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SUMMARY
INTRODUCTION TO OPERATIONS
Operations involves the transformation or production of the business. It creates value to the
business by transforming inputs into outputs.
Businesses will continuously seek to minimise production costs so that the retail prices are as
low as possible.
Product differentiation: Means distinguishing products (goods & services) in some way from its
competitors commanding a higher price
Economies of scale: when a company expands they can usually buy more of a resource and get it for
a cheaper price, you have to factor in costs of machinery, staff, etc. E.g. if you spread the cost of
machinery over 1000 units instead of 100, each unit price is cheaper.
Manufacturing
- A manufacturing firm is one that takes
raw materials and turns them into a
finished product.
- Consumers dont interact with
manufacturers
- Operations manager need to organise;
Raw materials are sourced
Quality control standards are
maintained
Development of systems, random
checking of product & ongoing
research
Storage & distribution process
Services
- Dont have factories
- Risk management is important as this
involves;
Ongoing training
Right labour resources
The actual service needs to be delivered
Quality control
Operations refers to the business processes that involve transformation or production. This relates
directly to marketing because operations is the making of a product where marketing is there to
meet the needs & wants of consumers. Finance is essential to fund all aspects of a business especially
operations because this is the production of the goods. Human resources is important to staff the
right personnel for operations.
Business Studies By Joshua Hammonds
Summary:
Marketing establishing the idea behind a product before production
Finance operations is a big cost for businesses and it is also essential
Human resources employing appropriate staff to look after production lines. Production
involves skills, staff and training.
Influences HOW the business can manage these to achieve goals and objectives of the business
GLOBALISATION
Globalisation refers to the removal of barriers of trade between nations. It is characterised by;
1.
2.
3.
4.
5.
Other operations
Equipment/tools
Chair, desk
Registers/scanners
QUALITY EXPECTATIONS
Quality may be understood to be a specific reference to how well designed, made and functional
goods are, and the overall degree of competence with which services are organised and delivered.
Quality management approaches: inspection of output, Total Quality Management (TQM), quality
circles, kaizen
Quality expectations with goods quality of design, fitness for purpose, durability
Quality expectations with services level of customisation, reliability of service provider,
professionalism of service provider
COST-BASED COMPETITION
Cost-based competition is derived from determining breakeven point (the level at which the
business matches total costs and total revenue) and then applying strategies to create cost advantages
over competitors.
That is, focusing on reducing costs to a minimum while maintaining profit margins.
GOVERNMENT POLICIES
Every business has to adhere to government policies with regard to operations. Government needs
to ensure safety and quality standards, manufacturers must comply with standards or face heavy
penalties.
Policies which impact on business operations include;
Taxation rates
WHS
Environmental policies
Employment relations
Trade and industry practices
LEGAL REGULATIONS
Operations management have particular laws that influence how practices and processes are
conducted. As the function involves; labour, technology, finance, machinery and energy.
Business Studies By Joshua Hammonds
WHS safe working conditions, PPE, use of machinery (Work Health and Safety Act 2011)
Fair work and anti-discrimination laws Racial Discrimination Act 1975 (Cth), Sex
Discrimination Act 1984 (Cth), Anti-discrimination Act 1977 (NSW), Fair Work Act 2009 (Cth)
Other important legislation Taxation Act 1953 (Cth), Corporations Act 2001 (Cth)
ENVIRONMENTAL SUSTAINABILITY
Environmental sustainability means that business operations should be shaped around practices
that consume resources today without compromising access to those resources for future generations.
The operations management is affected by the rise in climate change awareness and the need to
integrate a long-term sustainable plan.
There are 2 main aspects to environmental sustainability:
1. Sustainable use of renewable resources e.g. solar, wind power
2. Reduction in the use of non-renewable resources
Corporate social responsibility is the open and accountable business actions based on respect for
people, the community and the broader environment. It is MORE than complying with laws &
regulations.
o Legal responsibility is MANDATORY, whereas ethical responsibility is OPTIONAL! There is a
growing pressure for businesses to show their contributions to society.
o Environmental sustainability involves environmentally sustainable operating practices.
