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www.spar-international.com SPAR International Annual Report 2008


Highlights of the year Introduction

SPAR retails sales grew by 6.3%


in 2008.This is an excellent result
in the context of the worldwide
recession and intensified
competition.

For a number of SPAR countries


2008 was an exceptional year, most
notably SPAR Austria, where group
sales exceeded `10 billion.
illion.

SPAR operates in 33 countries Dr. Gordon R Campbell,


Managing Director, SPAR International
worldwide with some 13,000 SPAR
retail stores under 4 retail formats.

A number of SPAR countries The worldwide SPAR organisation continued to


enjoyed exceptional growth on the perform well in 2008. The SPAR countries maintained
back of acquisitions and mergers. a strong sales momentum. SPAR worldwide retail sales
grew by 6.3% in constant currency values. This was an
The focus on New Country excellent result against the background of the onset of
Development by SPAR International the global recession.
enjoyed continued success with
strong sales growth in Russia, The sales growth was driven largely through organic growth although mergers and acquisitions
China and India. contributed to sales increases in Greece, Hungary, the Netherlands and Northern Italy.
Significant growth was achieved in the core Western European Markets, in South Africa, in the
newer countries in Eastern and Central Europe and in Asia.

A number of SPAR countries performed particularly well. SPAR Hungary acquired the Plus chain
from Tengelman resulting in a 31% sales growth while the merger of SPAR Netherlands with
the Attent chain resulted in a 26% sales increase. SPAR South Africa continued its consistent
strong growth with a 22% sales increase. SPAR Slovenia (10%), SPAR Switzerland (7%) and
SPAR Austria (6.3%) all outperformed their markets.

The SPAR Austria Group achieved a number of milestones in 2008. The Group sales, including
Shopping Centres, grew by 10% to `10.88 billion thereby exceeding `10 billion for the first
time. 2008 was also the year in which the international sales of SPAR Austria first exceeded
sales in their home market. SPAR Austria has truly been transformed from an Austrian Wholesale
company to a Central European retailer.

A number of the new SPAR countries achieved outstanding sales growth in 2008. SPAR Russia
grew by 10% to `600 million despite a significant fall in the value of the rouble. SPAR China
doubled retail sales to `198 million while SPAR Croatia grew by 32% to `142 million. SPAR
India and SPAR Australia also made significant progress in 2008.

b SPAR International Annual Report 2008 SPAR International Annual Report 2008 1
SPAR Japan experienced further contraction in 2008 with SPAR retail activities now concentrated The global financial crisis has severely dented consumer confidence and has resulted
on the island of Hokkaido. SPAR Finland ceased trading in 2008 with the final integration or in a marked and perhaps fundamental change in consumer behaviour.
closure of its stores following its takeover by the S Group in 2006.
During 2008 the global recession spread like a wave from the USA into Ireland, the UK, Spain
2008 will go down in history as the start of the great global recession, the worst since the and eventually into the rest of Western Europe. Later in the year it reached Eastern Europe and
1940s, and perhaps, as the crisis unfolds, even rivaling the Great Depression of the 1930s. The Russia. Now the effects of the recession are also being felt in Asia. Since the beginning of 2009
onset of the recession has curtailed growth in a number of markets. SPAR France and SPAR we have noted an increasingly severe impact of the global financial crisis on SPAR country
Ireland which had both achieved annual double digit growth throughout this decade, saw this operations although the impact may be quite different in each market.
growth come to an abrupt halt in 2008 as consumer confidence collapsed in their markets.
The food retail industry has been affected less than many other industry sectors but the impact
has still been considerable. Consumers have concerns regarding house prices, the value
“ The global financial of their savings, their pension plans and job security. All of these factors have undermined
crisis has severely consumer confidence and resulted in a marked change in consumer behaviour.
dented consumer
confidence.” Page 2
UK - a strong focus has been
placed on fresh produce and a
market communications style.

Russia - the liquor department is


emphasized through the use of
natural materials.

South Africa - SUPERSPAR offers


a wide range of both hot and cold
meal solutions.

Page 3
India - consumers require a choice
of pre-packed and self-serve fruit
& vegetables.

In the USA researchers have identified a new Consumer Reality. This research, published by China - the expansion into
the Food Marketing Institute in Washington, has identified the emergence of a new Strategic supermarkets enables
independent retailers to join SPAR.
Shopper in three stages:

s Stage 1 In Quarters 1 to 3 of 2008 consumers were shocked by the rising costs
of food and fuel and by the fall in house prices. Consumers began to place a very
strong focus on price and value.

s Stage 2 In Quarter 4 of 2008 energy and food prices stabilised but the growing
financial crisis further undermined consumer confidence resulting in shoppers reducing
their expenditure.
s Stage 3 In 2009 the lasting reality of the financial crisis has resulted in consumers
focusing on long-term survival.

Research results from both the USA and UK and anecdotal evidence from other countries
show that consumers are now strictly monitoring all expenditure. They are making the shopping
decisions at home and as a consequence the shopping list is back.

A budget is now set aside for food shopping and shoppers are concentrating on the necessities.
One major impact of the global financial crisis has been the increased fluctuations in currency They are seeking the best deals, visiting more stores than before and buying more private label
values. We have seen the UK £ sterling, the Russian rouble, the Hungarian forint and the South products. They are buying products that they are familiar with and largely ignoring new product
African rand all experience major depreciation against the euro. The worldwide retail sales of launches.
SPAR are always reported in euro and these devaluations had a major negative impact in 2008.
It is clear that in the USA and Europe there is less eating out with both restaurants and fast food
SPAR worldwide retail sales grew by 6.3% in constant currency: however, when the impact outlets seeing reduced turnover. Supermarket and convenience store chains are reporting a fall
of the currency valuations is taken into account, the euro value of the SPAR worldwide sales in sales of food-to-go. Consumers have returned to bringing lunch/snacks from home and are
remained relatively unchanged at `27 billion. reportedly even eating smaller portions.

2 SPAR International Annual Report 2008 SPAR International Annual Report 2008 3
Each SPAR country organisation has responded to the financial crisis with appropriate The renaissance of neighbourhood food retailing emerged last year as a key trend.
strategies. These include a strengthened focus on pricing and promotion to meet Consumers with less time and concerned with higher fuel costs and environmental
consumer needs with low price, good quality products. Private label plays a key role issues are seeking more local shopping solutions. This has resulted in a move away
in this strategy. from the large hypermarket and supermarket to neighbourhood stores.

Promotional activity has been increased and KVI pricing extended to deepen the competitive In France it is clear that consumers are expressing a real appetite for 'proximité,' fresh foods
retail offer. The response also includes the extension and promotion of private label ranges. and everyday essentials. The hypermarkets have come under increasing pressure not only
Private label plays an increasingly important role in growing sales while maintaining margins. from the discounters but from a rapidly expanding neighbourhood sector. SPAR France has a
A number of countries have introduced a discount private label range in addition to an existing strong foundation in this market sector.
extensive range of SPAR brands.
In Austria the fastest growing segment of the SPAR business is the independently operated
local supermarkets. This has been driven not only by consumer demand but by the investment
“ SPAR responded of SPAR Austria and the independent retailers in the modernisation and expansion of local
to the financial crisis supermarkets.
with a renewed focus
Similar trends have emerged in the UK where consumers have tired of the large out-of-town
on pricing and value.” supermarket formats. The high cost of petrol in 2008 may have exacerbated these trends but
clearly consumers value the opportunity to shop nearer home. In 2009 SPAR UK will introduce
the EUROSPAR supermarket providing full service food shopping to local communities.

The combination of two or more of the EUROSPAR, SPAR and SPAR Express formats which
is used so successfully in countries such as Ireland, Belgium, Norway, Spain and Switzerland,
gives SPAR a leading position in the neighbourhood store sector.

Another key competitive advantage enjoyed by SPAR is the sourcing and sale of local products.
Page 4
Consumers motivated by environmental concerns and nutritional issues are switching to locally UK - the Extra Value range
The annual CIES Top of Mind survey confirms these trends. CIES surveyed 596 CEOs from or regionally sourced products. SPAR Austria and SPAR UK have launched major initiatives in complements the existing broad
leading retail and consumer goods companies in 54 countries. The results show that the state this area sourcing a wide range of fresh and packed goods from local suppliers. private label offer.
of the economy and consumer demands are top of mind for retailers in 2009. CIES concludes
Ireland - the economic downturn
that retailers must re-evaluate their assortments and the size and scale of their store networks. It is clear that SPAR is remaining true to its roots and its core values. The neighbourhood store has emphasised the need to focus
The reduced consumer demand is placing a strong downward pressure on prices. This is provides a modern shopping environment with all the services required by today’s shopper, on value.
intensified by the competitive landscape: the recession creates increased price competition and combining this with friendly personal service, it is an unstoppable formula.
Page 5
among supermarkets and is intensified by the market share gains of the discounters.
UK - the continued investment into
Connecting the future store refurbishment is essential in
In 2008 the discounters made a significant impact in the British, French and Irish markets. In While 2008 was a difficult year due to the financial crisis and the start of the global recession this highly competitive market.
each of these markets they grew at a much faster rate than the other formats. This has resulted the SPAR countries performed relatively well. The prospects for 2009 are for continued difficult
in a strong competitive price response from the major supermarket chains. trading conditions. All SPAR countries will need to maintain a sharpened focus on price and
value. They will need to strengthen their retail offer in terms of price, promotion and private
It is not surprising that issues which dominated the agenda for retailers at the beginning of label. However, this alone will not be enough. It is also vital to continue to focus on our core
2008 such as corporate social responsibility, health and nutrition and human resources are values.
no longer at the top of the agenda. However, at the end of 2008 they remain very important
concerns. It can be argued that strengthening our core values is essential to enjoy continued growth
in market share and to be ready to take advantage of the upturn once the current recession
The current economic crisis is without doubt the most severe in living memory. It is becoming begins to ease. For SPAR our core retail values are freshness, quality, value and friendly
increasingly difficult for businesses to get finance in an environment where credit is scarce customer service. These have always been the core strengths of SPAR and together with a
and investors are no longer willing to take risks. The impact of the global financial crisis on strong price focus will sustain us through the current financial crisis.
developing countries is more related to this difficulty of obtaining finance for projects and to
higher interest rates. However, there was evidence emerging at the end of 2008 of strong falls in SPAR International has supported best international practice in the implementation of these
consumer expenditure in Eastern Europe. China’s breakneck growth has stalled. The rest of core values through our ‘Passion for Food’ programme. Throughout this decade the SPAR
East Asia, which had hoped that it would not be affected by the financial crisis, has now been countries have been relentlessly committed to the implementation of best international practice
hit as hard as anywhere in the world. in both food retailing and distribution.

