ROBERT R.

DUNFORD
396 Eagle Tiff Dr.
Sugar Hill, GA 30518
(770) 624-6924
rrdunford@gmail.com

CAREER SUMMARY
Provides superior strategic planning, customer success, investment research, interim leadership, and market research
consulting for firms seeking to make wise decisions for profitable growth virtually anywhere in the world.
BUSINESS EXPERTISE
GCI RESEARCH, INC.

1996-PRESENT

GCI Research has delivered strategic intelligence, market research, and business development services for opportunities in
more than 30 countries in North and South America, Eastern and Western Europe, Southeast Asia, and Australia.
PRINCIPAL CONSULTANT, GCI RESEARCH, INC.
1996-PRESENT
Clicking on a highlighted link will bring up brief example of Mr. Dunfords cost-effective project/leadership/consulting in:
1. Strategic planning
2.

Corporate development

3.

Customer success

4.

Interim leadership

5.

Market research consulting

SANUWAVE, INC.

2005-2006

SanuWave is the leader in non-invasive, extracorporeal shockwave devices for orthopedic conditions in the therapeutic
shock wave industry.
ASSOCIATE VICE PRESIDENT, MARKETING

2005-2006

Established marketing direction, developed plans and executed strategies that exceeded expectations for national sales
meeting, more than tripled the number of leads generated at the largest tradeshow while cutting the cost-per-lead in half,
directed channel strategies in print and electronic media, strengthened relationships with leading physicians in the
field, kindled new relationships and reaffirmed SanuWaves leadership in the eyes of current and future customers.

MCKESSON PROVIDER TECHNOLOGIES DIVISION (MPT), MCKESSON CORP.

2004-2005

McKesson MPT is a $3.3 billion division of a $123 billion Fortune 15 healthcare company, McKesson Corp. It is the leader
in SaaS, hardware, automation, services and consulting to hospitals, physician offices and home health.
DIRECTOR OF MARKET RESEARCH

2004-2005

Staffed and directed the market research center of excellence in developing and delivering metrics guiding Voice of the
Customer loyalty programs focused on customer success in 37 business units of the MPT Division.

C.R. BARD, INC.

1986-1996

Bard is a $3 billion multinational developer, manufacturer, and marketer of healthcare products with strong positions in
cardiovascular, surgical and urological device markets.
MANAGER OF MARKET RESEARCH & BUSINESS ANALYSIS, CORPORATE GROUP
MANAGER OF PROFESSIONAL SERVICES, UROLOGICAL DIVISION

1993-1995
1996

Directed the efforts of an internal support services group of seven professionals and $3 million budget in business
development, market research, and marketing communications (advertising, trade shows, E-commerce & PR) departments
serving three domestic and international divisions in Corporate Group totaling, at the time, $400 million in sales.

Supervised teams completing 25 projects/engagements annually among ten countries with a managementmeasured impact averaging $48 million annually in sales, profits or savings.
Established budgets, contractor qualification procedures, and employee evaluation and training processes.
Led teams of interdivisional management boards to identify issues and recommend corporate and divisional
strategies for channel efforts among integrated healthcare systems, corporate accounts, buying groups and
distributors.
Selected by the Company to address high-level constituencies in the managed care environment, making
presentations to, and leading discussions with, buying groups, hospital CEOs, and directors of materials
management.
Implemented internal client satisfaction evaluations and continuous improvement programs resulting in the
improvement of internal client satisfaction scores from 81% to 94%.

MANAGER, BUSINESS DEVELOPMENT, BARD UROLOGICAL DIVISION

1986-1993

Created, staffed and directed the Business Development and Market Research functions for the President and key
management of this $800 million division.

Caused the development of systems yielding over 160 new product opportunities annually for screening;
proposed thirty opportunities with first-three-year sales averaging $15.4 million each, with 65% average
margin.
Led team of divisional managers in evaluating and recommending $15 mil. in OEM strategies
Delivered superior performance in measures of department climate: structure and role definitions - 53% better
than the average division department; high standards and a desire to improve performance - 66% better than
average; recognition and the feeling of being rewarded for a job well done - 70% better than average; feelings
of trust and mutual support 75% better than average, and a level of cooperation and interdepartmental
teamwork - 79% better than the division average.

NDM DIVISION, BAXTER INTERNATIONAL

1976-1986

Division developed the original disposable EKG electrode and the original electrosurgical grounding pads. Baxter
International is one of the worlds largest healthcare manufacturers and distributors with sales exceeding $15 billion.
DIRECTOR, MARKETING RESEACH AND PLANNING

1976-1986

Created and staffed the marketing research, corporate planning, clinical testing and business development functions.
Developed annual budgets, evaluation procedures and strategic plans and managed organizations performance against plans.

Developed business plans for $32 million worth of state-of-the-art medical technologies and guided their
acceptance in the corporation.
Staffed, developed and managed departments in support of 120% sales growth.
Installed systems which reported trends in market size, shares and competitive pricing and reduced report
preparation time 70% through computer-based reporting and graphics.

EDUCATION, PUBLICATIONS, and LANGUAGES

MBA
BA

Marketing
Marketing

University of Utah
University of Utah

www.GCIResrach.com
www.LinkedIn.com/in/robdunford
Fluent in Spanish