University of Georgia, Budapest & Vienna, May 15 - June 05, 2016

Sun, May 15, 2016

afternoon

arrive Budapest
arrive Budapest
meet ISP representative at the airport
transfer to hotel, orientation talk by ISP representative

day 1
air
bus transfer

check-in
rest of the day at leisure
recommended activity: Budapest's Central Market Hall
the largest indoor market in Budapest, the ornate building is more than 100
years old and has three stories filled with stalls frequently visited by tourists
and locals alike. There are stalls selling fruits and vegetables, Hungarian
meats, fish, local cheeses, Hungarian herbs and spices, Hungarian wines and
spirits and plenty of accessories and souvenirs
Mon, May 16, 2016

morning

afternoon
evening

National Holiday - Whit Monday

day 2

breakfast
cultural event: guided tour of Budapest
discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the Royal
Castle and the famous Fisherman's Bastion and Citadel
lunch on your own

hotel

free to explore the city

welcome dinner cruise on the Danube
enjoy delicious Hungarian dishes as you take in the beautiful scenery of
Budapest lit up at night from the best viewpoint in the city, the Danube River
return to hotel

Tue, May 17, 2016

morning

afternoon

1/6

bus/walk

local business climate

public transport/boat
public transport

day 3

breakfast
hotel
presentation: understanding the economic & political development of
Hungary; US-Hungary relations
hotel conference room
e.g. Embassy of the United States of America
management presentation, discussion
lunch on your own
visit: Hungarian roots, global reach - expansion strategies of a local
company
bus half day
e.g. Mikropakk (Hungarian packaging company)
management presentation, discussion, tour of facilities
rest of the day at leisure
recommended activity: Margaret Island
lying in the middle of the Danube between Margaret Bridge and rpd Bridge,
Margaret Island (Margitsziget) is the green heart of Budapest; home to the
Hajs Alfrd National Sports Swimming Pool, the Palatinus water park and the
running track for the sporty, the petting zoo, the music fountain and the
Japanese Garden; if you're hungry for culture, check out the open-air stages
and the medieval ruins of the island, great for walks, picnics or four-wheel bike
rides

University of Georgia, Budapest Vienna, May 15 - June 05, 2016

2/22/2016

Wed, May 18, 2016

morning

afternoon

Thu, May 19, 2016

morning

afternoon

evening

Fri, May 20, 2016

morning

afternoon
evening

Hungarian history & culture

breakfast
hotel
cultural event: House of Terror
Hungary's modern history has been marked by revolution & war; ruled by Nazi
supporters and then by the Communists, Hungary has experienced a traumatic
history which, to this day, leaves its mark on the culture and the mindset of
Hungarian people; the House of Terror building is the former headquarters of
public transport/walk
the Hungarian version of the Nazi Party and then the state's jail, torture
chamber and execution chamber, and is now a modern day museum and a
monument to the memory of those held captive, tortured and killed in the
building
lunch on your own
cultural event: taste of Budapest
see where locals go to shop and get a taste of unique Hungarian treats, ones
that only Hungarians know; experience the secrets of special Hungarian tastes public transport/walk
and delicacies at the Central Market Hall, at a pub in downtown Budapest, a
butcher and a pastry shop
rest of the day at leisure

local vs. global

day 5

breakfast
visit: entrepreneurship in Hungary - business intelligence & trends of the
near future
e.g. Ustream
management presentation, discussion
lunch on your own
visit: Western companies' approaches to business in CEE
e.g. GE Power & Water
management presentation, discussion, tour of facilities
rest of the day at leisure

hotel
public transport

bus half day

recommended activity: opera performance at the Hungarian Opera House

located on the luxurious Andrassy Avenue, the Hungarian Opera House is an
architectural and cultural gem in Budapest and home to some of the country's
best opera and ballet performances; a must-visit while in Budapest

lessons learned

day 6

breakfast
cultural event: Parliament visit
learn about the history of Hungary as you visit one of the largest Parliament
buildings in Europe and enjoy its stunningly beautiful interior
lunch on your own

hotel
public transport/walk

wrap-up session by Georgia faculty

hotel conference room

group dinner with traditional Hungarian folklore show

bus transfer/restaurant

return to hotel

2/6

day 4

University of Georgia, Budapest Vienna, May 15 - June 05, 2016

bus transfer

2/22/2016

Sat, May 21, 2016

evening

Sun, May 22, 2016

morning

exploring the Hungarian countryside

day 7

breakfast
cultural event: full-day trip to the Danube Bend
the Danube Bend to the north of Budapest is one of the most beautiful regions
of the river which flows through eight countries; you will visit Esztergom, the
birthplace of the first Hungarian king, Stephen I, then go to Visegrd where the
ruins of a Royal Castle can be found, then on to the picturesque and historic
town of Szentendre
group lunch

hotel

bus/walk

restaurant

free to relax
recommended activity: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot springs that
have attracted people to Budapest since the late 1800's

transfer to Vienna

day 8

breakfast

hotel

check-out, load luggage on the bus

transfer to Vienna (duration approx. 3 hours)

bus transfer

lunch en route
afternoon

arrive Vienna, check-in

WU campus tour - own arrangements
rest of the day at leisure

Mon, May 23, 2016

willkommen in Wien!
breakfast

morning

afternoon

Tue, May 24, 2016

hotel

WU seminar session - own arrangements

lunch on your own
cultural event: guided tour of Vienna
discover Vienna's greatest sights and hidden gems including Ringstrasse,
Imperial Palace & City Hall; your expert guide will treat you to Austria's capital
and show you the city as the locals see it
rest of the day at leisure

business prospects in Austria

breakfast

morning

afternoon

3/6

day 9
walk or public
transport

public transport/walk

day 10
hotel

WU seminar session - own arrangements

lunch on your own
visit: overview of Austria's economy & business environment
e.g. Austrian Business Agency (ABA)
management presentation, discussion
rest of the day at leisure