4 SPAR International Annual Report 2008 SPAR International Annual Report 2008 5
SPAR International creates value through supporting innovation in food retailing
and distribution. SPAR International implements programmes to introduce best
international practice in all parts of the SPAR business.

The programme in 2008 included the largest ever delegations at the Travelling Retail Seminar
to North America and the Store Development Seminar in Germany. SPAR International is
heavily involved in developing and exchanging knowledge on best practice initiatives. Our
major contribution is undoubtedly through the Flagship Store Programme with our retail and
design teams working with the SPAR countries to continuously raise the bar on SPAR retail
standards and services.

“ SPAR International
creates value through
implementing
programmes to
introduce international
best practice.”

Norway - EUROSPAR offers an


increased range of food-to-go and
exclusive products.

A number of new product categories were introduced as part of the Flagship Store work. These
included the Treehouse® juice and smoothie bar, the CENSA® coffee bar and the Kitsu® noodle
bar. These new product categories are branded exclusively for SPAR and offer opportunities
to increase sales and margins. These concepts were rolled out to SPAR countries during the
last year. They have not only done well in developed markets but the Treehouse®, CENSA® and
Kitsu® concepts have been successfully introduced to China.

The foundation of the Warehouse Action Group enabled SPAR International to begin to
support the introduction of best international practice in Distribution Centre development and
management. Initially, the Group studied best practice both inside SPAR and internationally
working toward the production of a Distribution Centre best practice manual. The Group
quickly moved on to support the development of large modern Distribution Centres in China
and Russia. The first major project, a 40,000m² Distribution Centre in Dongguan, China, will
open before the end of 2009.

SPAR International also supports the introduction of new technology. The work of the STOREIT
group has encouraged the introduction of three main initiatives; self scanning and electronic
shelf labels at store level and voice picking in Distribution Centres.

China - the launch of the SPAR International category


innovations, Treehouse® Juice & Smoothie Bar, Kitsu® Noodle
Bar and the Caffé® coffee solution have been highly successful.
6 SPAR International Annual Report 2008
Russia - fresh sevice departments, featuring excellent
cross-merchandising and a wide selection of products,
provide added-value to consumers.
8 SPAR International Annual Report 2008 SPAR International Annual Report 2008 9
New Country Development India
SPAR International also creates value through the development of SPAR organisations in new Three large SPAR stores, with a total sales area of 13,500m2, are now operational in India.
countries. The key focus is on the large developing markets of China, India and Russia. Continuous innovation and development in the fresh categories have been instrumental in the
success of SPAR in India. This has been aided by the development of a ‘fresh’ distribution
China platform on the outskirts of Bangalore with the focus primarily on procurement and quality
SPAR China retail sales area has more than doubled to 300,000m² in 2008. Much of this new control. The fourth SPAR store is due to open in Bangalore in August 2009. This is a flagship
sales area was added in the second half of the year so we can expect considerable further project for SPAR India. It will be a hypermarket with 6,000m² sales area on one floor. It has an
sales growth from existing stores in 2009. It also lays a solid foundation for further growth in excellent location in what will be the largest shopping mall in India.
this decade.
The development of the SPAR business has been impeded by difficulties in securing suitable
sites and the high level of rent. This position, however, is now changing with a drop in rents as
“SPAR International also a result of the financial crisis.
creates value through
the development of
SPAR organisations in
new countries.”

Page 10
China - strong branding is
supported by clear communication
of the product offer.

Vertical colour blocking enhances


the appeal of Fruit & Vegetable
displays.

Bold gondola ends and Real Deal


communication in the value aisle.

Page 11
India - Every Day Low Prices
(EDLP) is clearly communicated.

India - eye-catching graphics are a


feature of stores.

Russia - self service display units


in the Delicatessen department.
Russia
SPAR Russia sales grew by 20% to `600 million but it is important to note that the growth Russia - local delicacies are
was significantly higher in roubles. SPAR store numbers grew to 182 of which 121 are owned attractively displayed on a bed
of ice.
and operated by one of our 5 regional partners. The financial crisis has resulted in a shortage
of finance for new developments. This, together with high interest rates, will postpone the
A total of 88 SPAR stores are operated in China under two formats, SPAR Hypermarket and opening of hypermarkets in the other regions.
SPAR Supermarket. The SPAR Central office in Shanghai is now operational and has introduced
130 private label products in food, near food and non-food ranges. A new SPAR Russia structure was put in place with the active participation of all five partners.
The key focus for 2009 will be the development of a strong private label range and the
A new partner, Meetall Supermarket Co. Ltd, from Shanxi province and parts of Inner Mongolia, negotiation of federal contracts with branded suppliers.
was recruited during the year bringing SPAR to six provinces of China. The operator of SPAR
Shanxi has since signed a SPAR agreement with the ten largest independent chain operators SPAR worldwide
in his province. This will enable SPAR Shanxi to become the number 1 retailer in the region. A short report on the development of each SPAR country can be found on pages 32 to 45.

10 SPAR International Annual Report 2008 SPAR International Annual Report 2008 11
SPAR International Board
Building SPAR Brand Awareness
The continued sponsorship of European Athletics Championships is a major area of brand
building for SPAR worldwide. The sponsorship of European Athletics continued in 2008 with
the European Indoor Cup in Moscow, the SPAR European Cup in Annecy, and the SPAR
Cross Country Championships in Brussels. Viewers had the opportunity to watch 213 hours
of Television coverage of the event through 66 different TV channels in Europe, Asia and
Australia.
Leo Crawford Gerhard Drexel Henrik Gundelach Claudio Giannetti Knut Johannson

The main event in 2009 is the European Indoor Championships in Turin which is the flagship
event of the sponsorship. The European Athletics Championships will be held in Barcelona in
August 2010.

“The SPAR International


sponsorship of
Wayne Hook Peter Blakemore Gordon Campbell Tobias Wasmuht
European Athletics is
a major brandbuilding
The SPAR International Board met 4 during the International SPAR Congress The main focus of the Board in 2008
activity for SPAR times during 2008. The first meeting, in Cannes, France. In October the was on the development of SPAR in
wordwide.” combined with the InterSPAR Executive Board was hosted by SPAR Germany new countries, especially in the large
meeting, was hosted by SPAR Austria in Berlin while the final meeting was developing markets.
in Salzburg. The 2nd meeting was held held in the Central Office in Amsterdam.

Responsible Retailing
Responsible Retailing and Corporate Social Responsibility remain firmly on the agenda. SPAR International Board InterSPAR Executive Committee Managing Directors Action Group
Many SPAR country organisations have already embarked on the implementation of formal
programmes to address these issues. Indeed, SPAR organisations in Continental Europe have Chairman: Leo Crawford Chairman: Leo Crawford Chairman: Gordon Campbell
been involved in energy saving and waste management programmes for more than a decade. SPAR International: Evelyne Tax
SPAR Norway has initiated an ambitious and action orientated programme to reduce their
carbon footprint. Members: Members: Members:
Gerhard Drexel A Karl Feurhuber A Fritz Poppmeier A
SPAR International set up an Action Group to draw on these experiences and develop a Henrik Gundelach DK Gerhard Drexel A Frans Colruyt B
programme to support the implementation of responsible retailing throughout the worldwide Leo Crawford IRL Finn Degn Ovesen DK Michael Østergaard DK
SPAR organisation. Claudio Giannetti ITA Henrik Gundelach DK Angel de la Torre ESP
Knut Johannson NOR Stefan Knäbke D Pierre Rizzo FRA
Annual Congress and Shareholders Meeting Wayne Hook SA Leo Crawford IRL Peter Kealy IRL
This Annual Report will be issued during the 54th International SPAR Congress and Shareholders’ Peter Blakemore UK John Clohisey IRL Gianluca Di Venanzo IT
meeting in Lucerne, Switzerland on 25th and 26th May. Gordon Campbell SPAR INT Claudio Giannetti ITA Sjaak Kranendonk NL
Tobias Wasmuht SPAR INT Martin Pircher ITA Nils Moesødegård NOR
We will hold the 55th International SPAR Congress and Shareholders’ meeting in Guangdong Knut Johannson NOR Stefan Leuthold SUI
Province of the Peoples’ Republic of China at the end of May 2010. This will give the delegates Paul Oliversen NOR Jerry Marwood UK
the opportunity to see at first hand the development of SPAR in this very dynamic retail Wayne Hook SA Gordon Campbell SPAR INT
market. Dan Maluleke SA
Peter Blakemore UK
Dr. Gordon R Campbell, Kevin Hunt UK
Managing Director, SPAR International Gordon Campbell SPAR INT
Tobias Wasmuht SPAR INT

