The Middle East ’s Premier media Portfolio

2010
. welcome

Publishing Pioneer
Founded in 1979 with the launch of What’s On magazine, Motivate Publishing
celebrated its 30th year in 2009 and continues to set magazine and book
publishing standards in the Middle East.

Motivate Publishing has been the Gulf’s leading publisher of magazines and books for over 30 years.
Our portfolio comprises more than 20 market-leading magazines and over 300 books. With a staff of more than
200 experienced and dedicated professionals, we are committed to providing editorial excellence, high circulation
and transparent research data across our entire platform of publications.

Motivate Publishing is a partnership between its founder Ian Fairservice

and H.E. Obaid Humaid Al Tayer, UAE Minister of State for Finance. With
the mission: ‘to deliver excellence in communication’, the company
continues to set magazine and book publishing standards in the
Middle East.

The company was founded in 1979 with the launch of What’s On, the first
magazine in the Gulf and still the biggest-selling in the region. It has since
expanded to include the region’s most successful titles including Emirates
Woman – the Gulf’s leading women’s magazine, the GCC’s most respected H.E. Obaid
aging Partners
business title, Gulf Business, and identity – the pioneering design, interior Motivate Man and Ian Fairservice in front
r
and property magazine. And through our global publishing partnerships Humaid Al Taye of themselves taken when
ph
of a photogra .
hip was formed
with Condé Nast, Haymarket and HOLA! we have launched Middle East their partners
editions of such respected titles as Golf Digest, Stuff, Campaign and HELLO!

Motivate Publishing is recognised as a trusted and prestigious contract

publisher with a blue-chip list of titles
for multinational companies including Emirates airline, the Jumeirah hotel group and Emaar property group, along
with Dubai’s Department of Tourism and Commerce Marketing and the Abu Dhabi, Dubai and Sharjah
Departments of Civil Aviation, demonstrating the highest levels of confidence in Motivate’s professionalism.

Motivate’s renowned book publishing division celebrates 25 years in 2010 and comprises the region’s best-selling
titles from internationally acclaimed writers and photographers such as Sir Wilfred Thesiger, Ronald Codrai, Patrick
Lichfield and Noor Ali Rashid.

Our cinema advertising business Motivate Val Morgan – a joint venture between Motivate Publishing and
Val Morgan Cinema Advertising of Australia – is the region’s leading cinema advertising sales specialist.

Ian Fairservice
Managing Partner & Group Editor
 Motivate Publishing is an integrated media company delivering
accurate, reliable information across multiple platforms of
communication, while upholding the highest standards of integrity.

We aim to enrich the quality of lives of our stakeholders. This is

achieved by motivating, rewarding and respecting our colleagues,
providing unparalleled service to our clients and delivering
market-leading products and experiences to our customers.
. contents
CONSUMER & LEISURE PUBLISHING
06 what’s on
10 emirates woman
14 emirates bride
16 hello!
20 identity
24 STUFF
28 Golf digest
32 spinneys food
business & contract publishing
36 gulf business
40 campaign
44 Middle east Mice & events
46 business traveller middle east
50 think
54 Open skies
58 portfolio
62 High street, on demand, kids
64 dubai voyager
68 jumeirah magazine
72 special projects
76 book publishing
78 arabian gallery
80 Dubai Lynx 2010
82 motivate digital
84 creative solutions
86 motivate events
88 motivate val morgan
90 contact details
. Consumer & Leisure Publishing

DHS 10 APRIL 2009 ISSUE 372

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The Authoritative Voice of the UAE’s Entertainment Scene

What’s On, the UAE’s first magazine, which celebrated its 30th birthday last year, is a
five-star guide to the region’s entertainment and leisure scene. Its authoritative tone
and in-depth approach is aimed at the UAE resident or tourist who wants an ‘insider’s’
perspective. Through a thoroughly edited selection process the magazine highlights
the very best food, nightlife, shopping, travel and event experiences.

6
 What’s On .

Key Information
FREQUENCY: Monthly
average print run: 35,800
Region: UAE
specifications: 270 X 206mm
rates: F ull page US $3,750
Brand extensions: What’s On Awards, Good Food Guide,
Discover Dubai and other branded guides; What’s On Award
s Winner 2009
What’s On Abu Dhabi, What’s On Oman

Qualified circulation (June 09):

34,432
Advertising benefits: Associated titles:
l L ongest-established magazine in the region
l B
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l T argeting tourists as well as residents
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 lossy five-star entertainment guide
l Shelf-life of one month
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 isible at International Events such as the Rugby 7s,
Dubai Desert Classic, Jazz Festival, Dubai Film Festival
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7
. Consumer & Leisure Publishing
Cutting-Edge Editorial
48 hours in
Damascus
The 12,000-year-old Syrian capital is full
to the brim with historical sights. But our
advice is to ignore the ‘must-sees’ and go
in search of your own Damascus
Shortly after a quiet dinner in Da-
mascus’ Old City, we’re sitting in a
rickety dentist chair at the mercy of
a dusty old man with a sharp blade
held to our jugular.
Day one of our leisurely trip to
the world’s oldest continuously
inhabited city – the cradle of
civilisation.
The old man in question is a
steady-handed, septuagenarian
barber who has been plying his
trade from the same glass-fronted
cubby-hole for decades. The shave
is close, at times menacing, but it
sets the blood pumping.
This is just one of the many
life-affirming nuggets to be found
in the Syrian capital.
There’s Leila’s Restaurant, for
example, where we enjoyed our
pre-shave dinner. Exemplary
Levantine grub, a thick Turkish
brew and a calming shisha,
all partaken of on a rooftop
surveying the Old City.
And as you walk the streets,
elderly gentlemen present
enormous gap-toothed grins,
while huddles of youngsters greet
you with a perfectly pronounced
“hello, sir” and a proud smirk.
The city is comprised of layers
of history, piled atop one another,
a metropolis of organically
organised chaos. The Prophet
Mohammad (PBUH), St Paul,
the explorer Richard Burton,
the Egyptians, Greeks, Romans
Ottomans, and Arabs – they’ve all
called Damascus home.
Take one of the beat-up old
taxis at night and discover a city
still relentlessly teaming with life.
Arab music blares and calamity
reins. Six lanes of traffic, a used
car mag’s worth of vehicles
bobbing and weaving, cyclists
pedalling against the flow of
82 WHAT’S ON AUGUST 2009
82-83 Travel damascusTC.indd 82
FOUR WEEKS TO FITNESS
4KGS
LOST AND
ADDED
FLEXIBILITY
THE DIAL-A-
TRAINER
NAME: Mark
REGIME: Personal trainer at home
GOAL: General fitness
WHERE: Home
TRAINER: James Houghton
FACILITIES: Home gym equipment,
plus state-of-art fitness centre
POWER PLATE: SCOURGE
OF CELLULITE?
We undergo the latest trick to
conceal our wobbles
Jumeirah Hilton’s Cel- How does it work?
lulite Buster Package – a Well, the Power Plate
combination of Power vibrates numerous times
Plate training, a seaweed a second, intensifying the
wrap and ‘draining’ effect of an assortment
massage – may sound of exercises given to you
odd but it promises to by your trainer, and fast-
eradicate those pesky forwarding the process of
dimples. Worth a try, we cellulite reduction. A session
thought… lasts 30 minutes and by the
44 WHAT’S ON MAY 2009
39-46 fitness.indd 44
THE KILLERS
Is he human or is he
dancer? The Killers’ dapper
frontman Brandon Flowers
talks about life at the top
ahead of the band’s Abu
Dhabi concert this month
It’s fair to say that The Killers’ frontman it to the top. And we do what we want now.
Brandon Flowers is not everyone’s cup of
tea. Never short of a contentious word or
two, the 28-year-old indie rock’n’roller
from Vegas has a history of criticising
other bands – Fall Out Boy, Green Day,
The Bravery – and making arrogant claims be as good as the stuff you listened to growing
about the musical outpourings of his Vegas up – we want get to that point. You know. It’s
four-piece. There was the time in 2006 he
claimed, without the hint of a blush, The
Killers’ second album Sam’s Town would
be one of the best albums people would
remember 20 years from now, for example. rock. We love it all. We can go both ways.
The truth is, he was probably right.
The Killers’ 1980s-infused indie-rock
debut Hot Fuss ensured they were every
scensters new favourite band in 2004 and
went on to sell more than seven million.
Not satisfied with that, Flowers and co
went with big, bold stadium rock for Sam’s good diverse palette.
Town. Then, just to reassure everyone their Do you have any kind of band agenda?
sound would never stagnate, 2008’s Day & No. We don’t sit around to think like “this is
Age was more than a nod to the world of
electronic music.
Today, after all the things that he
has done, at the helm of a band sitting
comfortably alongside the likes of U2,
Coldplay and Kings Of Leon in the list of
greatest rock bands in the world, Flowers
should be smiling like he means it. But, as song writing.
we found out, he wants more…
32 WHAT’S ON DECEMBER 2009
32-34 KillersLB•.indd 32
8
REGIONAL
TRAVEL
TRAVEL | DAMASCUS
WHERE TO STAY HOW TO GET THERE CURRENCY
FOUR SEASONS HOTEL DAMASCUS Fly Dubai is the cheapest Dhs1 = 12.50 Syrian Pounds (SYP)
If you’re planning a short trip, you should opt for option. One-way direct
the best five-star property in the city. Eighteen flights from Dubai to VISA
storeys high, this beautiful sandy-coloured building Damascus start from Apply six weeks before
is a city centre landmark in its own right. Superb Dhs300, but the earlier your date of departure at
views, top-notch service and slick design make it you book the better. the Syrian Consulate in Dubai,
the ideal luxury retreat from a hard day pounding www.flydubai.com or the Syrian Embassy in
the streets of the Old City. For a chance to win a pair of Fly Abu Dhabi. Tel: (04) 3572227/
Shukri Al-Quatli Street, Damascus, Syria. Dubai tickets to Damascus, turn (02) 4448768.
Tel: 963 (11) 3391000 to page 31 www.syrianembassy.ae
traffic, one catching a lift from a
cab, pedestrians wandering in the
“Pedestrianswandering
“Pedestrians wandering
middle of the street and an elderly ininthe
themiddle
middleofofthe
the
man in an electric wheelchair
riding through the crazy metal streetthrough
street throughthe
thecrazy
crazy
wave of traffic.
People of all religions metalwave
metal waveofoftraffic”
traffic”
intermingle peacefully in the Old
City, where the action is no less
timid, but there are two distinct
parts – Muslim and Christian.
Souk al-Hamidiyeh is your
way into the Muslim area. Look
up at the corrugated iron ceiling,
punctured by showers of French
bullets fired during the nationalist
rebellion of 1925.
Lie back in the famous
Umayyad Mosque and enjoy the
calm before exploring the hectic
maze of the Old City. Haggle
with street vendors and become
entangled in a rush of worshipers
leaving a mosque.
On day two, head to Bab
Touma Square in the Christian
Old City, where numerous
Western travellers – mostly from
the UK and Germany – roam
the streets, smugly absorbing the
authenticity of this ‘real’ Middle
Eastern city. Churches replace
Mosques as landmarks, while
PHOTOGRAPHY: ©KIM BADAWI/ARABIANEYE.COM
streets are lined with shops, rather
than stalls, selling antiques and
bric-a-brac, from old-fashioned
typewriters and Bakelite
telephones to gold dishes, carpets
and carvings. Take a leisurely
walk down the cobbled alleyways,
before heading to one of the many
bars and restaurants for mezze,
beer and shisha. ON THE CLOCK...
Damascus is the kind of place t Take a yellow taxi from Damascus city centre to the
that has no McDonald’s. It is Old City (Ten minutes)
sure to come, along with slick t Smoke shisha at the Terrazzo bar in Bab Touma (One hour)
buildings and ugly modernity, t Scrub up at one of the city’s bathhouses (One hour 30)
but for now, Ronald is absent and, t Buy a Turkish coffee from a street vendor (Five minutes)
inshallah, it will stay that way. t Eat the aleppo kebab at Leila’s Restaurant (40 minutes)
AUGUST 2009 WHAT’S ON 83
7/26/09 9:47:14 AM 82-83 Travel damascusTC.indd 83 7/26/09 9:47:22 AM
EATING OUT
PRICE: Dhs7,200 (24 sessions),
THE BOOT
We ate all the pies
Dhs3900 (12 sessions), Dhs2100
CAMP
(six sessions)
TELL US ABOUT IT U Concept’s ‘have
equipment will travel’ practice means
they come to you, be it at home or NAME Cindy
work, to give you a workout without REGIME Beach-based boot camp
leaving your home. It helps if you’ve a GOAL Increased muscle strength, tone and shape When you feel a giant hunger in your belly. there’s no better way to banish
gym in your building, but no hassles if WHERE Beach Beat Fitness Camp, Al Thanya it than with a pie. We gobbled our way through a mountain of meat and
not, as James and crew come packing Street, Jumeirah beach
heat. Well, I say heat, more dumbbells, TRAINER Rudi, a personal trainer with mili- crisp pastry to bring you the best in the UAE. Check out our pie chart
steps and other assorted fitness gizmos/ tary training
instruments of torture. FACILITIES Sand, sea, water cannons and
James’s methods were simple boxing gloves
CHICKEN & THE AUSSIE STEAK & ALE PIE GUINNESS & BEEF &
MUSHROOM PIE RULES PIE STILLS BAR & BEEF PIE MUSHROOM PIE
enough: find out where you are, fit- PRICE Dhs750 (three sessions a week over
RIVINGTON GRILL NEZESAUSSIE BRASSERIE THIRD AVENUE THE BUTCHER
ness wise, ascertain your goals and four weeks) SHOP & GRILL
help you reach them through a series TELL US ABOUT IT This course is not for the
of aerobic and anaerobic exercises, faint-hearted; Rudi’s fitness camp will leave
coupled with a full diet overhaul. you breathless, sore and completely energised
ANY PRE-REQUISITES Not really. while whipping your body into shape. The
Like any exercise programme, you’ll simple and effective regime will increase your
only get out what you put in, so it’s metabolic rate, anaerobic rate and endurance
pretty pointless trying if you’re not threshold.
going to make the effort, but as long ANY PRE-REQUISITES Getting up at 5am
as you have the motivation you’re set. every other morning was hard and only
And to help you along the way you’ll seemed to become harder as the weeks went PASTRY: Flaky on top and a A crispy outer layer, Light and firm Golden, crispy and Bowl style with a
find that James’ name pops up in on. The 60-minute sessions are intense and great toasty colour slightly doughier on top, but a tad melt-in-the-mouth. thick crust around
your text and email inbox as you go there is no possible way to cheat – Rudi 8/10 below. 9/10 soggy below. 8/10 9/10 the edges. 7/10
along with words of encouragement. always has his eye on you. It helps if you are
WAS IT A SUCCESS? Although I already pretty fit, though it is not essential. FILLING: Tender chicken Beautiful braised Rammed to Pleasant, tangy Hearty pieces
went in with preconceived ideas of I go to the gym five times a week and still and pan-fried wild chunks of wagyu bursting point sauce, plenty of of beef and
losing pounds (the competitive streak struggled. mushrooms in a beef in something with hefty chunks carrots and swedes, mushroom in a
in me just wanted to lose more weight than
everyone else), it was soon apparent that
WAS IT A SUCCESS? Definitely. I’ve lost 2kgs
but, more importantly, I’ve lost centimetres
creamy sauce, with
a tang of tarragon.
warming, rich
and salty called
of beef, topped
with a delicious
but a little light on
the protein. 6/10
rich gravy. It does
exactly what it says
an old car accident was still playing havoc from my waist, look leaner and my clothes Comforting. 9/10 Coonawarra red thick sauce. Almost on the tin. 7/10
with my mobility. James sussed that out fit better, which was my main goal. As my gravy. 9/10 perfect. 9/10
pretty quickly, and instead of hammering mother always tells me, ‘it doesn’t matter what
SIZE: Deep-filled A big pie for a big Adequate, but Desperate Dan What it lacks in
the weight loss regime, helped me work on you weigh, it’s what you look like in your
and hearty, but guy (or gal). We those with a giant would shave his depth it makes up
fixing that instead. By the end of the month I clothes.’ What a wise woman.
manageable. 8/10 managed it. 9/10 appetite might beard in honour of for in width. 7/10
was more flexible, fitter and generally feeling Rudi Botha, Pulse Fitness, Al Thanya Street, Jumeirah Beach,
want more. 7/10 this bad boy. 9/10
a whole lot better. And I managed to lose Dubai. Tel: (050) 1544948. www.pulsefitnessdubai.com
weight into the bargain. An unfussy side Served with some A generous
U Concept, Village Mall, Jumeirah Beach Road, Dubai. Tel:
ADDED Comes with fresh It’s all about the
EXTRAS: green beans for salad of lettuce, huge chunky portion of creamy potato, with a
(04) 3449060. www.uconcept6 colour and crunch. tomato and red chips and crunchy mash and garden choice of baked,
2KGS LOST We added a side onion and tomato asparagus. vegetables. A mashed potato,
AND 5CM of mash (Dhs15) chutney. Simple Extremely tasty. nice enough or thick cut chips.
FROM THE
serums and pinched,
slapped and massaged WAIST
because we’re
greedy, but it didn’t
but effective. The
truly tubby may
9/10 accompaniment.
7/10
7/10
us to get the circulation
going. Then, it was over!
need it. 8/10 need a side order
of chips. 6/10
Did it work? VALUE FOR At Dhs90 it’s no Dhs55. A bargain Dhs70 is a Dhs48, meaning
We felt more toned and, MONEY: budget option, for a pie of this reasonable price Dhs80. It’s great that you can fill up
end we were perspiring as if despite some muscle sore- but the quality of calibre. 10/10 for this meat- value for this on pie goodness
we’d done a gym session. ness from the Power Plate, ingredients, service packed feast. 8/10 monster pie. 8/10 and still have
Next a ‘self-warming’ our skin tone, while not and views make it change from a
super value. 8/10 Dhs50 note. 10/10
seaweed paste was smeared entirely dimple free, was WINNER
onto our thighs and stomach definitely smoother.
SCORE: 41/50 43/50 41/50 39/50 38/50
to aid drainage, before we
were wrapped in cling film Jumeirah Hilton, Dubai,
Souk Al Bahar, Level Al Manzil Hotel, Crowne Plaza Abu Sheraton Khalidiya, The Walk, JBR, Dubai
for 15 minutes. A quick head Dhs3,900 for ten sessions, 3, Old Town, Dubai. Downtown, Dubai. Dhabi Yas Island, Zayed the First Marina, Dubai. Tel:
massage and our therapist Dhs415 per 90-minute ses- Tel: (04) 4230903 Tel: (04) 4285927 Abu Dhabi. Tel: (02) Street, Abu Dhabi. (04) 4281375
smothered us with firming sion. Tel: (04) 3182406 6563053 Tel: (02) 6666220
58 WHAT’S ON FEBRUARY 2010
4/27/09 1:52:38 PM 51-59_Food.indd 58 1/28/10 4:59:23 PM
THE KILLERS
THE HOT LIST BRUNCHES
OUR PICK OF THE BRUNCH BUNCH
Yalumba
Aquara
Twelve million CDs sold. Can you grasp and write good songs, it’s taken us so far, and
that amount? it’s amazing. So I’m trying to catch up with
No! [Laughs] It’s hard to understand, really. I these things that come along with it, yeah? 1 Thai 2 Aquara – 3 Al Qasr – 4 Traiteur – 5 Zuma –
don’t think we understand. [laughs] Just trying to catch up. Kitchen –
And how does that fit into your How do you feel you’re doing with your
ambitions? Does it mean: OK, we’ve sold catching up?
Active but not rowdy, with a The sun streams in through the It’s popular, which means it’s Sophisticated, with the open One of the more civilised
lively open kitchen creating a terrace windows, illuminating busy. Fortunately, the Al Qasr kitchen and live band creating a gatherings in Dubai, Zuma
ATMOSPHERE
12 million, now we want sell 20 million? We’re doing OK. I’m not Bono yet. It’s healthy buzz. this vast seafood feast. brunch is spread over several mellow ambience. attracts an upmarket and well-
Or, OK, we sold 12 million, and now we something that’s going to come in time. rooms so you won’t bump into behaved crowd.
can do what we want? What, becoming Bono?
anyone.
Erm, no. We want keep going. We want take No, just being more… secure. Being that front
man, being that ambassador for the band –
These are the songs we want play. So – we’re whatever it is.
Tapas-size portions of delicious The most impressive seafood A vast selection of victuals, from French, and just as good as You’ll get the well-chosen,
just lucky enough that people like them too. Where do the lyrics come from? Thai cuisine. Sticky rice, duck selection in the city with some tapas to sushi to fresh pasta, you’ll find on what is one of minimal spread from the rest
FOOD
Is the top an aim in itself for you? The lyrics are the most difficult thing for me. curry, exotic desserts. All of it fine roasted meats for the flesh steak, seafood, pick’n’mix and Dubai’s best a la carte menus of the week. It might not be
I don’t know if there’s any tag you could put on. They come last. You just wait for lightning to first-rate fanciers. And there’s a room sweets… We could go on. during the rest of the week. mountains of food, but it certainly
dedicated to dessert. Oh yes. is mind-blowingly good.
It’s just getting to that point where you want strike. It’s a slow process. Basically, just trying
not to say anything that I’ll be embarrassed There’s a terrace with a cracking Take a table on the terrace and Tables are spread across the The most attractive restaurant in Zuma has elevated DIFC to the
about singing for the rest of my life. view over the yachts or opt to ogle the big shiny boats bobbing ground floor restaurants and the city. A high ceilinged room level of culinary hot spot. Who
LOCATION
something to reach for, and I think that’s healthy. Is there stuff that you’re regretting now? brunch inside where you’ll find in the marina. spill outside – ideal all year full of light. And there’s outdoor knew that food and finance
sophisticated Asian décor. round. seating for those who like their went so well together?
Do you see yourselves as a pop band or a No, not really. There’s a line here and there on lunch alfresco.
rock band? the first album that I’m embarrassed about.
We don’t want be tied down to this pop or But for the most part I really feel that I’m
getting better and I’m proud of everything
BEST FOR
That’s one of the things I love about the band. we’ve done. Couples and small groups who A relaxed family gathering or a Special occasions. This is a Romance and eating with fellow Those looking for a stylish lunch
are into their food but don’t want fun (but not rowdy) afternoon brunch to remember. foodies. or eager to sample the Zuma
Even when we play a song – someone told Has America been good to you? A lot to break the bank to eat well. with a good group of pals. menu.
me that’s catchy and almost disco, though of artists complain about the business
it’s heavy when we play it. And we can play a there compared with somewhere such It’s a mere Dhs225 with alcohol. Dhs250 with house beverages Steep at Dhs495, but the food is Up to you. Dhs295 sans alcohol, It’s a pricey Dhs495 with
song like Human, and then we can play a song as the UK.
PRICE
Another reason to love it. and Dhs180 without. Impressive of the highest standard, and we Dhs425 with house beverages, alcohol. Steep, bit it is Zuma,
like Smile Like You Mean It. I feel we have a I think it’s been good for us, because we for the fare. believe you sometimes have to Dhs550 with Veuve Cliquot or afterall.
pay for quality. Dhs1,500 with a limo pick up.
take it seriously. But we’ve been lucky
enough to sell a lot. So we learned from the We love Park Hyatt Dubai, we Pop on a stripy T-shirt and a This isn’t a brunch for the feint Vive la France! Vive la France! An international brand with a
pureness. It’s come from a pure place – we
WHAT’S ON
love this brunch and, most pair of boat shoes and it will all hearted or light walleted. But Vive la France! hip clientele serving the best
what we are as The Killers” and “what we need want make good music. I wouldn’t turn importantly in these times of go swimmingly. Pun intended. if you’re willing to dole out the Japanese food in Dubai. Zuma
cash crisis, we love the price. drihams it’s a real treat. never fails to impress.
SAYS...
to bring to the world”. It’s more about just good down having a major label distribute our
songs. And if there’s a good message here or music, and get it out there. We’re excited to
there, and uplift, then that’s just all the better. do that. America’s so big, too, it’s different
PHOTO: CORBIS OUTLINE
PHOTO: CORBIS OUTLINE
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DECEMBER 2009 WHAT’S ON 33 98 WHAT’S ON FEBRUARY 2010
32-34 KillersLB•.indd 33 11/26/09 8:59:43 PM 98-105_Hot list_DXB.indd 98 1/28/10 6:37:15 PM
11/26/09 8:59:33 PM
 What’s On .

