Barry Callebaut

Barry Callebaut is among the worlds largest cocoa producers and grinders, with an average annual production
of 1.7 million tonnes of cocoa.[1] It was created in 1996
through the merging of the Belgian chocolate producer
Callebaut and the French company Cacao Barry. It is
currently based in Zrich, Switzerland, and operates in
30 countries worldwide.[2] It was created in its present
form by the German immigrant Klaus Johann Jacobs.

producing chocolate couverture in 1925.

1.3 Merger & IPO

Belgian chocolate producer Callebaut and French chocolate company Cacao Barry merged in 1996 to form Barry
Callebaut. In 1998, Barry Callebaut was listed on the SIX
Swiss Exchange.[4]

Its customers include multinational and national branded

consumer goods manufacturers and artisanal users of
chocolate (chocolatiers, pastry chefs, bakeries, and cater1.4
ers), including Hersheys.[3]

Acquisitions since original merger

In addition to manufacture, the company undertakes research into chocolate recipes: for example, in recent
years it has launched tooth-friendly chocolate, probiotic
chocolate, chocolate with a high level of antioxidants
(sold under the brand name ACTICOA), and rebalanced chocolate, which has an improved nutritional prole. These improvements are based under Callebauts innovation strategy. Health and Wellness, experience and
indulgence, and convenience.

In 1999 the company acquired Swiss chocolate maker

Carma AG. In 2002, the group bought German company
Stollwerck. These acquisitions were followed in 2003
by the acquisition of Dutch-Belgian company Luijckx
Chocoladen N.V., AM Foods amba (vending mixes) in
Sweden in 2004, FPI Food Processing International in the
U.S in 2007 and KL-Kepong Cocoa Products Sdn Bhd in
Malaysia in 2008. It sold Stollwerck in 2011.[5]

Barry Callebaut is now present in 30 countries, operates about 45 production facilities, employs 6,100 people
and has annual sales of more than CHF 4.8 billion (scal
year 2011/12).[6] The company serves the entire food industry, from food manufacturers to professional users of
chocolate (such as chocolatiers, pastry chefs or bakers),
to global retailers. It also provides a comprehensive range
of services in the elds of product development, processing, training and marketing.

1.1

Barry Callebaut also opened chocolate factories in

Turkey, Russia, China, Brazil and Mexico.

History
Cacao Barry

Cacao Barry was founded by Charles Barry in France

in 1842. The companys founder traveled to Africa to
seek out a selection of cocoa beans that would enable
him to create his rst connoisseurs chocolate. In 1923,
Alexandre Lacarr took over the reins and carried out a
number of ambitious projects for the company. In 1952,
Cacao Barry became active from bean to gourmet choco- 1.4.1 Company history
late. In 1963, the company created Baking Sticks and
1999 Acquisition of Carma AG in Switzerland
simultaneously the chocolate croissant ('pain au chocolat'
). In 1973, they launched the Your demonstration part 2002 Acquisition of the Stollwerck Group in Gerner brand to introduce personalized assistance & supmany
port to professionals. In 1994, shortly before the merger
of 1996, they launched the Pure Origine of Cacao Barry
2003 Acquisition of Dutch Group Graverboom B.V.
brand.
(including Luijckx B.V.)

1.2

2004 Acquisition of the vending mix business of

AM Foods in Sweden

Callebaut

Callebaut was a Belgian company, founded by Eugenius

Callebaut as a brewery in Wieze, Belgium, in 1850. The
brewery began producing chocolate bars in 1911 and soon
switched entirely to chocolate production. They began

2004 Opening of a sales oce in Tokyo, Japan

2005 Opening of a chocolate factory in California,
U.S.
1

CHOCOLATE ACADEMIES

2007 Opening of a chocolate factory in Chekhov

(near Moscow), Russia

2012 Launch of Cocoa Horizons initiative based

on strategic pillar Sustainable Cocoa

2007 Major outsourcing contracts with Nestl,

Hersheys and Cadbury

2012 Purchasing Chatham facility from Batory Industries Company in Ontario (Canada)

2007 Acquisition of a cocoa factory in Eddystone,

Pennsylvania, U.S.

