Take order

COD Order

Smartphone app

COD Order online

Take order

Company website

Goes to

Customer

Callers
Corporate Office
Allocate order to nearest outlet

Pays cash
Delivers

Branded Outlet (Total 31)

Outlet Manager

Order assigned for delivery

Expected food components

and delivery schedule
Local sourcing

Final assembly
and heating

Delivery Boy on bike

Business owners
Cooked food
Maintain

Local Kitchenette

Central Kitchen

Dispatch group
Inventory of raw material
Delivery truck

As-Is Enterprise Analysis

Buy

Dispatch process: Defining the Business Need for a solution

Operational Driver
Handwritten marking on crates has the risk of
erroneous marking. It can also lead to confusion
at the time of dispatching if not clearly written
Too much manual intervention: Truck driver has
to manually confirm the order with outlet staff
which can cause delays and errors. In case of
wrong destination, time wasted in re-routing and
re-dispatching

Business Case
Barcodes are a full proof way of marking
and can hasten the delivery process

Downstream effect of erroneous unloading and

also difficulty in tracking where exactly the
mistake occurred

Database of delivered and pending crates,

along with outlets visited can be used to
ensure a trail is maintained and errors, if
any, can be investigated
The system can effectively suggest the most
efficient route- saving time and delivering
fresher products with minimum error

Manual routing based on discretion of the driver

Strategic Driver
Existing labelling method is not scalable
and will lead to poor dispatch service,
given the plans of expanding to 400
outlets
With growth will come the need to
drive efficiencies and optimizations.
Theres is a need to have a historical
data that can be analyzed
Dynamic decision making will be
needed in the future to aid expansion
Quality of service and goodwill

Minimal manual intervention. Travel time

can be used for confirming the next
destination. Less errors in delivery

Business Case
With the bar code system deployed, new outlets can
be easily added as the system will take care of the
labelling and routing concerns
Data analysis and metrics can be effectively used by
the management to streamline the dispatch process
continuously and drive cost saving and process
efficiencies
The management can slice and dice the delivery data
and take expansion and other strategic decisions
effectively
The outlets will receive error free deliver, faster
delivery will mean fresher products/ingredients,
outlets will be able to service customers better. This
will aid the company in providing quality service to
all stakeholders, creating stronger brand equity