2015 Web Copy Intensive Agenda

February 8-11, 2015

Austin, Texas

BLACK IS ALL GROUPS

GREEN IS FIRST-TIMER TRACK
ORANGE IS ALUMNI TRACK

Sunday, February 8th

3:30-4:00 p.m.

Registration Hallway outside Rio Ballroom

4:00-4:30 p.m.

Meet Your Clients: Introduction to the Clients Youll Be

Working with All Week Rio Ballroom
Rebecca Matter, Pam Foster

4:30-7:00 p.m.

Site Audit Consultations: Your Gateway to Great Web

Clients Rio Ballroom
Pam Foster

7:00-8:30 p.m.

Consult with clients who are anxious to improve their website

performance
"Grade" content using checklists and online tools
Spotlight hidden opportunities in a professional, comprehensive report
Lead to more work/content projects as you uncover all kinds of
additional web copywriting opportunities all to help your client soar
ahead of the competition and thrive

Networking Welcome Cocktail Reception Foyer B

Meet Your Copy Chief and Peer Review Group
(Jen Adams, Charlotte Crockett, Mindy McHorse,
Jackie Mehler, Rae Robinson, Heather Robson)

Monday, February 9th

7:00-8:00 a.m.

American Writers & Artists Inc.

Breakfast: Informal Networking with Speakers and Staff

Gatehouse
Alumni Track: Join Joshua for Breakfast
Agenda Subject to Change

2015 Web Copywriting Intensive

Monday (continued)
8:00-8:30 a.m.

Jumpstart: Building Your Web Copy Business Brazos 1&2

Joshua Boswell

8:30-11:30 a.m.

How to Develop a Killer Content Marketing Strategy for

Yourself and Your Clients Brazos 1&2
Brian Clark
"Writing content" doesn't sound like a big money gig, does it? But it can be.
In this session, youll learn:
Why effective content marketing is driven by smart strategy, both for
yourself and for your clients.
Discover how to position yourself as the perfect marketing expert that
will drive the right clients for you to your door.
Find out how to get paid over and over to "write content" as much
as you'd like!

11:30-11:45 a.m.

Hot Seat with Brian Clark Nick Usborne Brazos 1&2

11:45 a.m.-1 p.m.

Lunch Break: on your own (with your Peer Review group)

Get out and explore the terrific food options downtown with your
Peer Review group; meet your Copy Chief in the Lobby.

1:00-4:00 p.m.

The Invisible Sales Machine Brazos 1&2

Ryan Deiss

The 7-day sequence that strikes a perfect balance between revenuegeneration and relationship-building
The B + D + C Formula that guarantees higher opens, clicks, and
more sales from your email list
The 5 phases of this ultimate email game-plan and how they fit
together to strike the perfect balance between revenue-generation and
relationship-building
What you must do with subscribers who havent opened or clicked one
of your emails in 60 days

4:00-4:15 p.m.

Hot Seat with Ryan Deiss Nick Usborne Brazos 1&2

4:30-6:00 p.m.

Your Marketing Plan Part 1 Brazos 1&2

Joshua Boswell

6:00-7:30 p.m.
American Writers & Artists Inc.

Discover the exact five things every marketer must have before they
hire you.
Understand the winner's mindset that YOU must have to attract highpaying clients.
Introduction to the Ultimate 3-Step Getting Clients Master Plan. You'll
know exactly what to do, when to do it, and how to do it to attract,
close, and up-sell high-paying clients. Simplicity and results are key.

Networking Cocktail Reception Rio A Ballroom

Agenda Subject to Change

2015 Web Copywriting Intensive

Tuesday, February 10th

7:00-8:00 a.m.

Breakfast: Informal Networking with Speakers and Staff

Gatehouse
Alumni Track: Join Joshua for Breakfast

8:00-8:30 a.m.

Jumpstart: Building Your Web Copy Business Brazos 1&2

Joshua Boswell

8:30-11:30 a.m.

Advanced Web Writing: Optimize Everything Brazos 1&2

Nick Usborne
This advanced session will build on your existing knowledge of writing for
the Web and teach you advanced skills to share with your clients.
Topics covered will include:
On-screen optimization for copy, content, and social media
Writing for the funnel and not for the single page
Learning from the metrics of visitor behavior

11:30-11:45 a.m.

Hot Seat with Nick Usborne Rebecca Matter Brazos 1&2

11:45 a.m.-1:30 p.m. Lunch Break: on your own (work on writing assignments)
Get out and explore the terrific food options downtown

1:30-4:00 p.m.

Email Copy Made Easy: How to Generate a Full-time

Income From Writing Emails Brazos 1&2
Jay White

(Simultaneous Sessions)

Discover My Simple 10-Step Roadmap to Crafting Killer Emails for

Your Clients
How I Landed a Five-Figure Gig from a Major Client with ZERO
Experience
The One Simple Secret to Adding 30% ... 40% ... even 50% or
MORE to Your Copywriting Fees Instantly

4:00-4:15 p.m.

Hot Seat with Jay White Nick Usborne Brazos 1&2

1:30-4:15 p.m.

The Fastest, Easiest, Most Profitable Ways to Get More

Traffic, Build Your List, and Make Your Site Sell Pecos
Brian Edmondson

American Writers & Artists Inc.

How to Write Ads that Get Clicks and Drive Targeted Traffic to Your
Clients' Websites
Writing and Creating Landing Pages that Practically Force Prospects
to Say Yes and Subscribe
The Truth About Online Marketing and How to Master the #1
Financially-Valuable Skill Online

Agenda Subject to Change

2015 Web Copywriting Intensive

Tuesday (continued)
4:30-6:00 p.m.

Your Marketing Plan Part 2 Brazos 1&2

Joshua Boswell

7 p.m.

Secrets of the bird-of-paradise and how to use it to consistently attract

high-paying clients.
Leverage the power of your own toolbox ... how direct response is
accurately used to close and up-sell clients.
5 trust-triggers that build rapport. These have given me a 100% close
rate with clients. They never fail.
Life after clients. Looking beyond landing high-paying clients to
enjoying an incredible lifestyle of freedom and wealth.

Networking Dinner Party at Carmelos Ristorante Italiano

Downtown Austin (Advance RSVP required)

Wednesday, February 11th

7:00-8:00 a.m.

Breakfast: Informal Networking with Speakers and Staff

Gatehouse
Alumni Track: Join Joshua for Breakfast

8:00-8:30 a.m.

Jumpstart: Building Your Web Copy Business Brazos 1&2

Joshua Boswell

8:30-11:30 a.m.

SEO Keyphrase and Content Strategies for Non-Geeks

Brazos 1&2
Heather Lloyd-Martin
In this session, youll learn how to write top-positioned content that
converts like crazy, including:
How you can hunt and gather keyphrases and bring home the best
ones in the bunch!
How to write web copy that makes the Google-gods and your
readers smile.
Ways to make sure youre not over (or under) optimizing your content.

11:30 a.m.-1 p.m.

Farewell Luncheon Join us for a Networking Buffet Gatehouse

1:00-4:00 p.m.

Social Media Goes Mainstream Brazos 1&2

Nick Usborne
Topics covered will cover the following questions, and more:
What can social media do for my clients?
Does it actually work, and how can I track it?
What can it do for my freelance business?

4:15-5:30 p.m.

Next Steps: How to Turn This Marketing Machine On Brazos 1&2

Joshua Boswell

5:30-6:00 p.m.

Farewell Toast Join us in the Hotels Champions Sports Bar

American Writers & Artists Inc.

Agenda Subject to Change

2015 Web Copywriting Intensive