Science for Designers: Intelligence and the Information Environment - Point of View - February 2012

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POINT OF VIEW / FEBRUARY 2012 / SCIENCE FOR DESIGNERS: INTELLIGENCE AND THE INFORMATION ENVIRONMENT

About This Blog

Feb 25, 2012

Point of View

08:00 AM
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Science for Designers: Intelligence and the

Information Environment
Mic hael Mehay an d Nikos A . S alingaros

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Two buildings directly across from one another on Burnside Street in Portland, Oregon, presenting very different kinds and
degrees of information to pedestrians: The building on the right offers information about time and aging, individual
business activities, entrances, different room volumes inside, and much more. The building on the left has none of that
information. Instead it has a series of panels devoid of information beyond color, and following a relentlessly repetitive
pattern, but arranged in what the designers hope is an artistically pleasing way. We may or may not prefer the view on the
left, over the more old fashioned view on the right, based upon our cultivated artistic tastes, our preference for
cleanliness, etc. But when it comes to the brains hunger for stimulating information about its world, the view on the left
offers only superficial and poorly nourishing information.
Image: Michael Mehaffy

Looked at in a certain way, the human environment is a kind of massive delivery system for critically
useful information. It gives us information about obvious concerns, like where we are, where we

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need to go, where we might find food, where to look out for dangers (speeding cars, unsafe dropoffs, etc.) and many other things. And more subtly but importantly, it tells us where we will most likely
feel safe and well. It now seems that when we find an environment beautiful, a form of integrated
higher-level information telling us something important about the structure of the place, it is likely that
its doing something positive for us. A grove of delicious ripe fruit is likely to be much more beautiful
than one of diseased trees and rotted fruit and thats no coincidence.
Our aesthetic discernments have evolved as sophisticated assessments of what is likely to be in our
best interest as organisms. Put simply, we have a natural hunger for beauty because we have a
natural hunger for the deeper, biologically relevant characteristics of places and things that we find
beautiful. This works through information input and our neurophysiological system, which developed
to process and interpret information and to discern its relevant and often hidden meaning beneath

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the obvious.
There is also evidence that we strongly prefer information grouped into patterns that we can mentally
manage most easily as the psychologist George A. Miller showed, we seem to prefer chunks of
two and three, and, combinations of these, up to about seven or so. We also seem to have a natural
affinity for the complex patterns that plants and other natural structures exhibit. This is one reason
that we have an instinctive affinity for certain biological patterns, termed biophilia (see our post
Frontiers of Design Science: Biophilia).
Research in environmental psychology reveals that we prefer information-rich environments, though
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we like them to be easily broken up into manageable higher-level informational chunks: buildings
and spaces that have coherent relationships, that have identifiable pathways and entrances, that are
layered in room-like sequences, that offer enticement, that form complex circuits and spatial
relationships. The most attractive streets for pedestrians have these kinds of intricate, informationrich structures. And we prefer that the surfaces of buildings present us with rich information that we
can decompose into manageable units that are still related among themselves and to the overall
whole (they define a system). This means, among other things, that the structures at different
scales do not have too abrupt a relationship to one another, but instead, have a coherent,
proportional kind of relationship. Geometrical coherence, both on the same scale, and across
different scales, seems to play a key role in what we perceive as beautiful and nourishing.
What about environmental art? Surely, as a cultural construct, art is a much more plastic
phenomenon, shaped by creative expression rather than biological needs? Well, the answer is yes
and no. We can, indeed, distort the normal evolutionary relationships between people and their
environments to create exciting, disturbing, provocative experiences of art but such changes are
not without consequence. In exchange for these short-term benefits, we may well create long-term

