Company Name:

CitiFarmers, Inc.
Brand Name:
Ambrees
Product Name:
Meatless Patty
Brand Image:

Company & Brand Logo

CityFarmer

Meatless
Patty

Features
Ambrees Meatless Patty is healthier alternative product to beef burger patty. It is
made mainly of vegetables like banana blossom (puso ng saging), chayote (sayote),
moringa (malunggay) and potatoes (patatas).
The meatless patties are delicious yet affordable. Its packaging is made in detail
to protect its form and ensure freshness, and these patties easily translate to complete
burger satisfaction. It comes in packs of six. It can be served with bun or can be
partnered with rice.
Advantages
Most of the parts of a banana tree are very useful and banana blossom is not an
exception. Banana blossom has good medicinal properties. Banana blossom has
methanol that possess anti-oxidant. It stabilizes free radical formed that can lead to
several chronic conditions including cancer and heart disease. Banana blossom can
also help deal with excessive bleeding during menstruation. It increases progesterone
and reduces bleeding associated with menorrhagia.
Another health benefit is that it may reduce blood sugar level. It has dietary
fibers, proteins and unsaturated fats. It is rich in vitamin A, C and E. These make
banana blossom an excellent health food and a good source of healthy nutrients.
Like the tomato, chayote is actually a fruit that is used as vegetable. Eating
chayote is a good way of increasing fiber consumption. Fiber helps control blood sugar
levels and lowers cholesterol, which promote healthier cardiovascular system. Chayote
also aids weight loss because it only contains 38.6 calories and 0.1 gram of fats. It is an
excellent source of folate that help prevents homocysteine build-up. In addition, chayote
provides essential vitamins like thiamin, pyridoxine, and riboflavin. It has trace minerals
like iron, manganese, phosphorus; zinc and calcium that help maintain healthy
metabolism, immune system and strong bones.
Moringa Oleifera (Malunggay) is known as the 'Miracle Tree' because all its parts
are helpful for health. Scientific research can prove that it has many health benefits
because gram for gram, moringa leaves containit contains seven times more vitamin C
from oranges, four times more calcium in milk, four times more vitamin A in carrots,
three times more potassium than in bananas and two times more protein from
milk.Moringa also has large zinc quantities. If its leaves were to be eaten by one and all,
the world will be free of anemia as it contains three times more iron than spinach.

Moringa also helps in balancing the cholesterol and sugar levels in the body. It
also contains essential amino acid. Its leaves can be consumed to stimulate
metabolism. For lactating mothers, moringa consumption has shown dramatic increase
in the quantity of breast milk.It is also famous for its anti-bacterial properties. The paste
of the moringa leaves is said to beautify the skin and is hence applied by women
regularly. Moringa protects the liver and kidneys. It can also be used as a water purifier.
Overall, it contains more than 90 nutrients and 46 types of antioxidants, which makes it
the most nutritious plant on earth.

The tubers like potatoes are one of the richest sources of B-complex group of
vitamins such as pyridoxine (vitamin B6), thiamin, niacin, pantothenic acid and folates.
They also contain adequate amounts of many essential minerals like Iron, manganese,
magnesium, phosphorous, copper and potassium. Potatoes are also one of the finest
sources of starch, vitamins, and minerals. Potatoes rank highest for potassium content
among the top 20 most frequently consumed raw vegetables and fruits. They are an
excellent source of vitamin C that acts as an antioxidant stabilizing free radicals, thus
helping prevent cellular damage. They are absolutely fat, sodium and cholesterol free.
They are very good natural sources of both soluble and insoluble fiber. The
dietary fiber helps prevent constipation, decrease absorption of dietary cholesterol and
thereby, lower plasma LDL cholesterol. For the same reason, potato is considered as
reliable source of carbohydrates even in diabetics. They can also help protect our body
from colon polyps and cancer.
Benefits
Ambrees meatless patty can be a better choice to those people who are on a
weight loss plan or those who wants to make healthier choices to foods.
1. Ambrees meatless patty is a low- fat and low- calorie food. For those who
want to lose weight but you don't want to drastically change diet, a veggie burger makes
an ideal addition to daily menu.
2. It has no preservative added. Preservatives are additives that you will
commonly find in processed foods. Preservatives are added in order to extend their
shelf life. This may be a benefit for the food manufacturers, but there is a big healthrelated drawback for consumers. Preservatives such as those in meat burgers contain
sodium nitrites, which can lead to life-threatening diseases such as brain cancer or
leukemia.
3. It is rich in fiber. Ambrees meatless patty does not only help maintain weight
and avoid bacterial infection, but can also help prevent serious diseases such as colon
cancer, and beneficial for the heart.
Ingredients
2 kilos banana blossoms, chopped
kilos potatoes, chopped
kilos chayote, chopped
malunggay
2 pcs. Onions, chopped
1 clove garlic, chopped

 kilos cornstarch
2 eggs

Supplier
Juan Pastor Memorial Public Market, Batangas City

Production Process
1. Remove the red thick matured bracts of the banana blossom up to the yellow
young one and core.
2. Wash thoroughly and boil for 10 minutes. Then set aside.
3. Saut onion and garlic. Add the chopped
banana blossom.

potatoes, chayote, malunggay and

4. In a different bowl, dissolve the cornstarch into the beaten eggs

5. Combine the mixture and the sauted vegetables.
6. Shape into patties then fry it in a pan.

Target Market
The target markets of the proposed products are the following:

Young children in elementary ( 6-10 )

Tween (8-12)

Yuppies (25-35)

Teenagers (13-19)

Middle Aged( (36-55)

Work Beginner (19-29)

Adults (55-60)

Retirees( 60-65)

Distribution

Distribution of the proposed product is a way to reach out to the public.

Here are the distribution strategies that the company will use:

Direct Selling- the product is available at the Citifarmers, Inc. Factory located
at Batangas City.

Consignment- it is one of the effective ways to make the product available

to all. The product will be displayed to malls, groceries stores
and
other companies. These products will be held for sale.

Through link mediating or retailers- The product can be sold from the retailer
or sari-sari stores.

Selling Price

Direct Materials

P 13.50

Direct Labor

8.22

Factory Overhead

7.65

28.37

Mark- up (P 26.5 x 30%)

Selling Price

P 36.881 or P 37. 00 per pack

8.511

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