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17 Ways To Improve Your Web Writing | The Good Content Code | www.goodcontentcode.com
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Features Profiles, previews, Top 10 lists, case studies and How Tos
News Press release rewrites, breaking news and analysis
Reviews Hands-on product testing and product reviews
Interviews Either face-to-face, by phone or by email
Columns Industry opinion and blog posts
Reports Industry research and sector analysis
Advertorials Editorialised marketing content and promotional copy
Books One-off special projects
I've also covered a wide variety of subjects ranging from computing, graphic
design, videogames and film to home entertainment, consumer technology,
business and SEO web writing.
My writing clients have included such big-hitters as: HTC, John Brown
Publishing, Future Publishing, Republic Publishing, The National Trust,
Orange and Tesco.
The information that follows is based on what Ive learned about writing for the
web during my career so far. It works for me. I hope it can work for you.
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17 Ways To Improve Your Web Writing | The Good Content Code | www.goodcontentcode.com
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17 Ways To Improve Your Web Writing | The Good Content Code | www.goodcontentcode.com
resulting unwieldy block of text could put your visitors off from reading your
content any further.
4) Show numbers as numerals, not words
A simple one this: for large numbers, don't write three thousand, write
3,000. Stylistically, some publications will often write the numerals 1-9 as
words (i.e. one, two, three, etc.) and display anything above that as numerals.
Writing numbers as numerals makes them easier to digest for skim-readers.
5) Use an active voice rather than passive one
I.e. David Beckham scored a fantastic free-kick rather than: A fantastic freekick was scored by David Beckham.
6) Talk directly to your reader
Use 'you' to make a direct connection with your reader. Dont be afraid of
using I and we when talking about yourself, your business or your brand.
7) Add extra links (both internal and external) to add value
Always think of the reader first. What other information would they benefit
from? What couldn't you fit in to your content that you can link out to? Is there
any other content on your own blog or website that could be helpful? If so, link
to that.
Whats the best way to link? The most effective method is to put links into the
body copy. Linking out to other resources is good practice and can be
important in showing the search engines (and your readers) that youre a
serious site.
Linking to other articles on your own website is also important. This helps
readers to find related content and can boost your own sites profile in the
search engines.
For internal linking, be sure to use a keyword/keyphrase that defines the page
youre linking to. I.e. if youre linking to an article about gas barbecues, the link
text (aka anchor text) should ideally be the primary keyword/keyphrase that
defines your page. With this in mind:
Read our article on gas barbecues.
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Headlines
A subheading
Meta description*
Image caption
Image metadata*
Tags
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Relevant
Valuable
Interactive
Accurate
Accessible
Trustworthy
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8. Get your content noticed. See why the content generation process
doesn't stop when you click the 'Publish' button.
9. Do more of what works to create an effective on-going web strategy that
will help you get more visitors, acquire new customers, or sell more
products/services.
Whether you are developing a website for your business or taking the first
steps to starting a blog, this book will show you how to deliver the right content
to the right audience in the right way.
Its about creating web content that WORKS.
Once you understand and apply the principles of accessible web copy, great
ideas, perfect presentation and creative syndication, you can turbo-charge
your landing pages, blogs, articles, email newsletters and press releases.
Find out more at: www.goodcontentcode.com
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