This is in response to concerns about climate change and the destruction of the natural
environment.
o Social responsibility the practice of production in a way that it is not harmful to society or
the environment e.g. by adopting a human rights code of conduct (e.g. no forced labour)
CASE Body Shop: well known for selling products that are made without conducting tests on animals,
which is seen as ethically correct. Also, the company was involved with the setting up of a Humane
Cosmetics Standard and has formed a partnership with Amnesty International to help highlight the
plight for human rights defenders in many different countries. Increasingly environmentally aware
consumers fuelled a strong demand for these types of products, leading to the success of the Body
Shop.
Business Studies By Joshua Hammonds
3. OPERATIONS PROCESSES
Inputs
-
Transformation processes
- The influence of volume, variety, variation in demand and visibility (customer
-
contact)
Sequencing and scheduling
Gantt charts, critical path analysis
Technology, task design and process layout
Monitoring, control and improvement
Transformation is the conversion of inputs (resources) into outputs (goods or services), whether
they are; physical (goods) or intellectual (services which cannot be touched)
Indirect feedback
Sales data
Warranty claims
Letters
Face-to-face
Phone calls
consultants report)
In the transformation process, decisions will need to be made about the following questions:
How much to make what volume of input to draw in and to process?
How much variation what range of outputs should be made in the process of transformation?
How much variation in demand will there be how can the operations processes respond to
changes in demand?
How much customer contact should there be and what, if any, role should it have on
transformation processes?
The Critical Path Analysis (CPA) allows us to show what tasks need to be done, how long they take
and what order is necessary to complete those tasks.
GANTT CHART
Less complicated
Set out more clearly
Better for long term projects
Technology is the application of science or knowledge that enables people to do new things or
perform established tasks in new or better ways
BUSINESS TECHNOLOGY involves the use of machinery and systems that enable businesses to
undertake the transformation process more efficiently and effectively
Task design is about how a task is to be performed by breaking it down into a series of steps/jobs
towards its completion (involves job analysis)
Plant/process layout is the physical layout of machinery or equipment in order to ensure the
efficient flow of resources
There are 3 ways to organise the physical layout;
o Process layout deals with high-variety, low volume production (broken into departments)
o Product layout for mass production (assembly line)
o Fixed layout when a product remains in one location due to its size & employees and
equipment come to it e.g. building of Sydney Harbour Bridge
MONITORING, CONTROL AND IMPROVEMENT
All operations processes should be monitored for their effectiveness. This requires effective monitoring and a
focus on continuous improvement. Monitoring and control lead to improvements when there is a focus on
quality and standards.
Improvement refers to the systematic reduction in inefficiencies and wastage, poor work processes
and eliminations of bottlenecks
Improvement typically is sought in the following areas;
o Time through minimisation of bottlenecks; including assessment of wait times and
lead times
o Process flows smoothness of transitions between transforming processes
o Quality setting quality goals, measuring product standards and quality through
number of returns and warranty claims
o Cost through assessing costs of production per unit, a review of expenses (fixed and
variable) and per unit costs of delivery
o Efficiency through reduction of waste and creation of greater output per unit input
One approach to the systematic reduction of inefficiencies and active creation of improvements is
called Six Sigma.
Six Sigma is an improvement process that was invented by Motorola. It follows the 5 steps called
DMAIC define, measure, analyse, control, improve
Outputs
- Warranties
- Customer service
Outputs are the result of the businesses activities. It must always be responsive to consumer demands.
Customer service how well a business meets and exceeds the expectations of customers in all
aspects of its operations
It is less expensive to service existing customers than to establish relationships with new
ones. To retain customers, businesses need to talk and listen to customers. E.g. face-to-face,
online feedback surveys, web view counters, warranty claims, etc.
Warranties is a promise made by a business that they will correct any defects in the goods that they
produce or in the services that they deliver
An assessment of warranty claims can help a business to adjust transformations processes to
be more effective.
