Beruflich Dokumente
Kultur Dokumente
eCIPROCATE
President
2011 to Present
Lead a consultancy powered by a coalition of advertising and digital marketing professionals who provide clients with
growth strategies that orchestrate a paid, earned and owned media ecosystem; Oversee the development of requisite
content and assets designed to acquire more customers and strengthen advocacy.
Repositioned, rebranded and led business development for PATIENT MARKETING GROUP (PMG), an inVentiv
Health company specializing in patient loyalty and HCP programs for clients: MERCK (MerckEngage) and LILLY
(Solutions For Wellness)
FRED ASTAIRE DANCE STUDIOS Strategic consultation supporting 145 national franchise owners; Implemented
local programs comprised of website redesign, SEO/SEM, PR, video, mobile, social, email, offline media and e-CRM
to increase new customer acquisition and grow current customer revenue
REDBOOKS
Director of Marketing & Strategic Sales
2014 to 2016
Identify and cultivate high value sales prospects for leading competitive resource, Redbooks.com. Use in-depth
knowledge of marketing and advertising industry to provide strategic council and best practice guidance to publishers,
media companies, advertising agencies and advertisers energizing business development, organic sales and competitive
intelligence.
Created REDBOOKS position, lead all brand and demand generation initiatives, website redesign, SEO/SEM, video,
blog
Apply creativity and industry knowledge to balance and solve user, business and technical content needs
Leveraging Industry Thought Leadership Series and AdThink Start Up Events to increase site traffic
2011 to 2012
Introductory class that focused on theoretical and practical application of analytics, strategic planning, and database and
content management using traditional and new media required to successfully create strategically sound marketing
frameworks.
2009 to 2011
Cutting-edge digital video start-up that provided flexible and granular analytics enabling more intelligent decision-making
using real-time consumer engagement and sharing behavior. Led Me!Box staff of marketing and sales professionals
targeting creative agencies, website developers, publishers and media AORs.
2008 to 2009
2006 to 2008
HILTON HOTELS Architect of HAMPTON INN Bed Heads, a fully integrated experiential marketing campaign
(interactive website, TV spot, print, online sweepstakes, DM, PR) introducing the Cloud Nine Bed in 1.400 locations
COMPUTER ASSOCIATES Led global corporate branding and advertising efforts promoting cloud computing
services and solutions integrating TV, print, digital and event marketing to reach Enterprise IT and C-Suite executives
MICHAEL EMERSON
Tarrytown, NY 10591 michaelemerson821@gmail.com 609.464.3197
FCBi
Executive Vice President, Chief Development Officer
2004 to 2006
Led global Interactive, Direct Marketing and CRM new business branding, positioning, strategy, prospecting, planning and
pitch initiatives.
Drove revenue growth of $35+ million from new and organic business wins: HAMPTON INN, SNAPFISH, TiVo,
HEWLETT-PACKARD, GENERAL MOTORS ASIA, AMERICAN STANDARD, KRAFT, TRANE, MERCK and
MOTOROLA
Developed and manifested the FCBi global brand internally among 1,500 employees in 42 offices and 32 countries as
well as among press and industry consultants
2000 to 2004
1999 to 2000
Created the Technology and New Economy Group specializing in strategic consultation nurturing corporate branding
programs while leveraging IPO and Venture Capital assets.
Brands won: ALCOA, CHEMCONNECT, DOW JONES, and MULTEX.COM
1995 to 1999
1993 to 1995
1988 to 1993
ELKMANADVERTISING
Account Supervisor
Brand: McDONALD'S
EDUCATION
University of South Carolina, BA Journalism
1987 to 1988