Submitted By:

Syed Mohd Sayeed

 An advertising strategy is a plan to reach and persuade a

customer to buy a product or a service. The basic elements of
the plan are 1) the product itself and its advantages, 2) the
customer and his or her characteristics, 3) the relative
advantages of alternative routes whereby the customer can be
informed of the product, and 4) the optimization of resulting
choices given budgetary constraints. In effect this means that
aims must be clear, the environment must be understood, the
means must be ranked, and choices must be made based on
available resources. Effective product assessment, market
definition, media analysis, and budgetary choices result in an
optimum plannever the perfect plan because resources are
always limited.

 To understand the competitive market of startup Firm.

To recommend Startup firm how to make more
effective advertisement strategy
To study the consumers perception about
advertisement
Role of advertisements on the buying behaviour of the
customer.
To learn how to make a business report
To learn how to do business research

 Marketing communication is an interactive process (Rowley, 1998),

being a two-way conversation between the producer and the
consumer. Companies need to inform their customers about new or
existing products, communicate innovations, try to persuade new
consumers to try their products, summing up, establish awareness
about brands in the consumers mind. The consumer perceives the
brand, creates his or her personal opinion and acts according to his
or her attitude to the product promoted. For most companies the
question is not whether to communicate but rather what to say, to whom
and how often Kotler (1994; 596). On the other hand, Wilmshurst
and Mackay (2002) underscore the importance of the right
combination of all communication tools involved because the wrong
selection could lead to confusion of the customers, even more,
discouraging them from purchase the product.

 I have used Descriptive Research Design for research purpose.

Data Collection Method:
Primary Data: I have used Questionnaire method for the Primary
data collection for the study.
Secondary Data: I have also used the secondary data for the
study like some company resources like broachers, websites etc.
Sampling Plan:
Sampling is the process to analyze the whole population by
analyzing a part of it.
Sample Size: 10

 The need of this research is to identify and get

insight into what main factors that affect for
startup any business. what affects their
strategies, basic need of this research is to find
out what are the main factors affect to do new
business.