12 SPAR International Annual Report 2008 SPAR International Annual Report 2008 13
Austria - SPAR has led the way in the integration of the
INTERSPAR Hypermarket format into shopping centres.
14 SPAR International Annual Report 2008 SPAR International Annual Report 2008 15
Retail Formats
SPAR operates a four format retail strategy with 12,680 outlets totalling SPAR In 2008, SPAR demonstrated this by taking
The SPAR neighbourhood store is the most internationally award winning concepts from
over 5.8 million m2 of selling space worldwide. Each of the formats are widespread of the 4 SPAR retail formats with the Flagship Store Programme in SPAR
internationally tried and tested and benefits from being locally adapted some 10,000 stores to be found in all SPAR Ireland and SPAR UK to new markets.
to meet the needs of the individual market place. countries worldwide. The ongoing strategy of Examples include the introduction of category
modernising and updating this extensive store innovations such as the Treehouse® by SPAR
network centres on improving the productivity Australia in 2008.
of the stores.
These innovations strengthened the
SPAR International, in co-operation with development of SPAR Australia, which has
SPAR member countries, has initiated an grown its retail selling area four-fold in the last
International Flagship Store Programme in 4 years.
Page16
which shared best practice, learning and Belgium - SPAR Express offers
innovation ensure that SPAR stays at the Best of Global and Local convenience to commuters at
cutting edge of retail. The success of these international projects Antwerp railway station.
can also be seen in the highly successful
Page 17
A key strength of SPAR is the ability to best introduction of cutting edge modern Australia - the adoption of the
tailor a global brand to a local community supermarkets to the emerging retail markets red feature portal has improved
and respond to consumers needs in the of India and China. visibility of the store.
immediate catchment area. This is due to the
Australia - Treehouse®, the
strong connection of our stores with their local In Hyderabad, India, the opening of the first SPAR International category
community, resulting in a store with a product SPAR marked the arrival of a city centre fresh innovation, has been successfully
offer that meets our customers’ needs. concept targeted at the growing affluent implemented.
consumer base.
The combination of the owner-operated store
with the ability to adapt to the locality is a clear In Dongguan, China, a 660m2 store marked
competitive advantage of SPAR. the introduction of the first supermarket.
Previously 15 SPAR Hypermarkets had been
SPAR country organisations can also draw developed. The first supermarket incorporated
upon the depth of experience of other SPAR the Kitsu® Noodle Bar, Treehouse® Juice and
SPAR Express SPAR Express in Germany countries worldwide. This increases the speed Smoothie Bar, a full Italian style café and a
The SPAR Express is successful in high SPAR Germany has recently extended its to the market of proven concepts. locally developed food-to-go offer.
customer footfall locations such as city centre, co-operation with Conoco Philips to partner
transient and forecourt locations. SPAR Express retail outlets at Jet Forecourts
across Germany.
International trends towards an increase in
the number of single households, a decrease This new development was also tried and
in household size and the propensity for tested with regional forecourt operators in
consumers to opt for convenience and ready- Berlin.
tailored solutions has allowed the SPAR
Express concept to be adapted with ease in The latest SPAR Express Forecourt concept
many countries. store near Berlin has been enthusiastically
received by the industry. This new concept
SPAR Express continues to develop in includes a modern convenience offer with
response to an increasingly mobile customer ample in-store seating combined with a café
group seeking varying solutions throughout and food-to-go. The SPAR Express also
the day. During 2008, SPAR International offers considerably lower prices and private
worked in co-operation with a number of label products, thus differentiating it from its
SPAR countries to further develop the format price premium competitors.
and to introduce it in new markets.
The next development is the roll out of
By the end of 2008, a total of 10 countries standalone city centre SPAR Express
were operating SPAR Express stores. In convenience stores in Germany. SPAR
Germany, 255 SPAR Express outlets had International is actively working with SPAR
been opened by the end of 2008. Germany to support this development.

16 SPAR International Annual Report 2008 SPAR International Annual Report 2008 17
EUROSPAR The stores offer a focused product
The EUROSPAR format, called SUPERSPAR assortment catering to local tastes and
in Southern Africa, is aimed at weekly family needs. Bulk merchandising of everyday value
shopping. This format has seen increased products provide essential daily goods for
popularity and growth in numerous markets all the family. The fresh departments are
and has been a key growth driver for all large and feature volume displays of
countries that have introduced the format. agricultural products sourced directly from
community farmers.
Examples are Norway and Ireland, where, in
less than 5 years of operation, EUROSPAR The customer reaction has been extremely
has grown to 17% and 30% of their total retail positive with these owner-operated stores
sales respectively. Following the development growing to be an integral part of the local
Page 18
of the latest SPAR International EUROSPAR community and making life better for all. South Africa - the SUPERSPAR
Flagship Store in Bergen in 2007, the number in Fourways, Johannesburg, has
of EUROSPAR stores in Norway has grown to SPAR International has identified tremendous an excellent Pasta offer.
38 outlets. potential for the development of large format
Page 19
owner-operated EUROSPAR / SUPERSPAR China - store openings are always
In 2009, SPAR Norway and SPAR International stores in other emerging markets such as a great event.
are embarking on the development of an China and India.
environmentally friendly EUROSPAR Flagship Austria - an illuminated ceiling
feature highlights this department.
Store in the Arctic Circle of Northern Norway. The opening of a 2,200m2 Flagship
supermarket store in Taiyuan in Shanxi
In South Africa, the 228 SUPERSPAR stores province, China in the autumn of 2008
account for over 50% of retail sales. This marked an important milestone for SPAR
format continues to grow. A major driver in Northern China. Following the successful
of growth in sales has been the opening of development of hypermarkets averaging
SUPERSPAR stores in developing townships 8,000m2, this store heralded the arrival of a INTERSPAR INTERSPAR continues to flourish in the highly
and regions of South Africa. new format for rapid roll-out. INTERSPAR, the SPAR Hypermarket competitive retail landscape of central Europe
format, has a total selling space of between with the 100th INTERSPAR opening in the
3,500m2 and 10,000m2. Especially popular ASPIAG region in early 2009.
in Austria, Croatia, Czech Republic, Hungary,
Italy and Slovenia, some 200 INTERSPAR The emerging markets of Russia, China and
SUPERSPAR South Africa Hypermarkets in these countries account for India also offer significant opportunity for the
approximately `3.8 billion in retail sales.This growth of SPAR market share through the
represents an increasingly large proportion of development of hypermarkets.
Closer to the customer overall SPAR sales worldwide.
In the Electrostal region of Moscow, the first
In South Africa adapting to customers’ needs is the key point of difference SPAR Austria continues to innovate in the large scale INTERSPAR opened in the latter
for the 100% independently owned and operated SPAR stores. Two development of the hypermarket format. One part of 2008. This hypermarket is part of a
SUPERSPAR stores in the suburbs of Johannesburg highlight this. of its most modern stores is the INTERSPAR major shopping complex, developed by the
in Linz-Wegscheid. SPAR partner.
In the Suburbs of Fourways, Pat Tarr operates a store which has been
voted a Top 100 store in the world to visit. Pat believes that retail is about A highlight of this INTERSPAR is the wide In China the rapid expansion of SPAR
selling a lifestyle and thus has created a 3,500m2 SUPERSPAR which is a range of over 700 organic products, including hypermarkets continues with a further 28
destination shop of choice. The store features a restaurant quality Home 400 products from the SPAR Natur*pur range. developed in the last year. The largest of
Meal Replacement, including Pasta and Sushi Bars and a Continental Bakery. Organic products are also sourced from local these has a selling area of over 20,000m2.
and regional suppliers. The average size of hypermarkets developed
Travelling south we reach Alexandria SUPERSPAR, owned by Fitos with the SPAR partners in China is
Englezakis. This 2,300m2 store is extremely popular with the 8,000 daily INTERSPAR continues to see excellent approximately 8,000m2.
customers. A strategy of providing value for everyday needs, at everyday expansion in central Europe. SPAR Austria
low prices has been rewarded by the trust and loyalty of its customers. and ASPIAG opened or completely revamped SPAR International shall continue to focus
Focus is placed on large volume bulk display of guaranteed best priced 10 new INTERSPAR Hypermarkets. Many on the expansion and development of SPAR
everyday popular items. of these were developed in conjunction with hypermarkets in Russia, India and China
company owned shopping centres. throughout 2009.