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Stylish, Sassy, Sophisticated

Always insightful, always groundbreaking and always current, Emirates Woman
is the region’s leading female magazine. Stylish, smart and sophisticated, it
covers everything from international catwalks to hard-hitting reportage.

10
 Emirates Woman .

Key Information
FREQUENCY: Monthly
average print run: 21,000
Region: GCC
specifications: 300 X 225mm Emirates Woman
Awards 2009
rates: F ull page US $4,500
Brand extensions: Emirates Woman Awards, Fashion with a Heart,
Emirates Bride, Beauty Gateway, EW Luxe

Qualified circulation (JUNE 09):

19,424
Advertising benefits: Associated title:
l D
 elivers your advertising message to a niche target
audience within a high-quality editorial environment
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 eaches a highly focused, responsive and affluent
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l E nsures maximum visibility with opinion formers through
its targeted distribution to more than 300 retail outlets
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 romoted heavily at local events such as Dubai Fashion
Week, Dubai Ladies Masters and Abu Dhabi Bride Show

11
. Consumer & Leisure Publishing
Cutting-Edge Editorial
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Styled by Sophia Triantafillou and Poppy Skinner
Photography Martin Beck at Bareface
Hair by Svetlana at Vanilla by Jelena Ladies
Salon and Spa (04) 3297008. Make-up by Hadeel for M.A.C
All props and furniture by Andrew Martin Gate Village DIFC
(04) 3231388 www.andrewmartin.co.uk

96 emirates woman January 2010 January 2010 emirates woman 97

Necklace Dhs2,060
by Chanel;
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186 emirates woman October 2007 October 2007 emirates woman 187

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places to shop in Paris?
Dress Dhs74,350 KABUKY because I like

1
the selection of clothes,
Watch Dhs32,600

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bags and shoes. I also
frequent Stella McCartney, Yv
Earrings POA Saint Laurent, Balenciaga, Pra
Lanvin. I also like to visit Cole
Ring POA
92 emirates woman March 2009 get inspiration and find specia
that aren’t for the every day. L’

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other favourites.
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shop abroad?
Jeffrey in NYC, Le bon Génie in
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mixing high-end and high stree

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day, according to situations. coat or dress and keep the rest s
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summer to winter? but never both.
In spring/summer, I prefer light and colourful Do you follow trends or make
dresses, while in autumn/winter I am mostly Both. I am always in the trend b
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14
 Emirates Bride .

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FREQUENCY: Seasonal
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15
. Consumer & Leisure Publishing

Celebrities and Socialites

The world’s most prestigious and respected celebrity news magazine offers
an insider’s glimpse into the glamorous lives of Middle East and international
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parties of the world’s most elite personalities, HELLO! invites the reader to be
a part of the VIP jet-set world.

16
 Hello .

Key Information
FREQUENCY: Weekly
Region: GCC
average print run: 16,000
specifications: 330 X 240mm
rates: Full page US $4,000
Brand Extentions: T ravel Supplement, Fashion Supplement, Health & Body Supplement

qualified circulation (June 09):

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17
. Consumer & Leisure Publishing
Cutting-Edge Editorial
BRITISH FASHION AWARDS EXCLUSIVE
VICTORIA BECKHAM
SPEAKS EXCLUSIVELY TO HELLO! ABOUT
FASHION, COOKING , HER CHRISTMAS the mickey out
WISH LIST AND FESTIVE PLANS of my cooking!’
W ith a glittering career in one
of the world’s most famous
girl bands and her place as a
respected figure in the world of
high-end fashion design now
cemented, it seems there’s nothing
the multi-talented Victoria
Beckham can’t turn her hand to.
Well, almost nothing…
Speaking exclusively to HELLO! at
last week’s prestigious British
Fashion Awards, the 35-year-old style
icon and mother of three conceded
her skills in the kitchen leave a lot
to be desired – a claim Gordon
Ramsay, a close friend of Victoria
and husband David, can’t resist
reminding her about.
“He is always taking the mickey
out of my cooking,” says Victoria of
the charismatic chef, who, with
wife Tana and their four children,
will join her, David and their three
boys for Christmas dinner this year,
cooking the sumptuous feast
himself but with everyone pitching
in to help.
“I have to say, I am pretty useless.
But, you know, I try and that’s the
main thing. Besides, let’s see what
he’s like at making dresses, shall we.”
GLAMOUR GIRL
Determinedly fighting off the jet-
lag that was kicking in, Victoria,
oozing glamour in a floor-length,
black silk crepe, crystal-encrusted,
batwing gown from her own spring/
summer 2010 collection, stepped
away from the dazzling array of
A-list style queens, including Kate
Moss, Yasmin Le Bon and Eva
Herzigova, to speak only to HELLO!,
selected as sole media partner for
the event, which celebrates the
achievements of the most influential
figures in British fashion.
Earlier, Victoria, whose hair was
styled in an intricate up-do, had
‘Gordon Ramsay
is always taking
Council Designer of the Year award
to Christopher Bailey, chief creative
director of Burberry.
As the former Spice Girl had told
reporters on arriving at the glittering
ceremony: “I love British fashion; I
love the way people in Britain will
really push the envelope.”
Later, in her exclusive chat with
HELLO !, the engaging fashionista
and entrepreneur said how much
she and her football hero
husband, who are based with their
sons in Los Angeles, where David
plays for LA Galaxy, love coming
back to UK.
She also spoke of her excitement
at spending the festive season at
Rowneybury House – the sprawling
US$20million mansion she and
David own in Hertfordshire and
better known as Beckingham
Palace – where their families will
also join them over the festive
period.
“Our families will be together –
mine and David’s – which will be
just great,” she smiled.
But what do you buy the woman
who has everything?
“There’s a new Nick Knight
book out that I am ver y much
hoping for,” revealed Victoria,
referring to the recently published
tome celebrating the work of the
revered visionar y fashion
photographer.
“I have also been doing a lot of While Victoria
work for Save The Children and caught up with
there is a brochure out featuring friends at the
lots of lovely little things you can fashion bash,
buy. The proceeds go to the charity, husband David flew
which is fantastic because it is home to Los
something that means a lot, not Angeles on the
just to myself, but also to David and same flight as friend
the boys, especially since my recent Gordon Ramsay
trip with Brooklyn.” (left) to be with the
Last month, Victoria and Beckhams’ three
Brooklyn, ten, the eldest of sons ahead of their
T

presented the British Fashion her and David’s sons, travelled family Christmas

Victoria and her three

sons with parents-of-
four Gordon and Tana
Ramsay watch David
in action at an LA
Galaxy match in
August (right). The two
families will spend
Christmas day together
at the Beckhams’
Victoria posed Hertfordshire mansion
exclusively for HELLO! (left) – but Victoria will
at the British Fashion leave the Michelin-
Awards last week starred chef to provide
(this page). Looking the feast. “Gordon is
poised and elegant always taking the
throughout in one of mickey out of my
34her own dresses, the cooking,” she tells 35
designer prompted H E L L O ! . “But I try…
34 speculation that she besides, let’s see what 35
herself would one he’s like at making
day claim one of the dresses, shall we”
fashion awards

HE243 VICTORIA BECKHAM_p034-036.indd 34-35 3/4/10 10:48:41 AM

‘The number of DUBAI INTERNATIONAL FILM FESTIVAL

people who watch WELCOMES BOLLYWOOD’S LEADING MAN

AMITABH
Indian cinema is a
lot larger than the
number of people
who watch
Hollywood films’ BACHCHAN TO RECEIVE A
LIFETIME ACHIEVEMENT AWARD

India’s biggest star, Amitabh Bachchan, was among the special guests at this year’s DIFF event
and received a Lifetime Achievement Award for his long career in films

to receive his Lifetime Achievement Award But his patience with such a role has paid off
and for the screening of his latest film Paa at as the movie, which was made on a small budget
last week’s DIFF. But Paa’s success is also $3.2 million, made back its costs within just a

D escribed as the ‘De Niro of Bollywood’

legendary Indian actor Amitabh Bachchan
certainly shows no sign of slowing down after his
40-plus years in the film industry.
The much-loved star and leader of the mighty
Bachchan clan – which has now welcomed beauty
Aishwar ya Rai under its wing (she married
Amitabh’s son Abhishek Bachchan) – was
recently in the UAE for the Dubai International
Film Festival. The ‘Big B’ stopped by not only for
the screening of his latest movie Paa, but also to
26 pick up a Lifetime Achievement Award for his
26 work in Indian cinema.
The actor, for whom receiving awards has
become quite the norm – his previous
achievements have included three national film
awards and 12 Filmfare Awards – said of his
latest honour: “I am deeply grateful to the DIFF
for considering me for this award. This is a
wonder ful recognition and I am deeply
humbled by it.” He continued: “Indian cinema
is being honoured and the award is recognition
for India and Indian cinema.”
Since his rise to stardom in the early 1970s in
movies including Zanjeer, for which he gained the
persona of the ‘angr y young man’, and the
legendar y classic Sholay, which became the
highest grossing film of all time in India, Amitabh
has been in and out of the spotlight but remains
one of India’s most famous actors.
Known for his dislike of the term ‘Bollywood’
when referring to the Indian film industry and
shunning the popular term as “a derogator y
phrase… calculated by a smart journalist who
wanted to please their boss,” Amitabh is proud of
his country and its film industry. But what about
Hollywood? Has he ever considered crossing over
to the West and dabbling in the all-American
world of cinema? “We are very happy doing what
w e a re d o i n g i n I n d i a a n d i f t h e re a re
opportunities in the West, I would certainly look
at them,” says Amitabh. He remains strong to his
native country and is proud of his success and
what he has achieved for India and Indian
cinema. “The number of people who watch
Indian cinema is a lot larger than the number of
people who watch Hollywood films, so we are very
proud” he says.
Proud but professional, Amitabh is committed to
film-making, and although this is the first time he
has attended the Dubai International Film Festival,
the actor is a fan of the region. If the right
opportunity arises, we may well be seeing more of
Amitabh here in the Middle East. “We are always
looking for fresh ideas and fresh collaborations,”
he says. “If there is a prospect where the Arab world
and our world and can work together, then I would
be interested in that.”
Dressed to impress as always on the red carpet,
Amitabh looked every bit the dapper gentleman
thanks to another Bachchan star, Amitabh’s
son Abhishek who also stars in and produced
the movie.
For the father and son duo, the movie Paa
takes an interesting role reversal twist, with
Amitabh playing a 13-year-old child with the
genetic disease Progeria – which causes
sufferers to age rapidly – and Abhiskek taking
the role of Amitabh’s character’s father.
Surely a challenging role for the star in his
late 60’s, especially with a gruelling make-up
schedule to complete the transformation.
Amitabh explains: “The prosthetic make-up
took about four and a half hours to do, and
two hours to get off.”
few days of opening and has received rave
reviews both in India and Dubai. Paa is not only
a success for Amitabh’s acting career, but also
for his production company Amitabh Bachchan
Corporation Ltd. (ABLC) and for his son, who
produced the movie.
After Abhishek’s success with Paa, he is now
set to run the show at ABLC, and with many
more films expected to be announced in the
next few months, Amitabh can head back to
India with a smile on his face knowing that
the Bachchan brand is stronger than ever. H
27
WRITTEN BY SOPHIE JONES-COOPER
PHOTOGRAPHS BY FAROOQ SALIK

HE243 Amitabh Bachchan_p026-027.indd 26-27 3/4/10 11:01:04 AM

HE216 Queen Rania_p038-052.qxd 3/4/10 10:56 AM Page 38

EXCLUSIVE PHOTOS AND INTERVIEW

ON THE TENTH ANNIVERSARY OF HER
DIARY OF THE WEEK CO-ORDINATED BY ANITA QUADE
PHOTOGRAPHS BY FAROOQ SALIK

REIGN WITH HUSBAND KING ABDULLAH

QUEEN RANIA
OF JORDAN
TALKS FROM THE HEART
ABOUT HOW SHE HAS
GROWN INTO HER ROLE Sheikh Mohammed
Bin Abdulla Bin Hamad
Al-Khalifa of Bahrain
and Hugh O’Donnell

‘I have a much more positive outlook on

life than I did ten years ago. I’ve learned Duncan and

to take things a little more easily, to Heidi Raeside

be a little more forgiving of myself’ Mara Cocchini

and Evelyn Virag

PRINCES’ POLO
CUP IN DUBAI
Hugh O’Donnell,
Clark Betz, HRH Prince
T here was plenty of action on and off the field
at the exclusive Princes’ Cup this year at the
Dubai Polo and Equestrian Club.
Rashid of Jordan More than 300 guests enjoyed lunch on the
terrace, while a further 2,000 opted for a picnic on
the grass as teams battled it out on the polo field.
His Royal Highness Prince Rashid of Jordan
played for both the Harrow team and the Oxbridge
team, proving victorious against the Eton team but
failing to overcome the might of Habtoor Polo.
Players were then treated to a post-match
massage by the Six Senses Spa team flown in from
Zighy Bay, Oman, to relieve any sore muscles.
Event founder Tom Hudson, said: “The day
exceeded all expectation and I was delighted that
everyone seemed to have such an enjoyable time.”
Alexandra Finlay
and Sophie Toh

Jane Bevan,
Michael Bevan
and April Wriglee

On 9 June 1999, King Abdullah

and Queen Rania – wearing a
dazzling $2million crown –
celebrated their coronation
(opposite). Ten years on, the
(RIGHT) DRESS: ALAIA

couple rule their kingdom from

the recently built Royal
38 Hashemite Court, where both 39
the King and his hard-working
42
wife have a suite of offices
created around a central garden Alfred Tang, Lara Goli Zarbafi Maria Dayton
Shukralla and Grace Tang and Darien Ellul and Alicia Lechelt

HE252 Diary_Prince Polo*p042.indd 42 2/24/10 6:20:32 PM

18
 Hello .

Key Advertisers
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19
. Consumer & Leisure Publishing
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Fuksas on fashion: inside Armani
Living with art: on the quirky side
Beyond the bulb: LED-ing the way
Musical chairs: invitation to win

ID Cover Oct.indd 1 3/4/10 10:55:12 AM

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Imperial mixtures: waltzing through Vienna Design Week
Tactical tables: rooms for feasting this festive season
Philosophy + function: Lovegrove’s non-angular world
Shedding excess: trimming the essentials by Dordoni

ID Cover.indd 1 11/25/09 5:18:15 PM

Cutting-edge Design
identity is the region’s first consumer design, interiors and architecture
magazine with an exclusively contemporary focus.

Gold Award
Dubai Print Award GCC 2007

20
 identity .

Key Information
FREQUENCY: Monthly
Region: GCC Associated titles:
specifications: 320 X 240mm
rates: F ull page US $3,500
Brand Extentions: Design Formulae and Books by identity Series

Average print run:

*Publisher’s own data
10,000*
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Home

Advertising benefits:
l E xposes its advertisers to an affluent audience with proven C@D@K<;<;@K@FE)''0$)'('
MOTIVATE PUBLICATION

interest in the latest design and architecture trends Design formulae

l Includes a ‘Design Formula’ section printed on eco-friendly
wood-free matt art paper, giving advertisers the
opportunity to maximise their visibility
l A
 lso offers the opportunity to promote a variety of non
design-related lifestyle products and services Organic kitchens: cooking up spicy spaces
REM rooms: dream enhancing places
;?J)'

Water + Clean = WC design

Light stuff: flipping the switch in design
Sole Mates: fabulous floors underfoot
Carpe Diem: life in the living room

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Architecture’s new optical illusions Happy birthday id: seven years of creative inspiration Happy birthday id: seven years of creative inspiration
Leaps and bounds: uniting technology + tradition Celebrate design: Citterio + Lissoni + Wanders + more Celebrate design: Citterio + Lissoni + Wanders + more
Slow zone: rooms for lounging and slouching Tools of the trade: ingredients for cool cooking stations Tools of the trade: ingredients for cool cooking stations
Transformational design: living beyond the box Win + run: the Technogym design challenge Win + run: the Technogym design challenge

ID Cover.indd 1 12/23/09 2:55:28 PM ID Cover Final.indd 1 10/27/09 1:01:46 PM ID Cover Final.indd 1 10/27/09 1:01:46 PM

21
. Consumer & Leisure Publishing
Cutting-Edge Editorial
ECO

Aiming for the green

Attracting attention are designs for an indoor golf arena with
sustainability credentials that could be adopted around the
world, a motor yacht that can cruise indefinitely thanks to its
use of solar power and a range of compostable dinnerware
made from fallen palm leaves. TEXT: STEVE HILL

PAR FOR THE COURSE

Fears that the growing popularity of golf in the Netherlands will eventually lead to a
shortage of facilities has led Zwarts & Jansma Architects to produce designs for what
would become the world’s biggest indoor arena for the sport.
The Amsterdam-based practice’s vision includes 14,000 square metres of facilities
on synthetic grass, 20 golf simulators and a roof-top driving range with 34 bays.
And the green credentials of the Indoor Golf Arena could lead to it being adopted
elsewhere as it would not require the vast quantities of water needed by traditional
grass courses set in hot and dry climates.
Solar energy would be generated to meet some of the project’s power demands
while cooling techniques would be based on a CO2 neutral recirculation system,
creating a blanket of cold air that sinks to the lower areas of the arena.

Zwarts & Jansma Architects’ Indoor Golf Arena.

28 identity [interior/design/property] November

March 2009 29

UAE DESIGN MONTH

Sound of silence
Renowned architect and designer Piero Lissoni operates
somewhere between anarchy and efficiency, silence and
noise. His brand of sophisticated, humanistic minimalism
is pure but never dogmatic. TEXT: LISA VINCENTI

Milanese designer Piero Lissoni carved

a name for himself with his pure design.

For this private loft in Monza, Italy, Lissoni reveals his

preference for pure, silent spaces and tactile materials.

62 identity [interior/design/property] November 2009 63

CMYK CMYK

INTERNATIONAL | idProperty

The shape of
things to come
Acclaimed Italian architectural duo Fuksas have
created a stunning sculptural stairway which acts
as the centrepiece for Armani/5thAvenue in New
York TEXT: DOROTHY WALDMAN

Massimiliano and Doriana Fuksas, in the last of their trilogy of collaborative

projects with Giorgio Armani, steered well clear of linear thinking to create
a spectacular, sculptural rolled calendar steel staircase that flows in sensuous
curves through the centre of Armani/5th Avenue in the heart of New York City.
Made in Italy with intriguing subtlety, the overlapping bands of the stairway
gracefully swirl through the space in a whirlwind of dynamic movement, causing
a continuously changing perspective, whether ascending or descending the
levels of the four-storey provocative glass building. Clad in a special plastic
material, the fluid structure defies normal geometrical descriptions.
“The building that incorporates Armani/5th Avenue holds a very important
place in the history of architecture because its façade is one of the first examples
of the ‘International Style’,” the architects say. “When one is dealing with such a
cultural milestone, one must always bear in mind that the exterior is totally New
York, while the interior should have its own identity – a reflection of the flair and
aesthetic values that define the Giorgio Armani style.”
Providing a counterpoint to the rigid, angular grid of the city streets, as well
as the boxy transparent exterior of the building, which is wedged in a corner
between towering façades on two sides, the result is an innovative curvilinear
design. It defines the general layout of each floor with a form that accentuates
the function of a retail outlet that, for the first time, incorporates all the Armani
lines into a single location.
“The grand staircase is the focal point, an exciting sculptural feature which
connects all the different levels that accommodate the Armani universe range
by range. Innovative in both layout and content, Armani/5th Avenue is the first
concept store in which all the Armani products are presented in a single space,”
the architects add.
RAMON FRAT

Staircase at Armani/5th Avenue.

70 identity [interior/design/property] October 2009 71

CMYK CMYK

22
 identity .

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23
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 Stuff .

Key Information
FREQUENCY: Monthly
Region: GCC
average print run: 11,200
specifications: 297 X 220mm
rates: F ull page US $4,000
Brand Extentions: Great GITEX Giveaway, Gulf Bike Expo, Festive Guide, Gaming Supplement,
Photography Supplement

qualified circulation (June 09):

9,920
Advertising benefits: Associated titles:
l A
 global brand with stunning design and
respected editorial, showcasing the best
new technology
l F ocus on consumer electronics, such as
computers, home cinema, games consoles,
music players, hi-fi, phones, palmtops, cameras,
cars and other lifestyle products
l T he hugely desirable readership makes it
a playground for top brands

25
. Consumer & Leisure Publishing
Cutting-Edge Editorial

26
 Stuff .

Key Advertisers

27
 . Consumer & Leisure Publishing
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OPENS ITS RANKING
BEST NEW
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PLUS WIN
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The Middle East edition of the world’s leading golf magazine provides an
in-depth look at the sport, including input from playing editors such as
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28
 Golf Digest .

Key Information
FREQUENCY: Monthly
Region: GCC
specifications: 265 X 205mm
rates: F ull page US $3,500;
Brand Extentions: Golf Digest Mid-week Challenge, Golf Digest Classic, Golf Digest Awards

average print run:

*Publisher’s own data
Applied for BPA
12,000*

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l T he only quality golfing title in the region
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29
. Consumer & Leisure Publishing
Cutting-Edge Editorial

BEAUTY
ON THE
BEACH
GARY
PLAYER’S
unique oceanfront
design on Saadiyat
Island opens its
doors at the end
of the month
by Robbie Greenfield
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that delights in contrasts. From the azure
backdrop of the Gulf, to the marble white
sand of this untouched stretch of beach,
Gary Player has combined Bermuda and
No. 16 This challenging par 4 plays out towards dropseed grasses with the native vegetation
the ocean and exemplifies Player’s bunkering style to create a vivid array of colours.

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utilising every muscle, ligament, and joint in on the three planes of motion, but added
EVERY WAY
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that functional training, which integrates the
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routine. The ground is a key power source for
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your abdominals and open your spine in three
planes of motion while limiting hip movement,
ma x out helping you increase your shoulder turn on
the backswing and take full advantage of the
yours powerful abdominal muscles.
the ball. This workout will help you improve
flexibility, balance and neuromuscular control
in a movement that is golf specific. Practice
these three exercises as a warm up before you
hit the driving range. Perform between 12-16
reps for each without stopping.

by
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first time in 10 years. I’m excited
that I can hit shots I couldn’t
right side to the top (2). On the
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transferring my weight to my
left leg (4). This is something
injury and, quite frankly, because
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30
 Golf Digest .

Key Advertisers
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31
. Consumer & Leisure Publishing

Target the Affluent Consumer

The magazine for Spinneys customers which represents the brand values
of quality, freshness and the early adoption of food trends. Mouth-watering
photography combines with an intelligent and informal style in FOOD’s celebration
of culinary lifestyle. Profiles of top chefs, dreamy gastronomic journeys, the world’s
best restaurants and the latest in food trends provide the background to the main
course – irresistible recipes and wholesome cuisine.

