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Baby Drinks Market ( Infant Formula and Baby Juice)- Asia
Pacific Industry Analysis Size Share Growth Trend
Forecast 2014 - 2020
Published Date
21-05-2015
52 Page Report
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Press Release
REPORT DESCRIPTION
Transparency Market Research has published a new market study on the Asia Pacific baby drinks market
for the 2014-2020 period. According to the report, the market, which had a valuation of US$10.4 bn in
2013, is expected to attain a valuation of US$18.2 bn by 2020, increasing at a CAGR of 7.90% for the
period. The report, titled Baby Drinks Market - Asia Pacific Industry Analysis Size Share Growth Trend
Forecast 2014 - 2020, is available for sale on the company website.Typically, baby drinks are drinks that
are consumed by children below three years of age. In the baby drinks market in Asia Pacific, baby juice
and infant formula are the major products and are further broken down into ready-to-drink and
concentrated product types.
The report says that the Asia Pacific baby drinks market will display substantial growth in the coming years
due to several reasons. First and foremost, the increasing number of women in the workforce is driving
sales of baby drinks, mainly infant formula. Women employees require alternative arrangements to feed
their children since they cant tend to them for long hours.
Infant formula is largely available as dry milk in powder form, which, when mixed with water, becomes
liquid and can be fed to small children. The basic component of infant formula is cow milk, which is further
treated to be suitable for babies. Ready-to-drink liquids, which are sterile and sold in cartons, are the other
form in which infant formula is available in stores.
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In Asia Pacific, with the increasing purchasing power and large amounts of disposable income of
consumers, parents are tending to adopt easy nutrition and nourishment means for babies, which include
ready-to-drink baby products. Other than this, in countries in Asia Pacific such as China and India, the
increasing birth rate will foster the development of the baby drinks market in this region.
The report segments the Asia Pacific baby drinks market on the basis of product type into baby juice and
infant formula. Between the two, infant formula exhibits higher demand and the product segment
contributed 98.8% of the total revenue in the overall market in 2013. The product segment had a valuation
of US$10.3 bn in 2013 in the Asia Pacific baby drinks market and it is expected to retain its lead position
throughout the forecast period.
The report presents several reasons for the consistently rising demand for infant formula. Infant formula is
regarded to be the closest alternative to breast milk, hence, it is strongly recommended by physicians for
its nutrient content. This is the prime reason for the expected dominance of the infant formula segment in
the baby drinks market in the coming years.
On the contrary, baby juice exhibits low demand due to limited availability of the product in Asia Pacific. In
addition, baby juice is high in sugar, which makes it unsuitable for babies to be given on a regular basis.
This is impeding the demand for baby juice in the Asia Pacific baby drinks market.
Some top companies that operate in the Asia Pacific baby drinks market are H.J. Heinz Company, Mead
Johnson Nutrition Company, Danone, Nestle S.A., and Beingmate Group Co. Ltd. Among others.
The report segments the market as follows:
Asia Pacific Baby Drinks Market: By Type
Infant Formula
Baby Juice
Concentrated
Ready to drink
China
India
Australia
South Korea
Japan
TABLE OF CONTENT
Chapter 1 Preface
1.1 Report Description
1.1.1 Market segmentation
1.2 Research Methodology
3.5 Japan
3.5.1 Baby Drinks Market: By Type
3.5.2 Japan Baby Drinks Company Share
3.5.3 Japan Baby Drinks Distribution Channel, share, 2013 (%)
3.6 Rest of Asia Pacific
3.6.1 Baby Drinks Market: By Type
3.6.2 Rest of Asia Pacific Baby Drinks Company Share
3.6.3 Rest of Asia Pacific Baby Drinks Distribution Channel, share, 2013 (%)
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