18 SPAR International Annual Report 2008 SPAR International Annual Report 2008 19
SPAR European Cup held in Annecy, France,
offered a great brand building opportunity.
20 SPAR International Annual Report 2008 SPAR International Annual Report 2008 21
Passion for Food Promoting the SPAR Brand
Through the ‘Passion for Food’ programme SPAR International actively SPAR International undertakes an extensive programme to promote
assists SPAR countries in implementing best international practice in the SPAR Brand. As principal sponsor of European Athletics, SPAR
store design, layout and merchandising. This is supported through Store is closely associated with a sport which attracts significant media
Development Seminars and Travelling Retail Seminars. coverage and millions of viewers worldwide.

SPAR is involved, through the member The year then closed on 14th December
countries, in sponsorship of many different with the SPAR European Cross-Country
activities including athletics. As principal Championships in Brussels. The event was
sponsor of European Athletics, SPAR is integrated into the marketing activities of
now closely identified with a sport which SPAR Belgium in November and December.
ranges from early school days through to
major international championships attracting In an effort to make athletics more appealing
significant media coverage. In 2008, SPAR was to audiences in the stadium and at home, a
the principal sponsor of three competitions, number of changes are being implemented.
and title sponsor of two of these.
One such change is the new format for the
The year kicked off on February 16th in SPAR European Team Championships. SPAR
Moscow with the European Indoor Cup, which International is enthusiastic about the changes Page 22
was held within one of the stadia built for the which will greatly improve viewers enjoyment Record attendance at the Travelling
Winter Olympics. This team competition was of the events. Retail Seminar to the United States.
enthusiastically supported by SPAR Russia.
Page 23
SPAR International also continued to innovate A highly competitive field delivered
The SPAR European Cup 2008 was held on in new media, with the launch of its ‘Get Ready excellent results for the UK athletes.
June 20th and 21st in the city of Annecy, for Football’ online promotion associated
France. The SPAR European Cup is a team with the 2008 Euro Football Championship,
competition featuring the leading international jointly hosted by Austria and Switzerland. This
More than 85 store development managers leading food retailers including Harris Teeter, athletes in Europe striving to win the title of promotion proved exceptionally popular with
and marketing directors from 26 SPAR Kroger, Wegmans, Safeway Giant and Publix. European Champion. consumers in the participating countries.
organisations participated in the SPAR
International Store Development Seminar, Paris was the venue for the 2009 Travelling
held in Germany in late February 2008. This Retail Seminar. The programme was
seminar was in conjunction with the EuroShop structured to provide the 42 participants with 2010 European Championships
trade fair which is held every three years and a different perspective on each of the three
showcases the latest thinking of suppliers in days. Of particular interest was the approach
relation to store fittings and equipment. adopted by Carrefour in communicating its The European Championships will be held in the Olympic
price message. The programme of stores Stadium in Barcelona, Spain, 27th July to 1st August 2010.
The Store Development Seminar provided visited included Casino, Monoprix, Daily
a platform for SPAR countries to update Monops, Lafayette Gourmet and a number of This world-class international sporting event is the premier event in the 4-year
their SPAR colleagues on innovation in store speciality food retailers. cycle of events. The 2010 Championship will be the largest athletics event in
design, and emerging trends from around Europe in 2010, making it the focus of the media during a 2-week period.
the world. It also provided an opportunity to In the latter part of 2008, a Merchandising
review developments in the SPAR International Manual was published. This built on SPAR will be strongly represented through a series of brand-building elements
Flagship Programme. the lessons learnt in the seminar and both in and around the stadium and the city. As principal sponsor, SPAR will
programmes, as well as the experience receive the highest level of brand visibility in all media formats which publicise
Washington and Atlanta hosted a record gained in the SPAR International Flagship the event. The TV coverage will not be exclusive to Europe, with broadcasters
participation by SPAR countries in the Programme. The objective of the Manual is in Asia, Africa and Australia expressing interest in the competition.
Travelling Retail Seminar to the United to provide SPAR retailers worldwide with the
States. This week long seminar consists of necessary information and techniques to SPAR members are urged to take maximum advantage of this opportunity,
an intensive programme of structured store improve merchandising in a way which builds incorporating the event details into their marketing campaigns during the
visits, presentations by guest speakers and sales and margin. SPAR International has also period, thereby linking our retail outlets directly to this major sporting event.
workshops designed to optimise the learning developed a comprehensive set of in-store
experience. In the course of the programme, communication material for each of the SPAR
participants were hosted by many of the retail formats.

22 SPAR International Annual Report 2008 SPAR International Annual Report 2008 23
Responsible Retailing
Corporate Social Responsibility has been an important issue at all levels within SPAR UK is active at a national level and Sustainable Development Report each year.
also at a regional and local level in a wide The 2008 Report will be the 7th such report
SPAR. Increasingly SPAR Partners are formally reporting on their activities in range of responsible retailing activities. and shows the progress of the Casino Group
this area. SPAR International is supporting this commitment to society and the SPAR is recognised throughout the UK for in combining growth with social responsibility.
environment through its Responsible Retailing Programme. its fundraising for children’s charities. A.F.
Blakemore, the largest of the SPAR UK Other SPAR countries actively engaged in
wholesalers, published its first Corporate Responsible Retailing include:
Responsibility Review in 2004/5, and recently s:IMBABWEDESPITEECONOMICANDTRADING
published its 4th Review. In 2007 Blakemore’s difficulties is the major sponsor of
received national recognition for its work in Childline and also supports tree planting.
raising the achievement of young people. s#ROATIARAISESFUNDSFORLOCALCHILDRENS
The SPAR wholesaler in Northern Ireland, the charities under its campaign ‘Each Kuna will
Henderson Group, launched its CSR initiative make a child smile’
in 2007 and has branded their programme s#ZECH2EPUBLICCONTINUESITSSUPPORTFOR
Page 24
“Tomorrow Matters”. the Tereza Maxová Foundation. SPAR Zimbabwe continue to focus
on Corporate Social Responsibility.
SPAR Norway is part of a major CSR initiative A comprehensive profile of responsible
launched by the NorgesGruppen. This retailing within SPAR worldwide is currently in Page 25
UK - A.F. Blakemore publish a
NorgesGruppen initiative has very ambitious preparation and will be published. Corporate Responsibility Review.
targets in terms of environmental measures.
These relate to energy use and also the The experience and knowledge of all the above Austria - continue to implement
reduction in waste. It is also proposed SPAR countries will inform the development of environmentally friendly stores.

to introduce Organic, Fairtrade and Eco the SPAR Responsible Retailing Programme.
products. SPAR Norway also has a well The programme is designed to support all
developed social programme for the local and SPAR Partners in implementing Corporate
international community. Social Responsibility at national, regional
and local level. A toolkit of initiatives will be
SPAR France, as part of the Casino Group, provided, which can be easily implemented.
enjoys the longest track record in formally These initiatives will be illustrated in a series of
Today an increasing number of SPAR countries In transport, investment has been made reporting on CSR. Casino publishes its SPAR case studies.
formally report on their commitments to in both trucks and software to improve
society and environmental sustainability. For environmental performance in terms of CO²
many years SPAR retailers and wholesalers emissions and to reduce costs.
have been engaged in a wide range of EUROSPAR - the eco supermarket
community and charity related activities. The In developing the Responsible Retailing
scope of such activities reflects the passion of Programme, SPAR International is drawing on
the individuals involved. the experience of a number of SPAR countries SPAR Partners have developed new EUROSPAR
in implementing such programmes. stores designed to have a low carbon footprint and be
SPAR is actively engaged in fundraising for environmentally friendly. Among the new projects is the
children with disabilities; undertaking renewal SPAR Austria has a history in CSR activities. EUROSPAR in Klagenfurt, Austria, the EUROSPAR of the
projects in the communities for the elderly; This was recognised in 2008 when it was the Future in Northern Ireland and the opening of the eco
supporting young people in achieving their highest ranking retailer in a national survey on EUROSPAR by Lake Garda, Italy which has focused on
potential; assisting in the construction of new CSR. Its initiatives are wide-ranging, extending energy efficiency.
homes; raising funds for medical treatment from a commitment to healthy eating including
and research; and sponsoring the welfare and providing information on nutrition through to SPAR Austria is pioneering a new sustainable cooling system in Austria in the
education of AIDS orphans. sourcing of environmentally friendly foods. EUROSPAR Klagenfurt. This technology results in energy savings of 30%.
Henderson Group has introduced a low carbon blueprint to the design of
SPAR Partners have also been active in The company also has a long track record their new EUROSPAR in Bangor, Northern Ireland, which reduces the carbon
implementing initiatives to reduce the impact on energy saving and recent developments footprint of the store.
of our business on the environment. SPAR include incorporating green technology in
has been to the forefront in the introduction of new stores. Many other SPAR partners are also actively implementing environmentally
reusable shopping bags, focusing on organic friendly principles in the design of new stores, in terms of building materials,
and locally sourced products and monitoring The commitment of the company to training the use of natural light, the selection of low energy equipment and the use of
energy use. Increasingly SPAR is embracing was also recognised in 2008, winning the smart systems to reduce overall energy use. This work is actively supported
environmentally friendly design at both retail Austrian Government ‘Fit for Future’ award for by SPAR International.
and distribution centre level. the best apprentice training company.

