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Universal Access
About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader
mobility industry. Nokia connects people to each other and the information that matters to them with
easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media
and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
Nokia Corporation
PO Box 300
Fi-00045 Nokia Group
Finland
Phone: +358 (0)7180 08000
www.nokia.com
Copyright 2006 Nokia. All rights reserved. Nokia and Nokia Connecting People are registered trademarks of Nokia Corporation.
Nokia is about
connecting people
Contents
1. A shared vision
Introduction by Olli-Pekka Kallasvuo
President and Chief Executive Officer, Nokia
11
15
6. Affordable connectivity
24
7. Making it happen
29
34
1. A shared vision
Our vision is of a world where everyone can be connected to anyone or to
anything. A world of connected societies that enables people to fulfill their
potential and realize their aspirations. We regard universal access as much
more than an industry goal for us it is a responsibility.
Olli-Pekka Kallasvuo
President and Chief Executive Officer
Nokia
Cumulative growth
Million
1400
1200
1000
Mobile phones in
New Growth Markets
5 times more mobile
handsets than PCs in the
new growth markets
Installed base of PC in
New Growth Markets
800
600
400
200
0
1999
2001
2003
2005
10
Figure 1: Mobile technology is the best way to bridge the digital divide
11
Beneficial connections
7.5
Surplus for
end users*
3.7
4.9
1.8
2.1
Penetration, %
Low entry cost and total
cost of ownership
2.1
0.6~1.2**
2.0
0.3
0.4
1.1
Philippines
China
India
~3.8
~4.5
3.2-4.5
41
28
Simple and user-friendly
interface
No need for a permanent
power supply
Cost-effective infrastructure
Widely available and
scalable technology
12
Why mobile?
1.9
Commonly perceived
wireless value
Low installation costs and
short pay-back period
Less prone to vandalism,
theft and natural disasters
13
Efficient method of overcoming
geographic barriers
14
15
Often the first sector to be spurred into action by mobile technology is native
industry, with thousands of individuals becoming self-employed as soon as
they own a mobile phone. Mobility not only inspires creative, profitable new
business ideas, it also provides new opportunities for existing businesses.
16
Josephine Namala,
Village Phone Operator, Uganda
17
A good prognosis
At a fundamental level, simple connectivity between
healthcare workers enables them to deliver health
services more efficiently and with higher quality.
Connecting patients in rural areas with healthcare
professionals such as doctors, nurses and
pharmacists, presents great new possibilities
in public healthcare.
18
19
20
21
22
A win-win scenario
As well as benefiting people who live in remote
areas without access to a traditional bank or who
are not accepted as customers of the traditional
banks, m-banking offers opportunities for
stakeholders including banks, operators, retailers
and vendors such as SIM card manufacturers and
handset manufacturers.
Banks receive revenue from a previously unbanked
market via interest gained on deposited cash, and
can combat the threat of money laundering by
monitoring the levels and frequency of customers
transactions. Network operators gain revenue from
text message charges and greater average revenue
per user (ARPU). They can also improve customer
retention through enhanced customer satisfaction.
Vendors can benefit from increased sales of SIM cards
and handsets as more people join the m-banking
revolution. And for customers, m-banking offers new,
more convenient ways to make financial transactions,
and can act as an incentive to start saving.
23
6. Affordable
connectivity
Access to appropriate technology
brings significant socio-economic
benefits, and mobile technology is
the most effective way to cater for
lower-income segments in rural areas.
There are now therefore two key
questions to be asked: What do rural
consumers need? And how can it be
made affordable?
Connectivity: Delivering
the right solutions
From lower-income consumers perspective,
connectivity means access to a handset and a
service. Each must possess three key attributes.
Handsets
Services
24
25
Affordability: Offering
the right price
Affordability has two dimensions: Cost how much
you pay; and cash how the payments are made over
time. It is important to treat the issues separately,
because the solutions to tackle each one are different.
26
Cash at hand
Services
71%
Handset
14%
Tax
15%
Mid income
Low income
Time
27
7. Making it happen
If the outcomes of universal access, such as better-connected citizens, more
productive businesses and more efficient public services, are to be achieved,
mobile communications must be affordable and available to all. Working
together, the key stakeholders (shown in Figure 5) can help make this a reality
by creating a virtuous circle.
Private sector
Public sector
Consumers
Civil society
28
29
Private sector
30
India already has one of the fastest-growing mobile-phone markets in the world.
At the end of August 2006, the nation had some 111 million mobile subscribers,
with a net addition of approximately three million new subscribers every month.
TRAIs policy initiatives to increase mobile-penetration rates in rural areas promise
to drive those figures even higher.
Affordable connectivity
Public sector
Enabling
environment
Regulation
& initiatives
31
Private sector
Affordable connectivity
Market
expansion
Income growth
Enabling
Socio-economic
environment
benefits
Social investment
Market
expansion
Socio-economic
benefits
Consumers
Consumers
Civil society
Enabling
environment
The socio-economic
benefits of multi-stakeholder
cooperation can help to generate income growth,
which in turn can contribute to greater tax revenues,
providing resources for further public-sector
investment in the enabling environment (shown in
Figure 9).
Market
expansion
Enabling
environment
Socio-economic
benefits
32
ICT
adoption
Socio-economic
benefits
Consumers
Income growth
Affordable
connectivity
Income growth
Public sector
Civil society
ICT
adoption
Enabling
environment
Private sector
Market
expansion
Public sector
Enabling
environment
Socio-economic
benefits
ICT
adoption
Regulation
& initiatives
Income growth
Social
investment
Civil society
Consumers
33
34
35