BUSINESS 12 APRIL 2010

ENVIRONMEN
T

UFON
E
Assignment
Business Environment
Submitted to :

SIR, MUHAMAD JAMSHED KHAN (lecturer)

Submitted by :

ZALAND SHER

1st semester,

Date of submission:21-04-2010

Department of HND-Business
Edwards College Peshawar
Assessment Brief

1. Unit and Assessment Details

Course Title: HND Business

Unit Name: Business Environment
Assessor: Muhammad Jamshed Khan
Internal Verifier: Mr. Bilal

Assessment Title: Objectives and responsibilities of an organization

Assessment Method: Report
Assessing in: Individually
Outcomes Covered: 1

Issue Date: March 11, 2010

Due Date: April 19, 2010

Learner
College No. Learner Name Learner Signature

Learner’s
Declaration: I
confirm that
the work
submitted for
this
assignment is
my own.
Date
Outcomes Covered
 Identify the mission, objectives and  Identify the mission, values and key
responsibilities of an organization objectives of an organization and
within its environment assess the influence of stakeholders
 Evaluate the extent to which an
organization achieves the objectives
of three stakeholders
 Explain the responsibilities of an
organization and strategies employed
to meet them

Introduction

Ufone PTML is a wholly owned subsidiary of PTCL established to operate cellular telephony.
The company commenced its operations, under the brand name of Ufone, from Islamabad on
January 29, 2001
During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired
by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management
of Ufone has also been handed over to Etisalat. During the year July 2005 to June 2006,
Ufone continued on the path to success. The Company further expanded its coverage and has
added new cities and highways. Ufone has network coverage in more than 750 cities, towns
and across all major highways of the country.

During the year Ufone successfully completed the network expansion of Phase IV in existing
as well as in new cities and towns, which amounted to more than US Dollar 170 million. As a
result the asset base of the Company has increased from Rs. 20 billion to Rs. 27 billion.

During the year Ufone adopted the policy of simplified tariffs with no hidden charges, which
resulted in positive impacts on the usage trends of subscribers as well as total subscriber base,
which has increased from 2,579 k in June 2005 to 7,487 k in June 2006. Ufone currently
caters for International Roaming to more than 200 live operators across 121 countries and
introduced International roaming facility for Prepaid subscribers in Saudi Arabia, United
Kingdom, United Arab Emirates, Singapore, Portugal, Thailand, Cyprus, Bangladesh,
Uzbekistan, Tunisia and Kuwait with lowest rates, featuring no security deposit and
activation charges. GPRS Roaming facility is available with more than 90 Live Operators
across 66 countries. The company has also been awarded a new License for providing
cellular services in Azad Jammu & Kashmir and Northern Areas

Mission Statement

To become the best cellular communication option available in the country for “U”.

Vision Statement
In order to evolve with our customers and to keep pace with your needs, we rejuvenated and
revamped our image by changing our visual identity. At Ufone we understand the value of
words and the need to communicate effectively and efficiently at all levels of society, which
is why our primary focus is on U, our valued customers bring strength to our company.
With a fresher look than is accepted and appreciated across the board by people of all ages,
we aim to connect with you and provide you state of the art services. No matter who you are,
where you are, what you want to say, how you want to say it or how you feel, you are our
focus. Because at Ufone, it’s all about U,

Objectives of Ufone
 One of the main objectives of Ufone is to capture larger market share by maintaining
their quality in product and services.

 Ufone desires to become the leading telecommunication service resource in Pakistan

by achieving organization goal and customers satisfaction.

 Ufone believe in innovation and creativity with the passage of time to provide
adequate product and services to customer and gain competitive advantages.

 Ufone believes in maximizing shareholders, which will help the organization to invest
more.
 Ufone the finance department wants to reduce its extra costs to avoid financial
instability.
 Ufone is willing to provide best quality services to customers and it will be profitable
for organization, Ufone wants to earn profit by providing satisfying customers need.
 Ufone desires to become the leading telecommunication service resource in Pakistan
by achieving the organization goals and customer satisfaction .
PUBLIC ORGANIZATION
As the name indicates public organization means that organization which works for
improving the life of the general people but have less concern of producing profits these
organizations are generally known as public organizations. basically different Business
Activities that are owned, financed and controlled by the state through government or
local authorities can be also be defined as a Public organizations(banks, media, hospitals
are some examples of public organizations).

PRIVATE ORGANIZATION
Private limited companies are small- to medium-sized businesses that are often run by a family
or small group of owners.
In private organization the Owners and managers draw salaries and are only responsible for the
business up to the amount that they have invested in the company, and are not responsible for
the debts incurred by the company unless signing a personal guarantee (Ufone, Ptcl, Wapda
are some examples of private organizations).

CHARITABLE ORGANIZATION
Charitable organizations are generally known as not for profit organizations. These
organizations are just focused on helping the poor, making their life proper and to give
them proper education etc (NGOs, different Trust, are examples of charitable
organizations)

Strategies to satisfy the customers:

Customer’s interests are almost completed because UFONE is providing them the best
communication services and the best network throughout Pakistan and also in few other
countries like Saudi Arabia, United Kingdom, United Arab Emirates, Singapore, Portugal,
Thailand, Cyprus, Bangladesh, Uzbekistan, Tunisia and Kuwait etc( international roaming). Along
with the best services UFONE is also providing them status as they are the part of Pakistan. So
that’s why customers are using UFONE services feels proud and better than others

Strategies to satisfy the shareholders:

UFONE is willing to increase the number of its shareholders because it will improve its
performance by investment of shareholders.
It is obvious from the performance of UFONE that foreign investors (Etisalat) are investing in
UFONE and they are generating more profit for organization and themselves in order to achieve
their objectives.