32
 Spinneys FOOD .

Key Information
FREQUENCY: Monthly
Region: UAE & Oman
specifications: 275 X 230mm
rates: F ull page US $3,500

Average print run:

*Publisher’s own data 10,000*

Advertising benefits:
l B
 oasts Spinneys customers as its readership – a multicultural
audience of proven high-spenders
l O
 ffers a unique media proposition by providing frequent
exposure to loyal readers in the UAE’s and Oman’s only in-store
supermarket magazine
l Integrate your marketing communications to maximise
your in-store visibility and promotions

33
. Consumer & Leisure Publishing
Cutting-Edge Editorial

KI8M<C8E;=FF;

Viennese
waltz
DXim\ccflj
Mumbai
FOOD loosens its belt and heads to Bollywood’s headquarters where dining is the
best way to experience the passion of its people.

TEXT BEVERLEY ANN D’CRUZ

The majestic Gateway of India that was built in 1911,

as viewed from the iconic Taj Mahal Hotel.

J<GK<D9<I)''0.,

72-78 travel mumbai.indd 74-75 2/28/10 10:39:13 AM

=FF;@<J

French fancy
ith a twinkle in his eye, a smile on his lips and his swept-back
From the heights of fame black hair falling gently on to his face, you could mistake Jean-
to bankruptcy, Jean- Christophe Novelli for a suave Italian playboy. But far from
living a life of leisure, this Frenchman is one of the busiest chefs
Christophe Novelli has in the business, with a hard-earned reputation for excellence.
Novelli is a celebrity in the UK, first achieving fame as a
had a rollercoaster career. Michelin-starred chef, and then boosting his reputation as a
But with a host of new housewives’ favourite, scaling ‘world’s sexiest’ lists and appearing
on reality TV shows.
ventures, the world’s And it is this mixture of his fame and exceptional talent that has brought him to Dubai
sexiest chef is back on top. for the Jumeirah Festival Of Taste for the second time. “Last time was great, but this time is
even better. What’s different is the fact that you’re cooking for international guests, not just
British,” says Novelli. “Last year I was 95 per cent booked every night with British people,
which was great for me, but this year we have been fully booked with a mixture.”
But it is the British public who put Novelli where he is today, after he left his native
TEXT RACHEL BALL France for the UK at the age of 22. Arriving in Great Britain with little knowledge of the
English language, Novelli struggled at first: “I worked for an establishment where there
were a lot of French people, which was an advantage because of the language – we could
speak French in the kitchen,” he says.
But it was Novelli’s next move that really pushed his career up a notch. “I moved by
myself to the middle of the New Forest, and I took a job,” says Novelli. “I had a good time,
the people loved me, and I was finally doing what I was hoping to do all my life and while

continued...

If I don’t have a
reason to go, I don’t
go back to France.
I left with a one-way
ticket on the ferry
25 years ago.

+-=FF; ;<:<D9<I)''/+.

foodies.indd 46-47 2/28/10 10:25:32 AM

Effortless entertaining...

Burger barn
Bid summer farewell with this American-inspired meal

THE MENU
SERVES 4
POTATO SALAD CHICKEN BURGER WITH SATAY SAUCE ICE CREAM SANDWICHES

POTATO SALAD For the satay sauce, put all the sauce ingredients into Sandwich a scoop of softened ice cream between
a pan, mix well and heat slowly. Simmer gently for two cookies. Scatter the peanuts on a plate. Roll the
1 bag Le Pomme de Terre potatoes about five minutes. Add soy sauce to taste. edges of the ice cream sandwich over the peanuts.
1 red onion, sliced finely Wash, dry and mince the chicken breasts. Wash, Wrap each sandwich individually in foil and freeze
1 stalk celery, sliced finely dry and finely chop the coriander. Mix with the until ready to serve.
½ cup mayonnaise chicken and egg and add sufficient breadcrumbs
1tsp Dijon mustard to produce a shapeable mixture. Season with salt TIME SAVER
½ cup fresh coriander leaves, chopped and pepper. Shape into four burgers and fry in oil for Pick up Häagen-Dazs’ ice cream sandwiches
salt and pepper to taste about two minutes each side. Drain on kitchen roll. (Dhs8.25 each) that come in double chocolate,
Split the buns. Wash the lettuce. Cover the bottom vanilla chocolate and cookies ‘n’ cream flavours.
Cook potatoes according to packet instructions. half of each bun with lettuce and cucumber and
Remove from bag when cooled and slice in half. Toss place a burger on top. Add a spoonful of satay sauce SCENE STEALER
with onion, celery, mayonnaise, mustard and coriander and replace the top half of the bun. Put the remaining Serve the burgers in miniature plastic or wicker
together in a serving bowl. Season with salt and sauce in a ramekin and serve. baskets dressed with parchment paper – a throwback
pepper to taste. Chill until ready to serve. to the old American diners in the 1950s.
ICE CREAM SANDWICHES
CHICKEN BURGER WITH
SATAY SAUCE 8 soft chocolate chip cookies
strawberry or chocolate ice cream,
FOR THE SAUCE softened
50g peanut butter, smooth 1 cup peanuts, toasted and crushed
40ml coconut milk
40ml vegetable stock
1tsp oyster sauce
salt
hot chilli powder
light soy sauce
FOR THE BURGERS
3 chicken breasts
½ bunch coriander
1 egg
breadcrumbs
salt and freshly ground pepper
oil for frying
4 hamburger buns
PHOTOGRAPH: GRAPHEAST

40g lettuce leaves

40g cucumber, sliced into ribbons

F:KF9<I)''0+,

47 effort entertaining.indd 45 2/28/10 10:44:54 AM

34
 Spinneys FOOD .

Key Advertisers
Picnic Time Food Mag-March-10.pdf 1 2/22/10 5:10 PM

ChefTitaniumSpinFood.pdf 12/14/09 10:59:06 AM

35
. Business & Contract Publishing
DUBIZZLE DUO: THE DOTCOM PIONEERS WITH BIG AMBITIONS

DIFFERENT BY DESIGN: ABU DHABI ON ITS OWN DEVELOPMENT PATH

Vol. 14 Issue 5 September 2009

Vol. 14 Issue 11 March 2010

MONEY
MAZE
Private equity
players are
struggling to find
their way into
– and out of –

SAUDI ARABIA’S
the region’s
biggest deals

GREEN SHOOTS
The case for sustainability
BANK BALANCE

NEW DIRECTION
How Cairo got its house in order
REINSURANCE Bahrain..............BD 1.0
Putting pressure on premiums Kuwait............... KD 1.0
Oman................ RO 1.0

CASHING IN
Qatar.................. QR 10
Saudi Arabia.......SR 10
UAE.................. DHS 10
Forex as an asset class WWWGULFBUSINESSCOM

GB REGIONAL Sept. 09 cover 1 8/27/09 9:04:07 AM

From new universities to homeowner VISITOR’S GUIDE: THE OUTLOOK FOR GULF TOURISM IN 2010
Vol. 14 Issue 10 February 2010

laws, the kingdom is shifting gears

GOING IT ALONE SALARY
DMCC cuts ties SURVEY
with parent 2010
Job seekers tighten belts
as market shifts firmly in
favour of employers
ALL EYES ON SAUDI ARABIA
Ambitious budget sets the pace for GCC

NEW GAME
Sports offers potential economic prize

INVESTMENT
New interest in the MIddle East
Bahrain..............BD 1.0
Kuwait............... KD 1.0
Oman................ RO 1.0
Qatar.................. QR 10
Saudi Arabia.......SR 10
UAE.................. DHS 10
WWWGULFBUSINESSCOM

TRACK RECORD
GB Regional_SALARY SURVEY.indd 1 1/31/10 1:09:01 PM

Meydan under starters’ orders

SOLD SHORT
Arabtec deal puzzles investors

METALLIC BLUES Bahrain..............BD 1.0

Kuwait............... KD 1.0

Gold run crashes to a halt Oman................ RO 1.0

Qatar.................. QR 10
Saudi Arabia.......SR 10
UAE.................. DHS 10
WWWGULFBUSINESSCOM

GB RegionalMarch 2010.indd 1 3/7/10 8:23:16 AM

Influence the Influential

Gulf Business is the region’s first and leading business magazine. Region-wide,
it has remained the preferred magazine for decision-makers, corporate leaders
and high-ranking business and government executives.

36
 Gulf Business .
Key Information
FREQUENCY: Monthly
average print run: 25,000
Region: GCC
specifications: 270 X 206mm
rates: F ull page US $5,000
Brand extensions: Gulf Business Awards, Roundtables, Recruitment Fair, British Business Group Awards

Qualified circulation (June 09):

22,774
Advertising benefits:
l Y
 our advert is exposed to more than 100,000 of the top decision-makers throughout the GCC
l G
 ulf Business offers the most cost-effective advertising route compared to other English-language
GCC business magazines i.e. the lowest CPT (cost per thousand) among GCC Business titles
l A
 ppear alongside cutting-edge, enduring and topical editorial
l R
 egional editions offer country specific targeting in Bahrain, Qatar & Saudi Arabia
l R
 esearch has shown that copies of Gulf Business are circulated within organisations, ensuring a high
reader per copy ratio
l R
 each high-flying executives. Over 2,500 copies of each issue are placed on board first & business
class cabins of aircraft serving the region
l P
 romote your marketing communications in the region’s first and leading business magazine
l R
 each the top decision-makers throughout the GCC

Vol. 12 Issue 7 November 2007 LEADERS IN DUBAI: YOUR GUIDE TO REGION’S TOP SUMMIT INSIDE BANKING SPECIAL: PROBLEMS AND PROSPECTS FOR ALL SIX GCC STATES ALTERNATIVE ENERGY: ABU DHABI AT THE FOREFRONT OF CHANGE

A supplement to

SUPER
BD 1 Vol. 14 Issue 6 October 2009
SR 10 Vol. 14 Issue 9 January 2010
November 30, 2008 QR 10 Vol. 14 Issue 8 December 2009

READY FOR What next for Dubai World?

FUNDS
How Sovereign
RECOVERY?
Top CEOs share
Wealth Funds their strategies
switched from for 2010
villain to hero
GULF FINANCE and saved POOR LITTLE RICH KID
COME TOGETHER

CAUGHT IN A BIND
Do regional banks want
Considering Saudi’s oil-cap
the Gulf compensation call
to consolidate?

economies WORD FROM THE TOP

IN CASE OF FIRE More chief executive
Gulf business still ignoring strategies for 2010
BANK PROFITABILITY BANK EXPANSIONS
Many choppy returns Beyond borders potential for disaster
DUBAI’S DEBT
CREDIT CRUNCH PROPERTY FINANCE Weighing the options MALL WARS
Capital punishment Shaky foundations The rules of attraction
ABU DHABI F1
ISLAMIC BANKING INVESTMENT BANKING Capital’s guaranteed winner
Expanding faith It’s crunch time ISLAND INVESTMENT
HORSE SENSE Abu Dhabi’s off-shore growth
MERGERS & ACQUISITIONS COUNTRY REPORTS A new approach to coaching
Together we stand Long way to go
GITEX PREVIEW
Middle East bucks global gloom

GB Banking cover MONEY CRUNCH indd 1 3/1/10 1:45:31 PM GB Bahrain_Oct09.indd 1 3/1/10 1:39:37 PM GB Qatar DECEMBER 09 COVER .indd 1 11/29/09 2:01:59 PM GB Saudi JANUARY 2010 COVER.indd 1 12/23/09 9:41:47 AM

37
. Business & Contract Publishing
Cutting-Edge Editorial
GCC FAMILY BUSINESS
OLD TREES,
NEW SHOOTS
Family businesses have a proud history in the
Gulf but, with few of them surviving to the third
generation, it is time for them to
meet the challenges that lie ahead.
ZARINA KHAN reports.
28Gulf Business July 2009
28-34Family Business.indd 1-2
'##(%!,4(#!2%/6%26)%7
The Gulf healthcare
sector is one with big
investment and bigger
ambitions – with aims of
competing internationally.
But challenges remain
before the regional
providers can pose a threat
to foreign health hotspots,
HEALTHY
SEBAN SCARIA finds out.
COMPETITION
78Gulf Business May 2009
78-82Arab health.indd 1-2
#/20/2!4%"/.$3
DEALING
IN DEBT
The recent spate of bond issuances, both corporate and
sovereign, has revived hopes of a thriving debt capital
market in the Gulf. But is the fledgling bond market ready
to fill the crucial capital need, and convince investors debt
is more than a four-letter word? SUNIL KUMAR SINGH reports.
I
s it a too little, too late scenario for the
debt capital markets of the region? At
a time when capital remains hard to
access, liquidity continues to be tight,
equity markets are bearish, and banks
are still flirting with finances, these
factors are not stopping corporates
and governments alike from venturing into
a relatively uncharted territory in the region’s
capital markets so far – debt.
There has been a flurry of bond issuances
recently by both sovereigns and corporates. A
bond is classified as corporate if it is issued by
a corporation, or sovereign if a government
is the issuer. Generally, corporate bonds pay
higher rates than sovereign bonds, because
they are perceived to be more risky.
Dubai, Abu Dhabi and Qatar have all
issued sovereign bonds this year. The most
recent corporate bond issuances were Qtel’s
$1.5 billion bond issue last month; Mubadala’s
bonds in May; and Aldar Properties selling
$1.25 billion of bonds, also in May.
It is understandable that debt capital in the
region is blooming as an alternative means of
accessing capital, for governments as well as
the corporates, However, what still needs to be
answered is whether this newfound charm for
debt will turn out to be an unwavering com-
mitment or merely a short-term fascination.
There are ample reasons to support both
points of view. One factor to take into consid-
38Gulf Business July 2009
Corporate bonds.indd 1-2
38
F
amily businesses are so preva-
lent in this region that names
have become synonymous for
products or services more than
anything else. We navigate by
the Al Tayer Showroom, vaca-
tion at the Habtoor Grand, shop at Al Ghurair
City and visit the doctor at Belhoul Hospital.
Business families are part of the furniture, so
to speak, so much so that residents hardly
notice them any more.
But while the average Gulf resident may
not be able to see the fingerprints of the
region’s mercantile dynasties, they are a cru-
cial part of the economy. That system is
credited as one of the reasons why the GCC
has been able to grow at such a fast rate since
the region began its modernisation only a
few decades back.
Now experts say that those days of easy
money and exponential growth are num-
bered. Many family businesses are coming
to the end of the normal shelf-life of three
generations, and that winding down may be
accelerated by the demands of the globalised
economy and recession. Already there have
been ripples, with a few of the big names,
such as Saudi Arabia’s Saad Group, in appar-
ent collapse. Experts say now is the time for
the big names to address the flaws in their
own systems, as the recession may separate
the family business wheat from the chaff.
THE NEW GAME
“Family businesses are the bedrock and the
very foundation of the GCC economies...
Further, these family business groups are
involved in several diverse economic sec-
tors and constitute the majority of the non-
oil GDP generated in the region,” explained
Amin Nasser, Partner – Business Advisory
Services at PricewaterhouseCoopers (PwC).
Yet for all their importance to the region’s
economy, family businesses operate in a dark
room. There is little required transparency,
and even less is voluntarily disclosed. As the
nature of families in the region is private,
so too are their businesses. What goes on
in boardrooms and around the dinner table
does not reach the outside until a crisis hits –
such as with the Saad Group.
Valued last year at $30 billion, the company
has been on a steady decline since May 28
this year, when the Saudi Arabian Monetary
Agency froze its accounts, with no reason
given. It has since seen its credit ratings cut
eration is the underdeveloped nature of the
regional debt market. Debt securities still play
a trivial role in the MENA capital market struc-
ture with only a 4.5 per cent share, compared
with bank assets (48.8 per cent) and the stock
market component (46.6 per cent), according
to the International Monetary Fund’s (IMF)
Global Financial Stability Report, April 2009.
This is in sharp contrast to the global capital
structure, where the shares of bank assets, debt
securities and stock market capitalisation cor-
respond to 39.7 per cent, 33.3 per cent and 27
per cent respectively, according to the IMF.
The lack of an active debt market in the
Middle East has been felt for a long time, as
an advanced debt market would offer greater
fiscal and monetary flexibility to the regional
economies. “[An active debt market in the
region] allows the private and government
sectors alternative sources of financing, as both
have been too reliant on bank financing in the
past. An active debt market would offer access
to sources of capital to non-traditional regional
investors, like pension funds and fixed income
portfolios, which have historically focused on
investing in G7 [Group of Seven] government
bonds,” says Salman Al Khalifa, Head of Global
Markets, MENA, Deutsche Bank.
“An active, liquid and deep debt market will
provide regional issuers, in particular gov-
ernments, with better access to capital mar-
kets and with a greater flexibility to manage
GCC FAMILY BUSINESS
Rami Nazir, Partner, Ernst & Young, Jeddah. Amir Nasser, Partner-Business Advisory
Services, PricewaterhouseCoopers.
and withdrawn; banks in the UAE have been and to comply with the strict requirements
told not to lend money to its chief Mana on transparency and corporate governance,”
Al-Sanea or any of his companies; and now Naser explained. “The current economic
it is selling off its assets around the world in a slowdown and increased regional competi-
desperate bid to raise capital. Although expla- tion may impact the liquidity positions of
nations for this massive fall from grace vary, these businesses forcing them to overhaul and
and little is known for sure, the Saad Group plug serious gaps in performance and cash
has pinned its misfortune on the dealings of requirements.”
yet another family business, although it did And even when transparency and corpo-
not name the company concerned. rate governance are in place, the basic nature
Ahmad Hamad Algosaibi & Brothers is of family business – where family members
believed to be the company that knocked own and operate a corporation – means
the Saad Group off its pedestal, with its there will always be serious challenges to
financial arm reportedly discovered to have objectivity.
“substantial financial irregularities”. How the “Family businesses also face the challenge
two are actually linked, is not clear. The truth of working towards professionalising man-
is thus unknown and, given the closed nature agement and decoupling management from
of the family business culture, may never be. ownership, which historically were inter-
Experts say though that one thing is certain changeable for most families in business in
– greater transparency could have perhaps the GCC. [They] are increasingly looking at
reduced the severity of the companies’ fall including non-family members in the boards
and possibly prevented it entirely. of their holding companies. They want the
“The families within the Middle East have discussions at the board level to be about the
not yet fully adapted the modern global cor- business, global challenges, growth, strategy,
porate culture. In particular, there seems to transparency and profitability; not about fam-
be reluctance to giving up boardroom control ily issues or conflict,” the PwC analyst said.
In early June the Dubai International
As families in the region Financial Centre (DIFC) issued a report enti-
tled ‘Differing Perceptions and Challenges
are private, so too are Facing UAE Family Businesses: Implications
their businesses. What for Practice’, in which the significant opera-
goes on in boardrooms tional challenges of the family business sys-
tem were compared to that of companies in
does not reach the the US. Through its survey of Gulf-based
outside until a crisis hits. CEO-Parents and US-hired executives, the
July 2009 Gulf Business 29
2/28/10 2:45:02 PM
'##(%!,4(#!2%/6%26)%7
H
ow much do you value your physical well being?
Some people would contend you can’t put a price
on health. But those shopping around for heart
bypass surgery would beg to differ. The average
cost of this procedure in the UAE is $44,000,
compared with $18,500 in Singapore, $11,000 in
Thailand, and $10,000 in India.
That the Gulf region is struggling to provide healthcare services at
competitive rates plays against the prospects for medical tourism and
building institutions that could be destinations for global tourists.
But this isn’t stopping GCC countries from their quest of growing the
health industry in the region.
The rapid expansion in healthcare infrastruc-
ture in the Gulf over the past decade, and the
even more frenetic ramping up of standards in
the last five years, is seen as one of the major
developmental successes in this part of the world.
Increasing availability of quality treatment has
gone well beyond a humanitarian concern and
has been considered good business as well, with
the launch of projects like Dubai Healthcare City
(DHCC) in 2002 and the more recent SR1 billion
($267 million) expansion of Saudi Arabia’s King
Faisal Specialist Hospital & Research Center
announced earlier this month.
The logic is that of preparing for the future
– currently the Gulf has a young and steadily
growing population, who will put a serious strain
on healthcare infrastructure in a few years’ time.
The Arab World Competitiveness Report of
2007 estimated that healthcare expenditure in
2025 could reach $60 billion on the back of that
demographic change. Around the same time, the
Dubai Department of Tourism and Commerce
Marketing said it was hoping to host 11 million
‘medical tourists’ by 2010 to tap into the medical
tourism industry. McKinsey & Company esti-
mates this sector will be valued at $100 billion
by 2012.
But experts say the Gulf still has some way to
go before it can attract medical tourists. In fact,
the region is currently losing a fair share of its
own localised medical commerce to countries
with more competitive healthcare sectors.
“Already touted as a recession-free sector and
with the Gulf governments committed to con-
tinued support on infrastructure, it is important
to reverse the trend of nationals and expatri-
ates flocking abroad for treatment, before going
headstrong on improving medical tourism facili-
ties,” says Ali Hashemi, Principal, Booz & Co.
According to reports, the UAE government spends more than $2
billion a year sending nationals overseas to receive medical treatment
– and it is one of the Gulf countries with a better health infrastruc-
ture and smaller population than its neighbours, who are likely to
be sending more citizens abroad. Add to that the country’s massive
May 2009 Gulf Business79
2/28/10 2:42:08 PM
THE BRIEFING DEBT REPAYMENTS
Demystifying Dubai’s debt
Dubai is due to pay back billions of dollars over the next two years, with one big bond from the government to hel
repayment due in December. But how will the emirate achieve this, asks KHATIJA PARUK. down this debt from the mo
raised in February’s $10 bil
bond issue. But as the newl
Financial Support Fund, wh
administers the bond progr
has not publicly named the
recipients of this financial a
uncertainty remains.
Philipp Lotter, senior vice
president at rating agency M
Investor Services, believes t
the speculation on whether
Nakheel will repay or restru
debt come December is a bi
herring. “My view is that all
markets debt, that is bonds
sukuks, will be paid down o
and in full,” says Lotter. “No
these debts is effectively a d
even if there is some resche
of payments that is agreed
before the due date. It is a
credibility issue. Given that
Dubai will need to tap capit
markets for several years to
come, it simply cannot affor
seen as unreliable,” he cont
However, Lotter does make
distinction between the som
T
quantifiable capital markets
INTERNATIONAL FOOTPRINT OF GCC TELECOM OPERATORS he collapse of the global the emirate will be able to meet its be substantial – amount of bilateral the unknown bilateral debt. “
Zain, Kuwait STC, Saudi Arabia Batelco, Bahrain Omantel, Oman Etisalat, UAE Qtel, Qatar credit market last year significant debt liabilities over the debt from banks and other creditors. debt is a different story. It is
Bahrain Bahrain Bahrain Oman Afghanistan Algeria raised serious concerns next two years in a challenging Although the $20 billion bond that there will be some resch
Burkina Faso India Egypt Pakistan Benin Cambodia
Chad Indonesia India Burkina Faso Indonesia among investors that Dubai credit environment. programme has restored some of maturities and negotiation
Gabon Jordan Jordan Central African Republic Iraq may not be able to refinance the As with a lot of economic data, confidence in Dubai’s ability to lenders, but this will all be b
Congo Lebanon Kuwait Cote D’Ivoire Kuwait
Democratic Republic of Congo Kuwait Saudi Arabia Egypt Laos
$12 to 15 billion worth of debt details on the actual size of Dubai’s service its debt obligations, markets closed doors, and few details
Ghana Malaysia Yemen Gabon Maldives due in 2009. Credit derivative debt stock and redemption schedule will be closely watching how Nakheel will be disclosed.”
Iraq Saudi Arabia India Oman
Jordan South Africa Indonesia Pakistan
swap (CDS) spreads on Dubai’s are scarce. Recent estimates of the deals with its $3.5 billion bond due It is not all bad news, howe
Kenya Turkey Iran Palestine five-year bonds, an indicator of emirate’s total external debt range on December 14, and the associated Market conditions are impro
Kuwait Niger Qatar the default risk associated with between about $85 billion and interest payments, worth another according to Caroline Grady,
Lebanon Nigeria Saudi Arabia
Malawi Pakistan Singapore the borrower, rose to more than almost double that figure. The lower $500 million or so. There has been economist at Deutsche Bank
Madagascar Saudi Arabia Tunisia 1,000 basis points in January estimate is based on capital markets some speculation that Nakheel “CDS spreads have narrowed
Niger Sudan 2009, reflecting these concerns. The debt, such as bonds and sukuks, may try to restructure this debt, than half what they were at t
Nigeria Tanzania
Saudi Arabia Togo emirate’s announcement of a $20 which have been issued by the but there is little indication that of the uncertainty, and Abu D
Sierra Leone United Arab Emirates billion bond programme, half of government or government-owned serious negotiations with investors been able to raise some new
Sudan
which was purchased by the UAE companies. But over the last few are underway. Analysts have also on external markets this year
Tanzania
Uganda central bank earlier this year, went years, these institutions have also raised the possibility that Nakheel Eurobond issues and syndica
Zambia some way to allaying these fears, raised an unknown – but believed to has received, or may receive, funding loans,” says Grady. “But inves
Source: Gulf Business research
however, confirming the federal still concerned about how Du
government’s support of the emirate.
Nevertheless, concerns about Dubai’s
Given that Dubai will need to tap capital finance payments falling due
year,” she continues.
credit worthiness over the medium markets for many years to come, it simply Dubai’s redemption profil
term remain, with many analysts cannot afford to be seen as unreliable. over the next two years is in
and investors questioning whether onerous. Next year, Dubai w
July 2009 Gulf Business39
36 gulfbusiness.com October 2009
2/28/10 2:44:06 PM Briefing-Debt Dubai.indd 1-2
 Gulf Business .