24 SPAR International Annual Report 2008 SPAR International Annual Report 2008 25
SPAR has focused on delivering friendly customer service
through the development of employee training programmes.
26 SPAR International Annual Report 2008 SPAR International Annual Report 2008 27
Operations
Through its programme of conferences, study visits and exchange of Sharing knowledge through Action Groups The STOREIT Action Group operates on a
SPAR International have placed an increasing similar basis to the Warehouse Action Group
knowledge, SPAR International supports best practice in all aspects of focus on best practice. In supporting SPAR by bringing together experts from 6 SPAR
operations throughout the supply chain. An important recent initiative in countries implement best practice, SPAR countries to review developments in the
this area has been the establishment of the Warehouse Action Group. International provides a platform for the application of retail technology and to monitor
exchange of knowledge and experience. This the experience of SPAR countries in
is achieved through the work of the Action implementing some of the newer technology.
Groups, through study visits and through
conferences. The most important is the LOGIT In 2008, the STOREIT Group met in association
conference for logistics directors, IT directors with the EuroCIS trade fair for retail technology
and senior management. in Düsseldorf. The work of the STOREIT Group
continues in 2009 with the active review of
LOGIT 2008, which was hosted in Vienna by issues arising from the implementation of new Page 28
2008 saw a number of countries
SPAR Austria, attracted a record 98 technology whilst also monitoring
embark on the development of
participants from 26 SPAR member developments in software applications at Distribution Centres.
organisations. The keynote speaker was Mr. retail, warehouse and enterprise level.
Frank Fischler, former EU Commissioner for Page 29
Countries continue to invest in
Food and Agriculture who addressed meeting SPAR is actively engaged in encouraging the
new technologies.
future challenges in the food industry. adoption of new technology. The main
investment within SPAR has been self– SPAR South Africa opened an
The theme of LOGIT 2008 was Innovation. checkouts, which are at various stages of innovative Distribution Centre in
the Western Cape.
Delegates were briefed on the application of rollout in 6 SPAR countries. The adoption of
RFID technology in monitoring the temperature Electronic Shelf Labels has been faster, with 8
of frozen goods, in an effort to eliminate the countries using this technology.
food safety risk. Other pioneering
developments reported included the opening Other areas where SPAR countries are actively
of a new DC in Hungary, the introduction of engaged in new technology are cash
automated warehousing by NorgesGruppen management technologies, the use of IP
and a highly innovative approach to managing security cameras and alternative approaches
Operational Excellence The work of the Action Group continued slow-moving goods by Aspiag Italy. to payment including contactless payment.
A major initiative in 2008 was the establishment throughout the year with a follow-up workshop
of the Warehousing Action Group. This small on best practice for new SPAR countries in
group of leading logistics experts from Austria, Vienna in October, delivered in association
South Africa and the United Kingdom with the LOGIT 2008. New DC - combining green with new technology
supported the SPAR International team.
More recently the Action Group met in Cape
The primary objective of the Action Group is Town, South Africa where the Group worked SPAR South Africa has developed a new Distribution Centre
the preparation of a Distribution Centre Best on the detail of the SPAR Warehouse Best in Western Cape. The first phase of the development
Practice Manual. This manual will be invaluable Practice Manual in the context of the recently includes 26,400m² of dry goods and 7,200m² of
to all SPAR countries planning to build and opened Western Cape DC, which embodies perishables together with the regional office and conference
operate Distribution Centres [DC]. the current thinking of SPAR South Africa. centre. This new DC was required following sustained
growth of the SPAR business.
This Action Group is an excellent example of The SPAR Partners in Russia have also
SPAR members working together to share received assistance in developing their The building construction is designed to include as much natural light as
their knowledge and experience. The first logistics strategy, with SPAR International possible thereby reducing energy costs. Translucent sheets are provided in
meeting was hosted by SPAR China in organising a Logistics Workshop in Moscow the roof and also in the side cladding .The natural daylight also ensures that
January 2008. The members of the Action and a technical study visit to the rapidly there is a good working environment in the DC.
Group developed a framework of best practice developing DC operations of SPAR Tula,
which was presented to the SPAR Partners in SPAR Middle Volga and SPAR Moscow. The design includes a clear internal operating height of 14m to take
a workshop in Shanghai. advantage of developments in handling equipment. Other innovations include
In addition to the work in Russia, study visits the control of access to the DC by using fingerprint recognition and the use
The group also provided technical support on to best practice DCs were arranged. A number of RFID to track assets. The DC also features a new concept for slow moving
the design and layout of a SPAR China of these visits were hosted by SPAR Austria, goods with the use of a picking tunnel.
Flagship DC in Dongguan, which will who have been very supportive through their
incorporate best international practice. exchange of knowledge and expertise.

28 SPAR International Annual Report 2008 SPAR International Annual Report 2008 29
Connecting Our People SPAR Buying Together
SPAR is a partnership of people with common goals and values Buying together has become increasingly vital to the success
working together for our customers. Friendly customer service of SPAR in responding to consumer demand for lower prices
is a core value of SPAR and remains a primary focus of our and value. The SPAR International buying activates have an
Human Resources programme of work with SPAR countries. important role to play in using our collective buying power.

SPAR International responded to the needs of The scale of purchasing through IGT continued
the SPAR countries for low prices and more to grow in 2008 with more countries taking
promotional activity. advantage of the lower costs achieved
through the purchasing power of SPAR. IGT
In Buying International Group SPAR [BIGS] provides SPAR with a buying service and a
we focused on combining the volumes of the logistics service and is actively working on
best selling lines to negotiate lower prices. In increasing the range of products purchased
Intergroup Trading [IGT] we have extended the to include non-food goods.
scope of our trading activities, resulting in a
34% sales increase. We have also been active IGT originally focused on joint buying of
in using our collective strength to reduce the commodities but is increasing developing the Page 30
cost of equipment and services through IFAG, scope of its services to offer a comprehensive The Future Leaders programme
is structured to develop the next
by continuing to work with preferred suppliers set of trading services to SPAR countries. generation of management.
to concentrate our purchases, thus earning These services include the facilitation of SPAR
valuable bonus income for our members. members with the purchase, logistics and Page 31
import of International SPAR brands. The SPAR responds to consumer
demands for lower prices and
scope of IGT’s activities now extends across value.
western, Eastern and Central Europe.
Italy - a new range of locally
The continued investment by SPAR countries sourced products are available.
in the development of stores, warehousing and
Friendly Customer Service, which is one participants and countries represented, transport provides an important opportunity
of the core values of SPAR worldwide, will focused on approaches to identifying and to exercise the purchasing power of the
become increasingly important in giving SPAR developing future leaders and using IT to worldwide organisation by concentrating
a competitive edge in the recession. The support the efficient management of people. purchases with preferred suppliers. The IFAG
importance of friendly service was one of the buying initiative for roll cages was successfully
major themes at the recent Human Resources A total of 44 participants from 18 SPAR renewed in 2008.
Conference, hosted in Copenhagen by SPAR organisations took part in the 2008 Future
Denmark. Keynote speaker Derek Williams Leaders Programme. This programme, which BIGS brings together the private label buyers The development of joint purchasing of non-
illustrated the steps which some retailers is structured to develop the next generation from 12 countries in the BIGS Action Group. resalables has been driven by IFAG, which
adopt in focusing staff on customers. of management for SPAR in retailing and The Action Group meets 4 times a year to continues to work closely with SPAR countries
wholesaling, was hosted by CJ Lang, the direct the programme of work. In the last year, to develop new opportunities to extend the
The focus on Customer Service has been Scottish SPAR Wholesaler. The programme the focus of the work of BIGS, has been on network of suppliers.
a priority for the Human Resources Action is focused on widening the participant's developing the SPAR International private
Group, and remains a major focus for the knowledge regarding all aspects of the SPAR label range, updating the packaging and also The buying activities of SPAR International are
coming year. In the last year, the Action Group business and also encouraging teamwork. incorporating the GDA panel. It is planned that currently managed through three companies
has also focused on identifying employee all products will incorporate the panel by the BIGS, IGT and IFAG. Increasingly, however,
values, which are seen as being strongly linked A Human Resource Yearbook, which end of 2009, thus ensuring that consumers these are being strategically integrated as
to outstanding customer service. The Action profiles all aspects of Human Resources have easy access to important nutritional SPAR International Buying.
Group also addressed e-learning initiatives management and training by SPAR Partners information.
within SPAR and focused on opportunities was prepared and work is ongoing to develop
to improve the effectiveness of training, while Human Resources training material for SPAR Management at SPAR International are also
reducing costs. Countries. The HR tool-kit is currently being actively working with suppliers to arrange
updated and will be circulated in 2009. The promotions and renegotiate prices. Prices and
Budapest was the location for the 2008 updated tool-kit will be designed to support terms are actively benchmarked to ensure that
SPAR Human Resources Conference hosted SPAR members in setting up their Human the International brands are very competitive,
by SPAR Hungary. This Conference, which Resources Department and assist with the while ensuring that there is no compromise on
attracted a record attendance in terms of daily challenges of HR Management. the agreed specifications or quality.

30 SPAR International Annual Report 2008 SPAR International Annual Report 2008 31
SPAR Worldwide at a Glance

SPAR has expanded from its


foundation in the Netherlands
in 1932, to having a presence
in 33 countries worldwide.

