Beruflich Dokumente
Kultur Dokumente
1
Marketing Research
Submitted By:
Anchit Agrawal
331129
Div A
Guided By:
Prof. Sarang Kulkarni
Asst. Professor
MIT-SOB, Pune
Introduction
The assignment is mainly given so that students get a
first-hand experience of preparing a questionnaire of two types that is,
Structured Questionnaire and conversational questionnaire. The
assignment also taught me how to take a survey and analyse it. Here
we have to survey about the exercise behaviour and habits of two
people by both the methods.
What is a Questionnaire?
A questionnaire is actually an instrument
of research which has a series of structured questions made for the
purpose of gathering information for a given objective.
There are four types of a Questionnaire on the basis of the
way the questions are posed. They are as follows1) Structured non disguised questionnaire
2) Structured disguised questionnaire
3) Non structured non disguised questionnaire
4) Non structured disguised questionnaire
Structured Questionnaire
Structured Questionnaire is a type of
questionnaire in which one finds close ended questions. In this
approach questions are predesigned and then the surveyor follows the
question pattern. Moreover, the approach is good for a survey purpose
but the approach is too straight forward and hence is likely to upset
the responder.
Conversational Questionnaire
Conversational Questionnaire is
trademarked by open-ended type of questions. In this approach the
surveyor just goes to the respondent and casually asks questions. The
Sex: M