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39
. Business & Contract Publishing
SUE
N S IS
TIO
PR EDIC
THE

17 January – 30 January 2010 www.campaignme.ae A Motivate Publication AED20

TBWA\Raad and Visa’s ‘Soccer meets art’ goes global

Low-cost carrier calls

unconventional pitch
flydubai is inviting agencies to
submit proposals for its commu-
nications strategy in an unusual
departure from standard pitch
procedure. Page 3

13 December – 26 December 2009 www.campaignme.ae A Motivate Publication AED20

Rotana signs multi-million dollar Disney deal Khedé Kasra makes

regional ad history
Leo Burnett Beirut’s Khedé
Kasra was the world’s most
awarded media campaign in
2009, according to The Big
Won report. Page 5

“For a regional campaign to move to the global market is unusual because they
usually go from the top down, not the other way around. We’re very proud of it.”
Maysara Ghadban, Visa’s head of marketing and communications, on exporting ‘Soccer meets art’ to the world. Page 3

WPP and VCCP make HIGHLIGHTS IN THIS ISSUE

cut in Emirates pitch Media agencies face “Creating shiny and ‘There simply is no
Just two major players remain
12 months of change sophisticated delivery UAE film industry’
in Emirates’ global advertising The year ahead will There will be no real
pitch, but unnamed independ- see media agencies
mechanisms at the cost film and production
change the way they of content is like buying a
ent agencies have been invited

New categories and

to join the final round. Page 5 industry in the UAE for
work, what they Ferrari and trying to run it as long as it is entirely
deliver, and the role on cooking oil.” dependent on making
they play, believes TV commercials, says

fees for Dubai Lynx

Gavin Dickinson, executive director
Mediaedge:cia’s of publishing, Abu Dhabi Media Filmworks’ CEO, Tim
Mohan Nambiar. Page 9 Company, on media in 2010. Page 13 Smythe. Page 19

Two new awards categories

have been added to the line-up
for next year’s Dubai Lynx and
entry fees for the accompany-
ing festival cut. Page 3

28 February – 13 March 2010 www.campaignme.ae A Motivate Publication AED20/USD7.2

Dubai International Film Festival calls agency review

Batelco Bahrain rolls

out marketing drive
Bahraini telecom firm Batelco
has rolled out an extensive ad-
vertising campaign created by
FP7 Bahrain following its re-
branding late last year. Page 5

Qtel rebrands and rolls JWT and Leo Burnett

out global ad campaign fight for Red Bull brief
Energy drink Red Bull’s adver-
tising pitch in Saudi Arabia has
been whittled down to a final
showdown between agencies

Qtel, the Qatar-based telecoms Leo Burnett and JWT. Page 3

provider, has undergone a fun-

damental rebrand in its quest “We want to focus on an innovative long-term strategy that complements our
new media and digital campaign, and look forward to a new creative path.”
to become one of the top 20 Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s creative advertising review. Page 3

global telco brands. Page 5 The Lebanon Report: HIGHLIGHTS IN THIS ISSUE
A country on the rise Treading a thin line “Getting an objective eye Ali Mostafa talks
Advertising spend is up, expats
in marketing to kids costs money... and creative inspiration
are returning home, and there As global advertisers throwing great parties The young executive
is optimism in the air for Leba- exploit loopholes in producer of afm films
non’s adland. Pages 22-29
legislation, is it where readers meet; and the director of
necessary to quickly that’s what social the UAE’s first feature
implement a code of media is to us.” film, Ali Mostafa, looks
conduct when it Tyler Brûlé, founder of Monocle,
at what has inspired

“We know exactly where we’re going. We know exactly who we have to cater to, and comes to marketing
to children? Page 8
on social media and making
magazines work. Page 15
him throughout his
life and career. Page 30

we know exactly what the gaps in the market are. Our aim is to be number one.”
Hassan Suleiman, vice president of Rotana Media Services, on Rotana’s mission after signing the Disney deal. Page 3

MBC secures first-run HIGHLIGHTS IN THIS ISSUE

rights for New Moon Who would want to “What we’re doing is From surrealism to
MBC has secured the rights to
be an agency’s ECD? breaking down barriers. creative advertising
screen hit box-office smash Executive creative Surrealism has always
New Moon as part of its push to directors are the flag
I wouldn’t say integrating, been a creative’s best
carriers for agencies’ because you integrate
screen the biggest movies on an
exclusive basis. Page 5 friend, but is using it
creative output, but different components. in advertising the work
are they getting a raw We’re fusing.” of lazy creatives or a
deal by taking the Vatche Keverian, JWT’s CEO for
genuinely effective
rap for an agency’s the Gulf, on the introduction of the way to get a message
shortcomings? Page 8 agency’s new working model. Page 9 across? Page 20

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Nike Football passes project work to JWT Dubai MBC to launch Arabic version of Got Talent Dubai International Film Festival embraces new media

Senior shake-up at Agencies pitch for Leo Burnett scoops

Fortune Promoseven EPL advertising brief Jazeera Airways brief
An unprecedented number of Abu Dhabi Media Company Kuwait-based low-cost airline
FP7’s senior management have has called a pitch for its English Jazeera Airways has awarded
been fired or have ‘left of their Premier League advertising its creative advertising account
own accord’ following a major account ahead of its screening to Leo Burnett following a
shake-up of the agency. Page 3 of the 2010/2011 season. Page 3 competitive pitch. Page 3

Khouri cedes shares Cristals dominated by Adland helps spread

to BBDO Worldwide handful of agencies messages of peace
BBDO Worldwide is believed JWT, Leo Burnett, OMD and The UAE’s advertising and
to have taken majority owner- Starcom dominated this year’s media industry has united for
ship of Impact BBDO after MENA Cristal awards in Leba- a pro-bono project promoting
Alain Khouri ‘cedes’ shares to non, taking home the lion’s the global peace initiative
the Omnicom group. Page 5 share of awards. Page 5 Peace One Day. Page 5

“We pitched Nike Football but the timings meant they didn’t do anything with it. “With Got Talent, MBC continues its long legacy of introducing the biggest “We are integrating social media into our communications campaign in order to
But they were impressed... and we won the account on a project-by-project basis.” international TV trends to the pan-Arab viewer... and highlighting fresh talent.” enhance and extend our community and... raise the quality of our engagement.”
Russell Heubach, executive creative director at JWT Dubai, on securing Nike Football’s advertising business. Page 5 Tim Riordan, group TV director at the MBC Group, on bringing the Got Talent franchise to the Middle East. Page 3 Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s utilisation of new media. Page 3

LightBlue 2.0 plots HIGHLIGHTS IN THIS ISSUE Hohmann chosen as HIGHLIGHTS IN THIS ISSUE twofour54 reviews its HIGHLIGHTS IN THIS ISSUE
expansion for 2010 Is the creative centre “In the UAE we saw a world- BBC Arabic seeks to Cannes Lions juror Is corporate comms “For us to consider working Is advertising the advertising business Online banner ads “I call this the new oil of the TBWA contemplates
Experiential agency LightBlue
of gravity shifting? class performance last year, change its flavour Till Hohmann, executive crea-
really that poor? with Al Jazeera is an new world saviour? Abu Dhabi media zone two-
battle negative press Arab world. Where we need further acquisitions
eyes expansion and a doubling The rise of Abu Dhabi, which saw them walk away The BBC World tive director of Memac Ogilvy, A new survey by the
option... I’m just illustrating Advertising has long four54 is in the final stages of Web banners need a to invest is not in buildings Growth, expansion
of its workforce as it prepares Doha and Beirut Service’s first head of is to represent the UAE as a public relations group been blamed for a pitch after putting its creative drastic overhaul if they and obtaining new
for LightBlue 2.0. Page 13
means agency staff with six Lions at Cannes – the Middle East region
print juror at this year’s Cannes
Lions festival. Page 5 Finsbury says that the type of initiatives we contributing to the The year in advertising, media and marketing: the good, the bad, the ugly and all the silly bits in between account out to tender less than
a year after it opened. Page 5 are to escape their and real estate, but in skill sets were the

THE ANNUAL 2009

are on the move. Is the the biggest haul ever by says BBC Arabic must regional PR rarely could take to address planet’s problems reputation as the technology, brainpower topics of discussion
region witnessing a a long way.” find a more specific adheres to the loss of the EPL.” but can the industry ‘most ignored ads’ and education.” as Keith Smith, TBWA
creative migration Why Terry Savage, chairman of Cannes
niche as it faces international best Marc-Antoine d’Halluin, CEO of
now prove itself a and live up to their Samih Toukan, co-founder of
Group’s president,
away from Dubai’s Lions, believes the Dubai Lynx has competition from practice. Is this a fair OSN, on HD television and true friend of the rarely realised Maktoob, on the future following international, visited
regional hub? Page 8 helped raise the creative bar. Page 9 regional rivals. Page 12 appraisal? Page 8 losing the EPL. Page 15 environment? Page 22 potential. Page 8 the Yahoo! deal. Page 15 the UAE. Page 11

41
. Business & Contract Publishing
Cutting-Edge Editorial
24 28 February 2010 28 February 2010 25

THE RISE OF THE

ment with established agency Working at a multinational, you
networks. Does Barakat believe get the opportunity to work on a
this to be the case? huge number of brands, but that
“I think, the few of them I also means that sometimes you

BOUTIQUE
know, are similar to my case – don’t get to dedicate as much at-
trying to put their experience to tention to each one. Setting up
the test and try new things with my own agency gave me the op-
My partner creative freedom,” he replies. “I portunity to commit more time
Patrick and don’t think it has anything to do and effort, and being a smaller
myself have with the established networks, boutique agency means I can
been thinking some of which I admire for take on brands that I can build
about this achieving what they have from the ground up, which in it-
for the past achieved. It is just the call of self is exciting. My vision was to
five years. the wild. At least it is if you are set up an agency that produces
But with all creative led.” fresh, creative work by being

A stable economy and rising advertising that was

happening in
Fadi Mroue, creative director
at République Beirut, another
fully involved in every step of my
client’s communication.”

spend is helping creatives take the plunge Lebanon, the

time was
new kid of the Beirut block, ech-
oes Barakat’s sentiments. “Dif-
Back at the Mandaloun Café,
lunch is coming to an end. The
never right ferent people have different mo- venue is a popular one and
and set up on their own, writes Iain Akerman Rami Traboulsi,
Joe Fish
tives for going alone and I don’t throughout our conversation
both Traboulsi and Samaha have
think I am in the position to gen-
Creative eralise on those motives,” he jumped up to welcome fellow

I
t’s just gone 1pm and Rami
Traboulsi, former creative
director of Memac Ogilvy
Beirut, is urging me to opt
for the salad bar at the Man-
daloun Café in Ashrafieh. I
take his advice. He should know
best. The café has, after all, been
his home from home ever since
he decided to quit Memac and
set up his own agency at the be-
ginning of the year.
We are soon joined by his busi-
ness partner, Patrick Samaha,
one of many Lebanese ‘return-
ees’ from Dubai who, until last
year, was general manager at
MTV Arabia. An OMD and Im-
pact BBDO alumni, Samaha is a
whirl of enthusiasm and profes-
sionalism – the ‘suit’ and foil to
Traboulsi’s creative.
“The café has doubled up as
our office for the past few weeks
because our office isn’t quite
ready yet,” admits Traboulsi with
a smile. Their agency, Joe Fish
Creative, is due to officially
launch in March, with everything
slowly but surely coming togeth-
er. “Joe Fish stands up for the
creative rights of the smaller
fishes that are out there in the
sea,” says Traboulsi, explaining
the thinking behind the bou-
tique agency. “Creativity hap-
pens with elements like passion,
motivation and commitment.
These words are often forgotten
by many and our objective is to
bring back the feeling of excite-
ment of why we went into adver-
tising in the first place.”
So why now? Why leave the
relative security of a global net-
work for the risks associated
with going it alone? Why leave
an established client list, only to
have to fight to win your own?
“It was the right time and the
right place,” replies Traboulsi.
“My partner Patrick and myself
have been thinking about this
for the past five years. But with
all that was happening in Leba-
non, the time was never right.
We strongly believe that there is
a turning point in the industry,
both from client perspective and
the agency.”
Traboulsi, it would appear, is
not alone in his beliefs. A num-
ber of boutique agencies have
sprung up in Beirut over the past
12 months, with more expected
to appear throughout the year.
Many sense that a corner has
been turned by Lebanon’s ad-
vertising industry. The political
turmoil and internal chaos that
Clockwise
from right…a
promotional
advert for
République;
Ramzi
Barakat of ‘B’;
stills from ‘B’’s
TVC for The
Diet Center
hammered the country’s adver-
tising industry during the five
years following the assassination
of former prime minister Rafic
Hariri, has given way to econom-
ic growth, rising adspend and a
belief that the country’s relative
stability offers a ripe environ-
ment to go it alone.
“I come from a generation that
has always admired self starters
such as BBH, Wieden &
Kennedy and BDDP,” says
Ramzi Barakat, founder of ‘B’. “I
have read about them suffering
tough starts. But I think being
able to share moments with cli-
ents and suppliers, fuelled by
passion for the idea alone is
worth it. It is the business of
ideas, and I think money will
have to take care of itself.”
‘B’ was formed at the tail end
of last year and already has cli-
ents such as Africell Holding,
Bank Misr Liban,The Diet Cent-
er and Lexus on its books. The
agency has also received crea-
tive plaudits, with its ‘Daddy’s
Tummy’ commercial for The
Diet Center featured in Cam-
paign’s top 10 TVCs for 2009.
“Through the years I have de-
veloped a style of my own, a cer-
tain approach to creativity, a
particular way of thinking,” con-
tinues Barakat, who was previ-
ously chief creative officer of
Drive, where he helped take the
agency from a one to a 10-office
operation and to its affiliation
with Dentsu.
“I wanted to put that creative
style to the test and brand it as
‘B’. We do try to push the bound-
aries, take the less travelled path
and dare to do new things. The
world needs ‘new’ (to quote
Wolff Olins). We hope we will be
able to create a company that
will be known for its transparen-
cy, integrity and creativity.”
Barakat is a respected figure
within Lebanon’s advertising
community. He started his ca-
reer as a freelance designer in an
agency called MAD Madison,
before moving on to Kaps,
DMB&B and, finally, Drive.
At Drive he witnessed the af-
filiation with Japanese advertis-
ing giant Dentsu, where he had
the luxury of working on brands
such as Lexus and Toyota, deal-
ing directly with the head office
in Tokyo – a luxury that also in-
cluded “13-hour flights to reach
the client and the ‘Lost in Trans-
lation’ conversations”.
A surge in the number of bou-
tique agencies setting up in Leb-
anon could suggest disillusion-
says. “I know that my personal
motives were not financial, but
rather about creative independ-
ence, hence the name Répub-
lique. Whether or not there is
disillusionment with established
agency networks, it is a fact that
they are an integral part of our
industry. Setting up a smaller
boutique agency is not about
competing with those agencies
but rather about complementing
them – a fact that is being put into
practice by many large agencies
such as Publicis with Marcel.”
One thing is for sure, and that
is that Mroue, formerly of Im-
pact BBDO Beirut, relishes his
creative freedom.
“Being young, we have an ex-
cuse to play, experiment and try
new things and at the end of the
day, isn’t that what creativity is
about? I’m not concerned with
what we offer versus our compe-
tition, simply because I think our
ideology means we stand out by
simply being us. I hope that our
spirit at République will catch
on, encouraging the view that
Below…Fadi being a boutique agency doesn’t
Mroue and mean you’re small, it just means
République’s you’re focused.”
new offices He adds: “I wanted to give my
in Beirut clients more time and attention.
diners. Traboulsi opens his
laptop and shows me the agen-
cy’s as yet unfinished website,
the company logo and outlines
the agency’s ethos.
“Let’s face it, all you hear today
in ad magazines is who bought
whom and who replaced whom
and so on. To be honest we aren’t
busy thinking in that direction.
Our schedule relies on our crea-
tive work and our deliverables
to our partners. Our decision to
be in Beirut is simply a natural
choice of birthplace. However,
we will go fishing in the Gulf very
soon and we are in the process of
setting up some offices in the
near future.”
As for the risks? Well, Répub-
lique’s Mroue believes they are
nothing compared with what
Lebanon has gone through over
the past few years.
“Being Lebanese, we measure
risks a little differently than eve-
ryone else,” he says. “Living in
Lebanon is a risk in itself, so com-
pared with that the one I have
supposedly taken doesn’t seem
too big. In fact, I feel that my mo-
tivation to create something
unique and special eclipses the
risk factors. So yeah, it’s totally
worth it.”

22 29 March 2009 29 March 2009 23

ways want to hear what she has relevance of settings and scenar-
to say. Aspiration for many ios, but in most cases these sce-
women today involves the pres- narios represent a very limited
THE CAMPAIGN ESSAY ervation of cultural identity aspect of an Arab woman’s real

LOOKING BEYOND
whilst balancing the needs of a
more modern life outside the
home, in which she now partici-
pates more actively. She is fight-
ing for the right to use the edu-
life. Ads would enjoy so much
more cut through if advertisers
allocated as much time and ef-
fort trying to accurately portray
a woman’s mindset, as they do in

THE STEPFORD WIFE

cation she worked so hard
towards, to achieve a more pro-
ductive, fulfilling life. We live in
a time where a female Saudi
pilot is flying planes, female
ministers have been appointed
to Saudi government, and lead-
Arab women are not subservient, robotic housekeepers, so ers talk of reform and female
empowerment.
why is Middle East advertising portraying them as such? Satellite TV and the internet
have opened up an entire new
world of inspiration, informa-
recreating her dining room.
It would be easy to lay all the
blame at the creative director’s
door, but to do that would be un-
fair. For one, I work with them
and do not wish to be banned
from their offices, but the reality
is that often they have very little
to be inspired by in terms of in-
sights or information. In most
cases, due to their gender and na-
tionality, they cannot interact

T
he Stepford wife is the
best description I can
think of for the way the
Arab woman is por-
trayed in Middle East
advertising. This term
is derived from a 1972 novel,
later adapted into films, revolv-
ing around the fictional story of a
town where independent, viva-
cious, accomplished women are
replaced by impossibly beauti-
ful, submissive, silent robots.
These subservient robotic
women, manufactured in secret
by the Stepford men’s clubs,
acquiesce to their husbands’
every desire, are wonderful
housekeepers, and live in a per-
petual state of cheerfulness.
Sound familiar? Not in real life
perhaps. One would be hard
pressed to find such a woman in
everyday life. She is nothing like
any friend, co-worker, sister,
cousin or mother anyone’s ever
known. That’s because she sim-
ply doesn’t exist. She is, however,
very much part of our life and
our environment, as viewers and
readers of advertising. She is the
one who sells Arab females prod-
ucts and dreams and, for the pur-
pose of this article, I will refer to
her as ‘Arab ad woman’.
Just like the robotic creations
of the Stepford male club, Arab
ad woman is the creation of ad
men, borne out of a figment of a
marketing strategy’s imagina-
tion, and completely disconnect-
ed with a more complex reality.
Arab ad woman is incredibly
comforting, because she doesn’t
provoke or challenge the viewer,
or stir absolutely any feeling in
them whatsoever, except pleas-
ure in the form of eye candy, and
re-assurance in a mental sim-
plicity, devoid of any realistic
foundation. Viewers will often
enjoy watching Arab ad woman,
in various forms of dress, rang-
ing from mini-skirts to rainbow
coloured veils and modest garb,
worrying about the smoothness
of her legs, skin and glossiness
of her hair. At times, it might be
the exact same scantily clad
temptress who starred in a pop-
ular Egyptian film who bizarre-
ly reappears demure and veiled
promoting the stain removing
virtues of a soap powder.Who is
the viewer to argue anyway?
Casting houses need not bother
with such trivial detail. Ensur-
ing credibility is obviously not
on the priority list.
What will strike viewers most
about Arab ad woman’s person-
ality is her soothing and distinct
lack of character. Whether she
is pleasing, receiving, feeding or
preening, you cannot mistake
that glazed, beatific, other
worldly expression on her face,
unobstructed by any potential-
ly ‘offensive’ sense of focus, cu-
riosity, humour or sparkle.
Ignoring her sense of creativ-
ity would not do her justice,
however. Never are Arab ad
woman’s creative juices more
apparent than when she is try-
ing to grab the attention of her
busy and distracted husband.
No one is more skilful and
adept than her at ensnaring him
with the smell of freshly soap
scrubbed skin or the flick of
shiny silky hair strands. When
all else fails, the aroma of a fresh-
ly prepared meal is always guar-
anteed to win her a sideways
glance from behind the paper.
It would also be inaccurate to
describe Arab ad woman as de-
void of emotion. She is in fact
highly emotional, even though
she is blessed with but one emo-
tion: fear.
Fear is the Arab ad woman’s
driving force, an emotion she
shares with most of the market-
ing companies responsible for
her creation. Her fears come in
many forms and shapes, but her
fear of germs occupies a dispro-
portionate amount of her day. It
is not uncommon to find her at
home alone, kneeling on all
fours, dressed to the nines and
veiled, scrubbing her heart out,
focused on that elusive dream of
a gleaming, germ-free house. If
she is lucky, her hero, Mr Muscle,
might magically appear to offer
her some sound advice and fly
off again, when in actual fact, she
would have probably been more
grateful for a little elbow grease
from his strong muscles to get the
job done.
The fact is that the real Arab
woman, and specifically the
Saudi woman, has got many
more important battles happen-
ing in her life today than germs
or split ends. She still aims to
please, to preserve her feminini-
ty and proudly embraces her cru-
cial role as nurturer in society,
but she is far from being a Step-
ford wife.
Today the Arab woman is look-
ing inward and fighting to have a
voice in a society that doesn’t al-
‘Let’s inject tion, means of expression, and
Arab ad have contributed significantly
woman with to her exposure. Brave female
life and bloggers and writers are pub-
aspiration lishing works and expressing
and leave the their thinking, at great risk
robot behind, of repercussion.
to live happily Saudi society is not homoge-
ever after with nous and what applies to the lib-
Mr Muscle’’ erals, doesn’t necessarily apply
to the more conservative seg-
ments.The point is, conservative
or liberal, these women do not
recognise themselves in these
ads supposedly aimed at them.
The women portrayed in adver-
tising do not accurately repre-
sent their personalities, humour,
achievements or intelligence.
In order to persuade, advertis-
ing must hit a nerve and reso-
nate by representing a reality
that is aspirational in some way.
So where is the inspiring em-
ployer, teacher or co-worker?
Where is the imaginative, crea-
tive mother? What about the en-
tertaining, mischievous friend,
the good citizen, the human
being? There are exceptions of
course, the Dove and Galaxy
campaigns spring to mind, as
well as the light-hearted, ‘Cloth
World’ by Comfort. These are
examples of ads that engage
with some form of complicity
with the viewer. It would be in-
accurate to claim that advertis-
ing has not come a long way,
from the days of simply adapt-
ing a voiceover to a foreign ad or
simply conveying a product ben-
efit, devoid of any emotion or
storyline. Over the past 10 years,
more effort and creativity have
been invested in improving the
with the consumer, so the only
window they have left to the
Arab woman’s world is research
and the media. Unfortunately,
despite the plethora of talented
research agencies in the region,
there is still, to this day, insuffi-
cient investment in good quality
insight mining research.
As for traditional Arab media,
the content is highly sanitised,
and rarely geared towards intel-
lect, thought provocation, reality
or true empathy, especially with
regards to social issues, but rath-
er characterised by two contra-
dictory fields: repressive ser-
monising on the one hand, and
mind-numbing soap operas and
entertainment on the other, en-
suring that viewers think less and
buy more.
Digital media and YouTube in
particular are beginning to re-
veal a side of Saudi society that
was previously inaccessible, but
it is hardly enough.
The first step to improving the
one dimensional portrayal of
Arab women in advertising is to
take proactive steps and make
changes in our own approach. It
is our collective duty as market-
ers, planners, creatives and re-
searchers, to replace the Step-
ford wife with a human being.
Let’s inject Arab ad woman
with life and aspiration, and
leave the robot behind, to live
happily ever after with Mr Mus-
cle somewhere far away in Never
Never land.
Tanya Dernaika is strategic
planning director at Memac
Ogilvy Dubai

