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GGSB MSc Marketing Management

Class Profile
We recognise the value of different experiences and different
approaches when it comes to marketing. Thats why we welcome
marketing professionals and students from all corners of the
world onto this programme.

Western Europe (59%)

Eastern Europe (12%)
NATIONALITY

North America (6%)

Africa (6%)
Middle East (6%)

From 17 GGSB MSc Marketing students (Sep 2014 intake)

GGSB MSc Marketing

Management
Learn to develop integrated, international and profitable
marketing plans. Focusing on digital platforms, strategic
management and marketing capabilities, this course will
enable you to implement activities that drive growth.
The latest theory is combined with a commitment to
applying that theory. Real life examples are used to
demonstrate central marketing principles, and case
studies give you the chance to solve real marketing
problems.
Once all that culminates in a final, specialised project,
you will graduate from this programme with credentials
as impressive as the knowledge you gain. Not only is this
MSc recognised by the Chartered Institute of Marketing
(CIM) granting you the opportunity to obtain the
CIM Professional Diploma in Marketing but Grenoble
Graduate School of Business (GGSB) is accredited by:

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AMBA (Association of MBAs) UK accreditation

body
u EQUIS (European Quality Improvement System)
EU accreditation body
u AACSB (Association to Advance Collegiate Schools
of Business) USA accreditation body
Accreditation from those 3 bodies is a rare achievement
fewer than 1% of the worlds elite business schools
can boast of it. So employers who see GGSB and CIM on
your CV will have no choice but to take notice. In just 2
years, you could get the qualifications to build a diverse
career path within a wide range of industries.

South America (11%)

Company-Based Learning

You can devote up to one year of the MSc

programme to company-based learning. Spending
time in a real-life business environment will allow
you to put into practice the knowledge and skills
acquired on the course. You will work with LSBFs
Careers and Corporate Division, accessing LSBFs
network of international corporate partners to find
the right work placement for you.

Final Management Project

The second academic year of the programme

is dedicated to the final management project
conducted under the supervision of a tutor.
Students are encouraged to choose a subject linked
to their career. The project can be done in parallel
with full-time employment, in London or abroad.

CIM Accredited

The Chartered Institute of Marketing (CIM) is a

leading voice in the crowded marketing industry.
So by giving you their professional qualification,
this MSc gives your voice and your career plans
more weight.
The additional CIM classes required to obtain the
CIM Professional Diploma in Marketing are included
in the fees and are scheduled throughout the first
and second semesters.*

Programme Structure
Core Modules **

Courses

Digital Marketing

Marketing Strategy and the Customer

Extractive Value from Analytics

Strategic Management

Qualitative and Quantitative Market Research

Marketing Psychology and Consumer Behaviour
Strategic Management
Strategic Marketing and Planning
Brand Management and Product Development
Managing Marketing***
Integrative Case Study

Marketing Management

Marketing Services
Global Marketing
Innovation through Design***
B2B Marketing
Marketing Metrics and Pricing Policy
Customer Relationship Management

Business Fundamentals

Accounting and Finance

Culture, Values and Ethics
International Negotiations

Final Management Project

Research Methodology Workshop

Project Proposal
Dissertation

DEGREES DELIVERED
AND AWARDED BY

** Subject to change
***Obligatory courses for CIM

Class Demographics
The average age of the 2014 class was 24 years old, with an
age range between 20 and 32. On average, participants speak
3 languages and 12% have lived or worked outside their home
country for a minimum of 6 months.

> Women (71%)

MSC
Marketing Management

> Men (29%)

From 17 GGSB MSc Marketing students (Sep 2014 intake)

Key Facts

What do I need to enrol?

Duration

Documents

24 month programme
12 months full-time on campus
12 months Final Management Project

Final Management Project can be

completed in parallel with full-time
employment or an internship in London or
abroad.

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u
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Complete online application form

Certified copies of relevant certificates/transcripts
Copy of passport
CV / rsum in English
u 3 essays (500 words each) focusing on your academic
and professional experience
u 2 letters of recommendation (Employer or Academic)

Campus

u Strong undergraduate degree from a recognised university

Qualifications

(assessed by GGSB admission board)

u GMAT is not an obligatory requirement, but is considered
an advantage and may be required for some applications
(Target score 550)

London

Start Date
September

English proficiency options

Application

To apply or for further information:

Visit LSBF.org.uk
Email info@lsbf.org.uk
Call +44 (0) 20 7823 2303

u TOEFL - 94 (22 minimum in each component)

u IELTS - 6.5 (6.0 minimum in each component)
u PTE - 63
u Cambridge Proficiency Exam: A, B, C

Experience

u Work experience is not an obligatory requirement

u For more information on this programme and the entry

requirements, please get in touch with one of our advisors

London
Birmingham
Manchester
Toronto
Prague
Singapore
Online

+ 44 (0) 20 7823 2303

+ 44 (0) 12 1616 3370
+ 44 (0) 16 1713 1777
+ 1 416 800 2204
+ 420 775 117 894
+ 65 6580 7700
+ 44 (0) 20 3535 1274

Copyright 2015 London School of Business & Finance. All rights reserved. Information given in this brochure is correct at the time of publication and is subject to alteration.
*
Please note that LSBF tuition fees do not include CIM examinations fees or membership fees.
** Subject to change | ***Obligatory courses for CIM