The Netherlands
Year Founded: 1932
Store Numbers: 336
Sales: `502 million

Ireland United Kingdom Denmark Norway Namibia


Year Joined: 1963 Year Joined: 1956 Year Joined: 1954 Year Joined: 1984 Year Joined: 2004
Store Numbers: 468 Store Numbers: 2,544 Store Numbers: 458 Store Numbers: 310 Store Numbers: 23
Sales: `1,312 million Sales: `2,771 million Sales: `910 million Sales: `1,084 million Sales: `60 million

Portugal France Belgium Finland Zambia Poland Czech Republic Hungary Russia China
Year Joined: 2006 Year Joined: 1955 Year Joined: 1947 Year Joined: 1962 Year Joined: 2003 Year Joined: 1995 Year Joined: 1992 Year Joined: 1992 Year Joined: 2000 Year Joined: 2004
Store Numbers: 6 Store Numbers: 930 Store Numbers: 339 Store Numbers: 73 Store Numbers: 7 Store Numbers: 56 Store Numbers: 139 Store Numbers: 391 Store Numbers: 182 Store Numbers: 88
Sales: `6 million Sales: `955 million Sales: `725 million Sales: `124 million Sales: `46 million Sales: `74 million Sales: `510 million Sales: `1,415 million Sales: `600 million Sales: `198 million

Spain Italy Switzerland Germany Zimbabwe Slovenia Croatia Romania Ukraine Japan
Year Joined: 1959 Year Joined: 1959 Year Joined: 1989 Year Joined: 1953 Year Joined: 1966 Year Joined: 1992 Year Joined: 2004 Year Joined: 2005 Year Joined: 2001 Year Joined: 1977
Store Numbers: 823 Store Numbers: 1,870 Store Numbers: 155 Store Numbers: 495 Store Numbers: 69 Store Numbers: 75 Store Numbers: 6 Store Numbers: 21 Store Numbers: 31 Store Numbers: 285
Sales: `1,060 million Sales: `4,040 million Sales: `358 million Sales: `593 million Sales: `96 million Sales: `678 million Sales: `142 million Sales: `44 million Sales: `57 million Sales: `312 million

Greece Austria Botswana South Africa Mauritius India Australia


Year Joined: 1969 Year Joined: 1954 Year Joined: 2004 Year Joined: 1963 Year Joined: 2000 Year Joined: 2004 Year Joined: 1994
Store Numbers: 168 Store Numbers: 1,413 Store Numbers: 24 Store Numbers: 802 Store Numbers: 6 Store Numbers: 3 Store Numbers: 84
Sales: `657 million Sales: `4,783 million Sales: `66 million Sales: `2,693 million Sales: `18 million Sales: `25 million Sales: `98 million

32 SPAR International Annual Report 2008 SPAR International Annual Report 2008 33
Worldwide

Austria Opening hours were extended from Australia Belgium China Croatia
With retail sales growing by 6.3% the beginning of the year, when the law Sales grew by a record 53% in 2008, Retail sales increased by 4.5% in an 2008 ended strongly for SPAR in China, SPAR Croatia recorded a strong year
to `4.8 billion, 2008 was another changed to allow stores to open for 72 reaching `98 million with a total of increasingly competitive market. with total sales growing by 131% to with retail sales growing 33% to `142
outstanding year for SPAR Austria. hours per week. 84 stores operated by independent SPAR was the only major food chain now exceed `197 million. Total retail million. 2008 saw the opening of
By year end there were in excess of retailers. The strongest growth was that saw its market share increase. selling space doubled in the last year to Croatia’s 6th INTERSPAR and the launch
1,400 SPAR stores, with almost 50% SPAR Austria was named leading experienced by SPAR Express. SPAR SPAR now has a total of 339 stores in 300,000m². of the ‘S-Budget’ range, of which 80%
run by independent retailers. SPAR retailer in a national survey on Corporate also opened two SPAR supermarkets 3 Formats - EUROSPAR, SPAR and is locally sourced. SPAR also continued
Austria has continued its store investment Social Responsibility. Support for the in the important Sydney market. SPAR Express. In the last year a new partner has joined its CSR programme and was the first
programme with 10 new SPAR stores work of SOS Kinderdorf for deprived SPAR China with stores in a number of retailer to introduce bio-degradable
opening and 40 stores relaunched. children continued and INTERSPAR New product formats in the ‘food-to- Following the successful launch of provinces. This partner, SPAR Shanxi, shopping bags.
became the first retailer to offer go’ arena were introduced including SPAR Express in 2007 by SPAR Retail, has recently signed an agreement with
SPAR launched the ‘S-Budget’ discount Fairtrade textiles. Treehouse® and Russell & Ryan®. The this format is now being extended. 10 large independent retailers to convert Czech Republic
brand of SPAR which by year end had SPAR Stars Awards Programme was 70 hypermarkets to the SPAR brand. SPAR enjoyed sales growth of 8%
100 products in the range. SPAR SPAR has also focused on the use of also launched. This provides stores Lambrechts BV, the second SPAR having opened 4 new stores in 2008 and
continues to lead in healthy eating with energy efficient technology in new store with specific guidelines and standards partner in Belgium, is currently rolling In addition to the focus on retail launched the ‘S-Budget’and ‘SPAR
an increased number of healthy SPAR development, and the new EUROSPAR to encourage excellent retail standards. out this format, the first of which has development with the opening of SPAR Vital’ ranges. Healthy eating was
'Vital' branded products available. in Klagenfurt has a sustainable cooling been very successful. Hypermarkets and SPAR Supermarkets, extended to the INTERSPAR restaurants
system in store. Botswana a number of the partners are actively with the inclusion of organic meals.
Further investments have been made Retail sales again performed strongly SPAR’s reputation among consumers engaged in developing DCs.
in-store for the convenience of the With 34,000 employees, SPAR Austria with an annual growth of 31%. SPAR continues to grow, and SPAR is New customer services included the
customer. In 2008, SPAR became is the largest private employer in Austria. now accounts for a 48% share of now positioned 4th in the food retail A new project is currently underway with introduction of 24 hour shopping and
the first food retail company in Austria SPAR Austria is also the largest training the measured market. The opening sector. Following the introduction of the support of SPAR International which a ‘cash back’ facility. SPAR continues
to accept credit cards and they also company nationally and in 2008 won of a new SUPERSPAR store in 2008 the ‘Everyday’ brand, SPAR Belgium links small scale farmers into the modern its support for the Tereza Maxová
extended the number of stores offering the National Award for the ‘Best training brought total store numbers to 24. improved its ranking to 3rd place supply chain. This is a major initiative to Foundation, which gives financial
an in-store bank machine. company – fit for the future 2008’. amongst the value brands. support the development of agriculture. support to disadvantaged children.

34 SPAR International Annual Report 2008 SPAR International Annual Report 2008 35
Worldwide

Denmark France Germany Greece Hungary India


Sales in SPAR Denmark grew to `911 Retail sales increased 2.6% to `955 SPAR Germany continued its expansion SPAR Greece increased sales by 8% SPAR Hungary continued to grow with The number of SPAR stores grew to
million in the last year, in what is an million and SPAR France continued its in 2008 with an increase in store following the opening of 5 new stores, sales increasing by 32%. The number three in 2008. In response to harder
increasingly competitive market. This expansion with a sustained commitment numbers to 495. There was a particular including its largest EUROSPAR, with of SPAR stores grew from 204 to economic times, SPAR India relaunched
represents an increase in turnover of to new store openings. Store numbers emphasis on the SPAR Express format, a total selling space of 2,500m². In 391 following the acquisition of 177 its ‘Value’ proposition, with a total of
7.7% despite the declining economy. increased by 22 to 930 stores in total. with 57 SPAR Express stores opened in addition to the investment in new Plus Markets from the German group 179 products.
180 of these are company owned. partnership with Jet/Conoco. stores, 6 stores were fully renovated. Tengelmann.
SPAR Denmark is positioned for SPAR India introduced deli counters
significant growth following the 2008 has been a difficult year for Despite this expansion in store Further store expansion is unlikely in the In addition, 14 new SPAR supermarkets and hot food counters during 2008,
successful acquisition by Dagrofa of many French retailers as consumer numbers, the retail environment in current climate and SPAR Greece has were opened, together with a second which have proved very successful.
another food retailer. These stores will spending has been constrained. French Germany is very difficult and SPAR’s decided to concentrate on converting the DC in Üllö, measuring 47,000m². SPAR India also continues to innovate
be converted to SPAR during 2009. hypermarkets have been particularly retail sales fell by 2.6% in 2008 to Asteras Stores, acquired during 2008, with its fresh offer, through development
affected and SPAR France has `593 million. into SPAR stores. The successful City SPAR format was of a fresh supply chain. SPAR’s
Renovation and refurbishment of stores benefited from the move towards local extended with the third such store expansion is likely to accelerate in 2009
continued during 2008 together with neighbourhood shopping. Retail selling space also declined by A strong marketing campaign was opening in Budapest in 2008. This City with store numbers more than doubling.
investment in technology aimed at 9% to 106,000m². Despite this, SPAR devised for 2008 with campaigns SPAR has doubled in size, enabling the
supporting business development. By SPAR, which is operated in France by Germany will continue to expand launched in the press. inclusion of deli, cheese and bakery. Japan
the end of 2008 store numbers stood at Casino, is a key brand for the group in and plans to open a further 50 SPAR The SPAR Business in Japan has
458 with an average size of 300m². driving its penetration of neighbourhood Express stores in 2009. SPAR Greece also became the first During 2008, a number of SPAR Brands declined 50% to `312 million
retailing with independent retailers and Greek food retailer to introduce an were introduced by SPAR Hungary. following the reorganisation and
Finland franchisees. The opening of the Flagship SPAR environmental friendly biodegradable These included the ‘S Budget’ and restructuring of food retailing over the
Following the acquisition of SPAR Express in Berlin was one of SPAR shopping bag. These bags are given ‘Vital’ Ranges which proved very last 2 years. SPAR is now operating
Finland by the SOK Group, the last SPAR France continues to invest in the Germany’s highlights during 2008. out to customers free of charge popular. A magazine dedicated to as a regional retailer in Hokkaido.
SPAR stores were closed in 2008. roll out of retail technology in its stores, This flagship store clearly positions and have been very well received healthy eating, ‘Harmónia’, was also
in particular with electronic shelf edge SPAR Express to the forefront of the throughout the country. popular with customers.
labels and also self checkouts. expanding convenience sector.

