Job Role

Revenue Manager
Shaza Al Madina
Position title

Revenue
Manager

Reports to

DOSM

Department

Manager

Responsible for

Revenue

Responsibility
Level

Manager/ RL 3

Substitutes for

Reservation Manager

Job Role

Day to day
Drive Market Share and Revenue Performance through proper pricing and mix
management.
Analyze competitive reports and formulate appropriate strategies through use of Deloitte
& Touche Reports, Hotelligence and Rate View.
Develop overall pricing strategy to include all market segments and distribution channels.
Provide guidance on corporate transient negotiated pricing, group pricing for each group,
and wholesale pricing.
Ensure effective pricing strategies are in place to reflect asset strength relative to the
competition in each market.
Ensure adherence to the Divisional Pricing Policies and compliance to the Best Rate
Guarantee (BRG).
Effectively manage and be in control of all inventory (transient, group, wholesale
allotments and other) and pricing strategy in all distribution channels including branded
web, 3rd party sites, Trust, and the GDS.
Lead the Director of Sales & Marketing in the decision making process of promotion
participation, offline contracts and pricing.
Closely monitor competitive pricing and understand the impact of relative pricing
decisions on property performance.
Review and analyze data on an ongoing basis.
Includes but not limited to Rooms Rollup, Pace Report, Geographic Data, Channel
Reports, `Trust Reports, IDEASYield Reports, PMS Reports.
Responsible for effective implementation and compliance with Shaza Revenue
Management Standards.
Maintain the accuracy and timely entry of all relevant data in all systems
Complete understanding and effective execution of current and new RM tools. Includes
PMS, IDEASYield, Trust, Opera, Channel Reports, KAM, any new/similar tools or reports
developed in 2006 and future years.
Take a key role in property PMS Conversions

Take the lead role in property RMS Installations

Compliance to Shaza Standards for Rate Plans, Rate Categories, Market Segments,
Profiles and all other PMS related RM functionalities.
Ensure accurate and timely entry of rate plans
Ensure Best Rate Guarantee compliance.
Clearly communicate to hotel team the strategic vision and objectives on how to drive
revenues and improve performance.
Ensure hotel team members understand the concept of Revenue Management and their
role.
Provide the hotel team with regular updates on hotel performance to include market
share, market segment roll ups, and channel metrics.
Educate the sales team on the effective use of IDEASYield and Opera to improve
profitability of group bookings.
Share best practices and key learnings with peers and management.
Identify and communicate to either Regional or Divisional RM team in addition to
appropriate technical support bugs/enhancements affecting revenue management from
all RM tools, including PMS, IDEAS Yield, Channel Reports, and branded websites.
Lead the propertys weekly Revenue Management/Statusing Meeting and contribute to
the Daily Operations Meeting.
Provide Executive Committee with regular revenue management updates.
Contribute and provide Revenue Management strategic vision during all Regional and
Divisional Property Reviews and/or Pricing Meetings.
Take a strong leadership role in the Monthly Forecasting Meetings.
Produce accurate forecast on weekly and monthly basis.
Produce all relevant components of the Budget pertaining to Revenue Management.
Validate comp set RevPAR forecast by month to ensure effective soft spot calendar
planning.
Identify and develop soft participations/promotions and strategies.
Lead the Marketing Manager in participation in online strategies
Recruit, train and mentor (as applicable) the Reservations Manager and/or a strong
second with a view to contingency.
Assist in developing a career path for direct reports.
Fundamentals
Work within all pre-set budgetary limits.
Comply with all Shaza company policies.
Comply with all Operating Standards as laid down by the Shaza
The management reserves the right to change/extend this statement if necessary at any point of
time during employment.
The holder of this statement can be asked to take on other tasks in addition of the ones stated,
in a reasonable framework.