Beruflich Dokumente
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ISOM 2010
Lecture 5: Digital Economy (IV)
Digital Goods, Working in the Digital World
Prof. Michael Zhang
Quiz I
March 16 (Wednesday)
This classroom, during class time
New markets
Merger of
Product/service
Role of ideas
2. Digitization of Goods
Information Goods
What is the property of Information Goods?
Very difficult to
produce the first
copy
Very easy to
make copies
Music
Telephony
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News
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Many Others
Movies
Postal services
Radio broadcasting
Photography
Gaming
Phone directories
Stock quotes
12
3. Speed
Dell
After implementing an information system to process supply chain
information
Production Cycle
Before:6 months
Now: 4 days
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Source: King et al. (2002)
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20
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Merger of products/services
Product+Service
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Michael X Zhang
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http://video.google.com/videoplay?docid=-1808410405919690244
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Copyrights
Expression of an idea (not the idea itself)
Trademarks
A word, phrase or symbol used to identify a product
or business
Trade secrets
Inventions, kept secret by choice
ISOM2010 - Copyright (c) Michael Zhang
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Financial
Fidelity
eTrade
ISOM2010 - Copyright (c) Michael Zhang
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A large
bookstore
100,000 books
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Knowledge workers
Fastest growing and best paid
Telecommuting
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Time-sharing desks
Cookie rooms
Game rooms
Day care center
Laundry/shower rooms
Flexible working schedule
In terms of time
In terms of space
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Privacy
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Glossary
Super Fight
As soon as possible
ASAP
Okey-Dokey
OK
Bon Jour
Good day
Very well
Oui Bien
Committing suicide
Taking a bath with a toaster
Please
Sil Vous Plais
Stop buying to protest
Boycott
Low voice
Inside voice
Movie industry in India
Bollywood
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