University of Georgia, Budapest Vienna, May 15 - June 05, 2016

walk or public
transport

public transport

2/22/2016

Wed, May 25, 2016

post-crisis strategies
breakfast

morning

afternoon

Thu, May 26, 2016

day 11
hotel

WU seminar session - own arrangements

lunch on your own
visit: post-crisis banking: rebuilding customer trust and investor
confidence
e.g. Erste Bank der oesterreichischen Sparkassen AG
management presentation, discussion
rest of the day at leisure

National Holiday - Corpus Christi

breakfast

walk or public
transport

public transport

day 12
hotel

free day for sightseeing & shopping

morning

afternoon

Fri, May 27, 2016

recommended activity: Belvedere Museum & Palace

lunch on your own
recommended activity: Viennese Cafs
enjoy live music in numerous Viennese concert cafs like Caf
Schwarzenberg, Cafe Central or Caf Hofburg

made in Austria
breakfast

morning

afternoon

Sat, May 28, 2016

hotel

WU seminar session - own arrangements

lunch on your own
visit: from Austria to the world - a local success story
e.g. Josef Manner & Co AG
management presentation, discussion, tour of facilities
rest of the day at leisure

seminar session & free time

breakfast

morning

day 13
walk or public
transport

public transport

day 14
hotel

WU seminar session - own arrangements

walk or public
transport

lunch on your own

afternoon

4/6

free for sightseeing & shopping

recommended activity: beergarden Schweitzerhaus
located near the tail end of the Prater Amusement Park, this genuine beer hall
serves hearty traditional Austrian food and beer in a wonderfully hectic setting,
with seating areas separated by district; locals insist this "institution" has "cult"
status and "needs no description"

University of Georgia, Budapest Vienna, May 15 - June 05, 2016

2/22/2016

Sun, May 29, 2016

Wachau Valley
breakfast

day 15
hotel

cultural event: full-day trip to Wachau Valley

escape into the countryside of Wachau, the most picturesque stretch of the
Danube Valley, with ruined castles and steep vineyards; see the Benedictine
abbey of Melk, one of the most breathtaking examples of Austrian Baroque
architecture, and enjoy the boat ride on the Danube to the castle of Drnstein
group lunch

bus/boat/walk

restaurant

return to Vienna, rest of the day at leisure

Mon, May 30, 2016

regional specifics
breakfast

morning

day 16
hotel

WU seminar session - own arrangements

walk or public
transport

lunch on your own

afternoon

visit: innovation & technology trends in the automotive industry

e.g. Opel Austria Powertrain
management presentation, discussion, tour of facilities

bus half day

rest of the day at leisure

Tue, May 31, 2016

branding & design

breakfast

morning

day 17
hotel

WU seminar session - own arrangements

walk or public
transport

lunch on your own

afternoon

visit: challenging assumptions & boosting growth through creative thinking

e.g. Identum (agency for brand charisma)
management presentation, discussion

public transport

rest of the day at leisure

Wed, Jun 01, 2016

staying relevant
breakfast

morning

day 18
hotel

WU seminar session - own arrangements

walk or public
transport

lunch on your own

afternoon

cultural event: Schnbrunn Palace

deemed a UNESCO World Cultural Heritage Site in 1996, the Schnbrunn
Palace offers an array of stunning views as you explore this magnificent
imperial summer residence; the palace and gardens illustrate the tastes,
interests and aspirations of successive Habsburg monarchs

public transport/walk

rest of the day at leisure

5/6

University of Georgia, Budapest Vienna, May 15 - June 05, 2016

2/22/2016

Thu, Jun 02, 2016

outside the box

breakfast

morning

afternoon

Fri, Jun 03, 2016

day 19
hotel

WU seminar session - own arrangements

lunch on your own
case study: investing in social media has become a necessity, not a
luxury!
e.g. Limesoda (creative marketing agency)
management presentation, case study, discussion
rest of the day at leisure

seminar session & free time

breakfast

walk or public
transport

public transport

day 20
hotel

WU seminar session - own arrangements

walk or public
transport

lunch on your own

afternoon
evening

free to explore the city

farewell dinner
return to hotel

Sat, Jun 04, 2016

wrap-up & culture

breakfast

morning

afternoon

Sun, Jun 05, 2016

wrap-up session by Georgia faculty

hotel conference room

lunch on your own

free for sightseeing & shopping
or you can enjoy Wiener Walzer dance lessons offered as optional cultural
event as more than 150 years ago, Johann "Schani" Strauss made the Vienna
Waltz famous around the world and today. Learn how to waltz at the place
where it was invented!

depart for USA

day 22
hotel

check out, transfer to the airport

depart for USA

6/6

day 21
hotel

breakfast
morning

public
transport/restaurant
public transport

University of Georgia, Budapest Vienna, May 15 - June 05, 2016

bus transfer
air

2/22/2016