36 SPAR International Annual Report 2008 SPAR International Annual Report 2008 37
Zambia - SPAR Chawama Supermarket combines modern
technology with colourful graphics and bulk merchandising
to the delight of enthusiastic customers.
38 SPAR International Annual Report 2008 SPAR International Annual Report 2008 39
Worldwide

Ireland Italy leading chefs. Currently 60 products Netherlands Norway Poland


2008 was a difficult year for SPAR SPAR Italy continued to enjoy growth are available, including preserves, extra Retail sales grew by a remarkable 27% SPAR continued to enjoy growth in Sales declined by 2.7% to `74 million
Ireland as the economic crisis impacted with the successful conversion of virgin olive oil and confectionery. in the last year and store numbers grew 2008, with retail sales increasing by and store numbers fell by 2 to 56. This
on consumer confidence. Under these acquired stores to SPAR. Two new by 37 to 336. Total retail selling space 5% to almost `1.1 billion and store performance highlights the need to
circumstances the increase of 2.6% in INTERSPAR Hypermarkets were With the launch of www.desparitalia.it has increased by 28%. Retail sales now numbers now totalling 310. develop the business through acquisition.
retail sales was a very satisfactory result. opened following their conversion from a new communication channel has exceed `500 million. The trend towards
ESP Meran and Supertip Bruneck. been developed, which opens new larger store size has accelerated in the SPAR Norway is active in rolling out SPAR Poland is seeking to merge with
Despite the difficult economy SPAR approaches to marketing to customers. last year. its management programme for a larger wholesale partner, which will
Ireland, together with its retail partners, In addition a total of 70 DeSPAR and retailers. This programme, KLAR, aims give SPAR Poland the necessary scale.
invested `85 million in opening 44 new EUROSPAR stores were opened, some Mauritius This outstanding performance by SPAR to develop skills necessary for future
stores. By the end of 2008, there were 61 of which were as a result of the SPAR performed well despite economic Netherlands was achieved following management roles within SPAR. Portugal
468 stores in Ireland, and retail selling takeover of Lombardi in Veneto and difficulties in Mauritius, with sales of the merger and integration of the Attent SPAR Portugal increased store numbers
space amounted to 122,758m². Friaul Julisch in Venice. almost `18 million. Store numbers chain. To accommodate this growth in In September 2008, SPAR Norway to 6 in 2008, with an average size
remain unchanged at 6. The relaunch business, an additional 20% has been invited all SPAR Norway retailers on of 370m². Retail sales amounted to
The EUROSPAR format performed well A major focus was placed on the of SPAR Pasadena saw sales grow by added to SPAR warehouse space. a working cruise in the Mediterranean. `6.5million. Total number of stores are
with numbers increasing to 50 stores, development of private label sales 15% as a result of the fresh offer. The programme included retailer expected to double by year end.
and sales up 8.7%. during the last year. Sales grew by 20% SPAR International is working closely meetings, a trade fair and motivational
as consumers responded positively to Namibia with the design team of SPAR guest speakers. Issues discussed Romania
2008 also saw the opening of the the value/price proposition. SPAR Namibia enjoyed a strong Netherlands to implement a new included best practice in human Store numbers increased by 7 to 21
international SPAR Express Flagship performance in the last year with retail layout and design concept. The resources and shop development. stores, all of which are company owned.
Store, which boasts the country’s first DESPAR has launched a premium sales growing by 27% and retains its project team is tasked with the design Sales increased by 18% to `44 million.
‘drive-thru’ Tim Horton’s coffee facility. private label range. The ’Supra’ leadership position in food retailing. This of an attractive retail environment SPAR Norway’s consumer magazine, 2008 saw the closure of the
In addition, a new food concept store range was developed as a result of strong performance is based on a new for consumers, including instore Mersmak, with readership levels of hypermarket in Targu Mures due
was opened in the centre of Dublin. collaboration of local producers and generation of SUPERSPAR stores. merchadising to be delivered at the 45,000, was voted in the Top 10 to the decision to focus on the
target cost. Norwegian customer magazines. supermarket format.

40 SPAR International Annual Report 2008 SPAR International Annual Report 2008 41
Worldwide

Russia Slovenia Spain South Africa welcomed this technology and report Switzerland
Strong growth for the six SPAR A very successful year was experienced SPAR Spain experienced significant SPAR South Africa enjoyed another excellent payback as a result of the SPAR Switzerland enjoyed another
Partners in Russia continued in 2008. by SPAR Slovenia in 2008. Sales grew changes during 2008 with the loss of 5 excellent year in its 45th anniversary impact of the inflation on food prices. excellent year, with retail sales growing
Store numbers reached 182 with retail by 10% to `678 million and selling wholesalers from the Covalco Group. year, with turnover up 22% to `2.7 by 7% to `358 million. Store numbers
sales of `600 million. space increased by 9%. Store numbers SPAR Spain is actively seeking new billion. SPAR has again increased its The SPAR Distribution Centre for the increased to 155, of which 45 are
increased to 75 with the opening of 1 wholesale partners. market share and now accounts for Western Cape celebrated its official company owned.
A new SPAR Russia structure was put INTERSPAR and 5 SPAR supermarkets. 27.6 % share of the national market. opening in the middle of 2008. This
into place during 2008. The key focus While SPAR experienced a decline is part of SPAR South Africa’s plan As a result of sustained growth,
for 2009 is developing SPAR private SPAR Slovenia continued to expand in retail sales in the last year as a While store numbers have increased, to spend `81 million to develop and SPAR Switzerland expanded its DC.
label and negotiating federal contracts the SPAR own brand which accounts result of these changes, the other most of the increase in turnover in the enhance its distribution system over `10.5 million was spent to increase
with branded suppliers. for 20% of total food sales. New labels SPAR Partners enjoyed growth as a last year has been as a result of organic the next two years. the warehouse space by 10,000 m².
introduced included the ‘S Budget’ and result of the continued investment in growth, with the new generation of This development incorporated energy
The first SPAR Hypermarket in Russia ‘Pamina’ range. SPAR ‘Natur*Pur’ and modernising stores. SUPERSPAR stores. Over the past 10 years SPAR South saving technology including an eco-
opened in Moscow in December 2008, other organic products were expanded. Africa has focused on supporting friendly cooling system.
with a retail sales area of 5,000m². It The healthy eating campaign also The SPAR Wholesaler in Seville acquired 38 SPAR stores were opened during women’s sport. The SPAR Women’s
is unlikely that other regions will open continued with a focus on providing 10 stores during 2008 which have been the year – 25 SUPERSPAR and 13 10km Challenge was held in Durban in SPAR Switzerland continued to be
hypermarkets in 2009 due to the poor expert nutritional advice to consumers. relaunched with great success. Sales SPAR’s. The ongoing programme of June 2008. innovative in advertising and product
economic outlook. have grown 30% since these stores upgrading existing stores resulted in promotion. An extensive TV advertising
SPAR Slovenia introduced a number were reopened. SPAR Spain is also major revamps in 144 stores. SPAR South Africa is also committed campaign promoting the ‘Splendid’
Due to shortage of credit and higher of new promotions aimed at extending active in developing new stores. to supporting local charities, including range was fronted by Marcia Cross of
interest rates future development plans market share in a competitive market. SPAR continues to invest in retail co-sponsoring a 3,500km run with Desperate Housewives fame.
have been curtailed. Expansion plans A 10% discount is offered to all In November 2008, the buying group technology and in the last 18 months, funds raised going to ‘Operation Smile
for 2009 have been significantly cut pensioners on the first Monday of every EUROMADI bought a 25% share of 50 SPAR and Tops stores have SA’, which will enable people who don’t A new Swiss beer ‘Renzo Beer’,
back. It is now expected that store month, together with further discounts SPAR Spain, thus becoming the largest introduced electronic shelf labelling. have access to medical treatment to developed by Swiss personality Renzo
numbers will reach 250. in-store on specific products. shareholder. Retailers have enthusiastically undergo surgery. Blumenthal, is exclusively to SPAR.

42 SPAR International Annual Report 2008 SPAR International Annual Report 2008 43
Austria - EUROSPAR Supermarkets are characterised by a
distinctive architectural style incorporating powerful brand-
ing, dramatic lighting and clear views into the store.

