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Relationship management
NSL Seeds
Caroline Keeley - Priyanka Kumari
areas
PPPs
g
Nuziveedu Seeds is the largest hybrid seed company in India. It is part of the NSL Group, which has activities spanni
infrastructure sectors. Besides being the largest Bt cotton Seed Company nationally, Nuziveedu Seeds also produces
crops such as paddy, corn, sorghum, pearl millet, sunflower and vegetable crops. As of April 2012, the company oper
agents, approximately 2500 distributors and over 59,000 dealers spread across 17 states. Nuziveedu Seeds has buil
the years, thanks to its intensive and rigorous R&D efforts and its stringent quality control processes. Today, it is the p
earning revenues of Rs. 10 billion in 2011-2012 and supplying over 5.5 million farmers throughout the country.
Revenues
Total revenues
FY2011-12
Rs.10 billion (US$185
million)
FY2012-13
Breakdown of revenues of key Action Platform focus areas latest available year
Areas
Year___________
ny activities
oup, which has activities spanning the power, textile, sugar and
Nuziveedu Seeds also produces and processes seeds for field
of April 2012, the company operates with 8 regional offices, 6 C&F
ates. Nuziveedu Seeds has built a solid reputation for quality over
trol processes. Today, it is the preferred seed brand in India,
s throughout the country.
le year
Bios
Mr. M. Prabhakar Rao, is the group chairman of the NSL group and the Managing dire
company in India. Mr. Mandava Prabhakar Rao is the scion of a reputed agricultural fa
an equally commendable educational background, being an alumnus of Banaras Hind
B.Sc (Agriculture) and first in M.Sc (Agriculture). He is also a recipient of the Gold Med
completion of his education in 1982, following in his fathers footsteps, he took up the f
on to nurture the company into a leader in the Indian seed industry.
Being an active member in various Industry Associations like All India Seed Growers M
participated in several international and national conferences on seeds in the last 25 y
and international forums.
In addition to his contribution to the seed industry, he has also contributed for substant
Rs. 4,000 Crores in Renewable Power, Textiles, Integrated Sugar Factories and IT Infr
Mr. S. V .R. Rao is Senior Vice President, Coordination and Strategic Planning of Nuzive
S.V.R. Rao has formulated various strategic decisions to grow and expand the business
governmental institutes and state government departments in various seed subsidy and
occupied various positions in major agribusinesses including Mahyco, Unilever, and JK A
Governing Board of A.P.State Seed Certification Agency (Hyderabad) from 1987 to 1989
Delhi) from 1991 to 1993 and is a member of Advanced Technologies Committee, Intern
S. V. R. Rao holds an Agribusiness Management degree from IIM Ahmadabad, a M.Sc.
emphasis on Seed Technology), and is a gold medalist from Pantnagar University
NSL group and the Managing director of NSL seeds (Nuziveedu Seeds), the largest seed
e scion of a reputed agricultural family, hailing from Guntur District in Andhra Pradesh. He has
eing an alumnus of Banaras Hindu University, where he ranked second in the University in
s also a recipient of the Gold Medal and Merit Scholarship during post graduation. After
athers footsteps, he took up the family managed seed company- Nuziveedu Seeds and went
seed industry.
ons like All India Seed Growers Merchants & Nurserymen Association, he has also
erences on seeds in the last 25 years. He has also presented several papers both in national
has also contributed for substantial industrialization by making combined investments of about
grated Sugar Factories and IT Infrastructure in the form of IT Parks, IT SEZs and more.
n and Strategic Planning of Nuziveedu Seeds. In this position since January 2008, Mr.
to grow and expand the business. He also has developed important liaisons with
ents in various seed subsidy and farmers education programs. Mr. S.V.R. Rao has
luding Mahyco, Unilever, and JK Agrigentics Ltd. He has worked as a member of
y (Hyderabad) from 1987 to 1989, as a member of Central Seed Certification Board (New
d Technologies Committee, International Seed Testing Association (ISTA) Switzerland. Mr.
ee from IIM Ahmadabad, a M.Sc. in Agricultural Sciences (Plant Breeding- with special
from Pantnagar University
Contact information
Email: mprmd@nslindia.com
Phone: +91 40 30514444
Contact information
S.V.R. RAO may be reached at:
svrrao@nslindia.com| +91 9581412309| Survey no-69, Kandlakoya, Medchal
Mandal, Gundlaponchampally Village,Rangareddy District, ANDHRA
PRADESH, Pin-501401
Contact information
ramesh.v@nuziveeduseeds.com
Tel: +91 95814 12310; (084) 183-0888 extn: 149
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Geographical footprint
Name
ALL INDIA
Andhra Pradesh
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Goa
Gujarat
Haryana
Himachal Pradesh
Jammu and Kashmir
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Punjab
Odisha
Rajasthan
Sikkim
Tamil Nadu
Tripura
Uttar Pradesh
Uttarakhand
West Bengal
TOTAL number of states
Code
Presence
(mark
with an X)
X
AP
AR
AS
BR
CT
GA
GJ
HR
HP
JK
JH
KA
KL
MP
MH
MN
ML
MZ
NL
PB
OR
RJ
SK
TN
TR
UP
UT
WB
l footprint
Number of branches or
exclusive dealers
Input suppliers
Financial institutions
Government
Input supplier
2
3
4
Type of company
Input suppliers
Karnataka
in
Madhya Pradesh
Source
Date received:
Oct-12
Key measures under the shared value Potential annual outreach, impact by
platform and quantitative targets for 2020
end 2020
B1.
B2.
B3.
B4.
B5.
B6.
ommitment
No. of Distributors:-2500
Reaching 10mn
Reaching 1mn
Reaching 0.65mn
Mr. Ramesh.V
Dr.P.Sateesh Kumar
Year
2012 Symposium
2013 Symposium
Symposium
Who from company participated
Ramesh Viswanathan, COO
SVR Rao, Senior Vice President, Coordination and
Strategic Planning
Steering Committee
Date
Jul-12
Who participated
Prabhakar Rao, Chairman
Ramesh Viswanathan, COO
Dec-12
Action Group
Jul-12
Jul-12
Value Chains
Jul-12
Dec-12
Dec-12
Natural Resources
Dec-12
Meet
Collaborations Meets
Date
Activity
Jan-13
Jan-13
PPPs
Jan-13
2012-13
gs
Who from company participated
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
Ramesh Viswanathan, COO
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
Ramesh Viswanathan, COO
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
s
Who from company participated
er action learning
Who from company participated
SVR Rao, Senior Vice President, Coordination
and Strategic Planning
Vijay Singh Patel, Deputy General Manager
Special Projects
Vijay Singh Patel, Deputy General Manager
Special Projects