Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
PEARL
1-63/3, Nadellas Nest,
Kondapur, Hyd-5000 032
Phone: 040-32560077.
During the project work carried out by him, his conduct was found to be
good and satisfactory.
DECLARATION
I, Mr. MD. ASHRAF ALI KHAN bearing H.T.No:. 13K31E0029 a final year
student of MBA, do hereby declare that this project report entitled Customer
Relationship Management has been submitted by me in partial fulfillment of the
requirements for the award of the degree of Master of Business Administration
by the JNTU, Hyderabad.
This project report is an independent work and has not bee submitted to any
other university for the award of any degree or diploma.
Date:
Place: Hyderabad.
(Signature)
ACKNOWLEDGEMENT
This satisfaction that accompanies the successful completion of any tasks
would be incomplete without the mention of the people who made it possible
and whose encouragement and guidance has been a source of inspiration
throughout the course of the project.
I would like to thank our respected Principal Dr. Sardar Ali and to our
HOD, MBA Department Mr. Md Gayasuddin for giving me support in
successful completion of my MBA programme.
I would like to express my since thanks and deep sense of gratitude
towards BRAND BUILDER. And I would like to thanks to my project guide
Mr. KIRAN NAIK BHANOTH.
I express my deep sense or gratitude to Mrs. Megha Mathur my internal
guide, whose valuable suggestion have indispensable to bring about successful
completion of my project.
I would like to express my gratitude to all the people who have helped me
in doing this project.
ABSTRACT
INDEX
CONTENTS
PAGE NO
CHAPTER 1
Introduction
CHAPTER 2
Company profile
11
CHAPTER 3
Literature study
15
1. sector CRM
2. marketing difference CRM
CHAPTER 4
Research methodology
29
1. primary
2. secondary
CHAPTER 5
Data analysis
38
44
CHAPTER 7
Bibliography
49
CHAPTER 8
Appendix
51