United Kingdom A new campaign aimed at convenience Ukraine


SPAR UK performed well in 2008, shoppers was launched by SPAR UK. SPAR performed strongly in early 2008,
with retail sales growing by 4% and an The ‘Sorted’ campaign is based on the increasing store numbers and sales.
increase in store numbers to 2,544 concept that SPAR has the exact item The financial crisis however, resulted
of which 563 are company owned. that the customer needs, for example, in a sharp fall in disposable income
posters prompting suggestions for mirrored by a fall in SPAR retail sales.
Over the past year, SPAR UK focused tonight’s dinner.
on developing a number of Flagship Zambia
stores as part of their ‘Stores of the SPAR UK performed well at the BBC SPAR performed strongly with retail
Future’ programme. The programme Radio’s Food and Farming Awards sales amounting to `32 million. Store
will create stores driven by the customer, with a SPAR retailer in Wales, Conrad numbers increased by one to 7, with
through store specific consumer Davies, judged winner of the ‘Best company owned stores generating 78%
research. It is envisaged that this Local Food Retailer’ award. This of sales turnover.
customer focus will encourage greater was based in a commitment to local
spend and loyalty in spite of the economic sourcing. A labelling system has been Zimbabwe
downturn. An example of one such developed with information indicating 2008 was one of the most difficult
Flagship is at Broomhill in Glasgow. how many miles/ hours the food has trading years in the history of SPAR
travelled before reaching the shelves. :IMBABWE&ACEDWITHTHEWORLDS
Based on research, the decision was highest inflation, price controls,
made to expand the fresh produce SPAR UK continued to be active in shortages and economic turmoil,
section, the organic range and other supporting charities in 2008. `1.26 the first six months brought many
premium products. Customer million was raised by SPAR retailers challenges. Under these conditions six
responses to the changes have been and their staff for the NSPCC to protect stores closed. There are now 69 SPAR
overwhelmingly positive and early children from cruelty, support vulnerable stores nationwide and SPAR remains
indications are excellent. families and raise awareness. the largest retailer.

44 SPAR International Annual Report 2008 SPAR International Annual Report 2008 45
SPAR Partners Worldwide
The continued success of SPAR is based on the
commitment to outstanding service throughout
the SPAR Partnership of Retailers, Wholesalers
and Entrepreneurs.

Australia Greece Norway Switzerland


SPAR Australia Limited Veropoulos Bros S.A. Kjøpmannshuset Norge AS (part of NorgesGruppen ASA) SPAR Handels AG (Schweiz)

Austria Hungary Poland Ukraine


SPAR Österreichische Warenhandels AG SPAR Magyarország Kereskedelmi Kft. (part of ASPIAG) SPAR Polska Sp. z.o.o. Cherkassy Trade House SPAR Ukraine (part of JSC)

Belgium Ireland Portugal United Kingdom


SPAR Retail NV (part of Colruyt) SPAR Ireland (part of BWG Foods Ltd.) Portspar, S.A. SPAR UK Ltd.
SPAR Lambrechts NV
India Romania SPAR Regional Companies:
Botswana MAX Hypermarket India Pvt. Ltd. SPAR Romania (part of SC Astral Impex Srl) Appleby Westward Group Plc
SPAR Botswana A.F. Blakemore & Sons Ltd
The SPAR Group Limited, South Africa Italy Russia Capper & Co. Ltd
DESPAR Italia Consorzio a r.l. SPAR Retail Moscow James Hall & Co. (Southport) Ltd
China SPAR Vostok Henderson Wholesale Ltd
Shandong Jia Jia Yue Group Co Ltd SPAR Regional Companies: SPAR Middle Volga C.J. Lang & Son Ltd
Henan Star Commercial Co., Ltd Aspiag Service S.r.l. SPAR Povolzhye
Hubei Yasi Chain Commercial Co., Ltd Cavamarket S.p.A. SPAR Tula Zambia
Guangong Dongguan Jia Rong Supermarket Co Ltd C.A.D.L.A. S.r.l. 30!2:HUKOVSKY 30!2:AMBIA,TD
Shanxi Meet All Chain Supermarkets Co., Ltd FIORINO S.n.c.
G.A.M. S.p.A. Slovenia Zimbabwe
Croatia SADAS S.p.A. SPAR Slovenija d.o.o (part of ASPIAG) 30!2:IMBABWE,TD
SPAR Hrvatska d.o.o. (part of ASPIAG) Aligrup S.p.A.
Gruppo 6 G.D.O. S.r.l. South Africa SPAR Regional Companies:
Czech Republic IPA SUD S.r.l. The SPAR Group Limited SPAR Eastern Region
SPAR ¹eská obchodní spole£nost s.r.o. (part of ASPIAG) DESA - CS&D scpa SPAR Western Region
SPAR ëumava s.r.o. TUO S.p.A. Spain
SPAR Española, S.L.
Denmark Japan
SPAR Danmark A/S (part of Dagrofa A/S) All Japan SPAR Central Co., Ltd SPAR Regional Companies:
Agrucan, S.L.
France SPAR Regional Companies: Cencosu, S.A.
SPAR France SAS (part of Groupe Casino) Hiroshima Higashi District SPAR Central Co. Ltd. Domingo Marqués, S.A.
Hokkaido SPAR Co., Ltd Excluib, S.A.
Germany Fragadis, S.L.
Deutsche SPAR Mauritius Insular General Alimentaria, S.A.
SOMAGS Ltée/SPAR Mauritius (part of Groupe Bourbon) José Espinosa Pomares, S.A.
SPAR Handels AG José Padilla Francés, S.L.
30!2:ENTRALE/BERPFALZ Namibia Lider Aliment, S.A.
SPAR Namibia Pascual Hermanos, S.L.
The SPAR Group Limited, South Africa Romen, S.L.
Supermercados Marcial, S.L.
Netherlands Tomás Barreto, S.A.
SPAR Holding B.V.(part of Sperwer Group) Valvi Alimentació I Serveis, S.L.
Victoriano Moldes Ruibal, S.A.

46 SPAR International Annual Report 2008 SPAR International Annual Report 2008 47
SPAR International Action Groups Statistics 2008
The Action Groups provide a unique platform for
working together and exchanging knowledge.

Marketing Action Group BIGS Action Group Country Retail Sales Retail Store Retail Sales
000’s Numbers Area (m2)
Chairman: Tobias Wasmuht Chairman: Gordon Campbell
SPAR International: Gary Harris, Ulrike Freudenberg, BIGS: Joop Elderhorst, Marinus Koelewijn, Natasha Nadj Austria 4,783,090 1,413 1,000,300
Nicole Iking, Penny van der Kaars Italy 4,040,000 1,870 821,983
Robert Schaumburger A United Kingdom 2,770,976 2,544 361,000
Manu Suffeleers B Johannes Holzleitner Aspiag South Africa 2,692,592 802 827,833
Linda McBeth DK Iris Grieshofer Aspiag Hungary 1,414,631 391 384,817
Jesús González ESP Louis Chabert B Ireland 1,311,848 468 122,758
Suzanne Weldon IRL Bernhard Schwendinger CH Norway 1,083,591 310 171,363
Marco Orsenigo ITA Jacob Heinz DK Spain 1,060,412 823 292,596
Stephan Thijssen NL Konstantin Simos GRE France 954,742 930 235,415
Nils Moesødegård NOR Simon Marriott IRL Denmark 910,470 458 137,850
Susan Darbyshire UK Gianluca Di Venanzo ITA Belgium 724,774 339 143,881
Jan-Hein van Spaandonk NL Slovenia 678,238 75 124,614
Peter Miller UK Greece 656,558 168 124,515
Human Resources Action Group Russia 599,805 182 91,742
Germany 593,139 495 106,129
Chairman: Frank O’Donoghue STOREIT 2010 Action Group Czech Republic 509,743 139 144,116
SPAR International: Jutta Klassen, Richard Dady The Netherlands 501,964 336 118,262
Chairman: Frank O’Donoghue Switzerland 358,470 155 65,328
Raimund Lainer A SPAR International: Rob Karman Japan 311,887 285 33,864
Mary Wall IRL China 197,675 88 307,827
Helene Renton Eidsvig NOR Hannes Leobacher A Croatia 141,662 6 26,350
Helena ëubelj SL Jernej Pirç Aspiag Finland * 124,000 73 41,000
Stephen Cloves UK Per Erland DK Australia 97,852 84 35,800
Sam Davidson UK Preben Gaardsøe DK :IMBABWE     
Svein Krakk N Poland 73,776 56 13,777
Enno Stelma SA Botswana 65,960 24 16,972
Warehouse Action Group Roy Ford UK Namibia 60,211 23 21,523
Joanne Kelly UK Ukraine 57,072 31 41,000
Chairman: Frank O’Donoghue :AMBIA     
SPAR International: Rob Karman, Dieter Dornauer Romania 44,294 21 20,328
India 24,953 3 12,811
Trevor Currie SA Mauritius 17,889 6 5,300
Hilton Briner SA Portugal 6,450 6 2,220
Anthony Barton UK
Dominic Hall UK Total 27,011,237 12,680 5,884,591
Pat McGarry UK
* Ceased trading in 2008 - part year.

48 SPAR International Annual Report 2008 SPAR International Annual Report 2008 49

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