22 1 March 2009

MY CREATIVE INSPIRATION 1 March 2009 23

19 July 2009 21

ALI MOSTAFA
INSPIRATION JOWHARA AL SAUD

FIVE OBSTACLES TO CREATIVITY

The foundation stones of great
work are missing in the Middle
East. Micky Larosse looks at the
five main barriers to creativity THE ART OF ANONYMITY
In the first of an occasional series, Micky Larosse profiles world-class regional talent

T 4
he primordial soup of
creativity is a complex
old brew. While luck
and inspiration are vital
components, truly folli-
cle-raising work needs
a number of factors to be in place
J
led on the internet. If you want with an expatriate-heavy media ‘We try to do look for it. I think we look for Risk-averse clients people. It’s not down to naivety, owhara Al Saud’s work stuck around to finish an MFA
to go to a theatre show or a gal- workforce really tap into the what we’ve the wrong things when it comes If agency gripes are to be it’s just down to the fact that feels like an advertising in mixed media instead.”
lery to check out something that cultural nuances that produce seen before to creativity, we take the easy believed,much of the blame they’ve maybe never had the campaign waiting to hap- On paper the trajectory sounds
might have some political con- insightful, impactful, non-cli- because we way out.We try to do what we’ve for the ‘cookie-cutter’ na- training or the experience to be pen. The photographer’s effortless. Though it has to be
notations or some artistic nudi- ched creativity? see that’s seen before because we see ture of the region’s advertising able to identify what good crea- sparse, multi-textural im- noted that the medium makes an
ty, then it’s banned, as well as For New York-raised Egyp- worked, that’s what’s worked, instead of can be laid squarely at the door tive work is.” Despite this, Ton- ages have a strong graphic unusual pursuit for someone
a lot of the ones where they tian Mohamed Hamdalla, crea- instead of looking for something new in of their dear old non-risk taking ic’s Vincent Raffray suggests slant that combine drawing and raised in a culture ill at ease with
looking for collage and, according to her depictions of the human form. It

before it can flourish; require-
ments which, for the most part,
the region has yet to establish.
Whilst the Middle East has
1. I used to love watching cartoons later collection of LaserDiscs was was able to use characters and make the monsters and also intrigued
stream videos and art and tive director of Leo Burnett this city or this country.We try to clients. And if the Middle East is agencies shouldn’t be tempted to
music.” For Dubai-based Hattar Cairo, whose TV spots for Melo- something use the same humour that eve- to become a creative force to be compromise with less challeng- website, form a body of work that gets even more surprising when
the fundamental components dy resonated with Egyptian new in this rybody uses all around the reckoned with, campaigns gen- ing work. “It’s quite a big issue seeks to comment on censorship that individual hails from a na-
that allow an organic creative consumers and awards juries city or world, because we find it funny. erated here must deliver origi- that comes up all the time when in Saudi Arabia. tion with such a generally dim

made enormous strides in trans-
forming itself into an ambitious
and credible business hub, a
as a child. Some of my favourites even bigger. There was one cartoon little films. But the coolest thing was how weirdly they used to move.
community to flourish are still alike, you can’t get away with country’’ And that’s kind of egotistical nality that strikes out and push- we present work, but the way we You can’t help imagining that view of the filmic world. Cinema
lacking. “You aren’t allowed to just being a passive observ- because we’re not everybody.” es the game forward for a brand overcome it is we don’t give them a collaboration with a youth has been banned in Saudi Arabia
Mohamed
have struggling artists or a er. “I think the thing Hamdalla, He continues: “It’s like any category. Presuming we already the option to choose. We go in brand should be somewhere in for three decades, with the first
creative the pipeline. Though this Saudi public airing of a film permitted

thriving homegrown creative
culture is taking longer to seed.
For those in the advertising and
related creative communities, it
were from Walt Disney, such as The that I slipped out from his Betamax that when my father was in Bahrain member figuring it all out at a v
struggling actor, or a poet be- is that you kind of anthropology, you have the creative brains to get with what we believe is right and
director, Leo national doesn’t think of herself for a one-off showing in June of
cause you can’t be part time, you need to Burnett Cairo don’t have to be Egyptian to there, do we have the kind of go- take it from there. The minute
have to have a full-time job. write a book on Egypt. I think getting clients with the vision to you give them an option, that’s as commercial, quite the oppo- this year.
You’ll see someone who’s like a a person needs to like knowing run something as odd and unfa- when they take the safer option.” site in fact. Moreover she seems Though according to Al Saud,

Sword in The Stone. I was fascinated cupboard that I used to watch reli- once, he met an old friend who owned early age and made many attem
seems the vital stuff that is the ‘Sunday artist,’ or somebody things. It’s about going down miliar as the Cadbury’s ‘Gorilla’ vaguely perplexed as to why a there’s more familiarity with
foundation for groundbreaking, from outside. There’s no middle and asking and finding out spot for example? magazine like Campaign would photography than outsiders
be interested in her or her work. would initially imagine.

5
consumer galvanising work is ground where you think ‘oh, I and being curious, because “What you encounter in many Cultural restrictions

lacking. Which begs the ques-
tion, can a region with such a va-
riety of hurdles blocking the way
by the idea of turning into different giously. I was definitely not allowed a computer store and, while chatting, at making my own stop motion
That shouldn’t read that Al “Just because they’re discour-
can relate to this’.” we lack curiosity.” developing markets are clients The cultural sensitivities
Saud is in any way precious about aged doesn’t mean they don’t
that aren’t necessarily from a of the region need to be
her art. It’s just that, as one of exist… Saudi culture has always
creative background,” says carefully negotiated. What
a small number of individuals had a secret obsession with pho-

2 animals and shapeshifting, which to watch it as it was quite raunchy my father’s friend found out what my mation films with my toys.
to creative maturity really be- No competitive spirit Ian Butlin, group account direc- might pass as frivolous else-
professionally involved in the hotly contested competition en- tos. Not until recently though as
come the global creative power- Maybe it’s a result of geog- tor at Oman’s TBWA\Zeenah. where can be deemed entirely
visual arts in her home town of tered by photographers around an art form. Previously they were
house it aspires to be? We look at raphy or a lack of inter- “A lot of organisations don’t unacceptable in societies guided
Jeddah, it’s highly unusual to re- the globe. It’s no small achieve- surreptitious things always carry-
the top five obstacles standing in agency socialising, but there’s necessarily have highly by strict religious values. With

the path of creative progress for
advertising in the region.
also justifies my addiction to the chil- for a cartoon, but I was addicted to name was and gave me more than 200
ceive press attention of any kind. ment, then, that Al Saud’s work ing a hint of scandal. In this very
a distinct lack of goodwill be- experienced this backdrop, can agencies real-
“There are no art critics and the scooped runner-up in the 2008 private, segregated society, a por-
tween agencies in the Middle d o n’t marketing ly redefine the creative land-
press pays no attention to exhibi- competition – judged in May of trait is very much an extension of
East. Elsewhere in the world want to scape with the same force as is
tions,” says Al Saud. “Visual arts this year by a discerning panel of the domestic space, not intended

dren’s programme the Barbapapa’s. its fantasy and how much it used to games. I guess I have a good name. 5. Adrenalin was another addic
competitiveness is alive and know you as a seen in other parts of the world?
are not regarded as a conceptual judges with a remit to identify for public consumption.”
well, but so too is a communal person. I’d never As Oliver Maisey, Impact BB-
or intellectual endeavour but contemporary trends in the field. But one woman’s social barrier

1
Lack of stimulus spirit that acknowledges that experienced it before DO’s newly appointed executive
simply a decorative one. Here “To be recognised by them is an is clearly another one’s creative
Creativity demands that great, award-winning work until I came here.” She creative director suggested in a

you have to input to output.
The more stimuli that go in, the
more likely that something in-
raises everybody’s game. Ad
folk know each another, often
as good friends, and they know
scare me. It was called Fire and Ice. of mine. My cousin and I were so
the written word reigns supreme. honour,” she says. “The day I re- inspiration and it’s against this
adds: “I think if you are that recent interview, the differing
Poetry is the only art form in the ceived the email informing me of backdrop that many of her imag-
inhibited in embracing other cultural attitudes within the re-
country held to high standards, my runner-up status, I told a es find their form. Having made
creatives like yourself, funda- gion have immediate influence
with talent that is not only cele- friend that I’d never been happi- the leap into depicting members

spired will come out. Even a
stroll down a busy street can be
a powerful creative experience,
2. My father had the biggest collec- 4. My first impressions of stop mo- stunts that I sometimes look b
what each other is working on. mentally it’s insecurity within on the creative process. “The big of the society around her, per-
brated locally but can comforta- er to be second best.”
This open dialogue and clear yourself. I don’t know. I’ve asked challenges seem to be if someone bly compete on an international The accolade is even more im- haps the strongest hint to her
sense of one another’s capabili- myself this so many times, I’ve says can we have one piece of platform. And while there are pressive given her lack of expo- background is the fact that all of

with ideas provoked by people,
language, or simply a battered
street sign. But where do you go
for stimulus in places where life
tion of films. But strangely enough 3. My gaming machine was the tion animation were from old films and wonder how we’re still he
ties is what drives creativity never found the real reason for work that works in Egypt and some excellent Saudi visual art- sure to the medium at any early the figures in her photographs
forward. So if other fiercely it. It’s apparent to many people. Saudi? Well Egyptians are poor ists, they are few and most oper- age. In fact photography was the have similarly blank faces.
competitive creative regions I think the more competition ‘Here it’s very but fun. Their humour is slap- ate outside of the country or split furthest thing from her mind “Mine are an exercise in telling
can spur one another along, that you have, the more you raise much we’re stick and it’s a good party place.

happens in the cloistered envi-
rons of a shopping mall? Further
still, what if there’s a lack of mu-
they were always in a format that was Amiga 500. It was massive and I felt such as The Clash of the Titans, The used to collect stunt films on V
their time between Saudi and when she began her studies. “I a story, with the bare necessities
why can’t agencies here over- the bar in the region as a whole.” rivals. It’s not Then you’ve got Saudi, where a somewhere in Europe or the US.” went off to Wellesley College to, hopefully, invite the audience
come bitter rivalry in favour of like ‘I know lot of the same stuff happens but And so it goes for Al Saud. Like fully convinced I was going to to think a little more about what
healthy competition? you’ve done no one’s allowed to talk about it; many of the region’s young be a geneticist. A couple of film a photograph means to them.

3 to become obsolete. His col-

seums, theatres, live music ven-
ues, art-house cinemas, design
bookshops and grass-roots artis-
tic movements that feed world-
bound
For Rasha Saada, director of
broadcast design-creative serv-
ices at MBC, the negativity is
all too apparent. “Here it’s very
Disparate workforce
Every advertising agency
is a microcosm of the socie-
ty around them. As homegrown
like a real professional on it. There 7th Voyage of Sinbad and Jason and like Stunt Wars and Stunt Ma
a great thing, or no one says it happens. And Arabs, her grounding in the dis- theory, video and photo classes Perhaps think a little about how
well done, but when you’re selling a ladies’ cipline came through her univer- later, I was hooked and graduat- expressive people are without
I’m going to razor and you can’t show the leg, sity education in America. In ed with a BA in Film Theory and language or even facial features.
try and beat it poses challenges I’d never

class creativity?
As Wael Hattar, who heads
up branded content specialists,
Core, has found, even the usual
creative fall-back of the internet
has issues. “If you want to re-
search, a lot of things are control-
lection of Betamax was huge and his
much we’re rivals. It’s not like ‘I
know you’ve done a great thing,
well done, but I’m going to try
and beat you next time’. It’s ‘I’m
competing with you’ and that’s
it. I don’t want to befriend you, I
don’t want to understand you, I
inhabitants of their environ-
ment they are innately aware of
its jokes, fears, doubts and hopes;
in other words, the vital stuff that
makes brands connect with con-
sumers. But what happens if few
of them are locals? Can a region
was one game in particular where I the Argonauts. I was mesmerised by When I see Parkour (urban free r
fact, it was through another US Multimedia Studies. I then went But mainly, I’d love to see people
you next heard before. There seem to be institution that Al Saud’s work on to The School of the Museum question the reason so much in-
time’’’ some clever ways around it, but has grabbed wider attention. of Fine Arts/Tufts University, Top to bottom.. a self portrait of Jowhara Al Saud, formation’s missing and what
IL
Rasha Saada, LU
ST then clients go ‘oh people won’t The NewYork-basedAperture with the intention of putting ‘Airmail’ and ‘Halos’ – both of which were included that says about us as a culture;
RA
director of TIO get that here.’ But that’s a com- Foundation is one of the world’s together a film reel to apply to in her Portfolio Prize submission that the only versions of our lives
broadcast N:
B
mon phrase round the world. I’m
design-creative
RA
VE most respected supporters of film schools. I proceeded to suitable for public consumption
services, MBC
EN
D
RA
still learning.” ‘photography in all its forms’, fall in love with colour photogra- are barely recognisable.”
N Opinion 1, page 20 with its annual Portfolio Prize a phy, amongst other things, and I www.jowharaalsaud.com

DESIGN: ANDREA GRÜNEBERG

42
 Campaign .

Key Advertisers
MBC Turkish Delight ad_240x327cm.ai 10/12/09 10:31:37 AM

d by ning) it reminds me of my day-to-day led me to finally purchase one after after Maghreb prayer on Channel 33. film. Another film that inspired me
I re- antics as a kid. my film City of Life. He could make a bomb out of a shoe on a huge emotional level was The
very and a matchstick. It was fantastic. I Message by Mustafa Akkad. It brings
mpts 6. I use to love to draw. I was always 7. Steven Spielberg created some of think everyone feels they have a bit tears to my eyes to this day.
ani- doodling and sketching in class. my most influential films. ET, Jaws of MacGyver in them at some point
My father was an architect and I as- and Indiana Jones – I have probably in their life. 10. People and cities. Any major city
sumed that’s where my creativity seen them 100 times and Harrison I go to I make sure to take a day or
ction came from. It also led me to my short Ford was my favourite actor. My best 9. Star Wars was a film that changed a night and just walk for hours. You
into stint as an interior designer before Indie line was “Trust me!” lot for me. It gave me inspiration to find the best people and experiences
back taking up filmmaking professionally. seek the impossible and to see film- and stories that way.
ere. I Drawing at such a young age made 8. Richard Dean Anderson was my making on a whole other level. It
VHS, me appreciate beautiful designs such favourite TV actor. I was absolutely also has one of my favourite cos- Ali Mostafa is director and executive
ania. as cars and motorcycles. I’ve always obsessed with the show MacGyver. I tumes of all time – the Stormtrooper. producer of afm films. He directed the
run- loved the design of a Ducati, which remember it used to come on right One day I’ll own an original from the UAE’s first feature film, City of Life

Campaign 327x240 E.indd 1 10/20/09 2:52:07 PM 20282-Campaign 327x240.indd 1 10/22/09 11:27:59 AM

43
. Business & Contract Publishing
www.memicee.com

www.memicee.com ISSUE 20 DECEMBER 2008 / JANUARY 2009 A MOTIVATE

A MOTIVATE PUBLICATION
PUBLICATION

January July

February August

ISSUE 24 DECEMBER 2009 - JANUARY 2010 A MOTIVATE

A MOTIVATE PUBLICATION
PUBLICATION

GATEAWAY
March September

MOUNTAIN
MEETINGS
April October

TO ASIA
January July Make tracks for the ski slopes May

*
Bahrain ................... BD1.0
Kuwait..................... KD1.0

A WORLD APART THE LION ROARS RALLYING THE TROOPS Oman ...................... RO1.0
Qatar ........................ QR10
Meeting venues in Sharjah Singapore builds on success Team building gets tough Saudi Arabia ............ SR10
UAE ........................DHS10
International ........... US $3

June
THE DEFINITIVE MIDDLE EAST PUBLICATION FOR MEETINGS, INCENTIVE TRAVEL, CONFERENCES, EXHIBITIONS AND EVENTS

Taiwan and its aspirations

Cover.indd 1 12/3/08 8:45:25 AM

for a place on the MICE scene www.memicee.com

February August
ISSUE 21 SPRING 2009 A MOTIVATE
A MOTIVATE PUBLICATION
PUBLICATION

THE
March September
RIGHT
CONNECTION
Conferences get set to go hi-tech

*
FAR EASTERN CAPITAL THE FIRST Bahrain ................... BD1.0
Kuwait..................... KD1.0

PROMISE RETREAT RESORT Oman ...................... RO1.0

Qatar ........................ QR10
Saudi Arabia ............ SR10
Hong Kong aims to Abu Dhabi reveals Team-building fun UAE ........................DHS10
International ........... US $3
attract the world big plans for the future in Fujairah
January July
THE DEFINITIVE MIDDLE EAST PUBLICATION FOR MEETINGS, INCENTIVE TRAVEL, CONFERENCES, EXHIBITIONS AND EVENTS

MICE Cover.indd 7 3/1/10 5:28:12 PM

April October February August

*
March September

DESERT REST AND ADDRESS TO Bahrain ................... BD1.0

Kuwait..................... KD1.0

ORIGINAL
Oman ...................... RO1.0
RELAXATION IMPRESS Qatar ........................ QR10
Saudi Arabia ............ SR10
Meet in the tranquility of Sample the Middle East’s The latest offering from UAE ........................DHS10
International ........... US $3
April October

the UAE dunes prime spa facilities the new brand

May
THE DEFINITIVE MIDDLE EAST PUBLICATION FOR MEETINGS, INCENTIVE TRAVEL, CONFERENCES, EXHIBITIONS AND EVENTS May

MICE Cover December 2009/10 copy.indd 8 3/1/10 5:23:28 PM

June

Serving a Rapidly Growing Industry June

Middle East MICE & Events provides authoritative, informative and educational content
for MICE bookers and event planners, hospitality industry professionals, venue
managers, travel agents, airlines and government tourism departments. It covers both
in-bound and out-bound MICE business, with regular features including destination
reports, what’s new, people on the move and advice such as getting the basics right,
site inspections and planners check-list.

44
 Middle East Mice & Events .

Key Information
FREQUENCY: Quarterly
Region: GCC
specifications: 270 X 206mm
rates: F ull page US $4,000
Brand extensions: Seminar, Top 50 Venues Party, MICE & Events Party

Average print run:

*Publisher’s own data 12,500*

Advertising benefits:
l A
 s the sole magazine serving the sector, Middle East MICE & Events is the undisputed
voice of the industry
l C
 irculation is 100% focused on the core MICE & Events industry, including DMCs, event
managers, hotelliers and suppliers both regionally and internationally
l Y
 our advertisement reaches the heart of the MICE & Events industry
l  iddle East MICE & Events magazine now truely delivers as a business tool for driving
M
income from existing clients and new business
l M
 ICE is a ‘must read’ for the industry not just for the news but also for its comprehensive
events calendar

D@:<<m\ekj D@:<<m\ekj
Issue 18 | August/September 2008 Issue 19 | October/November 2008
A Motivate Publication A Motivate Publication
www.memicee.com www.memicee.com

`[[c\<Xjk www.memicee.com

`[[c\<Xjk www.memicee.com

ISSUE 23 WINTER 2009 A MOTIVATE

A MOTIVATE PUBLICATION
PUBLICATION ISSUE 22 SUMMER 2009 A MOTIVATE
A MOTIVATE PUBLICATION
PUBLICATION

DESTINATION
A supplement to

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BEATEN
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March September

TRACK
Discover team building April
January July
March September

October
adventures from around the world February August BD 1.0
Bahrain........... April Bahrain........... BD 1.0
October

* *
Kuwait............. KD 1.0 Kuwait............. KD 1.0
Oman.............. RO 1.0 Oman.............. RO 1.0
Qatar................ QR 10 Qatar................ QR 10
Saudi Arabia... SR 10 Saudi Arabia... SR 10

WEEKEND BEDOUIN TREND NEWS AND ENGINE MEETINGS BY COLLEGIATE Bahrain ................... BD1.0
Kuwait..................... KD1.0
UAE................. DHS 10
International... US$ 3
UAE................. DHS 10
International... US$ 3

GETAWAYS CHARM SETTERS CALENDAR OF INDIA THE LAKE CONVENTIONS

Oman ...................... RO1.0
Qatar ........................ QR10

Meetings in Ajman Delve into French fashion show A round-up of all the Incentives in the Discover the charms Alternative
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March September May
May K?<;<=@E@K@M<D@;;C<<8JKGL9C@:8K@FE=FID<<K@E>J#@E:<EK@M<KI8M<C#:FE=<I<E:<J#<O?@9@K@FEJ8E;<M<EKJ K?<;<=@E@K@M<D@;;C<<8JKGL9C@:8K@FE=FID<<K@E>J#@E:<EK@M<KI8M<C#:FE=<I<E:<J#<O?@9@K@FEJ8E;<M<EKJ
THE DEFINITIVE MIDDLE EAST PUBLICATION FOR MEETINGS, INCENTIVE TRAVEL, CONFERENCES, EXHIBITIONS AND EVENTS THE DEFINITIVE MIDDLE EAST PUBLICATION FOR MEETINGS, INCENTIVE TRAVEL, CONFERENCES, EXHIBITIONS AND EVENTS

00 Cover Aug-Sep 08.indd 1 3/4/10 7:49:50 PM 00 Cover Oct-Nov 08 final.indd 1 3/4/10 7:48:59 PM
MiceWinterCover4.indd 8 9/28/09 12:01:32 PM MICE Cover SummerNEW.indd 8 4/27/09 3:32:27 PM

June
April October

June

45
May
. Business & Contract Publishing
INSIDE
■ Doing business in a war zone
■ Michelin stars explained
JULY/AUGUST 2009 MIDDLE EAST $5.00
■ The insider guide to Marrakech

■
Gulf destinations show their mettle JOIE DE VIVRE
Welcome to Beirut, Paris of the East
■ What Twitter can do for you
■
ATM reveals future prospects
MAY/JUNE 2009 MIDDLE EAST $5.00

THE GOLD
STANDARD
Recognising the hospitality
CoverLebanon2.indd 2

INSIDE
7/7/09 9:12:38 AM

and travel industry’s brightest stars

■ Standing up for Johannesburg
■ Middle Eastern skiing highlights
JAN/FEB 2010 MIDDLE EAST $5.00
■ Shoreditch, London’s hippest haunt

Out of Africa
The low-down on Kenya’s resurgence

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Keep up with the Business Traveller

Business Traveller Middle East provides relevant, interesting information on destinations,
industry-specific issues and travel lifestyle. Destination features reveal both the business
potential and key attractions of a range of regional and international locations. Articles
are tight and concise, designed for busy readers on the move.
This high-quality bi-monthly with a BPA-audited circulation of more than 25,000 copies
is your fast track to regular international travellers.