Strategies to satisfy the employees:

As the UFONE is increasing every day so the numbers of complaints are increasing directly. There
is no limit of these complains so we cannot say that the objectives are completed. And these
objectives can never be completed. But employees are trying hard to solve them and regularly
 improve them that is why company is giving them regular promotions and are regularly valuing
them.

Strategies to satisfy the government:

Government of Pakistan encourage the services of UFONE and in response UFONE is paying
taxes to government of Pakistan which is used to stable the economy, UFONE have hired fresh
degree holders which is creating employment chances for young generation and that is an asset
to the nation.

Outcome = 1.3
Shareholder views:
The general idea of shareholder view is “to maximize wealth and profit”
The shareholder thought about the management of a business is that it has the only one social
responsibility to increase the profit for the share holders.Because they are the owner of the
business and they have the right to support the maximum return on investment and they want
the maximum profit for their own not for society.

STAKEHOLDER’S VIEW:
The general idea of stakeholder view is "not only to maximize wealth but also have a concern
with the social work”
We should go for stakeholder view because as we already know that Pakistan is a developing
country so through stakeholder view we can reduce the burden on the government like hiring
of employees reduces the unemployment, paying of taxes to the government increases the
budget of the country which in return used for the welfare of the society and providing the
good quality service to attract the costumers etc

Responsibilities of UFONE:
The main responsibilities of UFONE are:
 Maximum sales.
 Maintaining and improving quality services.
 Long run investments.
 Making loyal customers.
 Social responsibility.
 Employee’s welfare.
 Health and safety.
The above points are discussed below in details:

Maximum sales:
First of all the responsibility of the organization is to sell the maximum tickets and to obtain
maximum profit.

Strategies used to fulfill:

 For achieving maximum sales and obtaining profit UFONE has opened its franchise's
and their agents are in every city of Pakistan, which provides perfect customer services and
sells connections for them. UFONE head offices deals with promotion and selling of
connections and also rewarding their agents which make their agents to work more and more.
UFONE mainly generates their profits from sells agents.

Maintaining and improving quality services:

UFONE has maintained its quality through the years. They do not compromise on quality.
They want to deliver quality services at reasonable prices. They are also trying hard for
improvement of quality.

Strategies used to fulfill:

For maintaining and improving their services quality UFONE logistic department is
examining their network and also taking the notice about the customer complains they are
providing their services through the country with reasonable prices, low calling rates and
packages. Other than this they also want to know about the performance of UFONE and their
services and about problem which they are facing. UFONE is also providing good value
added services i.e. Virtual Private Network, Call Management, Missed Call Notification,
Phonebook Saver and a host of Infotainment and Entertainment services.

Long run investment:

UFONE is passing yearly budget for the development of their company in Pakistan. UONE is
investing a lot in their business because the manager in the regional office gives us the
information that the head office gives them Rs.1,000,000 monthly. From these we can judge
that they may invest a lot in their business .Due to business secrets they didn't give me correct
information.

Strategies used to fulfill:

With the budget provided to them they try to make their services better because they believe
“There’s always room for improvement”. For this purpose they venture into virgin areas and
provide their services over there. This move can give them a competitive edge over their
competitors.

Making loyal customers:

UFONE believes in maintaining healthy relationship between them and their customers.

Strategies used to fulfill:

For this purpose they check up on them daily, they give those forms for their comments about
them, and ask them about the problems relating to services and network. Another way of
being in contact with their customers is customer services department. UFONE customer
service department is providing perfect services. UFONE believe “Customer is always right!”

Social responsibility:
As UFONE is operating in Pakistan as well as outside; therefore it has some social
responsibilities which are necessary in society of Pakistan. These social responsibilities
include the social cultures, laws and regulations of government of Pakistan or the other
country in which they serviced and ethical issues in Pakistan or the other particular country in
which they serviced. UFONE should have to keep in mind all the social cultures of Pakistan
especially in promotional activities; otherwise it will lose its customers. It is the responsibility
of UFONE to work within the rules, regulations and laws of government of Pakistan.

Strategies used to fulfill:

As Pakistan is an Islamic country therefore UFONE is advertising in very good manner in
order to get positive results, it is keeping in mind all the culture of this country and acts
according to this culture, it is avoiding all sort of unethical activities in its business and works
under the rules, regulations and laws of government of Pakistan. UFONE is trying its best to
solve all the complaints of its customers. UFONE is willing to meet all its responsibilities and
to focus on maintaining high quality of service, satisfy its customers and increase the value of
investment for the shareholders in order to perform best in the market.

Employee’s welfare:
Employee welfare is also a responsibility of organizations because its overall performance is
dependent on their employees. If an organization is taking care of its employees, so obviously
their performance will be very good. Majority of organizations provide different services to
their employees including financial support, medical services, different rewards and free
education for their children. Similarly some organizations provide medical services to their
retired employees as well. Therefore it is the responsibility of every organization to have
effective human resource development department.

Strategies used to fulfill:

UFONE use different strategies to meet its responsibilities. UFONE is taking special care of
its employees and is providing excellent medical services to its in-service employees
including hospital and outpatient medical treatment; it is also providing financial support to
its employees.

Health and safety:

It is the responsibility of an organization to take care of health and safety of their employees
working in organization. In any organization along with other HRM functions, the success of
a safety and health program requires the support and cooperation of managers. An
organization must support safety and health with an adequate budget. It is the responsibility
of organization to periodically evaluate health and safety program.

Strategies used to fulfill:

It is taking care of the health and safety of its employees and labors. It has a very good human
resource department for employee welfare in the organization and for the protection of their
rights.