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A FILED IN ENGLAND

PRODUCTION
Art house or Hollywood
blockbuster?
Institutions involved?
Impact of technology in filming
process?-technological
convergence
Budgets and impact?
Actors, directors + links to
audiences?
Location + budget
implications? Expansive or
restricted
Synergy across companies

DISTRIBUTION AND MARKETING


Marketed to a nich or
mainstream audience? How?
Use of web 2.0? Impact?
Digital distribution or 35mm
film?
Online, print or TV campaigns?
Social media role?
Institutions/companies involved
(synergy)
Budget + impact on marketing?
Radio, TV, online interviews/
websites? Target which
audience?

Issues raised by media ownership in


current media practice.
Blockbuster budget VS
independent budgetconsequences for audiences?
How can Film 4 survive in the
British market place against
high budget/ high concept
films?

Independent budget: 316,000


They can survive through working
more quickly, filming in one location to
reduce costs. They have to be more
creative in their ways of creating shots
e.g. using a kids telescope attached to
a lens cap with a hole in it to create a
sharp focus point. They have to find
the appeal through innovative ways of
portraying things rather than doing
exactly what blockbusters do but on
smaller scale. For example doing long
in duration shots, singing, still images,
black and white and quick cross
cutting. Edited at home

Film4 had a pre-established


relationship, with similar brand
associations that the film has: quality
innovation, exciting, innovative.
Only distributed to certain cinemas
therefore it would not be open to all
public to go and view at a big screen
however by it being an all platform
release it meant that anyone could
access it and it is free rather than
blockbusters which charge. This results
in people being more likely to view it
the film is then a free experience.
Wheatleys cult following of 12,000
loyalty of fans, cinema lovers that see
film as an art, Q&A being a big draw of
the cinema viewings even when

EXHIBITION, COSUMPTION, E
Time of year? Signific
Type of release? Onto
platforms? (Cinema ,
Target audience, linki
release platforms?
Impact of social med
release? Technologica
convergence?
Box office figures for
weekend?
How did the audience
film?
Reviews and audienc
engagement, use of s
media to share thoug
Released July 5, 2013 not p
(before Christmas).
All platform release picked
papers as an innovative rele
BBC, Radio 4.
Opening weekend $9,498
There were mass twitter disc
sparking a buzz amongst tho
want to see it or have seen i
written in via twitter.
12,000 mentions on social m
film trended #1 on twitter.
Seemed like an event as it w
released on one day.
Total television reach of the
918,000

The importance of cross media +


technological convergence + synergy
(for intuitions and audiences)
Digital technology + impacts
for film institutions?
(convergence of technologies
impacts on film making)

Recent Technologies + impact on


audiences
Impact of CGI, web 2.0, 3D for
audiences experience of this?
Creation of new technologies
impact on audiences
experiences of film?
Free publication through
endless exchange

Editing suite is at home. Made the


shots quick with lots of movement to
create a disorientated effect. Then
long shots when calm and watching
the characters interact. Later
experimental editing - extremely quick
shots of stories cross cutting, do not
physically interact but they mentally
do. Slow motion two shots then edit
them together, switching between
them in a rhythm makes us
understand two things that are
happening in a creative way.
Period instruments that they might be
able to play themselves then go into
an electronic psychedelic syntheia
booming sounds.
New equipment was made:
mesmeriser canon port cap with drill in
it, telescope end stuck on (4) It
focuses perfectly and sharply on a
distance of around 2 inches and
everything else further than that is
blurry.
As well as inventing new technologies
they had already used things such as
Huge wind machine
This meant that the audience was able
to get a abnormal view, drawing them
in and making them feel like the

available free (even when audience


knew)
Website working long side, twitter,
facebook.
The website included filmmaking
masterclass with the director which
attracted a large, engaged audience;
in depth interviews and downloadable
and shareable free content; insights
into the making of the film and
featured the main talent of the film.

Trailer on channel 4.
The website The website included
filmmaking masterclass with the
director which attracted a large,
engaged audience; in depth interviews
and downloadable and shareable free
content; insights into the making of
the film and featured the main talent
of the film.
degree of wastage in the multimedia
marketing since the audience will
generally only come into contact with
a small number of those messages and
variety of media.

17 screens, on DVD and BluVOD and on free to air televi


through Film4, beginning a
multiplatform release schedu

Free viewing means that dow


would not be illegal, it is abl
watched whenever however
issue for cinemas if indepe
films dont bring in much pro
should they want to have it s
the cinema?

characters going on this psychedelic


trip that otherwise would not be
achieved

The importance of hardware +


software + proliferation for
institutions + audiences
Proliferation= the increase of
something
Hardware= physical piece of
technology: mobile phone, light
box, etc.
Software= programs, digital
technology, 3D, CGI,
programming behind Gravitys
light box technology/arm

Issues raised in the targeting of


national and local audiences for global
or international institutions
British film makers often make
art house, nich audience films,
aimed at local and regional

The experimental editing style as


talked about previously: extremely
quick shots of stories cross cutting, do
not physically interact but they
mentally do. Slow motion two shots
then edit them together, switching
between them in a rhythm makes us
understand two things that are
happening in a creative way.
It was unaffected the profileration of
hardware and software in the making
of Field in England, apart from the
editing hardy anything was used. The
two things they created were non
technological: the lens and the dummy
that recreated the look of being shot
through the head. This shows that it
isnt always needed to use CGI to
create visual effects it can be
created through other means. It was
also shot in natural light rather than a
studio more inconvenient but less
expensive.
Mainly watch blockbusters however
production companies may do both
and therefore make themselves more
well-known boosting the reputation
of the smaller companies.

The proliferation of the internet


social networks such as twitter and
facebook, the website made for Field in
England was one of the reasons why it
was such a success. The multiplatform release.
Film 4 advertises itself as exciting,
innovative, and centred on
empowering the audience. Genre
defying so not a definite hook for
trailers on Film4 therefore offers
something that most blockbusters
dont. That way they can compete.

Small companies go to bigge


companies to get funding. Fo
the whole of FIE was funded
It also does other films that
the big money enabling the
to survive. 12 years a slave
made by Film4 for example.

British audience targeted.


Males were specifically identified as a
core market. The fact that a smartly
focused campaign succeeded in
attracting that audience is simply a
credit to the marketing. The
multimedia marketing was aimed to hit

Could view on all sorts of pla


however the main advertise
would be shown on Tv. Film
only advertised on channel 4
it wouldnt be that many wh
have seen it

audiences- A, B, C are there


audiences left after big budget,
high concept films?

young male audiences women could


even be accompanying their male
partner.
Primary audience was ABC1 18-25
years old and frequent cinemagoer in
the 25-35+ bracket that skewed
towards men