46
 Business Traveller Middle East .

Key Information
FREQUENCY: Bi-monthly
average print run: 28,000
Region: GCC
specifications: 275 X 208mm
rates: F ull page US $6,500
Brand extensions: Business Traveller Awards, Four-Hour Guides, Hotels Tried & Tested

Qualified circulation (June 09):

26,860
Advertising benefits:
l T he magazine caters to sophisticated, highly mobile,
frequent Middle East business travellers who command
a high disposable income
l T argets a captive audience through distribution in airline,
airport lounges and hotels
l R
 each senior decision-makers
l In-depth destination reports gives an advertiser a chance
to promote their products or services within the report HH Sheikh Ahme
d bin Saeed Al Ma
receives four 2008 ktoum
Business Travelle
l B
 enefits travel service providers who need to highlight Awards for Emira
tes and DCA from
r
Motivate’s Ian Fa
their services like car rentals, travel agents, etc irservice.

INSIDE INSIDE THIS MONTH INSIDE THIS MONTH

Egypt trades on its past to build INSIDE Kuwait’s big push for the
■ Singapore for beginners ■ Going walkabout in Melbourne
■ A tour of historic Cyprus a better future, fast forward to premium sector, London
future technology trends and ■ The inside track on Abu Dhabi races to regenerate and
■ The art of packing light ■ Sight-seeing at speed
SEPT/OCT 2009 MIDDLE EAST $5.00 SEPTEMBER/OCTOBER 2008 MIDDLE EAST $5.00 how to dress for success NOV/DEC 2009 MIDDLE EAST $5.00 JANUARY/FEBRUARY 2009 MIDDLE EAST $5.00 Turkey trades on its roots

Back to Boutique
the future chic
The best niche hotels
Witness the heritage the region has to offer

BUSINESS
and ambition of
modern Syria

ON A
Dreams BUDGET
unlimited
Why Dubai’s new developments are spectacular by design
Can low-cost operators meet the
expectations of today’s high fliers?

PLUS
WIN A STAY AT A SWISH
HOTEL IN DOWNTOWN DOHA

CoverSept/Oct final.indd 2 9/13/09 11:01:16 AM BTME Cover (DUBAI) SEP-OCT08.indd 1 9/4/08 8:49:18 AM
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47
. Business & Contract Publishing
Cutting-Edge Editorial
WASHINGTON

DESIGNED TO

IMPRESS
Corbis
Destination DC

Washington DC encapsulates American hopes and ambitions

in its public buildings, parks and even train stations, says Tom Otley
40 I MARCH APRIL 2009 I

MARRAKECH

Hot Maroc Morocco is a modern treasure trove of a tourist destination. With the
help of local experts Boutique Souk, we have whittled down some of
the highlights for those without the time or patience to meander around.
Photos courtesy of Boutique Souk

This page: Katoubia Mosque. Opposite page,

clockwise from top left: Moroccan food; Comptoir
Lounge; Palais Rhoul entranceway; Palais Rhoul spa.

36 I JULY AUGUST 2009 I I WWW.BUSINESSTRAVELLER.COM I 37

istock

INDIA
Upfront

Business 

bags
Luggage stalwart Samsonite has
launched its new business range
of cases and bags in the Middle
East. The company views the
region as resilient to the current
downturn in business travel,
claiming that the tendency of
local business people to conduct
business intra-regionally will
keep them footloose. And this
in turn will stimulate their need
for dedicated, executive-friendly
products. The lines recently
unveiled include: the Cesano,
a 100 per cent premium leather
line of briefcases and portfolios;

What lies beneath

the Leather Collection II mobile
India is one of the world’s most exciting economic players, but the country is an and laptop cases; Sarasota
unconventional host. LAURA COLLACOTT charts an urban territory of contrast, collection of laptop cases
designed to absorb shock (in
colour and history to find out what underpins the glare of success
an innovative system inspired
by car suspension) and protect
the computer in a variety of
different formats so that it may
be accommodated in any bag. In
addition, the Bayamo business
bag is made of full-grained
Italian leather and ‘inspired by
the beauty of dunes, waves and
winds’.The bags are available
in selected outlets across the
region. See samsonite.com for
stockist details.

“I’ve given them a whole list of unrealistic demands.

I said, ‘I want to stand on that black patch on the runway where the planes actually
land and the rubber comes off their tyres’, so they are going to take me out there
at night when the planes have stopped.”
– Alain De Botton, Heathrow Terminal Five’s writer-in-residence
on how intimately he intends to know the airport.
istock

istock

Rush hour Indian women

58 I MARCH APRIL 2009 I 8 I SEPT OCT 2009 I
I WWW.BUSINESSTRAVELLER.COM I 59

48
 Business Traveller Middle East .

Key Advertisers
Ey_He&SheLikes_Dine_GCC_BT_275x208e.ai 2/24/10 4:25:52 PM 14333C@ic auh bus ad btme.qxd 12/20/09 9:17 AM Page 1

WE TAKE CARE
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For further information or reservations

call: +971 2 6666 888
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49
. Business & Contract Publishing
2 0 1 0

G L O B A L I S S U E S I N P E R S P E C T I V E

Q1 01

Think.indd 1 1/13/10 4:53 PM

Global Issues in Perspective

THINK, Global Issues in Perspective, published by Motivate Publishing, is a business-lifestyle publication
developed for the Saudi Arabian General Investment Authority (SAGIA) and targets world leaders in business,
commerce and industry. THINK is distributed to an exclusive, custom designed, strategically selected
readership of 10,000 C-level leaders in business, commerce, diplomacy, education and governments.
From the large square format to its inventive, yet factual, approach to topical subjects and expressive images,
each element of the publication is designed to inspire readers to re-evaluate their opinions and think about
new markets and world opportunities such as those offered in the new Saudi Arabia.
THINK’s editorial, written by an international team of correspondents, focus has been designed to inspire
readers to rethink and re-examine their opinions on todays vital issues.
With its broad scope and carefully-selected world-wide distribution, THINK is ideally positioned to
communicate the messages of global entities through advertising.

50
 THINK .

Key Information
FREQUENCY: Quarterly
Region: 10% Saudi Arabia, 10% GCC, 80% International
specifications: 300 X 300mm
rates: Full page US $11,250

Average Print run:

10,000
Motivate Publishing LLC, on b
errors or omissions contained
of SAGIA or of the publishers.
are reserved. No part of this p
sagia.sa

Advertising benefits: Think.indd 8

l R
 each an exclusive, strategically selected international readership of key decision-makers
l O
 ne-on-one direct communication with SAGIA and other international trade entities
l U
 nrivalled platform for promoting your business directly to investors
l P
 ortal for organisations seeking to do business with Saudi Arabia
l W
 orld-wide distribution through SAGIA’s promotion of THINK at major international
events including the Global Competitiveness Forum, World Economic Forum and
World Expo in Shanghai
l L ongevity for your advertising expenditures as THINK is published quarterly and retained
by readers
l E nhanced profile from association with the only Saudi Arabian Business/Lifestyle publication,
which promotes new ways of thinking about global issues

COMPETITIVENESS HEALTH

“OUR REFORMS DEMONSTRATE

OUR DETERMINATION
TO CREATE THE MOST
ATTRACTIVE DESTINATION
FOR INVESTMENT
OPPORTUNITIES IN THE WORLD.

Competitive
WE INVITE INVESTORS TO
LEARN MORE ABOUT THE
POSITIVE BUSINESS THE MOUNTING

FORCES
ENVIRONMENT IN THE COSTS AS A RESULT OF
KINGDOM AND TO JOIN DIABETES PRESENT A
IN THE GROWTH OF THE STAGGERING TOLL ON
BUSINESS COMMUNITY.”
GLOBAL ECONOMIES
WRITTEN BY LISA VINCENTI
HE Amr Al-Dabbagh,

DEADLY
Governor of the Saudi Arabian General
Investment Authority Competition is the intrinsic core of
commerce – to develop and succeed,
countries and companies must produce

THREAT
at their competitive best.
WRITTEN BY JOANNE MOLINA

IN TODAY’S business environment, competition is about meeting the

needs of the marketplace. While no single country or company can be the best at everything, each one
must be able to satisfy at least a portion of the market in order to remain viable. Creating and sustaining
the ability to compete, ie, competitiveness, is a vital issue, especially for emerging economies.
“IN two decades, the total number of people with diabetes is
likely to swell to nearly 440 million. To put that in context, that’s more
many erroneously see this as a condition of higher income nations and
Westernised lifestyles, the major burden of the disease is born by low
But what is the relationship between competitiveness and economic development? How is cooperation
people than the current population of North America,” says president of and middle-income countries, where access to treatment is limited and
in modern society linked to success in the new global economy? Presenting and discussing such issues
the International Diabetes Federation (IDF) Prof. Jean Claude Mbanya. expensive.
is the role of The Global Competitiveness Forum, which was established in 2006 by the Saudi Arabian
The latest data published by the IDF in its Diabetes Atlas shows the A complex interplay of genetic, social and environmental factors
General Investment Authority (SAGIA) as an opportunity for global leaders who share a mutual interest
disease is now far more prevalent than just 10 years ago. A condition in is driving the global explosion in diabetes. In more affluent societies,
in competitiveness to raise awareness and enthusiasm surrounding the competitive challenges. The 2010
which the body either does not produce enough or does not properly lifestyle choices significantly increase an individual’s risk of developing
forum will focus on creating an environment for sustainable competitiveness. Important conversations
respond to insulin, a hormone produced in the pancreas, diabetes causes diabetes. Obesity, smoking, lack of physical activity and poor diet all
illustrate how the world’s leading economists and development experts are invested in sustaining
a range of health complications from blindness to amputation. Each year, contribute to this increased risk. Obesity is one of the highest risk factors
competitiveness in the 21st century and how it is linked to the region’s role in the global economy.
seven million people will develop diabetes and 3.8 million people a year for developing diabetes and as experts watch the world’s waistlines grow
Addressing the competitiveness of Saudi Arabia, SAGIA Governor, Amr bin Abdullah al-Dabbagh,
are killed by complications arising from it, which is similar in magnitude in both developed and developing nations, concern mounts.
says, “We are focusing on attracting investment into those sectors in which the Kingdom has a competitive
to HIV/AIDS. In 2000, the estimated global prevalence of diabetes was While it’s true that many affluent nations, notably the United States,
advantage – energy, transportation and knowledge-based industries – as this is where we have the most
151 million, but it has now spiked to around 285 million, representing 6.4 have adopted some unhealthy habits in the form of poor dietary choices
to offer.”
per cent of the world’s adult population, with a prediction that by 2030 and a sedentary lifestyle, diabetes is very much associated with poverty.
According to Dr Michael Webb, Senior Manager of the Regulatory Economics Group, LLC, in Herndon,
the number of people with diabetes will soar to 438 million. For low and middle-income countries, economic advancement often
Virginia, USA, “You need to begin with the essence of economics, which is the study of choice. Specifically,
leads to changes in the living environment, which results in altered diet
economists examine the choices people make in a wide variety of contexts, including market contexts
LIFESTYLES IN TRANSITION and activity levels within a generation or two. Consequently, people can
and non-market contexts.” He continues, “In most instances individuals have a wide variety of choices,
Diabetes is a truly democratic disease: its reach is universal, cutting develop diabetes despite relatively low gains in weight. In the developed
particularly over the long-term. To successfully meet the needs of customers an individual, firm or country
Michael Porter Dr Michael Webb
across cultural, social, political and economic boundaries. So while world, diabetes is most common among the poorest communities.
should focus on its comparative advantage – in other words, no individual, firm or country can excel

055
024 025

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Think.indd 24 1/13/10 4:54
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51
. Business & Contract Publishing
Cutting-Edge Editorial

AGRICULTURE

FOOD
FEED
OR
FUEL
THE VERSATILITY OF CORN AS A FOODSTUFF,
SWEETENER, LIVESTOCK FEED AND BIOFUEL HAS
DRAMATICALLY INCREASED THE DEMAND FOR
THIS AFFORDABLE, SUSTAINABLE AND GLOBAL
AGRICULTURAL PRODUCT.

WRITTEN BY
JOANNE MOLINA

Bio fuel Ferrari F430

046 047

BUSINESS

WRITTEN BY LISA VINCENTI

THE VANITY BUSINESS IS POSITIONING ITSELF TO COME

OUT AHEAD THANKS TO LIFESTYLE TRENDS, EMERGING
MARKETS AND TECHNOLOGICAL ADVANCES.

BEAUTIFUL INVESTMENTS
THE age-old quest for eternal youth and beauty is no longer
solely a feminine domain. With an ageing population and men entering
the vanity market, the beauty business, which has taken a hit in certain
sectors, is soaring in others.
Anti-ageing formulas, make-up and skincare products designed
to deliver an immunity boost or mood enhancing qualities have been
made possible by advances in biochemistry. But when creams and
potions aren’t enough to deliver the required results, non-surgical
cosmetic procedures, including injections, microdermabrasion and laser
treatments, increasingly come into play.
Once considered a secret never to be revealed, even top stars like
George Clooney, recently voted most elegant man by Hello! magazine,
now admits to having had cosmetic surgery to correct droopy eyelid skin
and puffy bags under his eyes. “I think it’s important to look awake,” he
commented on The Oprah Winfrey Show.
Despite the world financial upheaval, cosmetic companies Proctor &
Gamble, L’Oreal and Unilever managed to eek out minor gains, ending
2008 with a US$138.8 billion total profit, according to Beauty Packaging
magazine’s annual 2009 round-up. Overall, research company Euromonitor
International predicts that the beauty market will experience an average
annual growth of three per cent, reaching global sales of more than US$337
billion by 2012. But behind the numbers, dramatic changes have been
sweeping the industry, which varies widely depending on the region.
“The message is that there is no one-size-fits-all strategy for success,”
says Carrie Mellage, director of consumer products research for
worldwide consulting and research firm Kline & Company. “The unique
features of each country require marketers to think globally, but act
locally, to capitalise on specific opportunities. As an example, the rural
population in Brazil is a huge potential market that depends heavily on
direct person-to-person sales.”
In the United States, the dominant player with an 18 per cent share of
the worldwide market, department stores’ portion of total sales continued
to contract, prompting marketers and retailers to actively engage
customers with incentives. Brands like Lancôme, Estée Lauder and
Clarins have all stepped up marketing directly to customers with online
enticements like bonus gifts and free shipping with purchase, Mellage
says. By contrast, emerging markets, notably Russia, Brazil, India and
China, which are posting double-digit gains, are helping global players
weather the economic storm as consumers in these nations discover
more Western retail concepts. Buoyed by a burgeoning middle-class and
higher consumption levels, increases were noted across the board from
shops including Carrefour, Parkson, Wangfujing, Walmart and Sephora.
“People in the middle and low-income levels have seen a big
improvement in their purchasing power, and they’re spending more on
beauty products. But because value is still important, companies that
offer quality products with midrange price points are among the fastest
growing in the market,” Mellage says.
Scientific knowledge and technology have brought with them new

042

ART+CULTURE Q1
2010
Sakrin Mosque, Istanbul,

Art on
Turkey; opened 2009

the edge
INTERNATIONAL ART MARKETS ARE SEEING
MORE RED THAN BLACK, BUT NEW EXHIBITIONS
CONTINUE TO EARN HIGH INTEREST.

DM AN
WAL
THY
D DORO
TI AN
CEN
SA VIN
BY LI
TTEN
WRI

THINK IN A NEW DIRECTION

THINK’s new editorial focus has been expanded to inspire you to reTHINK
and re-examine your opinions on today’s vital issues.
In this issue, THINK contemplates sustainable competitiveness to rebuild
the world’s economic arena, presenting global issues at a time when
innovative thinking is essential for success.
Think.indd 27
Regardless of who you are, where you are, or what you are, in order to
Above: Theo
THE longest bull run in nearly
a century of art-market history ended
of five years earlier. Since then the
figure has dropped to around US$50
the course of last year. In February
2009, the Metropolitan Museum of Art
be competitive today you must redesign your priorities and THINK about
van Doesburg at Sotheby’s in London on September billion. The first part of 2009 saw sales announced that its endowment lost new markets and how to view world opportunities, such as those offered in
Right: Tim Burton 15, 2008 with the landmark sale of 56 freeze, galleries shut their doors and US$700 million over the preceding the new Saudi Arabia, from a strategic vantage point.
works by Damien Hirst for a staggering museums cut budgets, lay off staff or eight months, or a quarter of its value,
US$70 million, a record sale for a single hike admissions. declining to US$2.1 billion.
artist. More importantly, perhaps, the Dozens of shows have been cancelled In November, an exhibition of Most of all, we would like you to think with us, and as a global THINKer
auction also brought to a close a boom or postponed around the world, but Brazilian artist Cildo Meireles was due we look forward to hearing your thoughts.
era, for just as the auctioneer called out worst-hit were US institutions, which to open at the Los Angeles County
the bids, Lehman Brothers was filing for saw much of their sponsorship and Museum of Art after first showing at
bankruptcy in New York. endowment wealth evaporate with the Tate Modern in London and the Museu
Prior to the sale at Sotheby’s, market losses. d’Art Contemporani de Barcelona. Catherine Belbin, Senior Editor THINK@motivate.ae
the world art market had already None have been immune from The entire North American tour was
slowed down after prices had risen trouble. The investment portfolio cancelled. Likewise, the Victoria and
continuously since 2003. The market of New York’s Museum of Modern Albert Museum’s touring Surreal Things:
peaked in 2007 when it was worth more Art shrank 23 per cent, to US$610 Surrealism and Design, which was due to
than US$65 billion, double the figure million from US$788 million, over have been presented at the Minneapolis

019 011

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52
 THINK .

Key Advertisers nakkash.pdf 1/11/10 5:40:42 PM swicorp.pdf 1/12/10 11:59:50 AM

Exxon Mobile_THINK_01_2010_s.ai 1/4/10 12:28:31 PM

027

1/13/10 4:54 PM Think.indd 27

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. Business & Contract Publishing

High-Flyer
Reaching a global audience as the in-flight magazine of Emirates, Open Skies reflects the
diversity and global perspective of its readers in its coverage of travel, culture, gourmet
cuisine, technology, fashion and inspirational figures. Reflecting the brand values of
Emirates itself, the magazine promotes the message of ‘keep discovering’ through its
adventurous and aspirational tone.

54
 Open Skies .

Key Information
FREQUENCY: Monthly
average print run: 73,112
Region: Global
specifications: 270 X 206mm
rates: F ull page US $12,400

Qualified circulation (June 09):

72,007

Advertising benefits:
l  eaches approximately two million Emirates international
R
passengers per issue*
l Provides a bilingual environment of Arabic and English
editiorial content for optimum exposure
l D
 elivers a captive audience of discerning brand-aware
consumers
l C
 ommands the attention of its readers through
exceptional production values
*Airline’s own data

55
. Business & Contract Publishing
Cutting-Edge Editorial

56
 Open Skies .

Our Advertisers
CHLO¤BOUTIQUES
BOULEVARD AT JUMEIRAH EMIRATES TOWERS
THE DUBAI MALL
DUBAI, UNITED ARAB EMIRATES
WWW.CHLOE.COM
CHLO¤ALLRIGHTSRESERVED

UAE Open Skies Marcie_270x206.indd 1 1/18/10 5:10:39 PM

57
. Business & Contract Publishing

A First-Class Oppurtunity
Exclusive to Emirates’ First and Business Class passengers, Portfolio encapsulates
all aspects of the high-end life of its readers with details of the latest luxury
purchases, vehicles, property, arts and fashion approached from a lifestyle
business perspective. Features about international investment and politics, as
well as profiles covering the who’s who of business, ensure readers are kept up
to date on their way to more than 100 destinations.

58
 Portfolio .

Key Information
FREQUENCY: Monthly
average print run: 10,893
Region: Global
specifications: 270 X 206mm
rates: F ull page US $4,950

Qualified circulation (June 09):

10,213

Advertising benefits:
l W
 orks your advertising budget harder, targeting a captive
audience of elite travellers
l A
 llows repeat exposure to business executives who fly
regularly with Emirates
l A
 ssociates your brand with the ultimate in luxury air travel
l D
 elivers a sophisticated, highly relevant editorial environment

59
. Business & Contract Publishing
Cutting-Edge Editorial

60
 Portfolio .

Key Advertisers

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movement with manual winding, Cartier
calibre 9452 MC (10 and 3/4 lines, 19 jewels,
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UAE Portfolio PUWA1282_270x206.indd 1 1/20/10 11:56:29 AM

61
. Business & Contract Publishing

Publishing for Emirates Airline

Motivate Publishing is the exclusive advertising sales
representative for these publications, produced and
published by Emirates airline. The circulation figures
quoted are provided by Emirates.

62
 The Emirates High Street, On Demand, E-Kids .

The Emirates high street

Advertising benefits: Key Information
l O
 ffers limited advertising opportunities FREQUENCY: Quarterly
l D
 elivers a sophisticated, premium feel Region: Global
and touch specifications: 275 X 165mm
l A
 ssociates your brand with a high-end rates: Full page US $25,000
luxury product catalogue
average print run:
*Emirates’ own data 200,000*

On Demand
Advertising benefits: Key Information
l T he on demand movie guide offers three FREQUENCY: Quarterly
months’ exposure to first-class passengers Region: Global
l S trictly limited to four pages of specifications: 270 X 210mm
advertising per issue rates: Full page US $9,000
Superb production values
35,000*
l
average print run:
*Emirates’ own data

E-Kids
Advertising benefits: Key Information
l T wo fantastic magazines in one, targeted at FREQUENCY: Quarterly
pre-school (3-5) and pre-teen (6-12) Region: Global
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with a truly global appeal rates: Full page US $10,000
B
 oth offer in-flight entertainment for children
200,000*
l
of all ages average print run:
*Emirates’ own data

l P
 rovides advertising exclusivity with two
prominent pages per magazine

63
. Business & Contract Publishing

CO
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ISSUE 115
ISSUE 153 SEPTEMBER
NOVEMBER 2006
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LIGHTS, CAMERA, LOCATION! BRITAIN’S ICONIC MOVIE SETS REVISITED THE OTHER CITY
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Dubai Voyager is the official magazine of Dubai Duty Free and Dubai Airports. It offers a
comprehensive guide to the internationally renowned Duty Free stores and highlights
the best deals on offer at one of the world’s great destination airports. As the first
reliable source of reference a visitor encounters, the magazine also provides invaluable
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first-class destination features.

