METRO

Company History

METRO Cash & Carry is a leading international company in self-service wholesale and
operates more than 600 outlets in 29 countries. With over 100,000 employees worldwide,
the company achieved sales of € 31.7 billion in 2007. By generating almost 50 percent of
the total sales, METRO Cash & Carry is the top-selling sales brand of the METRO
Group. Assortment and service of METRO Cash & Carry’s unique business-to-business
model are targeted only towards professional customers such as hotels and restaurants as
well as small and mid-sized retailers or institutions. The company offers these special
groups a high level of assortment competency both in food and nonfood as well as
attractive wholesale prices. An efficient and internationally conferrable concept ensures
success in entering new markets.

Company of Opportunity

METRO Cash & Carry is the international leading company in self-service wholesale.
For over 40 years, the company has been supporting high-volume commercial customers.
Today the company is represented in 29 countries and offers its commercial customers up
to 50,000 different products (variable from country to country) under one roof.
METRO Cash & Carry employs more than 100,000 people across the world and in many
regions is among the biggest employers. Qualified, highly-motivated employees create
the foundations needed for successful expansion on an international level and sustained
growth of the wholesaling company. A performance-driven approach, openness and
international outlook are the corporate culture that we practice.

MCC Guiding Principle:

1. Trust and Respect

Everybody's opinion counts
we treat every person the same way

2. Open Door Policy

we avoid organizational barriers
Two-way communication
we encourage change and sharing of ideas

3. Empowerment to Personal Responsibility

we allow people to take risks
we consider "making mistakes" as part of the game

RESEARCH WORK BY SHAHID ZAMAN

4. Be a Role Model
we demonstrate commitment and enthusiasm

5. Setting Clear Personal Objectives and Tasks

we have implemented a management-by-objectives concept

6. Recognition and Reward

we consider honest and transparent feedback as a "must"
we reward high performance (not only with money)

7. Team Spirit
we encourage maximum team engagement and knowledge

8. Positive Working Environment

we guarantee a safe and healthy working environment
we encourage innovation and creativity

9. Corporate Social Responsibility

we are committed to the principles of social responsibility

RESEARCH WORK BY SHAHID ZAMAN

 METRO in Pakistan

METRO Cash & Carry announced its operations in Pakistan in January 2006. Since then,
it has established itself as a potential market leader in wholesale.
Under the supervision of Managing Director Mr. Giovanni Soranzo, METRO Cash &
Carry Pakistan has opened its first store in the city of Lahore in October 2007.
The company’s country head office is also based in Lahore and currently employs over
400 people in two offices.
This enables METRO Cash & Carry to strengthen the competitiveness of its professional
customers.

METRO Cash & Carry’s customers select their merchandize at the centre in the
quantities they need, pay in cash and transport it all back to their businesses by
themselves. All product categories are offered on a permanent basis and in large
quantities.

10 good reasons why you should become a

customer
• Lowest possible prices
• Stock availability
• One-stop shop
• Extensive business hours
• Quality guarantee
• Free parking
• after sales services
• Promotional activities
• Simple but comprehensive billing system
• Great value for money

Services and Quality

Logistics:

The goal of Supply Chain at METRO is to efficiently handle thousands of orders,

shipments and deliveries and ensure that goods arrive at the right place at the right time.
Supply Chain Management plays an important role in our high-performance logistics
system and enhances our capacity to supply food and non-food products on a daily basis
with consistent high quality, diversity and freshness

RESEARCH WORK BY SHAHID ZAMAN

Supply Chain Goal:

The goal of Supply Chain at METRO is to efficiently handle thousands of orders,

shipments and deliveries and ensure that goods arrive at the right place at the right time.
Supply Chain Management plays an important role in our high-performance logistics
system and enhances our capacity to supply food and non-food products on a daily basis
with consistent high quality, diversity and freshness.
Cold Chain Management:

The distribution of products that are temperature-sensitive is a huge challenge. Quality

and freshness can only be assured if the goods are constantly kept under a temperature
controlled environment, right from the time they leave the producer till they reach the
customer.
At METRO Cash & Carry Pakistan, the warehousing and transport for frozen and chilled
products is ensured at a constant temperature (in minus or plus degrees), according to
product requirement. Temperature monitoring is done manually and by computerized
mechanisms, both during transportation truck and in cold storage.
A) Fruits & Vegetables:
For the first time in Pakistan, METRO Cash & Carry offers a platform for Fruit &
Vegetables equipped with modern accessories for product processing. This ensures
hygienic, temperature-controlled, clean and packed fruit and vegetables as per
international standards of Hazard Analysis of Critical Control Points (HACCP).
B) Live Fish:
METRO Cash & Carry Pakistan offers live fish at Metro centers. Now you can choose
live fish of your choice and enjoy the taste of freshness.

PRODUCT RANGE
The product range is consisted of

 Food

 Non food

FOOD
At the METRO wholesale center you can find a wide range of food products
1. Fresh

RESEARCH WORK BY SHAHID ZAMAN

the Fresh department comprises fresh meat, fish, fruit and vegetables and dairy section.

Special care is taken in handling, storage and maintaining freshness of products

throughout their shelf life.

Freshness of food products is checked on a daily basis to make sure that no product is left
on the shelf that does not fulfill standard requirements of quality and freshness.

Ultra fresh products such as meat, fish, fruits and vegetables require special attention
because of their delicacy and sensitivity. These products are presented with guaranteed
freshness while maintaining the natural texture and flavor of the products through strict
inspections and controlled temperatures.

These products are sourced from very carefully selected suppliers who are totally
committed to quality and hygiene and who have demonstrated their strength to fulfill
Metro’s requirements for quality, temperature control, process control and goods
manufacturing and hygienic practices. Slaughter houses and processing units are
regularly audited by our Quality Assurance department.

Metro Cash & Carry Pakistan has the highest concern for the health of customers and
considers it a social, ethical and moral obligation to make available the best of Nature’s
products.

2. Dry Food

The Dry Food department comprises edible grocery, canned goods, beverages, sweets,
confectionery, as well as detergents and toiletries.

Special attention is given to the storage of high quality grocery items such as rice, pulses,
lentils, spices, etc., to maintain their color, texture, and aroma. A separate area has been
designated for spices and nuts for the ease and comfort of customers.

Imported canned goods containing meat and derivatives are very vigilantly selected,
keeping in view that imported meat products are purchased only from Halal-certified
companies audited by the recognized Halal certification bodies of their respective
countries. We also maintain a list of Recognized Halal Certification Bodies of different
countries and ask the supplier to send us a copy of their Halal certificate for verification.

Our In-store bakery is one of its kinds. All recipes, cooking temperatures and time are
pre-defined. Proper preparation control is done through fully mechanized plants. The
hygiene and sanitation standards are fully complied too and our staff is trained to fulfill
such requirements.

3. Hygiene & Sanitation

we are extra cautious about the hygiene and sanitation conditions to be ensured by our

RESEARCH WORK BY SHAHID ZAMAN

suppliers especially for fresh food items.

Not only that we ask our suppliers to follow the quality standards, we also apply strict
hygiene and sanitation requirements in the day-to-day operations of our stores.

We only buy products that are hygienically prepared and properly handled at source by
suppliers. We ensure that sanitation measures are a key part of their production and
processing procedures.

4. Cold Chain

a cold chain is a temperature-controlled supply chain. Correct temperature controls are

imperative to keep fresh food products in their original form till their shelf life.

Therefore, maximum importance is given to the cold chain to ensure that our fresh
products such as meat, fish, fruits, vegetables and dairy items, are produced, handled and
transported to our stores through the cold chain and proper records of temperatures are
verified by recording the internal temperature of the products at the time they are
received.

For this purpose all vehicles supplying fresh products to Metro Stores are fitted with
temperature loggers that automatically keep a record of vehicle temperatures at certain
time intervals throughout the journey. This is verified by the Metro Quality Assurance &
Operations staff.

Inside the Metro centre, the cold storages and selling areas are well-equipped to maintain
the temperatures as required by each fresh product.

