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The Ministry of Tourism is set to outsource the development of a ten-year long national tourism
recovery strategy.
Tourism Cabinet Secretary Najib Balala says the strategy will guide the sector to its recovery and
growth trajectory.
He was speaking in Amboseli National Park during the close of a two day editors forum to
sensitize the media on tourism recovery programs.
The ongoing tourism recovery programs already in place, he noted, will not yield immediate
results. The initiatives we have put in place such as charter incentives may not give the
immediate results , this will however be realized in the next few years, he said.
Tourism Cabinet Secretary Najib Balala (in a cap) with some of the editors is led by KWS rangers to the Mt. Kilimanjaro
view point in Amboseli National Park.
The CS called on the private sector to proactively participate in activities aimed at recovering the
sector.
Balala said Kenyas tourism source markets were upbeat and positive about the country, an
indicative of positive growth in the coming future.
He appealed to politicians to tone town on pre-mature campaigns that might scare away tourists
and potential investors from the country.
She said a domestic tourism strategy will soon be rolled out as part of the wider campaigns to
spur growth in the sector.
Domestic tourism contributes to about 47% of the total bed nights up from 42% in the past
couple of months.