4. OPERATIONS STRATEGIES
Operations
strategies
Operations
strategies
1. Performance
objectives
6. Inventory
management
2. New product
or service design
and
development
7. Quality
management
3. Supply chain
management
8. Overcoming
resistance to
change
4. Outsourcing
9. Global factors
5.Technology
Operations strategies are based around the need to achieve performance objectives. Performance
objectives are goals that relate to particular aspects of the transformation function and can be
allocated to particular key performance indicators (KPIs) in the areas of;
Quality is often determined by consumer expectations, which are used to inform the production
standards applied by the business.
Design how well a good is made or a service is delivered
Conformance meeting customers standards and specifications
Service how reliable, suitable and timely the service delivery is builds reputation
Business Studies By Joshua Hammonds
Speed the time is takes for the production and the operations processes to respond to changes in
market demand
Goals for speed;
Reduced wait times
Shorter lead times
Faster processing times
Dependability how consistent and reliable a businesss products/services are
Flexibility how quickly operations processes can adjust to changes in the market
Customisation the creation of individualised goods or services to meet the specific needs of the
customers
Mass customisation is a process that allows a standard, mass-produced item to be personally
modified to specific customer requirements
Cost the minimisation of expenses so that operations processes are conducted as cheaply as possible
In order for a business to be a market leader and gain a competitive advantage, it needs to continually
innovate, design and develop new products and services.
Supply chain
management
Sourcing
Supplier
rationalisation
Backwards vertical
integration
Flexible or responsive
supply chain processes
Cost minimisation
Global sourcing
E-commerce
E-procurement
B2B (business to
business)
B2C (business to
consumer)
Supplier rationalisation
Vertical (backward) integration
Cost minimisation
Flexible supply chain processes
Logistics the physical distribution and transportation of products. The use of warehouses and
distribution centres is crucial to the successful management of stock.
Global sourcing advantages and disadvantages;
Advantages
Disadvantages
Cost and expertise advantages
Possible relocation of operations
Access to new technologies and resources
Increased costs of logistics, storage and
distribution
Different regulations in different countries
Overall operations complexity increases
diverse locations
Disadvantages
- Makes business dependent on other
businesses to supply materials may lead
to disruptions of operations if late
deliveries
- The cost and uncertainty associated with
payback
- Ethics and morality loss of jobs
- Issues with communication and language
- Loss of control of standards and
information security
Inventory management advantages and disadvantages of holding stock, LIFO, FIFO, JIT
Inventory/stock includes all the raw materials, semi-finished and finished products that are on the
shelves or in storage
Inventory management is necessary for operations to ensure efficient and effective control and
monitoring of stock!
A business needs to have adequate stock on hand in order to keep customers happy by having
products available in the store. Shortages in stock may mean loss of valued customers who may turn
to competitors to satisfy their needs.
Advantages and disadvantages of holding stock
Advantages
Ability to satisfy customers needs on time
maintain loyalty
Opportunity for taking advantage of
discounted stock when bulk purchasing
Gaining a competitive advantage through
efficient delivery and superior customer
service
Greater loyalty by customers
Disadvantages
- Storage/warehousing requires large space,
handling expenses, insurance, etc.
- Spoilage may occur
- Theft/pilfering of stock
- Stock may become outdated/obsolete
therefore may not be sold
- Overstocking may tie up cash working
capital
LIFO (last-in-first-out) used for products that does NOT have a use-by/best before date recent
stock is sold first
JIT (just-in-time) minimum amount of stock is held as it aims to have the business only make
enough products to meet demands
Business Studies By Joshua Hammonds
Advantages; reduction in storage costs, no spoilage, no tied up cash, no warehousing necessary, can
respond quickly to changes improving productivity
Quality is the term used to describe the degree of excellence of a product/service and its fitness for
a stated purpose
QUALITY CONTROL
Quality control reduces problems and defects in the product by using inspections at various points
in the production process
Programmed inspections
QUALITY ASSURANCE
Quality assurance involves the use of a system to ensure that set standards are achieved in
production
Fitness for purpose and the desire to achieve right first time
E.g. ISO 9000 - series of standards developed by the International Organization for
Standardization (ISO), that define, establish, and maintain a quality assurance system for
manufacturing and service industries
QUALITY IMPROVEMENT
Quality improvement involves continuous improvement and total quality management (TQM)
Continuous improvement ongoing method of looking for ways to improve a business e.g. asking
for staff suggestions
Total quality management (TQM) focuses on managing the TOTAL business to deliver quality to
customers
Ongoing, business-wise commitment to excellence that is applied to every aspect of the
businesss operations holistic approach to avoid expenses of wastage for faulty products
All staff are heavily encouraged to suggest/make improvements (usually have reward systems)
E.g. Six Sigma is a quality management approach used to identify and remove the causes of
problems in the operations process
Business Studies By Joshua Hammonds
Managers must plan for changes in the environment in which the business operates as the
environment in dynamic constantly changing. These changes can present opportunities and
threats to a business.