64
 Dubai Voyager .

Key Information
FREQUENCY: Monthly
average print run: 30,875
Region: UAE
specifications: 297 X 210mm
rates: F ull page US $4,500

Qualified circulation (JUNE 09):

30,316

Advertising benefits:
l  rovides a unique first and last impression of the city for
P
arriving, departing and transit passengers
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R
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D
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CO

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ISSUE ISSUE
115 SEPTEMBER 2006 2008 ISSUE 131 JANUARY 2008 ISSUE 138 AUGUST 2008 ISSUE 115 SEPTEMBER 2006 2009
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65
. Business & Contract Publishing
Cutting-Edge Editorial
SCENE AROUND

Scene around Your guide to the best places,

events and entertainment options
on offer in Dubai this month
Want to win big during Dubai Summer Surprises (until 14
August)? The Dubai Shopping Malls Group has unveiled the
‘Surprising Millions’ summer promotion with a total prize of
Dhs5 million. The shopping and entertainment extravaganza
will include surprise winnings, raffle draws and competitions
for families and children. To receive the raffle coupons and
enter any of the nine weekly draws, shoppers only need to
spend a minimum of Dhs200 at participating malls including
Dubai Festival City, Lamcy Plaza, Oasis Centre, The Dubai
Mall and BurJuman. Shoppers stand to win prizes worth
Dhs50,000 in cash and gift vouchers every week, besides
other instant prizes. Call 600 545555 for more details.
With its beautiful lake setting and gardens, The
Aviation Club in Garhoud is a great place to
chill out and beat the credit crunch woes. The
complex’s Akaru Spa is giving away a series of
four spa treatments for the price of one. That’s
right, for Dhs395, you can choose four out of
the following seven treats: the Equilibrium back
massage, Reflexology, Guinot body scrub (using
kiwi extracts for energising effects and glowing
skin), mini facial, Oxyspa session (for a refreshing
or soothing effect) and suntan session. The
treatments can be enjoyed from 90 minutes to
two hours. To book, call 282 8578. Also at The
Aviation Club, Da Gama, La Vigna and Masala
Craft restaurants are offering a 50 per cent
discount on the total bill daily from noon to 7pm.
An indoor flea market? This summer, the Dubai Flea
Market has moved indoors from its original venue at Al
Safa Park to Al Safa Hall (behind Al Maktoum school).
To be held on 3 July and 17 July, from 8am to 3pm, the
flea market gives everyone the chance to pick up an
adorable piece of affordable art, or rummage through
vintage clothes. Whether you are there to buy or sell,
it’s a great opportunity to experience a broad mix of
cultures, as it’s a popular haunt for Dubai’s 100-odd
nationalities. Buy used goods at throwaway prices, and
enjoy the atmosphere of a typical European flea market
including live entertainment. Entrance fee is Dhs3.
Radisson Blu Hotel Bamboo Lagoon MORE

Tired of city hotels? For a true sense of desert living, head
to Desert Palm, set in a private polo estate, and which
introduces Per Aquum (operators of Huvafen Fushi in the
Maldives) chic to Dubai. The low-rise boutique retreat
features 24 rooms and villas, a Lime spa, two restaurants,
bar, deli-café, infinity pool and gardens. The
property includes four polo fields
and a riding school. Even if you
don’t wish to stay here, the
restaurants should be
worth the drive. Rare
showcases steak
and game. At Red,
guests can enjoy
wines from the old
and new worlds,
while Epicure offers
Frunch? What’s that? It's a fresh take on Dubai’s Friday brunch
institution. Culinary newcomer Momotaro’s all-new Dhs225 per The Empty Quarter, the only gallery in Dubai
person frunch (with free-flowing beverages) features Japanese devoted to fine art photography, is showing
specialities at its Asian-themed outfit in Souk Al Bahar, Wires, Untitled & Drawings, an exhibition by
Downtown Burj Dubai. As tempting as the setting and photographers Rachel Rillo and Noelle Tan (on
the menu created by chef Junichi Kawamura are view all July). The Manila-born Rillo has shown her
the traditional favourites: miso soup, sushi and work in San Francisco and Los Angeles, and says
sashimi. Recommended dishes: the char-grilled beef of Wires: “There’s no getting away from the phone Summer sizzlers exclusive access to the JW Kids Club. Also
skewers and chicken-wrapped asparagus spears. and electrical wires that line, coil, turn, cross, n Spend Dhs400 at any of the restaurants on offer are free meals for kids below 12 at
Desserts include green tea crème brûlée, ginger loop, and tangle above the streets of Manila.” at Radisson Blu Hotel, Dubai Deira The Market Place and Bamboo Lagoon.
ice cream tempura and fruit sushi. Dial 425 7976. Her photos are small but alive. Tan, also from Creek and receive a voucher (valid n Sample a sushi and sashimi buffet at
the Philippines, attracts the viewer with brilliant until 30 December) worth Dhs100 to be Sezzam at Kempinski Hotel Mall of the
In the heart of Dubai’s traditional quarter of Bastakiya in Bur Dubai, the images. The gallery is open 9am to 9pm, all week. redeemed at any of the 11 dining venues Emirates every Sunday night for Dhs99
XVA Gallery has managed to hold its own as an artistic hub. on your next visit. per person, available from 7pm until
And it’s not going to be quiet in summer. Until 30 July, n Blue Elephant at Al Bustan Rotana 11.30pm. Or enjoy tandoori treats, from
it will have on view an eclectic display of presents Phuket Night, a culinary journey Dhs45 to Dhs210.
contemporary works incorporating around Thailand every Monday. The n All fans of Garhoud’s trendy MORE café

a deli café experience
with all-day eats and
drinks. The Lime spa is
a haven of Halal-certified,
organic spa products. Call
323 8888 for more juicy details.
conceptual, figurative and buffet costs Dhs159 inclusive of will be happy to hear there’s a new MORE
abstract art. This will include unlimited beverages. at The Dubai Mall on the lower ground
humorous caricatures by Dubai- n At the JW Marriott Dubai, stay for three level. The 7,500sqft café, open from 8am
based American artist Julia Townsend, works nights and pay for the price of two in the to 11pm, has an e-menu option enabling
by Saudi Arabian artist Hussein Almohasen, and two new executive rooms and suites. Kids will have customers to place orders online.
artists Colleen Quigley (left) and Melanie Sarrasin. Call 353 5383.

RESTAURANT REVIEW: ZUMA A selection of contemporary Japanese dishes SPA REVIEW: THAI PRIVILEGE SPA and still be able to impart a sense of seclusion and privacy to guests is
What? Zuma serves traditional Japanese cuisine have planted Zuma firmly on the city’s gourmet What?: With a prime spot on Jumeirah’s Al Wasl Road, what works for a sign of what it has got right. The gold leaf chandeliers, orchids, tiled
in an über-chic setting. Located at the ritzy DIFC map, with the roasted Boston lobster and miso this new boutique ladies’ spa is not only its enviable location. It brings floors, intimate sofas and the Thai staff are all in keeping with the spa’s
Gate Village, it has become a favourite haunt with marinated black cod being the outlet’s standout a touch of true Thailand with its plentiful visual and olfactory offerings of parent Thai Privilege Spa Company, which has similar outfits in New
Dubai's sushi-lovers, the glitterati and discerning dishes. Non-seafood lovers needn’t despair – enjoy flowers, scents, candles and water fountains. To be on a busy city road York, Bangkok, Shanghai, India and Phuket.
gourmands. The two-level, 300-seat restaurant succulent cuts of meat like the rib-eye steak with The experience: Every treatment begins with a soothing foot rub
includes dining alcoves, lit-up sushi counters, wabu sauce and chilli miso marinated lamb chops. and wash. Up the flight of well-dressed stairs are 15 draped rooms
laid-back spots and an atmospheric social bar The tender cuts are best accompanied by sake, the incorporating Thai design elements. If what you really need is relaxation,
zone – all carved out with its own mood featuring quintessential Japanese tipple, and Zuma boasts a go for the 60-minute Royal Thai Massage (Dhs350), which is, quite
sound controls, dim lighting and grand views of variety. The sorbets and desserts lend the perfect simply, uplifting, also thanks to the muted music and defining Thai
the city. The open-plan kitchen instantly sets you sweet ending to a leisurely and fabulous evening. touches. The 45-minute Cranial Massage (Dhs250) is exclusive and
in the mood for a sumptuous dining experience. Price: A two-course dinner for two, including highly recommended for de-stressing. The boutique also includes a
Friendly and knowledgeable staff assist you with soft drinks, costs Dhs900 approximately. Zuma is VIP suite, and a nail and hair spa – for a quick blow-dry before you
the extensive menu. open for lunch seven days a week and has just step out. You can choose to spend an entire afternoon here.
The food: Bite-sized Japanese staples such introduced a contemporary Japanese Friday brunch. Specials: Tourists can benefit from the limousine service that the spa
as sushi, sashimi, maki and tempura allow you It's advisable to book early; call 425 5660. offers if you book a massage. For a nominal price, simply ask to be
to savour the true Japanese dining experience. – Hilda D’Souza picked up from your hotel and dropped back. – Methil Renuka

12 DUBAI VOYAGER JULY 2009 13

12-13 Scene Around Jul09.indd 12-13 3/4/10 10:56:14 AM

R E TA I L T H E R A P Y R E TA I L T H E R A P Y

1 2
3

6 7 8
5

1 Camel Caravan Emirates Banker Dhs185 (US$51.38)

2 Camel Caravan Jordanian Spirit Dhs185 (US$51.38) 5 Arabian Horse Aurora Dhs185 (US$51.38)
3 Camel Caravan Heavenly Camel Dhs185 (US$51.38) 6 Arabian Horse Niseem Dhs185 (US$51.38)
4 Camel Caravan Sonehri Camel Dhs185 (US$51.38) 7 Arabian Horse Hajjar Mountains Dhs185 (US$51.38)
8 Arabian Horse Champion Dhs185 (US$51.38)
4

Super
models
Stock up on mementos
of your trip with presents
for animal lovers

11

9 Smarter Al Wadi Medium Camel with box Dhs125 (US$34.72)

10 Smarter Al Dibba Mini Donkey Dhs80 (US$22.22) 10
11 Smarter Dubai King Standing Camel with box Dhs315 (US$87.50)
12 Smarter Al Buraimi Mini Camel Dhs100 (US$27.77)
9
12

Photos: Farooq Salik

All items available at Dubai Duty Free.
Please note that all prices are subject to change without notice.

20 DUBAI VOYAGER MARCH 2010 21

20-23 Retail Therapy MAR10.indd 20 2/22/10 5:10:09 PM

20-23 Retail Therapy MAR10.indd 21 2/22/10 5:10:16 PM

T R AV E L T R AV E L
R E TA I L T H E R A P Y

Gadget guru
High-end electronic devices for the frequent flyer

Spectacular by 4

DESIGN
5

Multicultural and diverse, Kuala Lumpur is renowned for its

iconic past grandeur and modern steel edifices. Brian Johnston
finds this architectural jumble the most intriguing aspect of the city
uala Lumpur is into a street of dilapidated houses dating this magnificent building with its
It looks like
Like many of KL’s more recent
a city going places. from the colonial era, their roofs patched
BRITISH INFLUENCE 40-metre clock tower was constructed projects, the building was criticised at the
As you approach, with rusting chunks of corrugated iron. It was the British who were the first to in 1897. Although designed by a British time for being too large and ambitious 6
it rises up in front of Shoe-shiners and hawkers squat in the influence KL’s architecture. When the architect, much of it is Islamic-inspired a Moorish for such a youthful nation. One wonders
you like something from street in the shade of a light rail system town was selected as the site for the in acknowledgment of the Malay what the colonial secretariat would think
a science-fiction movie, a swishing overhead in gleaming chrome. capital of the federated states of Malaya population of the colony. It looks like a pleasure-palace of the city’s futuristic and supremely
forest in glass and steel And, despite its modern glass and steel, in 1880, the British initiated a grandiose Moorish pleasure-palace with its pink confident skyline today. As it happens, 3
boasting some of Asia’s some of the city’s most iconic buildings construction scheme, throwing up an and terracotta brickwork and its jumble with its pink and the building has stood the test of time,
boldest skyscrapers. are made of humble bricks. elegant administrative quarter. Colonial of spiralling staircases, arches and copper and is now recognised as the symbol of
The 88-storey KL has come a long way since it was KL is centred on the Padang, the large domes, which gleam in the sunlight. terracotta brickwork” Kuala Lumpur.
Petronas complex founded a century and a half ago on a grass-covered central square of the city, Not much further along the river,
was once the ‘muddy river’ – which is what its name now more properly called Merdeka Sultan Abdul Samad Building no one can fail to notice another Kuala
highest building in the world – or rather, actually means. This is reflected in its (Independence) Square. At one corner Lumpur landmark, its Railway Station.
the highest two buildings, joined halfway astonishing variety of buildings and stands the Selangor Club, designed in the Although the interior was fully renovated 1 Samsung GT-i8910 GSM phone Dhs2,899 ($805.27)
With an 8-megapixel camera, personal movie screen,
up by a skywalk, a bridge seemingly as fantastical architecture. The National English Tudor style in a black-and-white and redesigned more than a decade high-speed web access, and 16GB of built-in memory
fragile as a spider’s web. Not a stone’s Mosque is impressive, the government pattern, which was originally the centre for ago and is now modern and fully air- 2 Iomega eGo portable hard-drive USB 2.0, 500GB
Dhs490 ($136.11) Sleek and rugged with a solid
throw away form these futuristic-looking office building resembles a romantic castle, colonial sporting and social activities. It’s conditioned, the exterior was maintained aluminum construction and Protection Suite software
cylinders is the world’s tallest concrete and the Malaysian Railway Headquarters still one of Kuala Lumpur’s most exclusive in its original flamboyant style. Another 3 Canon IXUS 990IS with 2GB SD card and case
Dhs1,495 ($ 415.27) With a 5x optical zoom
structure, the Kuala Lumpur Tower, a claims to be a mixture of the Moorish, the clubs, and cricket continues to be played Moorish-inspired British building, it lens and intelligent features
telecommunications centre that rises in Gothic and the Greek. There’s something here. On a lazy Sunday afternoon you may sports minarets, cupolas and quaint little 4 Sony Ericsson W995 GSM phone Dhs2,099 ($583.05)
Play and organise fun stuff the easy way with Media Go,
a slim column before budding at the top very attractive and energising about this hear a Howzat! – the subdued war-cry of pavilions on its roof picked out in cream and view the latest YouTube videos
like an exotic blossom. bizarre architectural jumble, and it makes this sport of gentlemen. paint, as well as rows of arches shaped like 5 Sony DCRSR67E camcorder Dhs1,699 ($471.94)
With 60x zoom Carl Zeiss lens and 80GB hard-disk
Yet Malaysia’s capital, which locals Kuala Lumpur an intriguing place. After The square’s greatest glory is the Sultan so many massive keyholes. The train-mad drive record, it can store up to 61 hours of video
refer to fondly as KL, is a place of all, you can’t help but admire a city that Abdul Samad Building, which now travel writer Paul Theroux has described it 6 Apple Macbook Pro MB990 Dhs5,445 ($1,512.50)
Thin, light and durable, it has an advanced built-in
bewildering contrasts. You can step out has a Supreme Court apparently designed houses the Supreme Court. Originally the as the grandest station in Southeast Asia, battery that lasts up to seven hours on a single charge
of an ultra-modern skyscraper straight to resemble an Arabian pleasure palace. Selangor State Government Secretariat, and it’s certainly one of the most striking.
Photos: Farooq Salik
All items available at Dubai Duty Free.
24 DUBAI VOYAGER JULY 2009 25 22 DUBAI VOYAGER Please note that all prices are subject to change without notice.

24-27 Travel Jul09.indd 24-25 3/4/10 10:51:37 AM 18-22 Retail Therapy Oct09.indd 22 9/22/09 2:36:50 PM

66
 Dubai Voyager .

Our Advertisers
Use this advertisement, if a right-hand page has been reserved.

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Dubai Voyager 21x29.7.indd 1 2/4/10 5:09:43 PM

67
. Business & Contract Publishing

High-spending, Discerning Readers

Showcasing the very best of wealth and luxury from around the globe,
Jumeirah keeps its readers in Dubai, London and New York informed
of all the latest goings-on in investment, property, art and culture,
motoring, fashion and luxury living.

68
 Jumeirah Magazine .

Key Information
FREQUENCY: Bi-monthly
average print run: 15,300*
Region: UAE, London, New York
specifications: 300 X 225mm
rates: Full page US $5,300

Qualified circulation (JUNE 09):

*Publisher’s own data 14,225
Associated
title

Advertising benefits:
l R
 eaches an affluent, sophisticated audience which
is brand conscious and prepared to pay for
internationally-recognised luxury products
l Influences the buying decisions of high-spending
individuals staying in Jumeirah properties in the
United Arab Emirates, London and New York
l G
 uarantees advertisers a quality environment with
its award-winning editorial and design
Souk – The magazine of Souk Madinat
Jumeirah reflects the quality and variety
offered by the Souk itself and targets
affluent shoppers.

69
. Business & Contract Publishing
Cutting-Edge Editorial
>>FASHION: HATS<< A portrait of
Stephen Jones by
justinephotography

Glories
CROWNING

COUTURE MILLINER STEPHEN

JONES, WHO WORKS WITH
TOP FASHION DESIGNERS
AND ROCK ROYALTY, IS
BEHIND THE VICTORIA
& ALBERT MUSEUM’S
DELICIOUS SHOW HATS: AN
ANTHOLOGY BY STEPHEN
JONES. SAMANTHA
CHIPPINDALE DOFFS HER
CAP TO THE MASTER

54 55

54-60_couture-hat.indd 54-55 3/1/10 9:24:51 AM

>>PROPERTY: ENGLAND<<

oh, we do
loveto be beside the
seaside
MARY MOSS discovers a slice of
paradise along the coast of England

Encombe Estate

120 121

120-126 england.indd 120 3/1/10 9:31:18 AM 120-126 england.indd 121 3/1/10 9:31:24 AM

>>MOTORING: BUGATTI<<
>>MONITOR<<

Picasso

 
THE VEYRON STUNNED CAR JOURNALISTS AND DRIVERS ALIKE
WHEN IT WAS LAUNCHED. NOW THE CONVERTIBLE GRAND SPORT

 
CORBIS

The man of
Picasso is best known for his abstract works
depicting all manner of subjects – from his
BRINGS THE STORY UP TO DATE A S BUG ATTI CELEBR ATES ITS many lovers to the horror of war. But Picasso’s
development began at a much earlier stage.

many faces
His talent as a young painter was so fierce
C E N T E N A RY, W R I T E S S A M A N T H A C H I P P I N D A L E that when his art teacher father caught a


13-year-old Picasso painting over one of his
own sketches, he gave up painting for the
rest of his life. His talents, he felt, had been
surpassed by the innate ability of his son.
Picasso was moved to Madrid, enrolled
in the Royal Academy and encouraged to
How did a painter become so popular that even his name is now develop his gift – under the watchful eye of
his father, of course. This was the grounding
part of everyday language? RACHEL BALL looks into the life and for the ensuing series of creative periods that
The Grand Sport enduring legend of Pablo Picasso, the world’s most famous artist map Picasso’s artistic life.The sadness and
solitude of the Blue Period from 1901, through
“My mother said to me, ‘If you are a soldier, One of the first modern celebrity art icons, and the Rose Period, which depicted his joy and
you will become a general. If you are a monk, an early master of the soundbite, the Spanish fascination with Paris, up to the spark and
you will become the Pope.’ Instead, I was a artist was a worldwide source of fascination and African influence that came with his pivotal
painter, and became Picasso.” was as well known in his later years for his love work in 1907, Les Demoiselles d’Avignon.
A seemingly arrogant comment, but a true life as he was for his painting. These stages made up the groundwork for
sentiment nonetheless, Pablo Picasso was well But since his death in 1973, interest in his Picasso’s next move: the birth of Cubism,
aware of his legendary status within his own exploits has been stripped away and a real fathered by himself and the close friend and
lifetime. Child prodigy, groundbreaking visionary appreciation for Picasso’s lifeblood – his art – creative partner he referred to as ‘ma femme’
and ageing lothario, Picasso had many faces. remains. The father of the Cubism movement, (my wife), Georges Braque.

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70
 Jumeirah Magazine .

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73
. Corporate Publishing
Cutting-Edge Editorial

SOARING IN THE SKIES

Airport terminal
with a human touch
With its awe-inspiring architecture, gleaming
interiors and sleekly appointed lounges, Emirates
Terminal 3 at Dubai International is proudly
reinventing the whole passenger experience

D
ubai Airports made aviation history on 14 October 2008
when it opened Emirates Terminal 3, an iconic facility that
aptly reflects and captures Dubai’s dynamism and vibrancy.
Impressing travellers with its elegantly appointed lounges,
retail facilities, restaurants, spas, first-rate hotel, water
features, lounge-like seating areas and calming green spaces, Emirates
Terminal 3 is a lifestyle destination in itself – a feat accomplished by only
a handful of airports around the world.
Committed to delivering memorable experiences to every passenger that
passes through its doors, Dubai Airports and Emirates Airline have formed
dedicated teams that assist both passengers and staff at the new terminal.
Around 100 Dubai Airports staff sporting large ‘May I WORLD-CLASS HUB
FAST
Help You?’ badges are on hand, ready to help passengers
as they enjoy the facilities and embark on their journeys.
Emirates Terminal 3 features a massive baggage hall with
18 baggage carousels, porters and baggage storage services
FACTS
Passengers who arrived at the wrong terminal for their that all combine to provide a quick and easy getaway. ■ The mega-project
flights are also quickly and conveniently transferred by Parents are also taking full advantage of the bright red required the
excavation of over 10
Dubai Airports’ shuttle buses to the right one. baby strollers at the airport. These amenities, as any parent
million cubic metres
Terminal 3 has been winning rave reviews from knows, can make travelling with kids much more pleasant.
of earth, enough to fill
airport users since its 2008 opening. The massive airport An Unaccompanied Minors Lounge, providing a secure and 4,000 Olympic-size
terminal’s modern architecture, luxurious and spacious entertaining outlet for children travelling alone, is also available. swimming pools.
lounges, excellent duty free shops, first-class facilities and Helping reduce the level of travel stress, the massive ■ Some 2.4 million
helpful and well-informed staff have left even the most terminal – which covers 515,000sqm (equivalent to 94 cubic metres of
discerning traveller impressed. Time-conscious corporate football fields) – has a multi-level environment that caters concrete, enough to
travellers and frequent flyers also revel at the speed of for easy passenger flow and decreased walking, thanks to fill 950 Olympic-size
service on arrival. its 157 elevators, 97 escalators and 82 moving walkways. swimming pools,
The Emirates Terminal 3 complex at Dubai Checking in is a breeze with 126 traditional counters for was used in the
International includes Terminal 3, an associated airside Economy Class customers and 32 for First and Business construction of
the project.
facility and an A380-dedicated airside facility (third Class. To top it off, Emirates Terminal 3 features 60 Self
concourse) that is currently under construction. The Service kiosks, 30 for passengers with check-in baggage
entire complex carries a US$4.5 billion price tag. and 30 for those travelling without.