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negative consequences for human health and wellbeing. When were talking about gallery
experiences, this is probably a limited risk. But at the scale of ordinary human environments,
experienced hour after hour, day after day, there is growing evidence that the effect could be
disastrous.
One of the most fascinating and intriguing such impacts seems to be in the ability of the environment
to stimulate our ability to learn. Incredibly, it seems, the environment can make you smarter or
dumber! Some of the evidence for this surprising finding comes from animal studies. In an
experiment conducted by R. Kihsinger et al., some trout were bred in minimalist tanks while others
were raised in a more naturalistic setting a tank that included a floor of pebbles. The brain size of
those fish was then measured (specifically, the region of the brain that is responsible for intelligence),
and both compared to that of wild trout. It turns out that brain size for the three groups was markedly
different: significantly larger for those raised in a more naturalistic environment than for trout raised in
minimalist tanks. Yet when compared to trout caught in the wild that are exposed to a far richer visual
and otherwise experiential environment, the wild trouts brain was larger than even the laboratory
trout raised in tanks lined with pebbles.
In related experiments by G. Kempermann et al., this time on mice, a significantly larger number of
neurons were found in the region of the brain responsible for intelligence, in two similar groups, one
raised in an architecturally enriched environment, and the other raised in featureless cages. In a
separate study, A. Sale et al. found a vastly improved development of the visual system in the brains
of mice raised in architecturally enhanced vs minimalist environments. Note that the portions of the
brain responsible for visual acuity and intelligence are tightly interlinked. These experiments
vindicate a central finding by the father of modern neuropsychology, Donald O. Hebb, who claimed,
in the late 1940s, that an environment enriched with ordered complexity enhanced intelligence in a
permanent manner. Hebb concluded that rich experience of all types (and not only ordered visual
complexity) is necessary for the full development of animal intelligence.
A scientific breakthrough came in the 1960s when M. Rosenzweig and his research group
established beyond any doubt that enrichment of the environment leads to structural changes in the
brain of animals. It seems that humans, and other animals before us, evolved what we now call
intelligence as a tool to interpret the complexity incoming information of the natural
environment. We eventually began to shape our own environment, and projected a similar
complexity onto it outgoing information in the form of mural paintings, color, ornamentation, and
fractal shapes.
Since the beginning of our evolution into humans, characterized by our urge to build and to create
art, we have been involved in a two-way mutual reinforcement of environmental complexity of a very
particular kind. Damaging any piece of this interchange mechanism damages the entire system. But
what does this mean, in human terms? Countless studies have established that the rearing
environment dramatically impacts brain growth in children. In 1994 the Carnegie Task Force issued a
report warning that children raised in experientially poor environments suffer permanent setbacks as
compared to those raised in richer, more enhanced environments. This was in line with the Head
Start program begun several decades earlier in the US.
Turning to philosophy and robotics gives us a new insight into what might be going on. In 1998, A.
Clark and D. Chalmers proposed the extended mind concept, where the workings of our mind
actually extend beyond the brain and into our surroundings. An interplay takes place between our
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thoughts and internal memories, and knowledge and information stored outside yet within ready
reach. Mobile robots do, in fact, use their environment as their memory they have no stored
internal memory, and thus save enormous computational overhead. Rodney Brooks Mars Explorer
works in precisely this way. Its ability to navigate its environment comes from an intelligence that
links internal processors with external information. This implies that the environment is crucial to the
development of our brain: our mind is an integral part of our environment, and if we wish it to engage
our intelligence, the environment should embody the same degree of organized complexity as our
neurological processes themselves.
Two possible connective scenarios are thus strikingly contrasted. 1. In an information-sparse,
minimalist environment, our mind stops at the skulls interior. 2. In a coherently complex
environment, our mind can extend into and interact with the visual information stored outside. In the
latter case, we are situated in a vastly richer information field that drives our brains growth in order
to process and interpret this information.

Can Louis Sullivan make us smarter? Corner entrance to the Carson, Pirie, Scott & Company Store, Chicago, 1899.
Image: Nikos A. Salingaros.

Our brains connections change even in adults, but especially so in the forming child brain in
response to coherent complex inputs. Although data for the influence of architectural environments
on humans is sketchy, it has been established that an activity certainly alters the brains connectivity.
Actively playing music or performing a sport, for example, reinforces the wiring of the neurons
responsible for that physical activity. Parents the world over encourage their children to take music
lessons, if they are in a position to do so, not to make them into professional musicians, but because
the ordered informational complexity of classical music is believed to help students perform better in
school.
Granted, its a leap from talking about mice and trout to suggesting that our everyday environment
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requires ordered complexity, and that this is not as usually assumed a simple matter of
individual taste. If future experiments reveal influences on human beings, we expect to find that
environmental factors do indeed shape our own intelligence. Most importantly, their effect on the
developing intelligence of our children is bound to be even greater than on adults with fully-formed
brains.
So what are the lessons for designers of the human environment? The information content of our
creations has a profound effect upon human life, and potentially, human wellbeing. We may decide to
create minimalist environments because somebody finds them ideologically exciting, arresting, or
fitting expressions of industrial technology. Thats essentially what the early Modernist architects did
and were slowly beginning to recognize the profoundly damaging consequences of that fateful
approach. Or we may decide to impart other kinds of information the dramatic expressions of new
avant-garde art, the eye-catching advertising of products, or the packaging of exciting industrial
forms or perhaps some mesmerizing combination of these. But to the extent this information
disrupts and displaces other kinds of information to which we are biologically attuned, the evidence
suggests, it can do great harm. So it seems that if we truly want the wellbeing of our users if we
see ourselves as honored design professionals, with a duty of care then we must work to imbue
our environments with the kind of information richness that human beings actually need. This is a
different way of looking at design, but perhaps a vitally needed one.
Michael Mehaffy is an urbanist and critical thinker in complexity and the built environment. He is a
practicing planner and builder, and is known for his many projects as well as his writings. He has
been a close associate of the architect and software pioneer Christopher Alexander. Currently he is
a Sir David Anderson Fellow at the University of Strathclyde in Glasgow, a Visiting Faculty Associate
at Arizona State University; a Research Associate with the Center for Environmental Structure, Chris
Alexanders research center founded in 1967; and a strategic consultant on international projects,
currently in Europe, North America and South America.
Nikos A. Salingaros is a mathematician and polymath known for his work on urban theory,
architectural theory, complexity theory, and design philosophy. He has been a close collaborator of
the architect and computer software pioneer Christopher Alexander. Salingaros published
substantive research on Algebras, Mathematical Physics, Electromagnetic Fields, and
Thermonuclear Fusion before turning his attention to Architecture and Urbanism. He still is Professor
of Mathematics at the University of Texas at San Antonio and is also on the Architecture faculties of
universities in Italy, Mexico, and The Netherlands.
Read more posts from Michael and Nikos here.

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