Questions To Answer:

Assignment No. 8

1. Define product and the three levels of product.

2. Compare and contrast industrial products and consumer products.
3. Explain the importance of product quality and discuss how marketers use quality
to create customer value.
4. Compare and contrast the four brand sponsorship options available to a
manufacturer and give an example of each.
5. Discuss the brand development strategies marketers use to develop brands. Give
an example of each strategy.
6. Describe the four characteristics of services that marketers must consider when
designing marketing programs. According to these characteristics, how do the
services offered by a massage therapist differ from those offered by a grocery
store?

Questions To Answer:

Assignment No. 9

1.
2.
3.
4.

What factors must marketers consider when setting prices?

Name and describe the two types of value-based pricing methods.
Describe the types of cost-based pricing and the methods of implementing each.
What is target costing and how is it different from the usual process of setting
prices?
5. Discuss the impact of the economy on a companys pricing strategies.
6. Name and describe the four types of markets recognized by economists and
discuss the pricing challenges posed by each.

Questions To Answer:

Assignment No. 10

1. Describe the key functions performed by marketing channel members.

2. Compare and contrast direct and indirect marketing channels and discuss the
types of flows in a distribution channel.
3. What is a franchise organization? Discuss the types of franchise organizations
and give an example of each.
4. Describe the three strategies available regarding the number of intermediaries and
discuss the types of products for which each is appropriate.
5. Discuss the complexities international marketers face when designing channels in
other countries.

6. List and briefly describe the major logistics functions. Give an example of a
decision a logistics manager would make for each major function.

Assignment No. 11
Questions To Answer:
1. List and briefly describe the five major promotion mix tools.
2. Define IMC and discuss how marketers implement it.
3. Name and briefly describe the nine elements of the communications process.
Why do marketers need to understand these elements?
4. Name and describe the six buyer-readiness stages. Discuss why it is important for
a marketing communicator to know where the target audience stands and to what
stage it needs to be moved.
5. Discuss the factors to consider with regard to message structure when designing
a message.
6. Compare and contrast personal and non-personal communication channels.