2012 Signing of long-term outsourcing/partnership

agreements with Unilever, Grupo Bimbo (Mexico),
and Morinaga (Japan)

2008 Opening of a chocolate factory in Suzhou (near

Shanghai), China
2008 Signing of the acquisition of chocolate production capacity from Morinaga & Company, Japan

2013 Opening of a chocolate factory in Eskisehir,

Turkey

2008 Opening of Chocolate Academies in Suzhou 2 Products

(China), Zundert (Netherlands), Mumbai (India),
Chekhov (Russia) and Chicago (U.S.)
Barry Callebaut oers a wide range of chocolates, llings
2008 Acquisition of a 60% stake in KL-Kepong Co- and decorations, compounds as well as other cocoa and/or
nut-based products for the chocolate, ice cream, biscuit,
coa Products Sdn Bhd in Malaysia
dairy, and other food industries. Their standard range is
2008 Strategic partnership with Biolands of Tanza- packaged as blocks, easymelts, drops, pearls, sticks or in
nia
liquid form. The company also oers chocolate products
to meet the special needs of artisan customers, including
2008 Sale of African consumer business
bakers, pastry chefs, hotels, restaurants and caterers.
2008 Opening of a specialty factory for frozen pastry in Alicante, Spain

In 2005, Barry Callebaut introduced a healthy chocolate product called ACTICOA, which contains higher levels of polyphenol antioxidants (cocoa avanols) than any
2009 Opening of a chocolate factory in Monterrey,
other chocolate; there is scientic evidence that these aMexico
vanols have particular health benets.[7]
2009 Sale of Van Houten Singapur consumer business to Hersheys
2009 Acquisition of Danish vending mix company
Eurogran
2009 Acquisition of Spanish chocolate maker
Chocovic, S.A.
2010 Opening of a chocolate factory in Extrema,
Brazil
2010 Signing of a long-term strategic partnership
agreement with Kraft Foods Inc.
2011 Acquisition of remaining 40% stake in Barry
Callebaut Malaysia Sdn Bhd, formerly KLK Cocoa
2011 Expansion of the existing supply and innovation agreement with Hershey
2011 Signing of long-term outsourcing agreement
with Chocolates Turn, Mexico
2011 Sale of Stollwerck to Baronie Group

3 Awards

In November 2005, Americas Test Kitchen named

Callebauts cocoa powder its top brand for baking. It
had previously named Callebauts baking chocolate
its best value in taste tests.
In April 2007, Barry Callebauts then-CEO De Maeseneire received the Vlerick Award from the Alumni
of the Vlerick Leuven Gent Management School.
In the January & February 2008 issue of Cooks
Illustrated magazine, Callebauts Intense Dark
Chocolate, L-60-40NV topped the recommended
list in a tasting of dark chocolate.[8]

4 Chocolate academies

In various locations all over the world, Barry Callebaut

has set up training centres for chocolate professionals
2011 Joint venture with P.T. Comextra Majora to who wish to improve their working skills in chocolate and
form P.T. Barry Callebaut Comextra Indonesia
learn about new trends, techniques and recipes. Chocolate academies are currently located in Wieze (Belgium),
2012 Acquisition of la Morella nuts in Spain
St.
Hyacinthe (Canada), Meulan (France), d
2012 Acquisition of Mona Lisa Food Products, Inc. (Poland), Singapore, Zrich (Switzerland), Banbury
in the U.S.
(United Kingdom), Suzhou (China), Zundert (the

3
Netherlands), and recently Mumbai (India) and Chicago
(US).

See also
List of bean-to-bar chocolate manufacturers

References

[1] Greil, Anita (10 January 2011). A Growing Taste for

Chocolate. Wall Street Journal. Retrieved 29 October
2011.
[2] Withnall, Adam (29 May 2015). Worlds largest chocolate manufacturer adds voice to warnings of 'potential cocoa shortage by 2020'". The Independent. Retrieved 29
May 2015.
[3] List of Chocolate Manufacturers. http://www.icco.org.
International Cocoa Organisation. Retrieved 29 May
2015. External link in |website= (help)
[4] http://www.barry-callebaut.com/21
[5] Koltrowitz, Silke (11 July 2011). Barry Callebaut sells
Stollwerck to Baronie Group. Reuters. Retrieved 23
February 2012.
[6] Barry Callebaut Annual Report 2011/12
[7] Patton, Dominique (30 November 2005). Barry Callebaut chocolate could be good-for the brain. Nutra Ingredients. Retrieved 26 November 2012.
[8] McManus, Lisa (JanuaryFebruary 2008), The Truth
About Dark Chocolate, Cooks Illustrated, pp. 2627

External links
Company website
Associate Press Report
Forbes News

8 TEXT AND IMAGE SOURCES, CONTRIBUTORS, AND LICENSES

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8.1

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8.3

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