Change in our commercial world is inevitable and is beneficial to a business, but it is sometimes
resisted by some internal stakeholders i.e. workers, management
There are 2 major types of change INTERNAL and EXTERNAL
Internal influences
o NEW TECHNOLOGY
computerisation, stock control,
maintain competitive advantage
o E-commerce
o New systems and procedures
o New business
External influences
o Changing nature of markets
o Economic
o Financial
o Geographic
o Social
o Legal
o Political
o Technological
1.
2.
3.
4.
Changes in a workplace often necessitate purchasing new equipment, such as new computers, and/or
other modern office equipment. This may burden the business and cause debts to accumulate over
the long term.
May help to achieve key operational goals better;
1.
2.
3.
4.
5.
REDUNDANCY REPAYMENTS
Redundancy payout is the money that is given to employees when they are forced out of work
because their job skills are no longer required or relevant.
RETRAINING
This cost arises from change that causes a reorganisation of the businesss internal hierarchy or from
the acquisition of technology e.g. computer software
Can have high costs associated e.g. transporting, bring old equipment
Can lead to loss of productivity with adaptation to new work processes
CASE Coca-cola: had to relocate its plant within Sydneys metropolitan area since they first
established in Australia. They began their operations in Surry Hills, then moved to Kingsgrove, then to
Northmead. Such relocation will often involve a huge capital outlay in the process.
INERTIA (PSYCHOLOGICAL)
CULTURAL INCOMPATIBILITY
The culture in a business may vary between businesses. In the event of a merger, some management
positions may be lost in order to remove duplications of services.
In the case of a takeover, where one business buys out another business, the new owners may
experience a culture clash if they attempt rapid changes to the operations, which may be resisted by
employees.
Managers must manage change effectively. Change is more likely to be successful if managers follow 4
basic steps;
1. Identify the need for change
Managers must see the need for change and communicate this to employees. The outcomes from
embarking on a course of change must also be clearly communicated to employees.
2. Set achievable goals
Change should have a purpose and be planned with achievable goals. Communication with ALL
stakeholders is essential. Provide necessary training and support to help staff adjust to the new
system and methods. Ongoing evaluation of change needs to be undertaken and monitored.
3. Create a change of change
Change agents are individuals or groups in a business who can inspire and influence workers
towards a culture of change. Change agents must show the traitspositive, encouraging, good
communication, good teamwork.
4. Use change models
UNFREEZE/CHANGE/FREEZE model;
Unfreeze identifies the need for change and prepares the business for it (assure staff that
change will be for the better)
Change the change is implemented (new procedures, systems and behaviour)
Freeze ensure that the change is permanent (offering praise or rewards)
Global factors global sourcing, economies of scale, scanning and learning, research and
development
GLOBAL SOURCING
Global sourcing finding suppliers who have cheaper, better quality products and more advanced
technology
Benefits of global sourcing
- Cost advantages
- Access to new technologies
- Advantages of expertise and labour
specialisation
- Access to other resources
- Ability to operate over more hours of the day
ECONOMIES OF SCALE
Economies of scale the cost advantages gained from producing on a larger scale.
As the scale of business grows, the cost per unit decreases. This means profitability can rise.
A central aspect of this is finding out what consumers want and researching and developing
something that meets their needs.
The government encourages this with grants and tax advantages.