24 25

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46-51 Arabian Holidays.indd 46-47 3/7/10 9:20:43 AM

ABOUT AT THE UAE

3TbcX]PcX^]3dQPX 28CH1A40:
Downtown Burj Dubai

UAE essentials

Dubai Creek Golf and Yacht Club Dubai Museum Dubai Creek
Gold Souk Atlantis, The Palm Burj Al Arab

AIRPORTS spas and restaurants. Owned and operated by

The Emirates has seven airports with Abu
Dhabi, Dubai and Sharjah serving as the
country’s primary aviation hubs. The UAE’s
location at the crossroads of Europe, Asia and
Africa makes for easy accessibility. Flying time
from London is seven hours, Frankfurt six, Hong
Kong eight, Cairo four and New York 13 hours.
Most European capitals and other major cities
have direct flights to the UAE, many with
30H>=4 30HCF>
Dubai Airports, Dubai International made aviation
history in October 2008 when it opened Terminal
3, an iconic facility that aptly reflects and captures
Dubai’s dynamism and vibrancy. The airport
serves as the regional hub of 125 international
carriers. Collectively, those airlines fly to more
than 200 destinations worldwide.
Contact details:
Tel: + 971 4 2162525, Fax: + 971 4 2244067,

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Recognised as a golfer’s paradise, Dubai is
home to several championship golf courses.
The sport’s superstars – from Tiger Woods
and Sergio Garcia to Rory McIlroy and Henrik
Stenson – have all played at the Majlis Course
of the Emirates Golf Club, venue of the ‘crown
Dubai Mall
6;>A8>DB5>>3 restored Al Fahidi Fort, the museum features
One of Dubai’s key attractions is its vibrant galleries that recreate scenes from the Dubai
culinary scene. Home to celebrity-chef Creek, traditional Arabian houses, mosques,
restaurants and neighbourhood eateries, the souks, date farms and desert and marine
city gives diners the opportunity to explore the life. The museum also has a pearl diving
world dish by dish. exhibit, including sets of pearl merchants’
A luxury vacation in Dubai has to include weights, scales and shieves. Also on display
1A40:50BC0CC7414027
Breakfast at the Beachcombers at Jumeirah
Beach Hotel is a great way to start your day.
Beachcombers blends Far Eastern cuisine with
a dash of Asian culinary flair. Dine at the deck
so you can soak up the panoramic views of
the beach and the stunning Burj Al Arab.
A4BC0DA0=CF8C70E84F
If you want to dine in a restaurant that offers
spectacular views of Dubai, book a table at
Neos. This panoramic sky bar is located on
the 63rd floor of The Address, Downtown
Burj Dubai which is situated beside Dubai
Mall. Caviar, oysters and Wagyu beef with
a choice of operator.
Abu Dhabi International Airport
The gateway to the emirate of Abu Dhabi, the
capital of the UAE, Abu Dhabi International is
an award-winning facility that brings together
over 40 airlines that fly to nearly 70 destinations
www.dubaiairport.com
Dubai World Central – Al Maktoum International
Currently under construction, Dubai World
Central – Al Maktoum International is projected
to be the world’s largest passenger and cargo
hub once completed. The airport, which is at the


jewel’ of the European Tour’s three-stop desert reservations at some of its most upscale are artefacts from several excavations in the black truffle dip are on the menu. worldwide. Abu Dhabi International is currently heart of the 140km Dubai World Central urban
swing, the Dubai Desert Classic. restaurants including Michelin starred Chef emirate, recovered from graves that date 3D108<0;;

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Visitors may also choose to play golf at the
Dubai Creek Golf and Yacht Club, The Address
Montgomerie Dubai, Arabian Ranches Golf Club,
undergoing a Dhs25 billion (US$6.8 billion) aviation community in Jebel Ali, will be capable of
Gordon Ramsay’s Verre at the Hilton Dubai back to the third millennium BC. A world-class retail destination, the Dubai Mall 70;530H34B4ACB050A8
Creek (www.gordonramsay.com), Gary Rhodes’ is the only shopping complex in Dubai where A desert safari is a must-do for all Dubai
redevelopment and expansion programme that is handling up to 120 million passengers annually.
Rhodes Mezzanine at the Grosvenor House 38==4A2AD8B4 you can watch stingray feedings while shopping visitors. Several tour operators offer Arabian designed to increase the airport’s overall capacity

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A city famous for its striking skyline, fantastic
retail offering, celebrity-chef restaurants,
a thriving arts scene and an exciting sports
calendar, Dubai is an attractive destination
for visitors looking for short city breaks. This
sample itinerary can help you get the most
out of a two-day visit to one of the world’s
most fascinating destinations.
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Al Badia Golf Club or Jumeirah Golf Estates.
4G?;>A43D108ÂBB>D:B
Shopping for authentic souvenirs is a major part
of travelling. Visitors looking for great gifts or
quality souvenirs will find them all and more at
the Dubai Gold Souk in Deira. Here, hundreds
of shops sell a dazzling array of jewellery pieces
from bangles and earrings to necklaces and
brooches encrusted with precious stones.
This area is best explored on foot, so wear
comfortable and durable shoes.
$%
(www.grosvenorhouse-dubai.com) and the
world-famous Nobu of revered Japanese
If you want fabulous views, sumptuous
food and great entertainment, a cruise
chef Nobu Matsuhisa at Atlantis, The Palm along Dubai Creek might be the thing
(www.atlantisthepalm.com). Also at Atlantis are for you. Bateaux Dubai combines the
Rostang, the French brasserie of Michel Rostang, best of sightseeing, fine dining and live
Ronda Locatelli of Italian celebrity chef Giorgio musical entertainment for an unforgettable
Locatelli and Ossiano by Santi Santamaria. and magical evening. The temperature-
controlled restaurant deck is covered
0=05C4A=>>=>52D;CDA4 with anti-reflecting glass, giving diners
The Dubai Museum is one of the best places unobstructed views of the Dubai Creek.
to experience a little bit of the emirate’s culture This tour is highly recommended and very
and history. Located within the beautifully popular among large groups and families.
for a Dolce & Gabbana cocktail dress.
This shopping complex is massive. Situated
in close proximity to Burj Dubai, the world’s
tallest building, the mall is spread over an area
of 12 million square feet with more than a
thousand stores and 160 food and beverage
outlets. It has an extensive array of leisure
attractions including the Dubai Aquarium
& Underwater Zoo that has over 33,000
aquatic animals, an Olympic-sized Dubai
Ice-Rink, and The Waterfall, which traverses
the four levels of the mall.
$&
adventure packages that include camel rides
and thrilling activities such as dune bashing
to more than 20 million passengers annually.
Contact details:
or desert driving, sand boarding and hot air
balloon rides.
Tel: +971 2 505 5000, Fax: +971 2 575 8300,
Email: info@adac.ae, www.abudhabiairport.ae
38==4AD=34AC74BC0AB
The desert is at its most beautiful when the Dubai International Airport
sun is low. Come twilight, travellers on a
The Middle East’s leading aviation centre, Dubai
desert safari are led to a traditional Bedouin
camp for pots of fragrant coffee, pastries and International is a lifestyle destination in itself with
preserved dates before settling down to dine its luxury hotel, excellent duty free shopping,
in splendour under the stars. ■
14 Exhibiting in the Emirates

56-57 48Hr Dubai.indd 56-57 3/7/10 9:10:41 AM 14-19 UAE Essentials.indd 14 3/7/10 9:25:13 AM

74

DUBAI BUSINESS HANDBOOK 2009
A MODERN
ECONOMIC POWERHOUSE
Successfully diversifying its economy away from oil and natural gas,
Dubai is standing tall as the Middle East’s economic powerhouse
A
few decades ago, Dubai did not
look like a centre for trade in the
Middle East. Sitting on the shores
of the Arabian Gulf, the emirate was a
small desert settlement that prospered on
pearl trading.
Since the 1960s, Dubai has evolved
with lightning speed. Trade barriers
were torn down, futuristic skyscrapers
have sprung up and the city has been
02-04 Ch1 Economic Powerhouse.indd 2
transformed into a hub of trade and
investment in the region.
With the country’s oil reserves on the
wane, His Highness Sheikh Mohammed
Bin Rashid Al Maktoum, Vice-President
and Prime Minister of the UAE and
Ruler of Dubai, realised the need to
diversify the emirate’s economy. Dubai
has made unprecedented investments
in infrastructure with new roads, awe-
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aZ[i!9jWV^9jin;gZZ9ZejinBVcV\^c\9^gZXidg<Zdg\Z=dgVc!9jWV^9jin;gZZBVcV\^c\9^gZXidg8dabBXAdj\]a^c!8dgedgViZ8dbbjc^XVi^dch9^gZXidg
HVaV]IVaV`VcYH^cZVY:aH^WV^!BVcV\ZgÄ:kZcih!6YkZgi^h^c\BZY^V
G^c\i]ZX]Vc\Zh
L^i]VcZl]ZVYd[ÒXZ!lVgZ]djhZVcYY^hig^Wji^dcXZcigZVcYVcZl
gZiV^aheVXZVi:b^gViZhIZgb^cVa(h^\cVaa^c\VYdjWa^c\^ch^oZd[^ih
gZiV^adeZgVi^dc!9jWV^9jin;gZZÉh'*i]nZVgadd`ha^`Z^ihWjh^ZhinZi
7
ack in April 2000, when the finishing
touches were being applied to the new
Sheikh Rashid Terminal, it was apparent
that Dubai Duty Free had a shopping
facility that would drive sales into the
next millennium. Arriving and departing passengers
were immediately struck by the ease with which they
Emirates Towers
could ascend and descend into the spacious terminal,
and the breadth and quality of the outlets on display
inspiring towers, man-made islands and in the 5,400-square-metre facility were unrivalled.
massive shopping malls. Dubai Metro, a Few could have imagined then that, eight years
state-of-the-art urban railway system, and
later, managers and staff would be going through the
a massive airport – Dubai World Central – same experience again – only this time on an even
Al Maktoum International – are currently grander scale. Dubai Duty Free has always had one
under construction. eye on the future throughout its 25-year history, but
Dubai has also been transformed for once, all eyes are on the present.
into a spectacular luxury destination
Not only has the retailer opened new operations
that offers glorious sunshine and world- at Emirates Terminal 3, resulting in an additional
class leisure, tourism and entertainment
(' » 8=6EI:G(/G>C<I=:8=6C<:H
3/7/10 9:32:23 AM
Chapter3.indd 32
Corporate .
ABOUT AT THE UAE
UAE essentials
AIRPORTS spas and restaurants. Owned and operated by
The Emirates has seven airports with Abu Dubai Airports, Dubai International made aviation
Dhabi, Dubai and Sharjah serving as the history in October 2008 when it opened Terminal
country’s primary aviation hubs. The UAE’s 3, an iconic facility that aptly reflects and captures
location at the crossroads of Europe, Asia and Dubai’s dynamism and vibrancy. The airport
Africa makes for easy accessibility. Flying time serves as the regional hub of 125 international
from London is seven hours, Frankfurt six, Hong carriers. Collectively, those airlines fly to more
Kong eight, Cairo four and New York 13 hours. than 200 destinations worldwide.
Most European capitals and other major cities Contact details:
have direct flights to the UAE, many with Tel: + 971 4 2162525, Fax: + 971 4 2244067,
a choice of operator. www.dubaiairport.com
Abu Dhabi International Airport Dubai World Central – Al Maktoum International
The gateway to the emirate of Abu Dhabi, the Currently under construction, Dubai World
capital of the UAE, Abu Dhabi International is Central – Al Maktoum International is projected
8,000 square metres of space, it is also ringing the an award-winning facility that brings together to be the world’s largest passenger and cargo
changes behind the scenes. over 40 airlines that fly to nearly 70 destinations hub once completed. The airport, which is at the
A new warehouse and distribution centre in worldwide. Abu Dhabi International is currently heart of the 140km Dubai World Central urban
Umm Ramool, close to Dubai International Airport, undergoing a Dhs25 billion (US$6.8 billion) aviation community in Jebel Ali, will be capable of
launched its operations in June 2008. The 27,000-
redevelopment and expansion programme that is handling up to 120 million passengers annually.
square-metre facility, featuring a semi-automated
retrieval and storage system, is the biggest of its kind designed to increase the airport’s overall capacity
in the Middle East. Automation is key in logistics, to more than 20 million passengers annually.
and Dubai Duty Free studied other warehouse Contact details:
operations around the world such as that of Gebr Tel: +971 2 505 5000, Fax: +971 2 575 8300,
Heinemann in Hamburg while planning the design
Email: info@adac.ae, www.abudhabiairport.ae
and construction of the Umm Ramool facility.
Eventually, the facility will serve as the centralised
warehouse for Dubai Duty Free’s entire operation, Dubai International Airport
says Colm McLoughlin, Managing Director of The Middle East’s leading aviation centre, Dubai
Dubai Duty Free.
International is a lifestyle destination in itself with
“A great deal of hard work has gone into the
opening of this impressive facility which features
its luxury hotel, excellent duty free shopping,
14
Exhibiting in the Emirates
14-19 UAE Essentials.indd 14 3/7/10 9:25:13 AM
3/7/10 9:34:14 AM
75
. Book Publishing
1985-2010
25th Anniversary
of Book Publishing

Gulf Business Books:

76
 Books .

25 years of Books Publishing

Motivate Publishing’s Book division is the Gulf’s leading publisher of books. This year
we celebrate 25 years of unrivalled expertise. Motivate Publishing provides
comprehensive publishing solutions for clients from government institutions to
large and small corporations.

The Arabian Heritage Series is a constantly expanding
collection of works, conceived by Motivate Publishing,
which focuses on diverse areas of life in the Gulf, while
educating, informing and entertaining readers.
Some of the region’s greatest explorers, travel writers
and photographers have worked with Motivate to
produce books of the highest quality; these include
flagship titles by such luminaries as Sir Wilfred Thesiger,
Ronald Codrai OBE, Royal Photographer Noor Ali Rashid
and Patrick Lichfield.
Motivate’s Gulf Business Books imprints continues to
grow and expand its international reach. Other imprints
such as What’s On Guides also build on the success of
the group’s most recognised brands. Motivate’s book
publishing division plays a key role in the development
of the regional publishing industry through its support
of such events as the Abu Dhabi International Book Fair
and the Emirates International Festival of Literature as
well as representing the region at book fairs around
the world.
Motivate has published two books by His Highness
Sheikh Mohammed bin Rashid Al Maktoum, Vice
President and Prime Minister of the UAE and Ruler of
Dubai: My Vision, his best selling autobiography and,
in March 2009, Poems From The Desert.
The company’s efforts have been rewarded with
numerous prestigious accolades including two
Sultan Al Owais Awards for Literature, three IAA-
GCC Retail Publisher Awards and two Sharjah Book
Fair Awards.

What’s on guides

living in series: ARABIAN HERITAGE

77
. Arabian Gallery
The Arabian Gallery
Our dedicated Arabian Gallery boasts the full range of Motivate books,
original artworks, photographs and antique lithographs.
The Arabian Gallery opened in 2005 and is the only
specialised outlet in the Middle East dealing
exclusively with Arabian-themed books. Motivate’s
full range of authoritative books, dedicated to
Arabian heritage are all available for purchase in
addition to selected titles from other publishers.
The layout of the gallery provides a conducive
setting for book browsing and purchase, with simple,
modular shapes and comfortable seating affording a
clean, light environment. Display cabinets containing
memorabilia from the time of Sir Wilfred Thesiger’s
life among the Bedu provide authentic finishing
touches and include one of Sir Wilfred’s Leica
78
cameras, with which he took many of the striking
photographs seen in his books.
Alongside a comprehensive range of books, a
gallery of fine-art prints of Arabia by photographers
including Sir Wilfred Thesiger, Noor Ali Rashid,
Ramesh Shukla and Patrick Lichfield are offered for
sale together with a number of original paintings by
artists famous for their Arabian work. The Arabian
Gallery also stocks rare and antiquarian books about
the region, as well as David Roberts lithographs.
The Arabian Gallery can be found at Motivate
Publishing’s head office in Garhoud, Dubai.
Arabian Gallery .

79
. Motivate Digital

80
 Motivate Digital .

Connecting to Motivate Online

Motivate Publishing has several online products serving as brand extentions to a
number of magazine titles, as well as websites serving a unique and specific
purpose of their own.
Motivate Publishing’s digital operations have a rich heritage and a bright future.
BooksArabia.com was one of the Middle East’s first true e-commerce websites and
continues to offer an ever-expanding online inventory of books sourced from Motivate’s
own portfolio of titles as well as from publishers around the world.
Motivate also operates a range of microsites dedicated to some of the region’s most
high-profile events, including What’s On Awards (www.whatsonawards.com), Emirates
Woman Awards (www.emirateswoman.ae/awards) , Campaign Photography Awards
(www.campaignphotographyawards.com), British Business Awards (www.bbawards.com)
and Business Traveller Awards ME (www.btme.ae).
And with broadband penetration across the region set to explode, Motivate has a
comprehensive expansion plan in place for 2010/11 which will see the introduction of
new consumer and business-to-business sites.

81
. Creative Solutions

Creative Solutions
For advertisers requiring additional enhancements to reinforce the impact of
their campaign Motivate Publishing can offer some imaginative solutions.

Bookmark
A flexible advertising technique which can be attached onto a magazine page to
promote your business and can be run across a suite of Motivate titles.

BARN DOORS
Barn doors are a fantastic creative platform,
however, in order to protect the integrity of the
Magazine, the format is strictly reserved for brands
with the right associations with Motivate titles

Gatefold
Gatefolds are a dramatic way of gaining readers’ attention, because of their size
they provide more space for clients to get information across. The front cover
opens to the right.

False cover/jacket
A highly visible advertising
technique, this is the first image a
magazine reader will see that is
more prominent than the cover.

82
 Creative Solutions .
SAMPLING
This is where a company may include a sample of their
product with the distribution of the magazine. The
product is encompassed in a polybag.

TAGs
a small marker which protrudes
from the magazine to draw
attention to your advert.

Tip On
A promotional item, such as a
magnet or game piece, affixed to
the cover of a publication. Glued
inserted cards are attached by low
tack fugitive adhesive. Tip-on cards
can only be attached to premium-
paid right hand pages.

BELLY BAND
Combined with your branding and
artwork, they offer a unique packaging
component to bundle and promote your
product. Belly Bands are the first thing that a
reader will see, providing a high impact effect.

Loose Inserts
The insert of a pre-printed insert into the magazine,
which is smaller in size than the dimensions of the
publication. This is a great way to distribute your
literature straight into the hands of your target audience.

83
. Motivate Events

Motivate Events
Motivate Publishing has several online products serving as brand
extentions to a number of magazine titles, as well as websites serving
a unique and specific purpose of their own.

Business events: Consumer events:

l Gulf Business Awards
l British Business Awards
l Roundtables
l Recruitment Fair
l Campaign Photography Awards
l MICE Seminars
l Top 50 Venues Party
l MICE & Events Party
l Business Traveller Awards
l What’s On Awards Dubai
l What’s On Awards Abu Dhabi
l Emirates Woman Awards
l Fashion with a Heart
l Golf Digest Awards
l Hello! Personalites of the year

84
Motivate Events .

85
. Dubai Lynx
Dubai Lynx is the leading advertising festival in
the Middle East and North African region for the
creative community. It boasts an inspirational and
hard-hitting two day learning programme,
featuring top local and international speakers.
Presented by Motivate Publishing and the
Cannes Lions International Advertising Festival,
Dubai Lynx is held with the support of Dubai
Media City (DMC) and in association with the
UAE Chapter of the International Advertising
Association (IAA).
The Dubai International Advertising Festival
brings together advertising talent from across the
Middle East and North Africa region (MENA), as
well as from around the world. The festival boasts
16 seminars and four workshops over two days.
What’s more, it features exhibitions and
86
Dubai Lynx 2010 Logo
screenings to provide creative inspiration and
learning opportunities
This is the to the
2010 logo for Dubai advertising
International and
Advertising
Festival. The ‘ear’ logo should always be in this proportion
allied industries.
to the type. The logo should not be broken up.
The festival culminates with the Dubai Lynx
Advertising Awards, which honours and
celebrates creative excellence in Print, Outdoor,
TV/Cinema, Radio, Media, Direct & Sales
Promotion, Interactive and Integrated advertising.
As well as rewarding the creative sector, Dubai
Lynx provides an opportunity for the very best
young advertising and media talent from the
MENA region to demonstrate their skills through
the young creatives competition.
 .

Now in its third year the

Dubai International
Advertising Festival,
incorporating the Dubai
Lynx Awards, continues to
reward creative excellence.

87
. Motivate Val Morgan

Be a Star of the Screen

Target a young, affluent, sophisticated audience with proven spending power,
who are technology-savvy, as well as brand and fashion conscious.

Motivate Val Morgan Cinema Advertising FZ LLC,
a joint venture between Motivate Publishing and
Val Morgan Cinema Advertising, was formed to
represent the screen advertising interests of leading
cinemas in the Middle East. Based in Dubai Media
City, Motivate Val Morgan provides advertising
opportunities in the luxury state-of-the-art
multiplexes in the United Arab Emirates, Lebanon,
Jordan and Syria. The joint venture is a natural
extension of the core business activities of both
companies. Motivate’s experience and profile at the
top of the advertising sales market is complemented
by Val Morgan’s experience and understanding of the
cinema market worldwide.

88
Advertising benefits: Typical Cinema Audience profile
l Unique distraction-free environment l Youthful, sophisticated and multicultural
l Unrivalled impact and advertising recall l A
 ffluent – high spending power and
l Minimum wastage disposable income
l Prestigious showcase for brands l Good educational background
l Growing audiences l Fashion and brand conscious
l L imited availability and less clutter maximises l Keen to have and use the latest technology
share of voice l Difficult to target with any other single media
l  remium environment with dynamic new
P
world-class cinemas

Variety of options
l M
 otivate Val Morgan offers a variety of effective cinema advertising options for on screen and off screen
branding and tactical campaigns.

89
. Contact Details
Head Office
l Motivate Publishing l Abu Dhabi
PO Box 2331, Al Garhoud Street, Dubai, Motivate Advertising, Marketing & Publishing
United Arab Emirates PO Box 43072, Abu Dhabi,
Tel +971 4 282 4060, Fax +971 4 282 0428 United Arab Emirates
Email motivate@motivate.ae Tel +971 2 677 2005, Fax +971 2 677 0124

l Dubai Media City l London

Motivate Publishing FZ LLC Motivate Publishing Ltd,
Office No 508, Building No 8, Dubai Media City, Acre House, 11/15 William Road,
United Arab Emirates London, NW1 3ER, United Kingdom
Tel +971 4 390 3550, Fax +971 4 390 4845 Email motivateuk@motivate.ae

International media representatives

l AUSTRALIA l INDIA
Okeeffe Media Media Star
Tel +61 89 381 7425, Fax +61 89 382 4850, Tel +91 22 281 5538/39/40, Fax +91 22 283 9619,
okeeffekev@bigpond.com.au ravi@mediastar.co.in
l ITALY
l CHINA/HONG KONG IMM Italia
Emphasis Media Limited Tel +39 023 653 4433, Fax +39 029 998 1376,
Tel +85 22 516 1048, Fax +85 22 561 3349, lucia.colucci@fastwebnet.it
advertising@emphasis.net
l JAPAN
l CYPRUS Skynet Media Inc.
Epistle Communications & Media Tel/Fax +81 43 278 6977,
Tel +35 72 246 6555, Fax +35 72 276 9999, skynetmedia@y2.dion.ne.jp
nasreenk@epistlemedia.com
l TURKEY
l FRANCE/SWITZERLAND Media Ltd
Intermedia Europe Ltd Tel +90 212 275 8433, Fax +90 212 275 9228,
Tel +33 15 534 9550, Fax +33 15 534 9549, mediamarketingtr@medialtd.com.tr
administration@intermedia.europe.com
l UK Spafax
l GERMANY Inflight Media
IMV International Media Service GmbH Tel +44 207 906 2001, Fax +44 207 906 2022,
Tel +49 211 887 2310, Fax +49 211 887 2919, nhopkins@spafax.com
j.hoffmann@vhb.de
l USA
Redwood Custom Communications Inc.
Tel 212-473-5679 x 313 , Fax 212-260-3509,
brigitte.baron@redwoodcc.com
Subscriptions
l For full advertising information or to subscribe to any of Motivate Publishing’s market leading
titles visit www.mpmediakits.com, alternatively feel free to call our head office in Dubai on
Tel: +971 4 282 4060

90
Winner of the first BPA Global Audit Circulation Competition-2009
 motivate publishing
HEAD OFFICE: PO Box 2331, Dubai, United Arab Emirates tel +971 4 282 4060 FAX +971 4 282 0428
motivatepublishing.com