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In a nutshell, problem structuring helps to ensure that you dont miss anything, you dont focus on
less important issues at the expense of the important ones, and you have a plan for what to do to
get to a resolution.
Define the problem you are working on, in the form of a question, e.g. Which new strategic
options should we pursue?, Is our current CSR policy adequate? or Should we invest in
this new technology now? Starting with a question, rather than a heading, is a useful
discipline, because when you have an answer for the question, rather than a list of
interesting possibilities, you will know that you are done.
Brainstorm all the possible questions relating to the problem. You dont need to answer
them, but you do need to write them down as questions. Be as creative and as persistent as
you can the fuller the list, the better. Discuss the question with functional heads, and other
people with knowledge, or get them into the brainstorm from the start, if you can.
Look for themes among the questions. Many of them may relate to money for example, but
others to business or personal objectives, to market developments, or to how competitors
may react. Organise your long list of questions into themed groups, and try to generate a
question that describes each theme.
Look carefully at the relationships between questions within a theme. Some questions will
be part of other questions e.g. what revenue growth can we achieve next year? would be
a sub question of what profit growth can we achieve next year?
Then look for killer questions the ones that outweigh others in importance, or if you
knew the answer to them, would make other questions irrelevant. e.g Can we (realistically)
raise the money to pursue this option? or Is our current technology limiting our
competitiveness? If the answers to these questions are no, you can pretty much stop
working on the problems.
Put your effort into resolving those killer questions. They are the priorities, and focusing on
them will ensure you are efficient in covering all issues, rather than working on everything at
once. Be aware that some killer questions may have political or emotional aspects, rather
than purely rational. (Would the new machine require expertise our current operators
cannot realistically acquire?)
Now you are at a cross roads and the next step depends on the objective of the exercise.
You may be looking to make a decision at this point, informed by your identification of the
key questions. You may need to do further research, or analysis, to answer some of the
major questions before you can make a decision, or you may be seeking agreement around
the issues and their relative priority, in order to progress to a project plan.
Define
problem
Brainstorm
the
issues
Sort
into
themes
Identify
linkages
Agree
priority
questions
Plan
next
steps
Initial problem definition makes a critical difference to the outcome. The question What is
our product strategy for the next 3 years? needs different information and possibly
different people in the discussion, from Should we pursue Option A?, although one may
turn out to be a sub-question of the other. A clear start point will get you to a clear
outcome.
Brainstorming benefits from
o the right mix of people in the room (people with technical knowledge, key
stakeholders in the outcome, people likely to challenge the current view),
o the right environment (no disturbances) and a facilitation approach that encourages
openness and creativity.
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Problem structuring can be applied to all types of problems, from strategic plan preparation to day
to day issues. For practical help, including design and facilitation of workshops, call Jackie Mackenzie
at GoodBetterBest Training Ltd on 01943 888946.