creative idea can conceptualize,
produce, monetize, and distribute their work for the enjoyment and
pleasure of others, and be rewarded by the global community for the
assets theyve created. Where they can share a common platform that
connects the creation and consumption pieces of the value chain fused
together into a single integrated framework that flexibly adjusts for
their needs.
Avid Everywhere is our vision for facilitating this processfor
connecting creative professionals and media organizations with their
audiences in a more powerful, efficient, collaborative, and profitable
way. To make Avid Everywhere a reality, we are developing the most fluid
end-to-end, distributed media production environment in the industry, a
comprehensive ecosystem that encompasses every aspect of the new
digital media value chain.
Avid Everywhere is
our vision connecting
creative professionals
and media organizations
with their audiences in a
more powerful, efficient,
collaborative, and
profitable wayhelping
creative contributors
bring ideas to life and
share them with
the world.
Avid Everywhere
Metadata is absolutely
central to the new
music economy. It is the
lifeblood to servicing
revenue and effectively
paying artists across
an increasingly diverse
marketplace where
revenue streams are
increasingly fragmented
and global. As a result,
it is of paramount
importance for the
industry and creatives
alike to get it right, and
to get it right across the
entire lifecycle of our
musicfrom the deal, to
the studio, to street.
- Barak Moffitt,
Executive Vice President,
Universal Music Group
Avid Everywhere
Avid Everywhere
Common
User Experience
Marketplace
Artist Suite
3G/4G
Artist Community
Graphics Authoring
Video (NLE)
Cloud Storage
Audio (DAW)
Pro Mixing
Live Sound
FIRST ENTRY
Studio Suite
Broadcast Graphics
Asset
Management
Media Suite
Storage Suite
Replay Servers
Workflow
Management
Sports Enhancement
Newsroom
Management
Virtual Studio
Social Media
Management
Workgroup Storage
Common
Services
Augmented Reality
Channel Branding
& Playout
Enterprise Storage
Common
Engines
Video Engine
Multiplatform
Distribution
Nearline Storage
Graphics Engine
www.avid.com
About Avid
Through Avid Everywhere, Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with
collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the worldfrom
the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry
leading solutions include Pro Tools, Media Composer, ISIS, Interplay, and Sibelius. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
2015 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change
without notice. Avid, the Avid logo, Interplay, ISIS, MediaCentral, Media Composer, Pro Tools, and Sibelius are either registered trademarks or
trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the
property of their respective companies.
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