NON FOOD
With over 10,000 non-food articles, METRO Cash & Carry Pakistan (Pvt.) Ltd. offers
one of the largest assortment of non-food articles under one roof in Pakistan with detailed
attention paid to quality, guarantees and after-sales service.
Office Equipment

METRO caters to the needs of modern business by providing a wide range of office
equipment and materials. These include: Computers, Accessories, Printers, Mobile
phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials,
Office Supplies, POS material and Stationary. All major brands are available under one
roof, such as HP, Samsung, LG, Motorola, Nokia, Aurora, Sigma, Max, Pelikan, Piano,
Picasso, etc.
Media, Radio & Accessories

METRO offers all the famous brand names such as Samsung, Sony, LG, Philips,
Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD

RESEARCH WORK BY SHAHID ZAMAN

Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game
Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines, Newspapers,
Recorded, Unrecorded Media and Storage Media. METRO prides itself in bringing the
latest technologies & innovations to its customers.
Home Electronics/House Hold

A wide range of Home Appliances such as washing machines, refrigerators, freezers,

cookers, microwave ovens, air conditioners, built-in appliances, hand blenders, mixers,
deep fryers, irons, vacuum cleaners and all small electric appliances. All leading brands
such as LG, Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic, Siemens, etc. are
available at most reasonable prices.
Household Goods

The Household range includes products from pots and pans and chaffing dishes to
commercial tableware and glasses for Hotels, Restaurants and Caterers. The selection
includes brands in the following segments:

•Pots & Pans (Tefal, Sonex, Majestic, Prestige)

•Tableware (Luminarc, Clayworks)

•Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean)

•Cutlery & Cutting Tools (Cocktail, Kiwi)

•Kitchen Utensils & Serving Articles (Fackleman).

•The range also include decoration products (Walther Glass),

•Candles

•Cleaning items.
Home Improvement/DIY (Do it yourself)

The Do It Yourself (DIY) department caters to all home improvement needs under one
roof with strong competitive prices in both local & international brands. Categories
available:

•Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS)

•Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL)

•Flooring (Krono Flooring)

•Paints and painting accessories (ICI,Master Paints)

•General use and specialized hand tools (Stanley)

RESEARCH WORK BY SHAHID ZAMAN

 •Power tools (BOSCH, Black & Decker)

•Generators (Honda) and operating equipment.

DIY also offers a wide range of car interior and exterior equipment, car care solutions
(MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).
Home Textile/Home Decoration

METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket,
and Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial
needs
Ladies wear/Men’s wear/Children’s wear/Shoes/Luggage

The Apparels Division at METRO offers a wide variety of brands and high quality
products at wholesale prices. The Ladies wear category offers both Eastern and Western
wear. Men’s wear offers top brands such as Wrangler, Bonanza, Leeds, etc. for formal
and casual wear. The Children’s wear section offers Skids and Colors and a modern
collection of shoes under such brands as Servis, Bata, and Starlet. The luggage category
besides American Tourister, Eminent and Lambertazzi (a METRO brand) are available.
Sports & Seasonal

This section offers high quality Gym Accessories, Motorcycles, Sports Apparel,
Swimwear and Sports Shoes. There is a complete collection of top brands is available at
compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak Hero
motorcycles. The section also offers a complete range of imported Garden Furniture and
Accessories, Lawnmowers, Camping, Water Sports, BBQ, Decoration Items, Artificial
Flowers and Planting Pots. Additionally, some leading brands that are available include
Barbie, Disney, Fisher Price, Hot Wheel and Leapfrog

METRO OWN BRANDS

In several food and non-food product categories METRO Cash & Carry offers a wide
range of its own brands. These brands are highly popular across the globe.

The availability of these brands allow our customers to save money without
compromising on the quality for which we are famous and feel proud of it.

METRO CASH & CARRY PAKISTAN

WHOLESALE CENTERS
Pakistan's flagship wholesale center opened in Lahore on October 31, 2007, followed by
a second opening in Islamabad on April 03, 2008. The beginning of 2009 marked the
inauguration of two more Metro outlets, being simultaneously opened in Faisalabad &
Lahore (Airport Road) on January 14, 2009.

RESEARCH WORK BY SHAHID ZAMAN